How To Sell Your Business: The Complete Guide To Selling A Company In 7 Simple Steps

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Tech Equipment Leasing VS Buying: Should You Lease Or Buy Computers & IT Equipment?

The post Tech Equipment Leasing VS Buying: Should You Lease Or Buy Computers & IT Equipment? appeared first on Merchant Maverick.

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Essential Guide To Choosing A Website Designer

This post originally appeared at Essential Guide To Choosing A Website Designer via ShivarWeb

Essential Guide To Choosing A Website Designer

So you need to know how to choose a website designer.

But here’s the problem.

“It depends” is both the most correct and the most unhelpful answer.

There have never been more choices in the website design industry than now. But paradoxically, all those choices make actually choosing more difficult than ever.

The secret to choosing wisely is to understand exactly what you need rather than attempting to sort & filter all the choices on offer.

Like any other large purchase… a house, car, appliance, etc – ditch the idea of a “best” – and instead, write out your exact needs, requirements, and goals. The best option for you will usually self-select itself.

In other words, choose a website designer through elimination based your goals rather than searching out the one right fit.

With that concept in mind, here’s how to walk through the process of elimination to choose the right website designer for your project.

1. Define Your Technology Needs

How do you need your website to function?

Are you looking to build a “brochure site” – a place with your basic information and contact information?

Or are you looking to build something with certain functionality?

This step is critical because it decides what type of web designer or developer or agency you’ll need to hire.

A pure-play web designer usually does not actually work with HTML / CSS, much less traditional web languages like Javascript, PHP, etc. Pure-play web designers usually work in Photoshop and focus on branding, color palettes, imagery, feel, and user experience.

A pure-play web designer will often work with a front-end web developer to implement a design. The front-end of a website is what the user sees & navigates. A front-end developer will know HTML / CSS and Javascript – and will be comfortable with “back-end” technologies.

Back-end technology involves databases, scripts, and APIs – and generally making sure the computers are all talking to each other correctly.

Now – you’ll likely hire someone who is an expert in one, is knowledgeable in another, and is familiar with the third. If you hire an agency, then they’ll have all three.

Additionally, many designers / developers / agencies will work with certain platforms that already have core functionality built-in. When they work with these platforms, it will speed up the process and lower the costs…but also means that the client (you) needs to have some familiarity with what tools they are using.

But the main thing you need to think about is how much functionality does your site need? This will determine what type of website designer you’ll need, and how to discuss their process.

What To Consider

  • What functionality do you want now?
  • How do you want your website to grow?
  • Do you need to edit & manage your site content?
  • Do your visitors need to work with the site at all?

What To Avoid

  • Avoid using vague concepts or ideas.
  • Avoid accidental technology lock-in.

Example Scenarios

Think about a new fashion brand. Are you more focused on developing content or retailing clothes? Do you need to manage inventory? Do you want to build a community? How do you want to integrate your social presence?

A web designer could build a self-hosted WordPress website to handle the content and then add-in ecommerce with an ecommerce plugin, but it might be harder to manage inventory & social integration. They could also build an online store with Shopify to focus on ecommerce & social, but might hamstring your big content plans.

Think about a new non-profit website. Do you have expertise to manage & maintain the website? Do you need donation abilities or portal logins? Do you need to integrate with certain profiles?

A web designer could build a self-hosted WordPress website that could easily integrate donations and would be cheap upfront, but it would be harder to maintain long-term without someone who can train on the platform. They could also use a hosted website builder like Wix or WordPress.com that might have fewer upfront capabilities, but would be much easier to maintain in-house over the long-term.

Now – the designer that you choose should be flexible but also knowledgeable. It’s better to trust someone that you trust…but also verify that they deeply understand your needs.

2. Define Your Design Needs

How do you want your website to look and feel?

Unless you’ve had to design something for a client, it’s hard to understand how difficult it is to translate a vague idea in someone else’s brain into a tangible creation.

Sure, there are bad designers out there, but usually, the more specific you are about your design needs, the better product you’ll get.

Draw out something – anything – to show even the most basic direction you’d like to go.

Collect websites that you like – and note what you like about them. Here’s a bunch of example round-ups that I’ve written.

