Adobe Spark Website Builder Review: Pros, Cons, and Alternatives

Adobe Spark Website Builder Review

Adobe is a huge name in the software industry — and their website builder app, Adobe Spark Page, is no exception. Adobe Spark is a single-page website builder that makes building one-page websites (think resumes, portfolios, blog posts, presentations, etc.) easy to do with zero design experience.

Check out Adobe Spark’s Current Plans & Pricing

Recently, I gave Adobe Spark Page a try for a small project after receiving a few reader questions. But before I get into the pros and cons of my Adobe Spark review, let’s consider a bit of background on building a website in general.

There are so many considerations to take into account when choosing the best website builder for your project, such as what you want it to look like, what you need your site to be able to do, and how much time you want to spend creating the site. And really, there are a thousand ways to get what you want in the end in terms of functionality, convenience, pricing, etc. The thing to remember is: whether you’re building a simple personal website or running a business, the way you build your site has a lot of consequences.

In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short-term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.

What Is Adobe Spark Page?

On the wide spectrum of website building solutions, Adobe Spark Page lives on the end that is all-inclusive and provides everything you need to get started with your website. It contrasts with solutions where you buy, install, and manage all the “pieces” of your website separately. I wrote a post on Website Builders, Explained for more background.

Using Adobe Spark is sort of like leasing and customizing an apartment in a really classy development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner. That point is key because there’s usually a direct tradeoff between convenience and control with all software, but especially with website builders.

Everything may fit together just right with a website builder like Adobe Spark Page, but that may or may not be what you’re looking for.

As far as competition, Adobe Spark competes with all-inclusive hosted website builders like Weebly, Wix, Squarespace, Gator, and WordPress.com, but has one major distinction: Adobe Spark Page focuses on creating professional-looking, single-page websites.

Instead of giving you a multi-page template, Adobe Spark Page has a few web page templates you can choose from (among other templates, since Adobe Spark Page is part of Adobe Spark, which includes the ability to make design images, web pages, AND videos).

Adobe Spark Templates

One other quick aside – a disclosure – I receive referral fees from all the companies mentioned in this post. My opinions & research are based on my experiences as either a paying customer or consultant to a paying customer.

Pros of Using Adobe Spark Page Website Builder

Here’s what I found to be the pros of using Adobe Spark Page — not just in comparison to other website builders, but as an overall website solution.

Straightforward Signup Process

One of Adobe Spark Page’s best features is how quickly you can get up and running. Signing up for the platform is simple — you just create an account (or log in with your existing Adobe ID if you have one), and then choose what type of project you’d like to create (a photo, video, or webpage) and which template to use. You can also create your own design from scratch if none of the templates stand out to you.

Adobe Spark Page DIY

Simplicity

Adobe Spark Page is also seriously simple to use.  The builder is intuitive, straightforward, and requires absolutely no website experience to use it.

Adobe Spark Editing

While the website builder is not drag and drop, you can choose from a menu of page elements when you want to add additional sections / functionality below the header.

Adobe spark adding elements to the page

The whole setup is like painting by numbers.

There are obvious drawbacks to this setup, which I will cover in the disadvantages, but it is a real advantage to have an easy-to-build, nice looking one page website ready in a matter of minutes!

Adobe Product Integration

Another benefit of Adobe Spark Page website builder is the ability to use other Adobe products within the page builder. For example, take a look at this list of options I have when trying to add an image to the page:

Adobe Spark Integrations

Adobe Spark Page gives me the option to pull photos from Adobe Stock, Creative Cloud, or Lightroom (all Adobe products). This is a solid advantage for Adobe users who want all of their apps to connect. There are also options to connect to your Dropbox, Google Photos, or Google Drive — so the benefits extend beyond just Adobe users.

Cons

But of course, no review would be complete without looking at the downsides. Every piece of software will have complaints. Here are the cons I found with using Adobe Spark Page.

Limited to One Page

This one is the most glaring disadvantage. Adobe Spark Page is true to its name — it’s a page builder, which means your website is limited to a single page.

For short-term projects where you only need a single page, this probably doesn’t matter to you. But if you’re trying to build a website that can grow and scale (or do anything beyond the basic functionality Adobe Spark Page provides), you’re stuck.

