Which means you’re wondering “how many domains must i buy?” Well here’s a fast story before we dive into 10 rules I personally use.
Let’s say a thief – let’s call him up Fred – decides to understand a bit about websites and internet marketing. He finds how easy it’s to set up WordPress and setup an internet site. He learns about keywords. He installs Google Analytics. Fred writes some content and will get some traffic.
Oh wow! This deal is really easy, fun, and can cause me to feel money at some point! And That I’ve had a million other website ideas!
So Fred covers to his domain registrar of preference, and find out that many of his website ideas can be found! Plus they’re only $10 each year! He buys several.
What about misspellings? Buys a couple of of individuals too.
How about the .internet and .co versions? Buys a few individuals too.
And so forth and so on. And before very long – Fred has spent $600 on domains…without building out just one website idea.
Here’s the offer – “Fred” is actually Nate (me) when I understood little about how exactly websites and internet marketing labored. I’d this concept that considering a concept and purchasing a website counted for something.
It doesn’t. However your website name continues to be important – but important in accordance with additional factors.
So regardless of whether you’re a freelancer, DIY type, someone having your ft wet, or a small company owner worried about your web presence wondering “how many domains must i buy?” – Here’s 10 training I’ve learned to make use of when searching for and purchasing domains.
1. Don’t purchase it whether it’s not for any unique site
Here’s an average scenario – you’ve got a current website. You’ve new content, or new items that you would like to advertise…but it does less than fit under the domain you have.
You think about purchasing a new website name for your new content or cool product rather of utilizing your overall domain.
Don’t buy that new domain at this time.
Why? Well, you’ll be beginning from ground zero when it comes to audience, internet search engine indexing, and content. If you are using your overall domain, you’ll reach build off it’s existing “equity.”
However, othersOrblog writersOrindividuals clearly do that constantly (including me), what exactly’s the very best practice? Let’s begin –
When the new site includes a 100% different audience, voice, or brand…then purchase the website name.
When the new website is a 1-off content feature when the content attracts exactly the same type of people that read your website if it’s really only a categorization problem for you…do not purchase the domain.
Rather, take a look at ways that you could expand the outline from the site to trap that certain-off subject – since you aren’t writing for any subject, you’re writing for the kinds of those who are thinking about that subject.
Should you don’t have another audience, don’t purchase the domain, especially since it is usually connected with Rule #2.
2. Don’t purchase it if you’re able to’t support it
Suppose you have several dozen domains…are you really going so that you can keep all individuals sites updated, significantly less fresh, relevant, and promoted? Even most full-time bloggers cannot maintain greater than 4 with no team – and individuals are usually individuals who figure out what they’re doing.
And what sort of budget (money and time) are you currently searching at when purchasing these domains?
20 mediocre sites with chronic underinvestment won’t ever go anywhere – and can never rival 1 website succeeded.
If you’re able to and also you intend on offer the new site – purchase the domain…otherwise watch for a later date. There’ll always be another website name.
3. Don’t think that boring is brandable
And why will there continually be another website name? Since the website name must always stick to the effective business. Sure, you need something to begin with – however it doesn’t need to be perfect. Also it doesn’t even desire to make sense. Why?
Because first, boring domains are simply that – boring. Who would like to get books from “bookstore.com” or browse the internet at “searchengine.com” or buy jackets from “wintercoats.com.”
No! We buy books from Amazon . com, browse the internet at Google, and purchase jackets from TheNorthFace.com.
That’s because domains are actually “memory hooks” – if your customer knows your company, they’ll know your website name (rarely the other way around).
4. Don’t do with the money premium domains
Or put money into a website simply because it appears to become unique and helpful. A great website name does not matter to the prosperity of the company – observe that North Face uses TheNorthFace.com. A really effective social networking uses the website name bufferapp.com – while they are really Buffer. 37signals – a multimillion dollar software company ran its premier product from BasecampHQ.com until only a couple of several weeks ago.