  • Wix Website Examples
  • WordPress Website Examples
  • Professional Personal Website Examples
  • Online Portfolio Examples
  • Weebly Website Examples
  • GoDaddy Website Examples
  • Restaurant Website Examples
  • Church Website Examples
  • Shopify Website Examples

Write out your frustrations with existing designs.

Additionally, keep in mind that it’s possible to develop some design assets yourself and let a web designer translate those existing assets into a website design.

For example, I’ve had clients use a photographer and bring in a web designer to build a site layout around their amazing professional images. I’ve built sites around a 99designs logo that clients have already made. Some clients even use automated design generators like Tailor Brands to create a look that a web developer can plug & play into a theme or template.

Once you have all your specifics down – you can use it to choose the right web designer.

What To Consider

  • The right web designer will be able to tell you how achievable certain features, looks, etc are.
  • Think about what process you’d like to work with. Do you want choices at every stage? How do you like to give and receive feedback? What are the most important parts of the design? When budget inevitably comes up, what are you willing to cut or prioritize?

What To Avoid

  • Avoid designers who can’t tell you how they’ll approach a design problem. Look for designers who do not have a stated process.
  • A written design process is best for you and them. Feedback stages can go on forever and make everyone frustrated.
  • Avoid vague wishes – even with emotions, be as specific and as concrete as possible.

Example Scenarios

Think about a restaurant website. An established restaurant will likely already have quite a bit of design assets in its physical location. Between logos, fonts, colors, ambience, etc – a web designer should already have a good bit to work off. Hiring a designer will be less about getting the design right and more about the layout, navigation, and design asset conversion right.

Think about a brand-new yoga studio. A startup might need a website design that can translate offline and throughout social media. Here, the owner will need to make a choice about developing a logo & brand feel separately (via a specialist graphic designer or logo contractor or AI brand software) or letting the website designer drive the look of the business.

3. Define Your Business Needs

What role does your website serve in your business?

Some of this will go back to your design and technology needs, but it’s especially pressing to consider before you define your budget & scope.

Think about how your business gets customers and how you do your marketing.

How will/does your website drive leads/sales? Is it something that your referrals & salespeople will offer as a brochure…or will your website need to drive new leads from online visitors?

Will it need to integrate with any business processes such as inventory or bookkeeping or order-taking? Do you want to move your business processes to the website via marketing/sales automation?

Are there any existing software providers that you want to integrate with your website now or in the future?

What To Consider

  • Think about both the near and medium term needs of your business.
  • Think about your domain names – and how you want to setup your email and online services.
  • Think about the incremental value of your website – what number of leads could it drive? What is a new lead worth?

What To Avoid

  • Avoid too much complexity – integrations and versatility make your website last.
  • Avoid thinking of your website as a cost – it’s an investment.
  • Avoid designers who do not work with integrations or cannot build out features that you need.
  • Avoid designers who cannot make a business case for changing your existing business processes.
  • Avoid designers who cannot explain how & why their approach will work through the medium term.
  • Avoid quick, “duct-tape” solutions.

Example Scenarios

Think about a local property management. An accounting firm could do well with a “brochure website” that simply funnels people to the phone and in-person consults. A nice brochure website (i.e., a website that simple provides information) might do fine. But what if the firm wants to add in client tools, secure portals, content marketing, direct listings, etc? Those features would require a website that can expand and develop over time. It might be worth developing a self-hosted website with a designer on retainer.

Think about a new jewelry business. A jewelry business might do business exclusively on Etsy, and want a blog to connect with customers. It might be easy to get a custom theme on a hosted platform like WordPress.com. However, it also might be a better choice to go a different direction at the beginning to integrate Etsy or lay the foundation for a non-Etsy online store.

4. Define Your Budget & Scope

How much money and time do you have to spend right now?

And “as cheap as possible” is not an answer – if this is your thinking, you should not be looking for a custom website designer. You should look for alternative options.

Your website is an investment, not a cost. If you approach it the same way you’d approach bulk-buying office pens…then you’re not going to get the result you want.

Now – I understand the desire to get the biggest return for your investment. But remember that it’s usually better to maximize your return rather than minimize your investment.

