An interesting article from Scientific American discussing the psychology of pricing. If you are running a shop, it should give you some thoughts on your pricing strategy.
Great quote from the book Hidden in plain sight:
“People as a rule do not seek products or services, or want to satisfy needs or wants. Products or services are merely a means to get things done or to spend time their way, to enjoy and experience life.”
How true. This is so applicable to so many parts of a business, foremost (in my mind at least) the copy writing mantra of “benefits, not features”.
Something I talk about a lot in my newsletter is customer focus. Everyone talks about it but not many people really do it. However, I was very interested to read an article about VistaPrint putting execs on the frontline. Senior staff would spend a few hours a week manning the customer phone line. What a way to get great feedback!
Great article talking about why they did it, and specific customer problems they identified and have addressed through this program.