I came across a new Zappo’s site the other day, I think it’s beta (zeta in Zappo’s terminology!). All I can say is: wow! This is a really interesting and gutsy move. I think strong scent is absolutely critical for ecommerce success, and this site has so much scent it’s crazy.

What do you think? Like it? I would love to see the conversion data on this new site vs the old one.