E-newsletter #211 – Experimental Goldmines Edition

Hello, hello! Listed here are now&#8217s helpful reads&#8230

Optimizing Meta Descriptions, H1s and Title Tags: Training from Multivariate Search engine optimization Testing at Etsy

Good Search engine optimization experiments are rare. That one is concise and fascinating in the team at Etsy. See clearly here&#8230 

Takeaway: Shortening title tags demonstrated improved performance when it comes to visits (along with other key metrics) Meta descriptions were built with a statistically significant effect on search traffic H1s were built with a statistically significant effect on search traffic.

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23 PPC Keyword Goldmines Waiting to become Uncovered

Newer and more effective, some known, but all worth a scan. See clearly here&#8230

Takeaway: Each one is worth a glance, however i saw a clever Search engine optimization tool which i&#8217ve never witnessed before &#8211&gt http://isearchfrom.com/

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Easy Marketing Investments to enhance Your E-Commerce Store

Title states everything. See clearly here&#8230

Takeaway: Rewrite Your Weak Product Descriptions Take Better Product Photography Build Lookbooks &amp Product Collections Start Adding Product Videos Change Your Review Software &amp Process.

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Hacking Google Display Planner for Search engine optimization &amp Content Marketing

I authored this publish this past year, however it&#8217s still really helpful within my not too humble opinion. See clearly here&#8230

Takeaway: Google has *tons* of incredible data for compensated advertisers that you could co-go for organic campaigns.

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Peace!