What To Consider

  • Think about your existing cashflow situation. Write out what a single new lead is worth.
  • Write out existing costs of having a poor or non-existent website.
  • Write out features, functionality, and design choices that you’d prioritize.
  • Think about payoff period and amortize your budget. In other words, if you budget $10,000 – and you expect the site to last 50 months, then that is $200/mo. Does that match your expected value?

What To Avoid

  • Avoid thinking about your budget in a silo – always tie it to scope or value.
  • Avoid thinking that you can have everything. Think about keeping your options open.
  • Avoid thinking about having a one and done project. Think about ongoing costs to either you, your staff or your designer.

5. Define Your Sources & Alternative Options

What type of designer do you want? And how do you find them?

The bad news is that most good website designers are not super-easy to find.

The good news is that your competitors don’t know that. If you put in a bit of work to find the right website designers – you’ll have a much better range of choices.

What To Consider

  • Good website designers have plenty of work. If someone is spending a lot of money on advertising & acquisition, then they are probably a giant agency with a churn and burn process.
  • Good website designers want to work with good clients. I used to work with web design clients, and I would take a great client for half-pay over a bad client. In fact, at a certain point, there’s not enough money in the world to take on a bad client.
  • Conversations and back and forths are not billable. That is not good for you or the designer. The more specific you are, the better.

What To Avoid

  • Googling what everyone else is googling.
  • Expecting more from a person or platform than is reasonable given how much effort you’ve put in.

Where To Look

Now – you could always do a Google Search. But I promise that you will likely be disappointed. Here are some better places to look.

For local designer / developer

Local web designers are usually horrendous at marketing their services. But many clients want a local designer that they can talk to in person.

Your approach will depend on your metro area, of course, but here’s where I’d look.

  1. Look for meetups to stalk. Web designers are always looking to upgrade skills and you can usually find some at a local workshop, class or meetup.
  2. Do a really specific Google search – one with search operators. Like this.
  3. Ask your favorite local businesses for referrals.
  4. Use city specific directories – this works especially well in smaller metros.

For a WordPress designer / developer

WordPress is an incredibly versatile content management system. It’s not ideal for every site, but it’s like 4 door SUV / Sedan of the Internet. It’ll probably do the job for you.

Now – the issue is that basically anybody can call themselves a “WordPress developer” – even if they really don’t know how the software works at its core.

It’s important to do #1 and #2 – because you’ll need to know if you are hiring a designer / developer who works with WordPress as their software of choice vs. someone who actually develops websites with WordPress.

Here’s where I’d look –

  1. Stalk local WordPress meetups.
  2. Stalk the attendees of WordCamps – big gatherings of designers who use WordPress.
  3. Stalk the community support forums of WordPress.org
  4. Do an incredibly specific Google search with something like intext:”Work with me”
WordCamp Attendees

One side note about WordPress designers – since they’ll likely use certain themes/theme frameworks – you’ll be able to negotiate a bit more on scope and do more with DIY.

For [other platform] designer / developer

Now there are plenty of other software options out there – especially “hosted options” like Squarespace, Weebly, Shopify, Wix, Bigcommerce, etc.

The key here is to understand the technology and what exactly you are buying (ie, you are paying more for a custom design over functionality since the hosted option bundles lots of functionality in with your hosting).

Lean heavily on the services’ support forums and Experts Exchange to find prospective designers.

For a general designer / developer

The great thing about web design is that you can work with a global talent pool if you want. There are challenges to working remotely but a lot of upside if you can do it well.

Again, for this search, I’d recommend relying more on internal platforms over random searches. Here’s a few examples.

99designs is a good option for contest-run design only competitions. I’ve implemented designs that my clients have bought through them. Here’s my general review.

Dribbble is the big hangout for designers doing cutting edge work.

Most developers will have a profile on Github or StackExchange or HackerNews. Look for ones who have good answers.

Fiverr is a surprisingly good platform if you are willing to try a few gigs before committing to a single designer. I’ve used them for several side projects.

Upwork is also good if you are willing to do a test project with several designers before choosing.