Why? Just because a effective business doesn’t rely on an ideal website name. Sure, it’s nice to possess…but away from the fee for purchasing a premium domain when beginning or buying up dozens that you simply’re not going to use.
5. Don’t put your belief in “Exact Match”
So many people don’t worry about creating a brand or perhaps a business at this time – they simply want the perceived Search engine optimization value for keywordkeywordexample.com. In the end – so what concerning the brand available to get traffic from search engines like google!
The concept behind this concept is that you may buy your own domain name together with your target keywords inside it (for example cookingrecipeblog.com) – and also you would rank better searching recent results for cooking recipes…just since your website name has “cooking recipes” inside it.
Well – apparently , looking engineers at Google really know relating to this game – and make an effort to the arena. They can released an update in September 2012 that clearly devalues domains with “exact match” domains.
So even beyond creating a brand – you shouldn’t choose your own domain name only for its perceived Search engine optimization value. Here’s Google’s (former) Mind of Web Junk e-mail & SEO Liaison Matt Cutts around the subject…
6. Don’t buy up misspellings (before you know)
You’re all set with buying 1 website name and building a fabulous, fresh, informative, and lucrative site – what if people misspell your website name? Shouldn’t you go on and buy in the misspellings to help keep individuals from “cybersquatting?”
While yes, misspellings is definitely an issue – I don’t think they’re a large enough issue to invest recurring charges on. However I’ll go a step further and help remind you that you could really determine whether misspellings really are a major problem inside your Google Analytics.
Here’s how. Visit Search Console –> Search Traffic –> Search Analytics then just keep close track of any really frequent misspellings that Google spots searching results. If you notice a misspelling that constantly crops up – go on and purchase it, then 301 redirect it to your website, otherwise save your valuable money.
7. Do take a look at real examples
I’ve already pointed out North Face, Google, Amazon . com, and 37signals for branded names, but make sure to take a look at others inside your space.
How can they are doing it? Would you enjoy it or hate it that the favorite company or blogger puts everything under 1 domain or scatters it over several?
8. Do consider memorability + readability + (good) Search engine optimization
Some marketers recommend 6 letter domains. Some enjoy making the website name a thing – like instagr.am or del.icio.us.
But there are more sites like IWillTeachYouToBeRich.com or KopywritingKourse.com that violate virtually every best practice but they are still succesful. It’s good to possess a memorable website name, and one that’s simple to key in, and perhaps includes a keyword, or otherwise – however the primary objective of purchasing the domain would be to allow people to get at your website.
If your internet site is good and well promoted, then individuals will come, and when not…then it truly doesn’t appear domain you’ve or the number of you have.
9. Do utilize it well
When you’re attempting to decide “how many domains must i buy?” – really the only rule would be to ask if you are planning for doing things well. May be the domain going to offer you real value within the next couple of several weeks?
Will you a minimum of place a website landing page as much as start aging the domain? Will you a minimum of redirect it for your real site? Are you currently really likely to set up an amazing website with that domain?
Otherwise – also it’s just likely to take a seat on your domain dashboard, then postpone. You simply require the ones you’re really likely to use.
10. Do bias perfectly into a .com TLD
Here’s a throwaway tip to get at #10 – in case your domain of preference can be obtained – obtain a .com. It’s what individuals know, however some from the top websites and blogs aren’t .com’s and also have done all right.
If you’re centered on your particular country (ie, United kingdom) – then obtain a country specific TLD.
Vanity TLDs are interesting, however i’ve personally yet to determine them broadly understood by everyone.
All stated – purchase the domains that you’re really likely to use. Don’t purchase them as placeholders for ideas that you would like to complete on at some point.
Oh – and when you’re buying, you can examine out my overview of GoDaddy versus. NameCheap for purchasing domains.
And when you purchase – make use of this guide to obtain your website setup. That’s what really matters.
 
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