One Step Checkouts are all the rage with shopping carts at the moment. The default Magento checkout process can be a bit long-winded.

The rather appropriately named “One Step Checkout” is, as you might guess, a one step checkout add on for Magento. The standard version is €190 (it’ll be good enough for most) and the enterprise at €590. On a shop of any size, even a small increase in conversion rate will pay that back quickly and many times over.

The only caution I have is if at all possible, do an A/B split test on the checkout. While one page checkouts are all the rage with shop owners, my own tests and tests of others I’ve worked with has shown that they sometimes decrease, not increase conversions. However, every site is different, so experiment away!

Categories: Uncategorized | Date: Jan 16th, 2010 | Author: Mark | 5 Comments

Mac users would be very likely familiar with Parallels software which allows them to run a virtual Windows environment on their Mac. Parallels also do a range of other virtualisation products including the Parallels Small Business Panel. This allows webhosts to easily deploy and manage large numbers of VPS and dedicated servers.

Pinnacle Cart can now be deployed directly from Parallels, making setup super easy. Should be a great opportunity for customers using a Parallels managed hosting service to get up super fast.

Categories: Uncategorized | Date: Jan 15th, 2010 | Author: Mark | No Comments

I recently heard about an interesting product that allows you to embed your products into a facebook page. ShopTab is a facebook app that will display products from your online store in your facebook fan page, and allow people to click the buy now button and link directly to your store.

You can find out more at http://www.facebook.com/ShopTabApp

Categories: Uncategorized | Date: Jan 15th, 2010 | Author: Mark | No Comments