4 Ways Businesses Can Use Hard Money Loans

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In an environment where debts are high and credit tight, non-traditional forms of funding start to fill in the gaps. Within the real estate development industry, one popular form of alternative lending is hard money.

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What Is A Hard Money Loan?

Hard money is a form of private lending secured by property. Since these private contracts largely evade the regulations that govern banking, the terms are governed more by the whims of the lender than anything. However, hard money loans have a few things in common:

  • Fast: A simplified underwriting process means you can get the money much more quickly.
  • Expensive: Expect interest rates in the mid-to-upper teens. You’ll also pay a larger origination fee (2 – 10 percent) than you would with a bank.
  • Short-term: It’s rare for a hard money loan to last longer than five years. Most will last less than one.
  • Negotiable: You have a bit more leeway to haggle with a private lender than you do with a financial institution.
  • Based On Prospective Value: Hard money loans rely on a calculation called loan-to-value ratio. This ratio is based on the potential value of the property. So while a hard money loan will usually only cover a percentage of the property’s cost, that percentage is based on the property’s prospective value, not its current value.

Below, we’ll take a look at how hard money is used by businesses in commercial development.

Buying Property

One of the most straightforward ways for businesses to use hard money is to buy land. As a general rule, hard money lenders are looking for borrowers who also view the property as an investment. While there are exceptions, many frown upon owner-occupier arrangments — for example, intending to build an apartment complex that you’ll also reside in. This usually isn’t a big deal for businesses, but it’s a good thing to keep in mind.

To get the most out of your hard money loan, you’ll want to select a property that you feel is undervalued with the intent of cleaning it up and/or building upon it.

Stop-Gap Funding

In some cases, businesses will use the speedy process offered by hard money to secure a property until they can refinance through less expensive, more traditional means. You’ll want to be pretty sure that your bank loan will come through so you don’t get stuck paying high-interest rates any longer than you have to.

New Construction

Whether you’re acquiring a new property or already own one, a common way of increasing its value is to build something people want on it. This can be residential, commercial, or mixed-use. You will, of course, need to be familiar with the municipality’s zoning laws.

In some cases, the property may already have an obsolete structure on it, in which case you’ll have to take into account the cost of tearing down that structure as well.

Many hard money borrowers will then sell the property at a profit, paying off their hard money loan in the process.


Sometimes there’s a serviceable structure already on the property, but it’s outdated or in disrepair. This is the iconic fix-and-flip scenario that was popular before the 2008 financial crash. The difference is you’re dealing with private investor money rather than subprime bank loans.

The fix-and-flip strategy tends to work best in “hot” real estate markets, where you can be relatively sure that your rehabilitated property will sell, and sell quickly.

Final Thoughts

Remember that the idea behind hard money is to get in quickly, increase the value of your purchase, and make your exit. It’s a high-risk, high-reward strategy for developers and renovators who can’t access the funds they need within a critical timeframe. You’ll want to approach hard money lender cautiously, with a good idea of what you’re getting into.

Not sure what other loans are available? Check out our guide.

Chris Motola

Chris Motola is an independent writer, journalist, programmer, and game designer who has mastered the art of using his laptop in no fewer than 541 positions, most of them unergonomic. When he’s not pushing keys or swiping screens, he’s probably out exploring urban or natural environs, experimenting in the kitchen, or delighting/annoying his friends with his ideas and theories.

Chris Motola



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