Bluehost versus. iPage Website Hosting Comparison

“Bluehost versus. iPage?” – it’s an issue that’s similar to asking “Coke or Sprite?” It’s somewhat slicing details, but it’s an option nevertheless for something which you’ll be using for a long time.

Bluehost and iPage are generally –

  • Of Endurance Worldwide Group (EIG) – a sizable technology corporation
  • Established, well-known brands within the hosting industry
  • Give a similar menu of merchandise that center around shared Linux hosting
  • Provide prices & hosting products that concentrate on promising small to midsize companies

But – they’re different companies with various brands. When you’re selecting an internet site host – you’ve still got to finish up selecting.

I’ve current clients using (and like) Bluehost. Even though this site operates on InMotion Hosting (which I’ll mention later) – I additionally have a lot of small projects on iPage. I authored a complete overview of iPage here.

Within this comparison between Bluehost and iPage, I’ll attempt to break lower the variations that I’ve present in seven different areas varying from prices structure to customer support and market focus to be able to decide the best idea fit for the project.

Also – you are able to skip towards the short version within the conclusion here (or take my Buzzfeed-style shared web hosting quiz here).

Let’s dive into Bluehost versus. iPage…

Disclosure – I receive customer referral fees from companies pointed out. All opinion and knowledge derive from my encounters like a having to pay customer or consultant to some having to pay customer.


Both Bluehost and iPage provide a wide menu of merchandise for example VPS hosting, Dedicated Hosting and much more. However, one factor you’ll rapidly see is the fact that iPage really concentrates on low-cost traditional website hosting. Bluehost includes a (very) number of specialized hosting products for example managed Weblog web hosting and much more.

However for prices – we’ll concentrate on the most typical product which small companies usually need – shared Linux hosting.

Shared Linux hosting is also referred to as the “kind of flexible hosting that allows you to run WordPress, Joomla and many non-Home windows web apps.”

Even beyond their product variations, Bluehost and iPage cost differently.

iPage utilizes a single, “unmetered” plan. It normally won’t artificially cap any one of their features. The program renews at $7.99/mo.

Bluehost tiers their plans in to the first tier is perfect for small websites on a tight budget. Bluehost calls it their Fundamental plan and renews at $7.99/mo.

Bluehost uses website name, website space and email account caps on their own Fundamental plan. Which means that you are able to connect just one website, but also you are limited in your files stored and email options that you could setup.

Mind to mind – iPage has got the better deal around the first tier. You are able to host more sites and files on iPage. Now – that does not really matter should you only desire a single website. But nonetheless.

The center tiers really are a bit challenging compare. iPage will probably be cheaper with an absolute comparison, so it’s vital that you choose how you intend on making use of your hosting account.

Bluehost calls their second tier the Plus plan. It renews at $10.99/mo. It’s no caps, but doesn’t include most of the “bonuses” their Prime plan includes. It’s directly similar to iPage’s single plan.

Bluehost calls the very best plan the best plan, which renews at $14.99/mo. It’s an upright “value-add” plan, where it’s only well worth the extra cash if you are planning to make use of the bonuses incorporated.

Bluehost’s primary bonuses really are a “SpamExpert,” “Domain Privacy” and “SiteBackupPRO.” The only person here that’s a true bonus is SiteBackupPRO – that will backup and reinstate your site free of charge. Domain privacy is just worth about $2.88/yr.

If you would like probably the most space & websites for that least amount of cash – then iPage is the foremost brand. For those who have a little more budget, then it’s worth searching at additional factors.

Hosting Features

Like I’ve outlined in other website hosting reviews, it’s helpful to interrupt website hosting features lower into two different sets – a “core feature set” along with a “bonus feature set”.

As well as situations such as this, where one provider includes a single plan, it’s helpful to know exactly what you’re buying.

The main set of features includes things i call the “3 D’s” – domains, disk space and databases/email.

Domains are the number of distinct web qualities you are able to connect with your hosting account. Disk space is the number of files you are able to store in your account, and databases/email is when much software you are able to install to assist manage individuals files (ie, one install of WordPress requires one database in your server).

Bluehost caps one of these simple three core features for that Fundamental plan, whereas iPage doesn’t meter any. That’s a bad or bad factor, but it’s still helpful to make certain you aren’t under or overbuying.

For instance, I personally use iPage for many small projects. They’re small, within strict budget, out on another need a lot of manual intervention. I personally use iPage since i can stock up that account with a lot of websites without rise in budget. My client however only has just one site. The limitless databases and limitless storage simply don’t apply.

Both of them use industry standard software for example cPanel and mySQL that “run” your core features. These permit flexible and familiar management. There’s nothing proprietary regarding their setups (compared to other hosts like GoDaddy or 1&1) – so that you can get and then leave without notice.

That stated, you can begin to determine a noticeable difference between Bluehost and iPage on “bonus hosting features.”

iPage attempts to frame lots of standard features as “bonuses.” They mention their builder, free apps – as well as Google Website owner Tools. None of those “bonus” features are actually far above a typical hosting package. iPage offers the basics and that’s it.

Bluehost offers bonus features for example additional marketing credits and free consultant time who’ll help set some misconception for you personally. Furthermore, they are doing free backups and integrate several third party tools to your account. They permit optional upgrades for SSLs, domain privacy and dedicated IP addresses.

If you’re are a small company wants only standard, simple features, then iPage is a better fit on features for you personally. If you would like use of advanced features and much more hands-on setup, then Bluehost is a better fit on features for you personally.


The main job of the hosting company goes past simply storing and delivering files aimed at your website visitors. You’ll would also like your internet location of provide the files rapidly.

