Shopping Cart Reviews

One Step Checkouts are all the rage with shopping carts at the moment. The default Magento checkout process can be a bit long-winded.

The rather appropriately named “One Step Checkout” is, as you might guess, a one step checkout add on for Magento. The standard version is €190 (it’ll be good enough for most) and the enterprise at €590. On a shop of any size, even a small increase in conversion rate will pay that back quickly and many times over.

The only caution I have is if at all possible, do an A/B split test on the checkout. While one page checkouts are all the rage with shop owners, my own tests and tests of others I’ve worked with has shown that they sometimes decrease, not increase conversions. However, every site is different, so experiment away!

Responses

Erenoy

January 24th, 2010

Here is an A/B test from Official Vancouver 2010 Olympic Store

http://www.getelastic.com/single-vs-two-page-checkout/

Findings:
Successful completion rate for the entire checkout process increased by 257.26%.
Overall site conversion rate increased by 0.54%.
We also observed some unexpected improvements during this experiment, like an increase of 8.54% in the average order value!

gala

May 20th, 2010

I can add that TLG company has recently increase a site conversion rate by 0.67%.
http://www.tlgcommerce.com

Leave a response

Copyright 2007 PoppyWeb Pty Ltd

About us | Privacy Policy | Site Map | Write for us | Contact Us / Suggest a Cart