Tailor Brands is an AI-powered self-service platform that will develop a logo and entire branding setup for less than $100.

You’ll also find that vendors on ThemeForest will do custom work in addition to other marketplaces like CreativeMarket.

The point here is that a bit more effort into searching for good designers will give you much better options than general googling.

Alternatives to a Custom Website Designer

Now if you’re thinking “ok – I just need a simple, straightforward website, not a roundabout search” – then you’ll want to look into some Alternative Options.

Skip down to some alternate ways to get a website without having to choose a website designer.

6. Ask for Proposals

Now that you have a few website designers to choose from, the next step is to send out a proposal.

The better your proposal, the better your options will be.

Think about how you would like to be approached if you were a web designer.

Would you prefer a vague email asking how much a website costs? Or would you prefer a detailed description of a the project along with a ballpark budget range?

What To Consider

  • Providing a ballpark budget is the fastest, simplest & most accurate way to get on the same page as a website designer. Your budget does not determine your end cost – but it does determine who you even talk to. As an analogy – it’s how website designers know whether you are shopping for a used Toyota Corolla or a brand-new Ferrari.
  • Make your project easy to say yes to. Keep the next step & primary ask simple and straightforward (ie, “are you interested in the project?”, “if interested, what additional details do you need?”)

What To Avoid

  • Avoid sending lots of feeler emails with no intention of hiring.
  • Avoid sending an email with too much information or too many asks.

7. Follow up with Questions & Request for References & Portfolio

However the designer communicates upfront is how the project will progress. Communication never improves over a project – it only degrades. Look for a high benchmark to start.

What To Consider

  • You are using your requirements, questions, and details to get prospective web designers to rule themselves out.
  • Think about your priorities – sending too many questions is just as bad as too few.

What To Avoid

  • Avoid dictating the entire process. Remember that the designer’s questions for you can tell you as much as your questions for them.
  • Avoid making the designer do too much back and forth. If you think a call will be necessary during the design process, do this entire step via a phone call.

8. Request Contract & Project Plan (and declines)

Tangible expectations in writing help everyone in every engagement.

At this point, you should be able to choose a website designer.

The next step is to request a contract and a project plan from the designer that you want to work with.

A written contract helps *everyone* in the project. The contract should spell out “deliverables”, costs, responsibilities, intellectual property rights, and an adjudicating body.

A project plan helps *everyone* understand expectations, responsibilities, and timelines. This does not have to be complicated. It should communicate clearly though who is responsible for what and when.

Lastly, for the designers that you did not choose, be sure to send a polite decline. Even if it’s as simple as “Thank you for providing this information. We have decided to work with another company. We will keep your company in mind for future project & referrals.” You’ll save the everyone needless follow-ups.

9. Follow up & Communicate Clearly

A good website designer cannot help a bad client.

What To Consider

  • The website is going to be *yours* so you need to make sure you have all the information you need to make decisions.
  • Make sure you have all the technical documentation in your control.
  • Remember that a lot of design work depends on fast, accurate feedback.
  • Budget for not only time but also money for incidentals (ie, photography) and technical issues.

What To Avoid

  • Interrupting the project plan and micromanaging.
  • Providing the wrong feedback at the wrong stage.
  • Avoid verbal conversations without follow-up written documentation. Phone call notes are essential.

Conclusion & Next Steps

Choosing a website designer does not have to be a daunting process full of frustration and unknowns.

It does require that you clearly understand what you want, when you want it, and to clearly communicate your expectations.

If you are trying to find a good website designer – follow the process and you’ll be set!

Alternate Conclusion & Next Steps

Now – if you have read this post and found it useful…but…

You’re thinking “I just need a website! It’s 2020 – I just need a simple, affordable, quick standard website – not a complicated purchase with contracts and whatnot”

I hear you. I have friends who have been there. And there are options out there – but it’s not a quality custom website designer.

Here’s some options –

#0 – DIY w/ Automated Branding & Design

Many design options (including the ones below) require you to coordinate your branding, even if you are able to purchase assets like a logo or social media photos. But that leaves a lot up to you.

There is one company that focuses on completely automated branding – Tailor Brands. I’ve begun using them for my side projects. They AI and machine learning to create a whole range of design assets & guidelines.

