Online sellers are always looking to expand–expand their product catalogs, expand the reach of their marketing, and expand across sales channels. And when it comes to expansion, thereâs no bigger project to undertake than international growth.
Successfully going global is only possible if you have the appropriate resources in the form of products, market, and software. And while finding a market and products is up to you, we here at Merchant Maverick can help when it comes to choosing the correct software.
International sellers demand more from their shopping cart setups than do domestically-based merchants. Youâll need your shopping cart to be able to display your site in multiple languages and currencies. Whatâs more, youâll need to be able to handle complicated taxes and shipping functions. Your eCommerce software should either come with these features already built in or be able to integrate with extensions to fill the gaps.
In this blog, weâll be discussing four carts that offer merchants the features (and integrations) they need to sell internationally. These software companies maintain a global focus, giving you multiple options for global success and staffing a diverse team of developers from all across the world. If you need the power to create a multilingual site — and a multilingual support team on hand at the momentâs notice — look no further than this list.
Keep reading to learn which eCommerce software programs we recommend for global expansion.
With PrestaShop, international is the name of the game. PrestaShop is behind 270,000 stores worldwide. They have headquarters in Miami and Paris and employ over 100 employees who are proud to speak a variety of languages.
PrestaShop is open-source software that is free to download, highly customizable, and offers loads of add-ons. With a strong international user community supporting the development of the software, you can expect new releases and extensions regularly.
PrestaShop’s biggest downfall is that youâll need developer skills in order to best use the software. Whatâs more, PrestaShopâs customer support costs a bit more than you may be willing to spend.
PrestaShop comes with a robust feature set built in. Here are a few of the ways PrestaShop is especially good for international sellers:
- Set Currencies & Automate Exchange Rates: Set your shop to accept a wide number of currencies.
- Multi-language Product Sheet: Quickly import product information in multiple languages.
- International Forum: Find support from other users in a variety of languages.
- PrestaShop Translation Product: Users can assist in translating new versions of PrestaShop.
- International Add-Ons: Purchase and download extensions from international developers to further broaden your storeâs functionality.
For more information on PrestaShop, check out our full review or try one of PrestaShopâs easy-to-access demos.
WooCommerce is one of the most widely used eCommerce solutions around. While the stats are uncertain (WooCommerce claims a part in 28% of all online stores, while BuiltWith says Woo is behind 42%), what is certain is that Woo is enormously popular in the eCommerce world.
WooCommerce is free, open-source software that plugs directly into WordPress.com. It is highly customizable and scalable. WooCommerce’s Achille’s heel, as with many open source solutions, is the unfortunate combination of limited customer support and a moderate learning curve. WooCommerce also follows a Core+Extensions model, which means that built-in features tend to be rather basic.
Despite these obstacles, WooCommerce is an excellent choice for international sellers. With employees located in 19 different countries, youâre sure to find support in a range of languages. And given the many international developers contributing to the project, international features are well within reach.
Here are a few of the international selling features that WooCommerce offers:
- Calculated Taxes: Set tax rates for the countries and regions in which you sell your products. Show taxes based on your customerâs shipping address and billing address and your storeâs base address.
- Supports International Transactions: Accept multiple currencies with the right payment gateways.
- WooCommerce Translation Project: Users help make WooCommerce available in multiple languages.
For more information, take a look at WooCommerceâs tips for selling internationally. Or, head over to our review and download the software for free.
If youâre looking into open-source solutions, but our first two suggestions donât quite meet the mark, you should take a look at Magento.
Magento is used by developers worldwide and supports a user base of 250,000 merchants. With such a wide base, the Magento marketplace is always growing. You can expect a steady release of new extensions and payment gateways from Magentoâs global developers.
As an open-source software solution, Magento comes with similar advantages to PrestaShop and WooCommerce. The software is free to download, highly customizable, and scalable. Magento includes a robust feature set and boasts an international user community.
As you might expect, the trouble with Magento lies in its usability. In order to best utilize the platform, youâll need to have confidence in your developer skills. The software comes with a steep learning curve, and there is no phone number to dial for technical support.
Regardless, Magento is a great shopping cart for merchants who are looking to expand internationally. Here are a few of the reasons you should consider Magento:
- International Forum: Get help from a community of 150,000 developers. These developers can also help you create extensions that work for your target countries.
- Extensions: Take your pick of a vast marketplace of extensions. Youâll find extensions for international payment gateways, currencies, and shipping carriers.
For more information on using Magento to sell globally, take a look at the company’s advice on making your site global ready. To learn more about Magento in general, head on over to our full review or get started now by downloading the platform for free.
If youâre in the eCommerce industry, youâve heard of Shopify. This Canadian SaaS solution is famous for its usability and clean design. And over the past few years, Shopify has skyrocketed in popularity. The platform now hosts over 500,000 stores worldwide.
Shopify is the only hosted solution weâll be including in this list. In general, if youâre looking to build a website that reaches customers around the world, open-source is your best approach. With so much opportunity for customization and growth, youâll likely find that an open-source solution better fits your international storeâs needs.
However, like we’ve discussed, open-source comes with its own challenges, including limited usability and technical support. And so, if you want toÂ take a global approach but arenât sure you can handle the technical challenges of open-source, Shopify may be the way to go.
Here are a few of the international selling features you can benefit from as a Shopify user:
- Multi-lingual Checkout: You can set your checkout to operate in over 50 languages. Youâll need to translate the rest of your theme on your own.
- Non-US Taxes: Set up tax rates for other countries. You can also set your store to charge taxes on shipping rates.
- Numerous Payment Gateways: Take your pick from over 100 payment processors in order to accept payments worldwide.
For more information on Shopify, take a look at our full review or get hands-on experience by signing up for a free 14-day trial.
Hopefully, one or more of these shopping cart options has piqued your interest. As always, I encourage you to take your research further. Read our full reviews, look up comments from current customers, and take advantage of every trial and demo you can get your hands on.
You might also read our article, The Most Important Questions To Ask Before Shipping Internationally, and download our free eBook, The Beginner’s Guide To Starting An Online Store. In this fifty page guide, we unpack everything you need to consider as you approach online selling.
But for those of you who are already planning your global expansion, I wish you the best of luckÂ and bon voyage!
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