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Searching for the perfect project management application can feel a bit like being Goldilocks — taste-testing each app until, finally, you settle on the choice that is “just right.” Are extensive reporting and invoicing capabilities too hot? Are time tracking or communication tools too cold? It can be daunting to have to search for solutions, especially when the bears (in the form of wasted time, over-budget projects, and poor task management) might return at any moment! When working from the time and budget constraints of a small business, the search can be that much more difficult and frustrating. Merchant Maverick to the rescue! Compiled below for your convenience and reading pleasure are our top three project management applications for small businesses.
A quick note about criteria: I picked these three applications based on affordability relative to other project management applications, ease of use, and an “X-factor” that makes them more desirable than their competitors. Okay, with that out of the way, on to the list!
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Redbooth (read our review) is one the perennial favorite project management applications here at Merchant Maverick; in fact, I think I have recommended it in just about every project management blog I have written. It has that fantastic combination of usability and price that is nearly unmatched in other project management applications.
Pricing for Redbooth is figured per-user, meaning that you pay less if you have fewer users. Generally speaking, this kind of pricing plan favors smaller businesses, especially if yours falls into that 10-12 user category. Of course, the fact that Redbooth starts their pricing at ‘zero’ helps as well. Though you sacrifice a few of the features and are limited to two projects, the free plan might be a good choice for you, at least to start with. When Redbooth actually starts charging, the prices remain firmly in affordable territory, between nine and 15 dollars/user/month.
I have tested and used Redbooth in a number of scenarios over the last two years, and every time I have found it an absolute joy. Adding new tasks, creating workspaces, and communicating with team members from within the app are all accomplished without trouble or confusion.
The special thing that makes Redbooth more desirable than other, similar, project management applications is the excellence of the UI design. Seriously, I have tested a lot of project management apps, but this one is definitely my favorite. It is crisp, clean, and makes absolute sense to anyone who uses it. I love it!
Binfire (read our review) is designed especially with remote teams in mind. A strong project management app on its own, it especially shines in situations where not all team members work from the same location. Equally useful in traditional and “agile” project management styles, this app will almost certainly fill a niche for your business.
While Binfire does not offer a free option (ala Redbooth), this app is available at a lower initial cost, and with more increments to help you tailor the experience to your own needs without completely breaking the bank. Like Redbooth, Binfire is available in a per-user pricing scheme — more users = more expensive. Price tags start at five dollars/user/month and extend through four pricing levels up to $15/user/month.
Binfire is a bit more complicated than Redbooth — offering a wider variety of features — which lends itself to a more difficult user experience. Fortunately, due to good interface design and simple aesthetic, Binfire avoids most pitfalls and remains quite easy to both learn and use.
Binfire’s X-factor has to be remote-work features like its interactive whiteboard. Designed to replicate a project-planning whiteboard session, the interactive whiteboard provides a digital space for teams separated by distance to collaborate meaningfully.
Teamwork Projects (read our review), another perennial favorite in the project management world, is an excellent project management platform designed to grant just about anyone the ability to manage projects effectively. One of the things I appreciate about Teamwork is that it is a very scalable product; if you have aspirations of growing your business beyond the “small” label, this could be the project management app for you.
Teamwork Projects is priced per user. Like Redbooth, Teamwork has a free option, offering a reduced feature set to users for either limited use or use as a trial phase. If you want the rest of Teamwork Projects’ features, you are going to be shelling out $9/user/month, though only 100 or fewer users can jump on board at that price. While 100 user slots will be more than enough for small businesses, if your ambition is to grow rapidly, the flexibility here might come in handy farther down the road.
Like both prior apps, Teamwork Projects is exceptionally easy to use. When viewing your projects and tasks you can choose from one of several views that allow you to customize your viewing experience (a feature that can be found in many project management apps), and the interface is well designed and logical.
I think the X-Factor for Teamwork Projects would have to be the team behind it. Few project management applications that I have reviewed embrace new features and ideas quite the way Teamwork Projects does, certainly not while maintaining an otherwise excellent product. Most recently, Teamwork Projects gained the popular new “board view,” giving you yet another way of visualizing your projects.