They also have a bundled website builder or you can use them to complement #1 through #3. Check out Tailor Brands here. Read my review here.

Other website builders also bundle a logo designer with their software. Wix has a template driven logo designer as does Shopify.

#1 – DIY with a Website Builder

There are companies that specialize in businesses with a budget and no design or technical expertise. They provide hosting and pre-made templates all for a single monthly subscription. You might not get all the functionality that you want…but you will get a secure, fast, good looking website.

To find the right website one, take my website builder quiz or see my recommendations here.

I also have an online store builder quiz with recommendations here if you need ecommerce.

#2 – DIY with self-hosted WordPress

WordPress is a the most popular, most supported, and most versatile “content management system” on the Internet. It’s free community supported software that you install on a hosting account (ie, you rent part of a server from a hosting company). The software has a learning curve, but you’ll have 100% control and 100% of your options open. You’ll also be able to call in specific experts on specific problems. Or install do-it-all themes / templates.

I wrote a WordPress Website Setup Guide here.

#3 – Purchase Website Design from a Hosting Company

This option is a blend of #1 and #2 – if you want full control over your site with unlimited options for the future…but don’t want the learning curve of setting up a design yourself, then you can sometimes purchase website design services from a hosting company. They are usually able to provide these services much cheaper than an independent website designer since you’re also using their hosting services.

For these projects, I recommend InMotion Hosting – they have great support and are the hosting company for this website. See their design services here.

Other resources include –

  • How To Try WordPress Before Purchasing
  • Choosing Your Website Color Palette
  • Features Customer Want in a Local Website
  • Building Different Types of Websites with Templates

For any specific questions, see my contact page.

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How to Build a Minimally Viable Website

This post originally appeared at How to Build a Minimally Viable Website via ShivarWeb

How to Build a Minimally Viable Website

So you want to get your product/service/thoughts in front of an audience, and you need a website. Time to buckle down and create a massive, beautiful site, right?

Wrong.

When you’re launching anything, the most important goal is to get data. Without data, you can’t possibly make something as good as it can be — and that applies to your website, too.

You need data on what it takes to build & run the site of your dreams. You need data on who actually visits your site and what they do. You need data to decide what to do next.

One of the biggest mistakes business owners make when launching a website is starting too big and too well-designed (especially eCommerce sites).

You don’t need pages and pages of content or a fancy design. What you do need is a minimally viable website.

Here’s how to build one…

Define Your Goals

Before you do anything, you need to decide what you want to achieve with your website. What do you want people to do once they’re there? If you’re looking to make sales, what are your revenue goals?

This part of the process may seem counterintuitive — after all, this article is about creating the minimally viable product — but it’s key to building your site on the right foot.

Defining your goals upfront will help you know what to look for in the data you get and whether or not you’re on the right path, so don’t skip this step.

Choose Your Platform & Domain

Most business owners feel like their website has to use fancy tools and platforms to get the job done. Not so. In fact, a simple HTML template can be all you need (you can even host it for free with a Dropbox hack if that’s your thing).

If you’re into WordPress or some other website builder and can churn out a quick website, then go that route. Weebly and Wix both offer free plans on their subdomain.

The point here is to get your content somewhere quickly and simply but to also keep your options open for when you’re ready to make changes (and to track data).

Some companies like InMotion Hosting have a specific quick start setup service for $99 + hosting (which you need anyway). Companies like NameCheap will also bundle it with your domain.

A custom domain can be important – but remember that you can always change it. Your goal right now is data – not perfection. Go get a cheap domain from NameCheap or GoDaddy.

Set Up Analytics + Goals

Speaking of tracking data… the whole point of an MVP (or MVW in this case) is to capture data so you can find what works and what doesn’t. In order to be able to capture this information, you need to set up analytics and goal tracking.

There are a lot of options, but Google Analytics is the go-to solution (it’s also free).

The key is to make sure you have goals set up based on whatever action you want people to take. If you’re an eCommerce store, you need to be sure you have an eCommerce checkout set up. Make sure it’s a goal. Make sure the whole package is working correctly because you have to accurately track conversions (aka sales) – if you are using a minimally viable payment solution like PayPal or Gumroad – this might mean simply setting the thank you page redirect.

