Review: Pros, Cons, and Alternatives Review is an ICANN-accredited domain registrar founded in 2000 that also provides web hosting, email, website builders, SSL certificates, and other web solutions. They’re part of Endurance International Group, who owns some of the biggest names in web hosting like Bluehost, HostGator, and Constant Contact.

See’s Current Plans & Pricing.

While their focus is on domains, has started positioning themselves as more than just domains — but that the process starts with a great domain name.

I’ve gotten some questions about as a domain registrar, so I decided to give them a try. Here’s our review with pros and cons.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

Pros of

Here are some of the advantages that I found using over their direct competitors in the domain registration industry.

Usability (Straightforward Search, Purchasing, and Control Panel)’s biggest pro is definitely how straightforward the platform is.

First and foremost, they make searching for and registering a domain simple. The interface is clean, easy to navigate, and straightforward. There aren’t many bells and whistles, which for a domain registrar is just fine — we don’t need them. What we need is function and usability, and’s interface gives us both. It’s basic and directs you to where you need to go. Process

And once you’re signed up, they bring you right into your Control Panel. It’s a simple and seamless process that has absolutely zero confusion. Next Steps

And once you’re inside the Control Panel, everything is easy to find and navigate through as well. CP

All in all, the entire process from search to sign up to domain management is simple, straightforward, and clear.


There’s nothing more frustrating than going to a domain registrar and having to hunt for pricing information. is 100% transparent with their pricing. From the moment you land on the homepage, you can see what .com domains are selling for, and they have a whole page dedicated to the Top Level Domains (TLDs) they offer and their pricing. Pricing

They’re also very clear on their pricing terms, auto renewal policy, as well as any add-on pricing during the checkout process (like WHOIS domain privacy). Renewal Policy

In a space where pricing policies can be, well, less straightforward than website owners may want (I’m looking at you – Network Solutions and GoDaddy…),’s clarity and transparency is refreshing, especially for a big corporate name brand.

Variety of TLDs

Speaking of TLDs… now that ICANN allows more TLDs outside of generic .com/.net/.org, website owners have to make sure their domain registrar has all of the variations they need (especially if you’re buying in bulk). offers a ton of TLD options that go beyond generic domains.


That being said, does not offer a wide variety of international TLDs. If you don’t have an international presence, this doesn’t matter for you. But if you do, there are other domain registrars that have more options for you.


Upsells aren’t inherently annoying or bad. But so many domain registrars make the mistake of bombarding customers with direct sales tactics that they do become annoying. is not one of these domain registrars. While they do offer complementary products such as websites and hosting, they’re unobtrusive. You can add them during the checkout process or from the control panel, but you’re not bombarded with pop-ups and emails like some registrars.

Complementary Products

It’s important to remember that a domain is not a website. It’s not email or any other service. It’s merely your address online. It helps people locate where your property is by telling browsers/email/etc where to go to get whatever it wants (website files, emails, images, data, etc).

If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting. provides an all-in-one approach with complementary products. You can bundle your domain, website builder, hosting, and email and do it all from their platform.

And while I personally prefer to separate my hosting and domains to provide an extra layer of control & reliability in addition to cost savings, many website owners prefer to have them bundled for convenience. Products has a variety of complementary products, from hosting packages to email management to site builders, and they’re all incredibly easy to access from both the homepage and the Control Panel.

If you’re looking to package everything together for convenience, makes it easy to do so.

Cons of

There are a lot of reviews online. Most are either super-negative or super-sunny and wonderful. I try to balance and find the actual disadvantages of a company…and who those disadvantages would apply to. Everyone has different needs & goals. Your goal as a customer is to be aware of those and find a company that matches your goals. Here’s some of’s downsides.


In terms of cons, pricing is perhaps the biggest with They’re not outrageously expensive — their first year discounted price for .com domains is $9.99. But you can get significantly cheaper first year rates with a discounter like GoDaddy who runs regular promo codes.

In terms of renewal pricing, isn’t the worst ($13.99 for .com), but it’s also not the best. You can find cheaper renewal rates with a registrar like NameCheap.

But perhaps the biggest pricing disadvantage of is their $8.99 for WHOIS Privacy. Several registrars include this for free with your domain registration, but does not. This brings your cost to over $15 for your .com registration, which is definitely on the pricier side.

No Real Onboarding

With all software, there comes a part in the registration process where you wonder what’s next. How the provider guides you through that set up process is called “onboarding” — and it’s something is lacking.

Aside from an email with some key information about setting up the account, there really wasn’t much information about how to actually use the new domain.


If you’re experience in buying and setting up domains, this probably doesn’t matter to you. The platform is easy enough to navigate. However, if you have no domain management experience and are looking for more guidance, doesn’t provide much of it.

Next Steps

If you…

  • Want a very simple domain purchasing process
  • Don’t need guidance on how to set up / manage your domain
  • Are looking for complementary products you can customize to your own needs

…. could be a good choice for you. See their current plans & pricing here.

However, if you’re…

  • Less experienced getting online
  • Need detailed steps on how to set up / manage your domain
  • Want to keep your hosting / website separate from your domain
  • Want to save on your domain purchases

… there are better options out there for you (I use NameCheap). You can take my domain registrar quiz to help you narrow down which might be best for your needs.

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