There are two other applications* that also fit the bill of “small business friendly project management,” but are too limited in scope and function for me to feel good about adding to the main list. They are, briefly:
Trello: Available free to anyone who cares to sign up, the team at Trello is responsible for the original “board view” that was so recently implemented at Teamwork Projects. Trello is easy to use and brings a sense of humor to project management with their cute husky Mascot, Taco.
SquidHub: Similar to Trello but much newer, SquidHub is a free project and task management app that is so easy to use that I have a hard time accurately describing how simple the program is. Like Trello, SquidHub is a little on the cheeky side, heavily featuring a smiling squid mascot.
*I recently compared these two apps in another post.
Wesley Kriz is a writer from the misty peaks of the Pacific Northwest, or as he prefers to call it, the Best Coast. He is willing to debate on almost any topic, but he is admittedly very stubborn, so beware. When not writing for Merchant Maverick, Wesley is likely thinking about Star Wars, or reading Lord of the Rings.
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One of the biggest perks offered by business credit cards, other than convenience, is rewards. Gamed correctly, business credit card rewards can be a way to save money on your biggest expenses.
Not sure which rewards are right for your business? Wondering what kinds of expenses to use your card on? Not even sure what’s out there? Read on!
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What Are Business Credit Card Rewards?
Simply put, they’re incentives to use your card to make purchases. When you make a purchase on your card, you’ll be awarded points or cash for each dollar you’ve spent. The number and type of points awarded vary by card. In many cases, where you’re spending it matters too.
How Many Types Of Rewards Are There?
A lot. In fact, many business credit card rewards cater to a specific type of spending. Overall, you can break them down into two broad categories.
Cash: This is the simplest, and oldest, kind of reward program offered by business credit cards. Cash rewards accumulate as you make purchases on your credit card. You may, for example, earn 2 percent back on every purchase you make. Depending on your carrier, you’ll have the option to redeem the rewards automatically at specific times of year, when you reach reward thresholds, or when you request them. Cash rewards can be redeemed as checks, statement credit and, in some cases, as gift certificates.
Rewards: Other business credit cards don’t return cash, instead awarding points or frequent flyer miles to cardholders. These cards tend to cater to specific types of business. For example, businesses whose staff frequently travel may choose a card that awards flyer miles. A business that spends a lot on telecommunications, on the other hand, may choose a card that rewards expenditures on those expenses. Other reward programs are more general, presenting you with a diverse (but limited) array of rewards to spend your points on.
What Are Reward Tiers?
Not all business credit cards have reward tiers. Cash cards almost never have them, for example, but many reward cards do.
Reward-based cards use tiers to influence your spending habits. For example, the Chase Ink Business Preferred Credit card breaks its reward point system into two tiers. For each $1 you spend on travel, shipping purchases, telecommunications, and social media advertising, you’ll earn three reward points. Any other purchases you make will be compensated with one point per $1.
Most cards that use tiers will have two or three of them. The lowest tier almost always represents miscellaneous purchases.
How To Choose The Right Reward
Business credit cards, ideally, reward a specific kind of spending behavior. With that in mind, it’s best to consider which rewards best sync up with your expenses.
This means you’ll probably want to itemize your monthly business expenses to see where you’re spending your money. You’ll also want to get the cash value of the reward points offered by any rewards cards you are considering (expect a value somewhere around a cent or two).
To make a comparison, pretend you’ve put all of your monthly expenses on the credit card and calculate the cash value of the points (or cash back) you would get for making those purchases. So if you have $800 of expenses that qualify top tier points (3) and $1,000 of miscellaneous purchases, you’d be earning $34 worth of rewards each month or $408 per year.
If your expenses aren’t concentrated in any specific area, consider cash rewards. You may not get as big a multiplier on specific purchases, but you’ll often recoup a better value on your miscellaneous purchases. Not only that, but you can spend your cash return on whatever you want. Consider cash as “breadth” to rewards’ “depth.”
What Else Should You Factor Into Your Reward Calculations?
You didn’t think it would be quite that easy, did you? Business credit card terms feature a large number of asterisks and footnotes. Here are some things you should also consider when calculating a card’s reward potential:
Sign-up Bonus: Many business credit cards will offer an initial sign-up bonus. This is a one-time offer and usually requires you to spend a minimum amount of money in order to qualify.
Annual Fee: Some business credit cards charge an annual fee to keep the card active. You’ll want to deduct this amount from your yearly reward value. Note that many cards will waive the first year’s fee.