If you’re looking for email opt-ins, make that a goal. Set up any action you’re looking at as a conversion in Google Analytics for tracking. And like eCommerce sales, you don’t have to get fancy. This might mean setting your MailChimp thank you page redirect as the sign-up goal.

If you plan on marketing your website (which you should), you should also link Google Analytics to Google Ads and set up a retargeting audience with Google Analytics.

And lastly, you should set up a Facebook Ads account and place a retargeting (audience pixel) cookie on your website. And learn what exactly Google Analytics does.

Set Up Focus Pages

As I’ve already mentioned, you don’t need a 100+ page website on your first launch. When you’re creating a minimally viable website, you should focus on setting up a few landing pages where you can send traffic for conversion.

In some cases, this can actually be done with a single page.

Take this website: Fix the Electoral College. I built this with a single HTML file hosted on a Google Cloud account. I never wanted to build an entire website dedicated to the structure of American politics with all the security updates and information architecture needs — just a single, shareable resource. This single page website got clicks and shares from hundreds of key state legislators in a very targeted Twitter / Facebook campaign. Mission accomplished!

The goal is to create very specific pages (or a page) that visitors can land on and take action. If you can do that in one page — awesome! Do that. If you need more than one, then take that route. Just remember that this should be as simple and clear as possible and focused around whatever conversion you’re looking to measure.

Test, Test, Test

Once you’ve got your website up, it’s time to start testing and optimizing. The goal here is to keep what works and get rid of what doesn’t.

Keep in mind that everything you do will conform to the 80/20 Principle. I’ve seen lots of analytics profiles across a wide range of industries. In every single one, every metric conforms to 80/20.

  • 20% of the products make up 80% of sales.
  • 20% of content drives 80% of organic traffic.
  • 20% of ad spend drives 80% of revenue.

When evaluating your website, keep your focus on the 20% that matters, and keep expanding the overall amount of opportunity. If you’ve never read much about the concept, check out the original 80/20 Principle by Richard Koch AND the follow-up 80/20 for Sales & Marketing by Perry Marshall.

Next Steps

Now that you’ve got your minimally viable website, it’s time to take some concrete next steps. Remember, this isn’t about more planning. It’s about action. The whole point of launching your MVP site is to get feedback so that you know what to do next.

Check out InMotion’s Quick Start service or NameCheap’s one-pager that will bundle with a domain purchase.

To get that feedback, you’ll need to get people to your site and taking action. Check out this guide to promoting your website (for free) to get started.

Once you’ve gathered data – you’ll need to set up a more permanent website with more options. You’ll want to explore my essential guide to eCommerce platforms or my WordPress website guide or my guide to website builders.

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There Is Still Over $100B Left In PPP Funding: Should Your Small Business Apply?

The post There Is Still Over $100B Left In PPP Funding: Should Your Small Business Apply? appeared first on Merchant Maverick.

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GoDaddy Email Problems: Solving Issues w/ Forms & Not Receiving Email

This post originally appeared at GoDaddy Email Problems: Solving Issues w/ Forms & Not Receiving Email via ShivarWeb

GoDaddy Email Problems Solving Issues w Forms & Not Receiving Email

For years, I’ve had issues with email forms on websites hosted at GoDaddy. Whether I was trying to get a contact form in WordPress to work, or simply forward emails within cPanel, the whole troubleshooting process was just a pain.

The GoDaddy email issue especially pops up when a client switches from GoDaddy email hosting to a 3rd party email host like Google, Zoho, NameCheap, etc.

And it turns out that it’s not just me. It’s a documented issue with everything from WooCommerce to other non-WordPress software.

But GoDaddy’s documentation is straight-up horrible and poking around StackOverflow / Googling developer forums gets old after a while. So here’s a short guide to GoDaddy form email problems that I wish I had several years ago.

Background

There are a few concepts to understand before picking a solution.

