Most ecommerce sites are using Adwords. I manage AdWords account on behalf of several clients. Frankly, I’ve never really liked the AdWords interface. I always dreaded going in there and, like it or not, as humans, we are less inclined to do things we hate.

I recently downloaded the Google Adwords Editor. This is a program you download to manage your adwords account(s) in (yes, it works with master accounts for those who have them, a godsend for me). You import your account in, make the changes offline, then when you are happy you sync it back up.

What’s it like? It’s amazing. Every now and then you bump into a piece of software that just works exactly how you think it should. This is one of them. No, it’s not perfect, there are a few things I’d like to change, but overall it’s wonderful. I’ve spent the last few hours over hauling the largest account I manage, and it’s been so easy to do. I’m absolutely convinced that when I go back in a few weeks time to check out the results of these changes, the client’s sales will have gone up at least 10%. I suspect if I were doing it via the web interface I wouldn’t have made quite so many tweaks, and probably not gotten as good a result.

I love it! Well done Google Adwords Editor team!