3 days ago Google did a normal update for their formula. No news there.
However hidden deep within the update list, Google pointed out the Venice Update.
In the last 3 days – it’s been all of the news in local internet search engine optimization circles.
Here’s the way it’s likely to help local companies and what will change…
The update simply reads…
Enhancements to ranking for local internet search results. [launch codename “Venice”] This improvement increases the triggering of Local Universal results by relying more about the ranking in our primary search engine results like a signal.
For some time now, directory sites have crowded out many legitimately good local companies in the search engine results.
For instance, should you looked for “plumbers” and Google detected you had been in Atlanta, GA – you’d mainly see either –
- Prospecting “Plumbers” – essentially companies who got phone figures from customers, then offered these to a genuine plumber
- Internet Directory sites – for example SuperPages, Internet Yellow Pages, YP, etc. – which needed the client to create an additional click to locate a plumber
Using the Venice update – everything is finished.
Whenever you look for a plumber in, say, Atlanta – you receive a list of the very most relevant Atlanta plumbers (as well as the AdWords ads, Google Places, and YouTube videos).
This can be a huge chance for local companies – since it provides a third (and free) method to stand before consumers (who’re overwhelmingly using Search to locate them).
First, Google (and Bing, Ask, Yahoo) is sensible – although not yet brilliant at teasing your exact place.
Which means that customers might come across the incorrect group of results, and never give companies (particularly in bigger metropolitan areas) a good shake in the results.
Second, companies who’ve a variety of service (or national companies having a local presence) is going to be include a rock along with a hard place.
Staying with the Atlanta example, if Plumber A serves Norcross (Northeast Atlanta) and Sandy Springs (North Atlanta) – Google apparently will opt for the Plumber B who transpires with list Norcross more conspicuously than Sandy Springs even when Plumber B is really a more relevant plumber to Norcross, but shows up mainly in Sandy Springs.
And don’t even get began on national the likes of Roto-Rooter.
So, while Google might have pressed away the junk e-mail of Internet Directories and Lead Generators – they’ve produced a motivation for businesses to produce hyper-local junk e-mail pages – for example http://world wide web.example.com/Norcross-GA then… /Sandy-Springs-GA then… /Atlanta-GA … and so on.
Buuuut…. that practice can get your website suspended having a duplicate content penalty once the Panda filter appears.
Overall, the brand new formula update will reward small local companies who
- Abide By The Guidelines
- Provide Good Service
- Update The Website Regularly
- Get Great Reviews
And…give local companies another lever to drag from the Big Corporations.
The publish How Google’s New Formula Helps Local Companies made an appearance first on ShivarWeb.