Reward Limits: While it might be fun to think of ways to earn an endless torrent of reward points, your carrier is one step ahead of you. Some carriers will limit the number of top tier points you can earn. Others may stop rewarding points or cash for the year after you hit a spending threshold of, say, $150,000.
Remember that your business credit card should match your existing spending habits. Don’t fall into the trap of thinking you should have a specific card just because it’s popular or even well-reviewed.
Need help getting started? Check out our 2018 business credit card comparisons.
Chris Motola is an independent writer, journalist, programmer, and game designer who has mastered the art of using his laptop in no fewer than 541 positions, most of them unergonomic. When he’s not pushing keys or swiping screens, he’s probably out exploring urban or natural environs, experimenting in the kitchen, or delighting/annoying his friends with his ideas and theories.
Our unbiased reviews and content are supported in part by affiliate partnerships. Learn more.
As a reviewer of small business software and services — and a human who lives in the modern era — I’ve seen my share of business websites. Many of them are so basic that they serve only to confirm that the business in question, be it a bowling alley or an accountancy firm, is not merely a front for backroom bookie Big Sal and his associates(Fingers, Lefty, and Slippery Joe). What is dodgier than a business without a URL, after all?
(Read this article if you’re wondering whether your small business even needs a website. Spoiler alert: it does.)
Few websites are anything other than forgettable, and the ones that stand out usually owe their memorability to monumentally funny errors rather than to craftsman-level design.
Your website can be — and should be — more than just an online throwback to the yellow pages, a mere repository for basic information about hours and addresses and contact emails. Your website was destined for greatness. And I’m going to help you take it there. Here are several steps you can take to make sure your website stands out for all the right reasons:
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Join The 21st Century (Be Mobile Responsive)
When I say, “join the 21st century,” I am not being snarky in the manner of a 90s sitcom character. (If I were, I would have said: Welcome to the Oughts, holmes!)
I am trying to stress the importance of having a modern, mobile-responsive site. There’s a word for businesses with websites that don’t work well on smartphones. And that word is defunct.
Consumers are addicted to their mobile devices. And according to this article by Marketing Land, mobile devices now drive an estimated 56% of web traffic. That’s right — chances are that more than half of your customers will find your website on their mobile browser. If your site isn’t mobile responsive, I guarantee they will exit your page as quickly as they enter.
When viewed on a smartphone, non-responsive sites appear either too large or too small, requiring the reader to manually adjust the screen. Responsive sites, on the other hand, automatically adjust to accommodate each device, be it an iPhone, a Kindle, or a Galaxy Note8. Mobile sites are often simpler and/or allow the visitor to scroll down for more information, rather than navigating from one page to another.
Effective mobile sites are sleek, minimalistic repositories of information. They should be reminiscent of your full site and good ambassadors for your brand. They should not make people throw their phones in anger.
Happily, most do-it-yourself website builders allow for mobile responsive design; if yours doesn’t, it’s time to look for a new platform. And it goes without saying that if you’re paying a developer to design your site, you should insist that they make it responsive. If you want more information about this topic or tips about how to make it work for you, read our articles What Is Responsive Design? and Creating Websites For The Smartphone Generation.
Update, Update, Update
To stay competitive, your site has to look current. People are only becoming more attuned to (and judgemental about) the aesthetics of their technology. Older designs simply won’t cut it. You must update, and update frequently, to stay alive.
To be clear, we’re not just talking about upgrading from something like this…
If your site looks like that, you either went out of business in 1996, or you are using the design ironically. If it’s the former, and you’re now trying to get back into the game, good for you. Burn the site and start over. Burn it. If it’s the latter, you are invariably a hipster and I don’t want to talk to you or your handlebar mustache.
This is the horrible truth: your pages don’t have to be neon and underlined to look hopelessly dated. Sites built as recently as 2012 now appear sad and outre. First impressions matter, and the average consumer will ditch your site without blinking an eye if it looks sketchy or old.
To stay in the game, you must update the design of your site every few years. Yes, it’s a pain. Yes, it will cost you time, money, or both. But what you gain in street cred will be worth every dime.
Updating actually isn’t so bad if you’re using a modern website building platform, like Wix (read our review) or Squarespace (read our review). New, intuitive site editors make it easy to switch layouts, change templates and forms, and alter color schemes — without paying an hourly rate to a spendy developer.
