What’s Responsive Design?

responsive design

At the moment, website design and responsive design will vary things. However that line grows more and more fuzzy once we look lower the street. 10 years ago, websites were viewed almost solely from desktop monitors, that have been usually the same size. Today, there’s a ocean of web-capable devices available on the market, each with its own specifications. Within the very close to future, it will likely be impossible to think about anything but “responsive design,” and finally the term ‘responsive’ is a formality. All website design is going to be responsive

Responsive Design- What It’s, and Why It Matters 

Responsive design isn’t a technology by itself. Rather, it’s a technique.

Responsive design is a mix of several technologies and finest Practices that are used together for the same purpose – creating webpages that instantly adjust their content for optimal viewing on any size screen.

Elements aren’t just resized to higher fit a little screen, the whole layout of the page is enhanced.

Before responsive design, if websites supported cellular devices whatsoever (that was rarely) the website designer needed to upload multiple size variations for the similar image, as well as for every image around the page. A new layout needed to be produced, designed particularly for smaller sized devices. This could, essentially, create a completely separate website. The practice would be a stop-gap, along with a clumsy one at this. It needed procuring work and extra online space for storage, simply to support smaller sized devices.

Responsive design resolves this issue much more stylishly. Rather of utilizing static pixel-based image sizes and layouts, responsive design utilizes percentages for every element on the web site, so just one image or text box will scale appropriately whichever screen is displaying it. The page layout is dynamic too, modifying itself to help make the optimal use of space without scaling lower to minuscule and unreadable sizes.


There are lots of websites today that perform a bang-up job of demonstrating responsive design. The Starbucks website is a superb example. The look here is a screenshot of the current (This summer 2016) website, from the desktop browser. (Note: the slider around the right from the image implies that we’re only seeing the top page. Don’t forget this for that final image, below).

responsive design full browser example

The next image was obtained from exactly the same browser window, however i managed to get as narrow as you possibly can to simulate how it might be seen from the smartphone in vertical orientation. Note how all the elements happen to be rearranged, yet are sized properly for optimal viewing.

responsive design mobile browser example

Finally, here’s a mockup of methods a non-responsive Starbucks website would check out a good phone. It&#8217s exactly the same design you’d see on the desktop browser, however when shown on a screen this small it’s totally unreadable.

no responsive design mobile browser example

To determine responsive design for action on your own, browse the Starbucks website from the nice, giant screen (such as the monitor of the pc). Once you’re there, carry the bottom right corner from the browser window. Stretch your window as large as it’ll continue your screen. You’ll see each element on the internet page adjust to utilize the copious space it’s given (for top resolution screens, you might be viewing the page at its largest configuration). Now drag your window lower to the narrowest width. The look elements don’t just “squish” in dimensions rather, their layout is rearranged to take full advantage of limited screen property. It is really an good way to simulate the way a page is going to be viewed on the smaller sized device, like a mobile phone.

Other illustrations of responsive design are available around the Gray Goose, Apple, and Costco websites. And this is an excellent collection too &#8211 in addition to lots of types of responsive design, however this site is responsive.

Getting Technical

To state that images and content elements are scaled by percentages holds true, though it’s and not the whole story. If you’re thinking about the greater technical details, then you’re most likely already curious about an important factor style sheets.

And also you&#8217re right. That&#8217s the important thing which makes an internet page device-aware. Encoding the right media queries to your CSS may be the secret sauce of responsive design. Media queries will identify the display size getting used, and use the optimal style sheet.

The tendency for companies to place trends is similar to magic. Yet, it appears most companies haven’t yet observed that up-and-coming generations are glued for their cellular devices. Or, if they’ve observed the popularity, they aren’t responsive into it (see things i did there?). That, however, can change with time. Here’s why.


Not already convinced? Not a problem. Take a look at a couple of perks that the business will love, contingent upon a properly-designed responsive website.

  • Greater conversions. Making conversions may be the ongoing objective of watch owner. Responsive design removes among the greatest obstacles between website traffic along with a completed purchase there’s a lot of statistics here (and here, here, and here, etc…) that demonstrate the skyrocketing increase of mobile internet usage, from simple emailing to social networking to shopping online. If your site is beautiful from the mobile phone, tablet, and desktop monitor, you’ve paved every avenue that a purchase might come.
  • Happy clients are loyal customers. You won’t just let the first purchase, however a customer who enjoys visiting your website (ie., they didn’t find your website to become a literal and figurative eyesore) will probably return and again. Best situation scenario? Just a little purchase of a responsive website can change satisfied customers right into a ocean of brand name Evangelists.
  • Responsive design is much more efficient than keeping multiple versions of the identical website. Websites which have desktop versions in addition to mobile versions create much more work with the server hosting your website. Your internet server will thanks, as well as your customer will access your website more rapidly (with less frustration).
  • Great for Search engine optimization generally. Search engine optimization is offered by many people things, only one of individuals is really a site’s bounce rate. When users get to a website (even one these were particularly searching for) on the mobile phone, in the event that website is basically unreadable, they’ll leave quickly. Besides this being traffic not counted when it comes to site visits, it detracts from the page’s Search engine optimization standing. Plus, keeping multiple versions of the identical site causes it to be unnecessarily hard for search engines like google to correctly index them. With responsive design, there’s just one site to index, and it is adaptability is rooted in fashion sheets, instead of “hard copies” which require their very own URLs as well as their own Web coding. Check this out article, which discusses Google’s official stance on responsive design.


Responsive design is sort of a magic lamp which could resolve your three finest website design wishes. However, individuals solutions will come with unpredicted effects. The good thing is that many of these effects will ebb away as old tech dies out and website design continues evolving. Until then, a few of the drawbacks of responsive design are:

  • Just like any emerging technology, the price begins high. Then, as demand increases, supply increases in reaction, and charges even out to affordable rates. At the moment, finding web-developers who’ve mastered responsive design can be tough, and you’ll pay a little more than you’d for any simpler website.
  • Older browsers may not offer the technology which makes responsive design work. Your site will likely be accessible, nevertheless its “responsiveness” might not work on all. Bear in mind that older computers (and defunct browsers) are constantly being decommissioned, which means this particular “down side” will resolve itself with time.
  • Certain elements are notoriously hard to manage in responsive design. These include spreadsheets, complex graphs, and interactive elements (for example java scripts.)
  • You will find quantity of explanations why an internet site might readjust itself in the center of a user’s session. Though infrequent, this is often jarring and disorienting towards the user if this happens.

These negatives are far eclipsed through the positives which well-crafted responsive design may bring, however i mention them within the eye to be thorough.


Who’s responsive design suitable for? Anybody. Everybody. From weekend bloggers to Fortune 500 companies, there’s practically no arena which isn’t benefitted from versatile website design.

These &#8220extra cost&#8221 connected with creating a website responsive can also be quickly decreasing. It might not be simple to convert an existant website right into a responsive one, but any new website has an array of HTML templates, frameworks, boiler plates, and full-fledged design styles which could provide an increase start.

It could also be smart to peruse the above mentioned types of excellent responsive sites to obtain the creativity flowing.

Best of luck, and happy selling!

The publish What’s Responsive Design? made an appearance first on Merchant Maverick.



Todays Most Sophisticated eCommerce Solution