5 Reasons Retailers Choose Shopify

Individuals people within the eCommerce industry know completely that Shopify is among the best and greatest shopping carts available. In the last year approximately, Shopify has turned into a household name (partially because of the recent debate regarding a couple of of Shopify’s more well known customers).

At Merchant Maverick, we like Shopify because of its simplicity of use, website design, integrations, and affordability.

But, we would have liked to listen to about real merchants’ encounters using the software. Particularly, we would have liked to understand why online stores chose Shopify and when these were pleased with their decision.

So, we requested.

A week ago, we asked Shopify retailers to reply to a couple of a quick question regarding their decision to power their online shop with Shopify. Surprisingly, the solutions we received focused almost solely on five key topics. Here’s what retailers had to say of their encounters with Shopify:

So Why Do Retailers Choose Shopify?

1) Shopify may be the least expensive way option.

Because Shopify is really a located platform, retailers are billed monthly for his or her services. The cost of the fundamental subscription covers every aspect of the service, including customer care, accessibility software, website hosting, and security. Next, prices vary with respect to the features you’d prefer to access, and, for many, this monthly price is a discomfort.

However, it seems that many retailers think the help they receive using their subscription package are a trade. Particularly, Shopify users appreciate how much cash they save money on web-developers and designers.

Christine Quigless of grâce à toi dress explains it by doing this:

“Okay, really, the very best factor about Shopify is the fact that I recieve an expert-grade website without having to spend thousands in the start and a minimum of a 1000 monthly had I labored having a programmer to construct the website.”

Fortunately, Shopify’s design tools are comprehensive enough to let you construct your website without recruiting any extra (costly) assistance.

Lindsay Narain, the lady behind VAUGHAN, were built with a similar experience. She was thinking about creating a custom site on Magento when a buddy gave her some guidance:

“His advice ended up being to begin small having a Shopify site and upgrade to some custom site later &#8211 after i understood who my customers were and just what their demands are. What great suggest that was. I saved thousands, possibly even thousands and five years on, I haven’t seen the necessity to upgrade.  I’m still with Shopify.”

Generally, users declare that creating a site on Shopify saved them time, frustration, and buckets of cash. It appears that, at $29 per month, Shopify could function as the least expensive method to develop a decent site.

2) Shopify is simple to use.

That one isn’t any surprise. Shopify is possibly most widely known because of its user-friendly admin panel and style tools.

Shopify can also be constantly updating individuals tools. This past year they released Sections, a brand new drag-and-drop editor for storefront design. And merely a couple of several weeks ago, Shopify unveiled their new and improved admin panel.

While many of these changes are merely aesthetic, I’ve always appreciated Shopify’s ongoing simplicity of use throughout updates. And so do some other clients.

Galleon Co’s Nicole Martins Ferreira states:

“The woking platform is actually intuitive even if they create updates or changes like they’ve lately.”

Alex Reichmann and the team at iTestCash chose Shopify particularly because of its usability. Here’s what he states to state:

“One from the greatest [causes of selecting Shopify wass] their prices was fair to all of us as well as their platform is extremely simple to use. We&#8217ve attempted out a variety of e-commerce platforms before visiting our decision and believed that Shopify appeared such as the easiest to make use of in the them, while supplying deep functionality featuring that people wanted on the website.”

Join a free, 14-day trial to try out Shopify’s user-friendly software on your own.

3) Shopify can grow together with your business.

With your high usability and affordable plans, it&#8217s natural to consider that Shopify is most effective for smaller sized companies. Actually, I&#8217ve been more prone to recommend Shopify to retailers who make under 250K in annual revenue.

However, a lot of the feedback I&#8217ve received signifies otherwise. The retailers I conveyed with stated that Shopify was well equipped to handle their business’ growth.

Ostap Bosak, the manager at Marquis Gardens, states that switching from WordPress to Shopify allow them to manage their large inventory easier:

“As soon once we hit greater than 5000 SKUs we began to possess technical and management problems. We&#8230switched to Shopify at the begining of 2016, and our problems disappeared.”

Shopify helps companies grow in different ways too, mainly by supplying secure, reliable website hosting by giving users use of over 1,000 integrations they are able to use to grow their platform.

4) Website hosting and security are taken proper care of.

Being an SaaS solution, Shopify supplies website hosting its its clients. That hosting includes a 99.9% uptime record and is guaranteed with daily backups and 24/7 monitoring.

This secure hosting helps to ensure that your website stays online, even during occasions of high traffic. Ferreira comments on the advantages of a dependable server below:

“Having a dependable server is important in ecommerce, our sites has already established over 170,000 tourists in about 9 several weeks. Shopify doesn&#8217t crash frequently therefore we don&#8217t lose out on sales as if you might on another platform.”

Shopify users also receive use of a totally free shared SSL certificate, that they may use to secure their very own sites.

5) You will find loads of integrations.

Certainly one of Shopify’s greatest downfalls is the limited built-in functionality. Although Shopify has lots of features for brand new retailers, expanding retailers may go through a little restricted in what the woking platform can perform.

To treat this problem, Shopify produced an application store that has grown to incorporate over 1000 integrations and applications. These extensions let users enhance their platforms to maintain their expanding business’ new needs.

Kirsten La Greca of Rosa Gold puts it such as this:

“&#8230I found Shopify is the most user-friendly [cart] which included great, FREE styles that looked amazing.  Plus you can personalize with upgrades, apps and integrations, so that your site can grow and optimize as the business does.”

I typically refer growing retailers to a platform like Zoey or Miva Merchant (which both offer more extensive built-in features), and that i was surprised at the amount of retailers who reported “the capability to grow” among Shopify’s best features.

Are Retailers Pleased With Their Decision To Choose Shopify?

I had been also surprised at the overall positivity from the responses I received.  When I requested users when they regretted their decision to register with Shopify, 100% of individuals I polled stated they didn’t regret their choice within the smallest.

We have seen lots of negative comments on the Shopify review at Merchant Maverick (mainly due to the phenomenon of negativity bias) so it had been encouraging to determine that lots of Shopify users feel as tolerant of the woking platform once we do.

Now, that isn’t to state that Shopify is ideal. We’ll be the first one to tell you just how the woking platform has its own flaws.

Particularly, we’re annoyed by Shopify’s limited functionality (especially with regards to checkout options) and spotty customer support. Here’s what we should mean:

  • Limited Functionality: Shopify is made light. Advanced functionality for Business to business selling or high volume selling is just like add-ons. And add-ons their very own cost tags. Shopify may become an extremely costly platform, based on the number of extensions you’ll need.
  • Missing Checkout Features: Using Shopify’s shared SSL certificate implies that your clients will checkout on the subdomain of Shopify’s website. Your checkout URL will read something similar to the next: world wide web.shopify/yourstore.com. Although this hasn’t proven to discourage customers, site proprietors typically prefer to keep all their pages by themselves domain. You’ll have to buy an SSL certificate to do that. What’s more, Shopify doesn’t offer anyone-page checkout options.
  • Mixed Reports on Customer Support: I’ve read comments claiming Shopify’s customer support is alongside none. I’ve also read comments that mock Shopify’s group of “gurus” because of not living as much as their name. It appears that customer support is way from consistent.

Despite these flaws, we still think Shopify is a superb solution for a lot of retailers. With more than 400,000 users aboard, they ought to be doing something right.

For additional info on Shopify, read our full review from the platform or check out this website to determine how Shopify compares with this some of the best rated eCommerce platforms.

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