Provide Accurate & Complete Information
I know I spent a good part of the introduction talking about how business websites need to be more than just storehouses of basic information. That is 100% true, and I stand by every word. But…and this is a big but…it is vitally important to put basic information about your business on your website, front and center, or everything else in this article is pointless. Highlight your operating hours, address, phone number, and digital contact information, and put that information in more than one place. If your business occupies a physical space, your address and phone number should be above the fold. In other words, website visitors should not have to scroll down or navigate to another page to see this information.
You also need to give potential customers and new visitors at least a hint of what your company is all about on your home page. Don’t write a novel at this point. As you’ll see in the screenshot of Merchant Maverick’s home page below, a simple summary phrase — Unbiased Reviews That Save You Time And Money — is enough to convey the purpose of our site.
An “About Us” page is a great place to go more in-depth about exactly what your business does, and why you do it. It can also be a good vehicle to introduce yourself or your staff. Include mini-bios and pictures if you can. People are social animals. We’re evolutionarily wired for relationships, and that’s not going to change anytime soon. The exchange of goods and services is occurring less and less in the meatspace, but we still like to know who we’re dealing with.
Avoid Grammar Mistakes
You don’t have dig deep to realize that American public schools are sadly failing when it comes to even basic writing competency. Just log in to Twitter for 10 seconds and yOull sea that Im rite. (There’s a little editor humor for you.)
You can get away with shocking grammar in Tweets, texts, and even over email (alas). But your website is not the place to be slipshod and careless. Save that devil-may-care attitude for Facebook or Christmas cards, where only some of your acquaintance will be judging you. If your website is riddled with typos and syntax goofs, you will lose customers, period. Error-laden copy connotes one of two things to your client base: you are illiterate or you are lazy. Ponder this riddle: What’s more off-putting to a consumer — an uneducated merchant or an indifferent one? The answer, of course, is moot. Neither one is going to survive.
This may all seem terrifying if grammar isn’t exactly your thing. But don’t worry! There’s no need to hastily enroll in a community college course. Simply running your site through spellcheck should catch most spelling errors, though you’d be surprised how many merchants neglect to do so. For higher level syntax and grammar issues, try using a service like Grammarly. It’s not perfect for higher level writing, but it catches almost 100% of basic errors (there/they’re/their, etc.), and it’s free. You can also enlist help from friends and family. The more eyes on your website copy before you publish, the better.
Write Engaging Copy About Your Products/Services
It’s not enough for your content to be grammatically perfect. It must also be useful and interesting. And there’s the rub.
How does one write captivating copy? Especially if one is trying to sell items as unsexy as, say, lawnmower parts or plumbing services? The key is to know your audience. Your stuff doesn’t have to be Dostoevsky-good. It doesn’t even have to be Reader’s Digest-good. Excellent website copy is defined by only three characteristics:
Let’s take them one by one.
Presumably, you understand your business and your products or services well. Take the time to describe them, providing as much or more of the minutia as is reasonably warranted. Color; size; shape; weight; feel; smell; taste. Go further into the aesthetic sensibility of your items if you want. The more your customer knows about the product or service, the more likely they are to be satisfied with their purchase.
The overall helpfulness of your copy will depend in part on how wisely you’ve used detail in your descriptions. But you must go even a step further. It’s not enough to state that a scarf is hand-knit, blue, and made of angora wool. It’s not even enough to say that it is 60-inches-long and machine-washable. For optimal impact, you’ve got to paint a word picture for your potential customers. Give suggestions about various ways to wear the scarf. Talk about occasions or events the scarf is appropriate for. If a customer can imagine your product as a useful part of their daily life, you’re far more likely to make the sale.
This one’s not so straightforward. The line between interesting copy and content that is mind-meltingly dull is thinner than you’d expect. When in doubt, go back to the advice above: know your audience. If you’re hawking lawnmower parts, it’s best not to be cutesy or make attempts at humor. You’re likely to simply irritate people. For utilitarian products and services, appealing equals factual and descriptive. But if bespoke spa treatments or patchwork quilts are your daily bread, be as whimsical as you want. Go nuts. Employ first-person language. Break out the charm. And if you don’t feel up to the task, hire someone who is. There are plenty of freelancers out there who write website copy for a living. Sites like Upwork are teeming with writers who would fist-fight each other for the privilege of generating your web content. (I know because I used to be one of them.)
