There is a myth making the rounds on the wide world of the internet that email marketing has outlived its usefulness, but that is simply untrue. The data is in, and email marketing campaigns can have a wide variety of positive effects on your business:
Having said that, some of the software providers in the email marketing world charge a crippling price for smaller businesses. Before you hang your heads in defeat, though, take heart. There are a number of free email marketing software apps that might suit your needs without ever costing you a cent. With a free email marketing tool, you’re not going to have access to unlimited emails and templates, and you’ll be restricted to a certain number of email addresses. Marketing automation tools may also be limited or non-existent with a free plan. But if you need to send out a simple email newsletter to your contacts and want basic access to click-through rates and other simple analytics, free email marketing services can be a godsend.
Compiled here for your reading pleasure is Merchant Maverick’s favorites in the free email marketing software world. A quick word about criteria: Each of these apps were evaluated based on their feature set, ease of use, and pros vs cons. With that out of the way, let’s get started!
Serving upwards of 73,000 users around the globe, Benchmark (read our review) has not moved on from its original mission of serving small businesses. With a reputation for great customer service and ease-of-use, this is one of the most widely recommended emailÂ marketing apps out there. And, as you might expect since it is on this list, there is a free version!
It should come as no surprise that the free version of Benchmark is less powerful than the versions you actually pay for. With a subscriber cap of 2,000 members and a limitation of 14,000 emails per month, the free version of Benchmark will be best suited to the email campaigns of very small businesses and nonprofits. It is the other features, or, rather, lack of them, that might make the final decision for you. Non-paying users of Benchmark will find that they have access to an email builder and little more. You’ll get the “insanely simple drag-and-drop editor,”Â a wide library of templates, and an automated signup form, as well as Google analytics, several campaign styles (drip and RSS), and a few other handy items. What you don’t get, however, are unlimited emails, basic features like A/B testing and more advanced tools like cart abandonment automation and other automated behavioral trackingÂ features.
As I mentioned above, Benchmark is generally considered to be extremely easy to use. Most comments in user reviews agree that navigating the app, building emails, and implementing new campaigns are all done with aÂ minimal learning curve. Based on these userÂ reviews, as well as my own test of the product, I have to agree with Benchmark’s marketing claim: “No design experience required.”
Generally speaking, Benchmark has far more pros than cons. Beyond the ease of use I mentioned above, this company also maintain some of the best customer service in the industry, with 24/7 phone, live chat, and email support. As for cons, the major downside for free users will be the limitations placed on free accounts regarding Benchmark’s more advanced features. Some users have also complained that their experience with the app was plagued by bugs, though I should note that those affected seem few and far between.
SendinBlue (read our review) is best known for theÂ accessibility of its software. With a focus on simplicity in both features and pricing, this is an app that aims to get new users in particular up and running as quickly and efficiently as possible. Generally speaking, SendinBlue is a good choice for anyone looking to get great bang for their buck, especially if you are willing to work with a simplified interface. Indeed, as an ESP (email service provider), SendinBlue is clearly not intended for experienced marketers, but rather for single proprietors and small LLC owners. Appropriately, then, the free version of SendinBlue offers an interesting alternative to the other apps we will discuss here.
Unlike Benchmark, SendinBlue does not limit how many subscribers or contacts their free users can have. Likewise, there is no limit in place for monthly emails. Rather, there is aÂ dailyÂ limit of 300 emails. From one perspective, this limitation may seem an opportunity to reach significantly more subscribers than would be possible with Benchmark’s plan. From another perspective, it means someone at your (presumably) small company will be spending at leastÂ some time every day working on emails; isn’t that why you wanted an email marketing app anyway? Fortunately, SendinBlueÂ does make it easy to design attractive emails with a nice email editor and template library. Free users also get real-time reporting, phone and email support, and customizable sign-up forms. As with Benchmark, you lose access to many features by choosing to use SendinBlue for free, though since SendinBlue is a simpler app in the first place, the limitations seem less important.
The biggest pro for using SendinBlue is the all-around simplicity of this app, as well as the template library, which is varied and diverse. Like Benchmark, SendinBlue tends to impress customers with their support options as well. In terms of cons, there are only a few integrations available, and some users complain of an outdated interface as well. On the whole, SendinBlue is widely liked by those who use it, though it does not inspire the same superlative-laden user reviews of some of its competitors.
MailChimpÂ (read our review) is pretty much synonymous with email marketing. Maybe it is the quirky name, maybe it is the goofy grin on the face of their mascot, but this app just sticks in the mind, making it one of the first examples I think of when discussing email marketing. Fortunately, if your budget does not have space for an ESP among so many other important expenses, you are in luck. There is a free version of MailChimp, widely regarded as one of the best in the business.
To start things off, if you want to use MailChimp for free, you are looking at a subscriber cap of 2,000 users and an email limit of 12,000 per month. Eagle-eyed readers will note that Benchmark allows more emails per month, but where this email marketing platform sets itself apart is in the features free users gain access to. The standard emailÂ editor and template library are in place, as expected, but MailChimp also provides an automated email campaignsÂ features that most of their competitors keep locked behind paywalls. These automations allow you to pre-write messages and determine triggers that will prompt the app to automatically send follow-up emails based on the behavior of individual subscribers. Whether it is a welcome message for new contacts, a notification of an abandoned shopping cart, or even a gentle reminder that your business still exists to customers that have been away awhile, if you are trying to build an ecommerce business, these tools can be invaluable to you.
The pros of using MailChimp should be readily apparent. With powerful features, a user-friendly interface, and a minimal learning curve — for the low monthly cost of $0, it may seem that there is no reason to not set up a MailChimp account this very second. However, unlike the other two apps discussed above, MailChimp does not have a spotless customer service record, with some users finding communication slow and unresponsive. Fortunately, there are more satisfied customers than disgruntled ones, but it remains a concern.
Basically, what we have here are three email marketing apps that would leave nearly any subscriber satisfied. Having said that, I think there is a definite winner here: MailChimp. Especially if you are working in e-commerce, the automation tools included in this free email marketing software may prove indispensable to growing your business.
Having said that, I can think of a few reasons for using the other software programs I described above. If your needs exceed the 12,000 emails offered by MailChimp, Benchmark might be the better choice for you. If you need an extra-simplified feature set, SendinBlue’s free plan may be more attractive. On top of that, both these alternatives have higher reputations for customer service, certainly more so than Mailchimp.
In the end, the best way to figure out which free email marketing software app is best for you is to give one or all of them a try. Considering they are free, there is really not much to lose. Your email newsletter is just begging to be sent, and this month is as good a time as any! Start generating contacts, write that opt-in email, create some sign-up forms, and get out there!
If you’re looking for a little more bang for your buck, you might consider doing a free trial of another email marketing platform like AWeber, Constant Contact, Mad Mimi, or Active Campaign, or simply using the paid version of any one of the programs above. With a premium service, you’re going to get more templates, unlimited emails and contacts, advanced marketing automations, social media integration, and better all-around email marketing tools. Read our full selection of email marketing software reviews for more information, or check out our ESP comparison chart.
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