E-newsletter #206 – Filtering & Mixing Mirage Tactics Edition

Happy 2017! Listed here are now&#8217s helpful reads&#8230

&#8220Mirage Content&#8221 ‘s The Reason Your Organization Blog Isn’t Lead Generation

Regardless of how lengthy or &#8220comprehensive&#8221 your articles is &#8211 readers can continue to tell whether guess what happens you&#8217re speaking about or otherwise. See clearly here&#8230

Takeaway: &#8220[Readers] don’t decide due to a shiny popup, eBook or any other CTA that invites them for more information about your products or services.&#8221 Create content that you could distinctively talk about.

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Search engine optimization versus PPC: Why Don’t You Both?

Headline states everything. Use cases too. See clearly here&#8230

Takeaway: Do both Search engine optimization &amp PPC. I believe probably the most effective Search engine optimization campaigns in 2017 is going to be ones which are fully integrated with PPC campaigns.

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3 Woefully Underused, Crazy-Effective PPC Website Landing Page Tips

Oh wow &#8211 yes. See clearly here&#8230

Takeaway(s): Combat Bots with Honeypots Reconsider Your Testimonials Make Certain Your Squeeze Pages Load Quicker Than You Believe Is &#8220Fast&#8221

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Why eCommerce Product Filtering Is Damaged (and the way to Repair It)

Headline states everything. Advanced, but fascinating. See clearly here&#8230

Takeaway: Get the product filtering right &#8211 it&#8217s right consistent with people positively searching to purchase. I&#8217m also starting to consider this in the content writer perspective. Worth focusing on.

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Now&#8217s Sponsor

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Peace!