1. Your website form does not actually “send” the email.

Instead, the data goes like this –

  • User types information into the form
  • Form passes data to WordPress (or your CMS)
  • WordPress (or your CMS) passes data to your web host via PHP
  • Your web host actually transmits the email with its email header information

2. Email Sending & Receiving Is Incredibly Insecure

There is a reason why you generally can’t contact your doctor via email. And there’s a reason why you get so much spam.

Email is inherently insecure. It’s fairly easy to fake the sending and receiving address (aka “spoofing”). Hosting companies and the big email providers spend a ton of money and thought on authenticating email headers. And a lot of this authentication is based on reputation. So, hosting companies don’t want their servers to get a bad reputation for sending spam.

3. GoDaddy has a uniquely bad email problem & a uniquely strict email security solution

Depending on how you count, GoDaddy is the largest single domain registrar and hosting brand in the world. With that kind of scale, they have unique problems with dealing with spam.

However, they have also split from the rest of the industry in creating a security protocol. Their solutions get technical, but they basically block an entire range of ports for sending emails from cPanel / servers in addition to filtering out form emails sent “from” the big email providers like Google, Yahoo!, AOL, etc.

That’s justifiable…except for the fact that GoDaddy is the only host that I’ve used that has these sorts of email issues. They are incredibly strict with their email security – to the point that, well, I have to write guides like this.

Solutions

So what can you do? I’ve tried hacking around with all sorts of settings – including disabling some website security settings (bad idea). But I’ve generally ended up with 2 go-to fixes for the problem.

Use SMTP Authentication for Forms

SMTP is “simple mail transfer protocol.” It’s the Internet-standard way of authenticating and sending email. The great thing about SMTP is that you can sync it directly with your forms / WordPress / CMS.

So instead of passing the email to your web host to send, you can “send” it directly via whoever handles your email.

In other words, this solution simply cuts your web host out of the equation.

If you are using WordPress, you can install a plugin like Easy WP SMTP or WP Mail SMTP.

You’ll need to install the plugin and configure your SMTP settings based on your provider. Once installed, it basically replaces the standard WP_Mail function with your email provider. So any submission to your form is like someone sending you an email directly to your inbox.

Upsides

  • You can keep using GoDaddy hosting without dealing with a migration.
  • Your forms should all send correctly.
  • The process is fairly quick and straightforward.

Downsides

  • It’s still a bit clunky to install just right.
  • Any mistake with SMTP settings will create delivery failed notifications.
  • It may create conflicts for any plugins that use WP_Mail functionality (ie, uptime alerts, etc).
  • You’ll have to maintain & update another plugin.

One of my clients used this solution for more than 4 years without issue. It worked and it made sense at the time.

Now – that last bullet downside finally got us. The SMTP plugin we used was no longer maintained. So with that, combined with other factors, it made sense to move to the longer-term solution.

Switch Hosting Providers

Like I’ve said in many hosting reviews, using GoDaddy for hosting is fine. They are cheap – and they integrate with their other products. They are usually “good enough” to use to just get started.

However, they have enough limitations – and even quirks like this – that switching hosting companies from GoDaddy is usually the best long-term option.

In the case of one client, I moved his website to InMotion Hosting and haven’t had any email issues since.

I’ve also used InMotion Hosting for this site for quite a while (read their pros/negatives here) – and have since tried out multiple contact forms. Every form from FS Contact Form to Contact Form 7 to my current JetPack contact form has worked well.

Now – it’s still ideal from an email security perspective to use SMTP rather than the default PHP mailer – however, their uniform and well-documented email setup at least allows more flexibility in my email/form setup.

Upsides

  • You get more flexibility with setting up forms & email.
  • Your forms will work with the default WordPress setup.
  • A move will likely pay off long-term with pricing & more advanced features.

Downsides

  • Migrating your website can be a heavy lift to solve a single issue – depending on how many services you have with GoDaddy.
  • You may want to install & work with an SMTP plugin regardless.

Next Steps

Forms & email are a critical part of any business website. Not receiving your emails or form submissions via GoDaddy’s servers is not really an option.

You can solve the problem in the short-term on WordPress with an SMTP plugin.

However, to solve for the long-term, you’ll want to move hosting companies to somewhere like InMotion Hosting or another good business host based on your goals & preferences or simply another good email hosting company.

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