Use Original Images
On the internet, as in life, it often pays to be unique. And not in an after-school-special, every-snowflake-is-beautiful kind of way. Search engines like original content. They give preference to it, in fact.
That said, unless your name is Dorothea Lange or Ansel Adams, you’re much better off using BigStock or Getty Images for your graphic content than simply uploading pictures from your digital camera or smartphone. Unique isn’t always equivalent to good. My iPhone pictures, for example, are invariably blurry and too dark, invoking what I’m sure are merely pity-likes on Instagram. Yours may be better (and likely are), but I can say with near certainty that they aren’t good enough to be featured on your website.
Website-quality photographs and images should be:
Artistically blocked, posed or designed
Images like this don’t grow on trees. They come from professional photographers and graphic designers who use professional equipment. In other words, you’ll have to pay for them. Craigslist is a good place to find relatively cheap freelancers in your area, or you can solicit help from sites like Upwork and Guru.
Maintain A Blog
Blogs aren’t just for bloggers. Used wisely, a blog can be an excellent marketing tool for your retail, restaurant, or service business.
For starters (to reiterate my point in the section above), search engines give preference to original content. They gobble it up, in the manner of hungry hippos. To be clear, Google is an equal opportunity tool in that, if you have a URL, you’ll show up in an appropriate keyword search…eventually. But if you want to rank a little higher than the two-millionth results page, you’ll need to put it a bit more effort. Creating unique, high-quality content for your site increases your visibility to potential customers online. The key phrase here is high-quality, by the way. Search engines employ highly trained digital bloodhounds that can sniff out BS filler-content a mile away. You can try to cover redundant or pointless copy with metaphorical coffee grounds, but Google algorithms just keep getting smarter.
If you equate blogs solely with hot-button social issues like politics, the Mommy Wars, religion, and the like, it may be difficult to see how having one could benefit — or even apply to — your business. There are only so many edgy articles you can write about lawnmower parts.
Blogs don’t have to be hilarious rants or incisive social commentaries. In fact, if you want them to work well for your site, you should avoid controversy and/or high-art altogether. Instead, think about what kinds of things your customers are interested in, and provide content that caters to those interests. Do you sell custom clothing? Write a few how-to posts about accessorizing or blog about fashion trends. Run a pet shop? Talk about what pet owners can do to keep their dogs healthy. Rank cat toys from worst to most purrr-fect. Cat owners in your area who search for toy ideas may just stumble on your article and become loyal customers. Blogs exist to provide helpful information for your current clients, but they serve to draw in new customers as well.
Here are some articles types that work well for business blogs:
Top 10 Lists
Dos & Don’ts
Best Of/Worst Of Lists
Trends & Fads
If you don’t feel up to creating the content yourself, hire someone who is.
In our increasingly digital society, your website is the most visible face of your business. It behooves you to make that face as clean and attractive as possible. The good news is that it doesn’t take much to create a professional, effective site.
Consider the tips above and take action where you can. With just a little TLC (and a little cash), your website can go from bland and forgettable to sleek and profitable.
We’ve talked about seven ways that you can create a better website for your business. Here are some other resources to help you get started.
Starting From Scratch?
Check out our large selection of do-it-yourself website builder reviews or compare top website building software vendors. If your website needs to incorporate an online store, you’ll want to peruse our eCommerce software reviews and compare some of the top shopping carts.
Read these articles if you need help deciding on a platform:
Looking To Improve Your Current Site?
If you already have a site, but need some tips on how to take it to the next level, these articles should help:
Want Tips On eCommerce?
We’ve written a comprehensive ebook on starting an online store. It’s free and well worth a read. If you’re operating an online store already or are thinking about adding one to your website, check out these articles:
Need Help With Social Media For Your Business Website?
Social media is a huge part of good business marketing, and it’s helpful to integrate your social media channels with your website. Check out these articles for more information:
Julie Titterington is a writer, editor, and native Oregonian who lives in the beautiful Willamette Valley with her husband and two small children. When she’s not writing or testing software, she spends her time reading early 20th century mystery novels, staring blankly at her iPhone, and attempting to keep her kids fed, clothed, and relatively uninjured.