You can add sections, but the customization is limited (more on that in a minute). Again, if you need a website builder that enables you to put some text and imagery or video on a page quickly and with little customization, this con doesn’t hurt much. But for those who need a long-term, more robust website, Adobe Spark Page likely won’t cut it.

Limited Feature Set – Design

With any technology product, there is almost always a trade-off between convenience and control.

This trade-off is very apparent with Adobe Spark’s website builder. The convenience of their design setup is great. It’s straightforward, fast, and not confusing. It makes creating a single webpage super fast and easy, especially with how intuitive the builder is.

But here’s the thing — if you want to go anywhere beyond the basics of the design they provide, you are very limited with Adobe Spark.

For starters, you’re not really given a template to work with. Adobe Spark Page shows you different types of websites you can build, but each website category leads to the same starter template (which is also what you have when you choose the “build from scratch option”).

Adobe Spark Base Template

From there, you can select certain “themes”, which are really just font/color combinations that change the header and section styles.

Adobe Spark Page Theme Changes

But you cannot change the layout. You cannot drag and drop. And you certainly cannot edit the HTML and CSS, much less add any other design element.

The best way to describe it is a ‘paint-by-numbers’ set up — a really basic paint-by-numbers. It’s great to have the ease of use, but if you want to do anything extra or outside of bounds, then you’re out of luck.

If your website is growing, or becoming a bigger part of your business, the design limitations can be crippling. And unlike other website builders that attempt to solve this issue through apps, extensions, or access to the website code or HTML, there is no outlet for Adobe Spark Page.

Limited Feature Set – Technical

The limitations on design also bleed over into technical limitations. Technical limitations are features and functionality that you don’t know that you want until you want them, and then you find out you can’t have them.

These are things like integrations with Facebook, Pinterest, Twitter, Google Ads, social sharing options, blogging, and a whole host of every intermediate to advanced marketing tools on the internet.

Adobe Spark Page’s technical limitations are also pretty crippling. There are no plugins or apps that you can use to market your page (aside from sharing the link on social media). You cannot integrate additional functionality aside from what’s provided (photos, videos, and grids). You can’t even customize your page URL.

Adobe Spark URL

Think of it like the difference between cooking in your own kitchen and building your own burrito at a fast food restaurant.

With Adobe Spark Page, you can certainly choose the ingredients that go into your burrito, but your choice is really an illusion because you’re limited to the ingredients that are offered by the restaurant (and in this case, you’re eating at a basics-only burrito bar). Like the design, that can be a good thing if you need something simple, and will always need something simple. But if you ever need to upgrade or do something unique or custom, it can be very limiting.

Theme Examples that Aren’t Usable Pages

Another con of Adobe Spark Page is the lack of examples you can build off of in their template library. As I mentioned before, Adobe Spark Page doesn’t really give you different templates. The templates are the same for every website type. However, when you click “see more” under the website type, you are given various designed examples to pull from:

Adobe Spark Examples

Adobe Spark Options

Only problem is, they’re not actually Pages. They’re posts, which is an entirely different asset (AKA not a website page).

Adobe Spark Page Post

It’s a bit confusing, and again points to the limitations of the design.

Additionally, from what we can tell from the pricing, the additional features you get apply to this area of Adobe Spark (Posts) and not the website builder.

Adobe Pricing

When we upgraded to the monthly plan, there was no change in the templates available for website design purposes.

Adobe Spark Page Review Conclusion

Adobe Spark Page makes getting a single page website up and running easy, especially if you need something that’s done-for-you and requires little customization. They have a straightforward user-experience and easy-to-use editor that makes getting your content out there a breeze.

Check out Adobe Spark Page’s plans here.

However, there are major trade-offs to consider with Adobe Spark Page — specifically functionality, customization, and control. And this is where Adobe Spark Page falls short when compared to other all-inclusive website builders that have more customization, more functionality, allow you to add additional pages, and include DNS services so you can have a custom domain. If you’re looking to create anything beyond a simple, single page website, Adobe Spark Page is probably not the best option for you.

Not sure Adobe Spark Page fits your needs? Check out my quiz to find what the best website builder is for you based on your preferences.

 

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