There are plenty of things which go into website speed, and lots of occasions you can’t blame a sluggish website on the slow host (e.g., the most effective engine cannot go Zero to 60mph in five seconds if it is pulling an enormous boat).

That stated – server speed continues to be critical. There’s not just a great way for non-network engineers to determine server speed between hosts (since again, plenty of factors).

In the past hosting reviews, I’ve checked out Time For You To First Byte (TTFB) – a measurement for the way rapidly a web server transmits back the very first byte of information after it gets to be a request from the browser.

Here’s the outcomes from my newest test –

Bluehost Speed TTFB

iPage Performance

As you can tell, iPage edges out Bluehost about this one test. Both of them show mediocre results, but they are very near the coast speed. The Next party TTFB test is extremely rudimentary, but could be instructive. In either case – a much better source could be internal speed data.

Normally, it is not openly available. But, EIG is really a openly traded company with the public reports which go with this. Here’s their internal data using their newest Investor’s Day report –

EIG Competitive Analysis

As you can tell, their internal speed data show Bluehost as slightly much better than iPage. But they’re extremely close.

According to individuals two findings – I’d say that they’re a toss on speed. Both are quick enough for any small site. They’re close enough to enabling you to use either and concentrate on the speed variables beneath your control.

Usability & Onboarding

Worthwhile product can change bad rapidly should you can’t learn how to really utilize it. Which point is particularly true with web hosting companies.

The product’s name sounds daunting for brand new users to be friends with, especially when compared with all-in-one website builders like Wix, Weebly or

Both iPage and Bluehost have fairly straightforward onboarding and good usability. Both of them use cPanel. Both of them maintain similar account portals plus they both distribute similar onboarding emails.

Plus they both allow it to be simple to install common web apps like WordPress. Here’s what their particular “backend” setups seem like –

Bluehost Backend Screenshot

iPage Backend

As you can tell, they’re much the same. That stated, Bluehost applies to a cleaner looks with less blatant upsells.

Their account management panel is less mid-2000s and much more minimalist. Bluehost’s WordPress installation wizard includes less upsells for theme and services upsells. iPage’s upsells obtain a bit absurd. You will find multiple upsell pages on checkout.

iPage Upsells

Overall, Bluehost comes with an advantage on usability and onboarding. They’ve better design, better onboarding, along with a less confusing process from purchase to reside website.

Customer Support

Usability and onboarding can solve lots of problems. although not each and every issue. And this is where customer support is available in.

The tricky factor about customer support is the fact that it’s all anecdotal. Not one comparison (including that one) can condition for sure if a person company has “good” service or “bad” service.

Who knows in case your customer support agent just began yesterday (or was their one veteran) or was getting a dreadfulOramazing day – or maybe it’s a much deeper symbol of company culture.

Rather, I attempt to check out indications on whether a business treats their customer support like a cost, a sales chance or being an investment.

Based on the EIG’s Investor’s Day report, they’re deeply in love with their Internet Promoter Score (NPS). In a nutshell – that’s a metric that measures how likely your clients will be to recommend you.

EIG Customer Service

They draw a obvious correlation between customer support → NPS → $$$

Quite simply, both iPage and Bluehost view customer support being an investment leading to both more sales and much more upsell possibilities.

That’s a great factor for you personally because the customer having a catch (ie, the upsell part). Should you not mind enduring the upsells, you’ll likely experience fine customer support from both Bluehost and iPage.

If you’re running WordPress, you are more inclined to get solid support from Bluehost. It’s their niche software – and they’re corporate partners using the WordPress Foundation.

*If customer servicer may be the primary problem for you – the make sure to also take a look at InMotion Hosting (my review here). They’re a completely independent company (ie, not of EIG) having a strong concentrate on customer support.

Market Focus

EIG owns both Bluehost and iPage. They’re positively purchasing both (unlike other brands like JustHost or HostMonster).

Why? Simply because they likely discover their whereabouts as complementary brands that suit various kinds of customers – kind of like Coke & Sprite.

Who does EIG think is the greatest fit for who? Here’s their chart for investors on their own “brand positioning” –

iPage Positioning

This chart lines up perfectly with how I’ve found their customer support & usability.

Bluehost markets to people who are business proprietors first and website proprietors second.

iPage markets to those who are website proprietors and also have a tight budget most of all.

It seems sensible – and it is essential for what products & enhancements each brand will probably make later on.

iPage will probably keep purchasing prices & discounts. Bluehost will probably keep purchasing usability and business products.

Additional Factors

Here’s grab bag of other things to consider.

  • iPage has got the same money-back guarantee as Bluehost (thirty days).
  • For much better or worse, both are of a huge corporation. As I’ll mention within the conclusion, if you prefer a non-EIG host, you can try InMotion (review), Website Hosting Hub (review) or SiteGround (review). Neither can shake a now infamous outage in 2014.
  • Bluehost is definitely an official host for that WordPress Foundation. That might or might not be because EIG is a component-who owns primary cause of WordPress (Automattic). Both can run WordPress all right though.

Bluehost versus. iPage Conclusion

So Bluehost versus. iPage? They’re both fine hosts with a few variations.

If you would like standard hosting and finances are your #1 priority – then I’d opt for iPage. You will get their current discount here.

If you prefer a better product and/or perhaps a cleaner experience – then I’d opt for Bluehost. You can observe their current prices special here.

If you’d rather opt for a completely independent company having a bigger concentrate on customer support, then I’d opt for InMotion Hosting (review).

So if you’re more confused than ever before – you will probably find this site Setup Guide and/or my shared web hosting quiz helpful.



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