What are CBD oils? Perhaps youâve heard of this new class of products, and youâre curious about what they are and what benefits they can offer you. Maybe youâre also interested in opening a business that sells CBD-derived products, and youâd like to know more about the special requirements youâll need to meet in order to be successful. Well, weâre here to help! Cannabidiol (or CBD) is a substance (or phytocannabinoid, to be more precise) thatâs derived from hemp (Cannabis sativa) plants.
Now, youâre probably already aware that marijuana is also derived from Cannabis plants. The major difference between CBD products and marijuana is that the former contain little or no THC or any of the other psychoactive ingredients that marijuana contains. In other words, CBD products wonât get you âhigh.â Despite this rather obvious distinction, CBD-based products have been illegal under Federal law until very recently. In fact, as of the time of this writing, theyâre only legal under certain specific conditions.
Although medical marijuana and, by extension, CBD products are now legal in many US states, most banks and credit card processors have been extremely reluctant to approve CBD oil businesses for merchant accounts, and many such businesses have had their accounts suddenly closed without notice. In this article, weâll update you on the current (as of January 2019) legal status of CBD products and recommend several merchant account providers that accept businesses selling CBD products.
Legal Issues In The CBD Oil Industry
Until just a few weeks ago, CBD-based products were still listed as Schedule I drugs by the Drug Enforcement Agency (DEA), effectively prohibiting their sale, transportation, or use under Federal law. However, many states (33 as of this writing) have passed medical marijuana laws which legalized the use of marijuana and CBD-based products for medicinal purposes. Several other states have gone even further, legalizing marijuana for recreational purposes and removing all prohibitions against CBD-based products.
The recently-passed 2018 Farm Bill changes all of that. Under this legislation, which was signed into law on December 20, 2018, hemp-based products (defined as containing less than 0.3% THC) are now removed from the Schedule I list of controlled substances. However, you must be a licensed grower and comply with all applicable Federal and state laws to produce and sell your product legally. With so many variations in state laws, itâs well beyond the scope of this article to attempt to cover them all. We recommend that you look into the laws of your state and consult with an attorney or qualified consultant to determine the specific requirements that apply to your business.
Needless to say, selling a product that can potentially still be illegal under Federal law makes it very difficult to get approved for a merchant account. Only a small number of high-risk specialists accept CBD businesses, and in many cases, theyâll require you to obtain an offshore merchant account. Of the small number of providers that do accept CBD merchants, there are only a few that we feel comfortable recommending, and weâll profile them below. Desperate CBD merchants have tried using PayPal or Square (see our review), but this strategy inevitably involves being dishonest about the nature of your business, and providers wonât hesitate to shut you down if and when they catch you.
Before the passage of the 2018 Farm Bill, the Food and Drug Administration (FDA) considered it illegal to sell or transport CBD products across state lines. This made it nearly impossible to sell CBD products legally through a website, and many eCommerce-focused high-risk providers were reluctant to accept CBD merchants. The new law eases many of these concerns, so we anticipate that the opportunities for CBD merchants to obtain a merchant account will improve dramatically in the coming year. In the past, weâve seen reports of banks and credit card processors suddenly deciding to shut down accounts en masse, leaving many CBD merchants in the lurch. This situation should improve considerably with the recent legalization of hemp-based products.
For the time being, weâre going to confine our recommendations to processors that we know already accept CBD merchants and that have a strong reputation for providing fair prices and honest service. As legal limitations on CBD products continue to be rolled back, CBD merchants should find expanded opportunities to get approved for merchant accounts. At the same time, you can still expect to be assigned a high-risk merchant account for now. Until the day arrives when CBD products are fully legalized in all 50 states, we donât anticipate that low-risk merchant accounts will become available.
What Makes A Good High-Risk Merchant Account Provider?
Finding a good high-risk merchant account provider involves the same criteria as a low-risk provider â itâs just harder to find a provider that offers the right combination of reasonable prices, fair contract terms, and high-quality customer service.
- Pricing: The bottom line here is that any high-risk merchant account is going to cost significantly more than a comparable low-risk one. Be prepared to have to accept a tiered pricing model (although some established businesses might be able to negotiate a more affordable interchange-plus model). You can also expect to be charged higher monthly and annual fees as well, although the difference in these costs isnât as much as it is with processing rates. Another additional âexpenseâ that most high-risk merchants have to contend with is a rolling reserve, where your processor withholds a certain percentage of your funds every month until the reserve is met. While youâll eventually receive all your money, rolling reserves can create serious cash flow problems for a small or newly-established business.
- Contracts: We really like month-to-month billing arrangements that donât lock you into a long-term contract or force you to pay an early termination fee (ETF) if you close your account early. Unfortunately, CBD merchants (like any other high-risk merchants) will usually have to accept both a long-term contract (typically for three years) and an ETF. Also, be aware that if you have a long-term contract, it will probably also include an automatic renewal clause that extends your contract, typically for one-year periods at a time. If you donât keep careful track of when your contract is scheduled to auto-renew, you might find yourself locked in for another year or longer.
- Hardware: If you plan to sell CBD products out of a retail location, youâll need either a dedicated countertop credit card terminal or a mobile processing system that uses your smartphone or tablet in conjunction with a mobile card reader. Your terminal should be able to accept both magstripe and EMV payments at a minimum, and we also recommend that you consider getting a terminal with NFC-based capabilities so that you can take payment methods such as Apple Pay and Android Pay. For some specific recommendations, check out our article, The Best Credit Card Machines And Terminals. We also highly recommend that you purchase your terminals outright rather than leasing your equipment. Leasing arrangements lock you into noncancelable long-term contracts, and youâll wind up paying several times more in leasing fees than what your machine is actually worth.
- eCommerce Support: Naturally, youâll want to be able to sell your CBD products to as many customers as possible, and selling via a website allows you to do that. As weâve noted above, there are still some significant restrictions on selling CBD products across state lines that youâll want to be aware of before you launch your website. At the same time, the recent legalization of hemp-based products is going to open up eCommerce opportunities that werenât there just a few months ago. All of our recommended providers can set you up with a high-quality payment gateway that will allow you to process transactions over the internet and significantly expand the reach of your business. As not all states have relaxed their marijuana laws, youâll want to find a gateway that will automatically filter out customer addresses where CBD products are still illegal.
- Customer Support: In researching dozens of merchant account providers, weâve found that high-quality customer service is the true âsecret ingredientâ that separates the merely average providers from the truly outstanding ones. Customer support issues occur more frequently with CBD and other high-risk merchants, so youâll want to pay particular attention to a providerâs reputation in this area.
Best Merchant Account Providers For CBD Oil
With the above factors in mind, hereâs a brief overview of five of the best merchant account providers in the industry that accept CBD merchants:
Easy Pay Direct
Easy Pay Direct is headquartered in Austin, Texas and has been in business since 2000. The company provides merchant accounts for both low-risk and high-risk businesses, and is one of the few providers to advertise service for CBD merchants. The companyâs primary product is their proprietary EPD Gateway. While youâll have to pay a premium in terms of processing rates and account fees, youâll be set up with a domestic bank or credit card processor. Theyâre also one of the very few CBD providers to disclose their rates and fees on their website.
You will probably have to pay a $99 account setup fee to get started. While we normally donât approve of this kind of fee, itâs appropriate in this case given the more extensive effort required to underwrite a CBD account. Processing rates start at a flat 3.95% + $0.25 per transaction, although lower rates are available if your business meets certain monthly processing volume limits. Thereâs also a $29.99 monthly account fee, but this appears to include the use of the EPD Gateway. You can also expect a standard contract with a three-year initial term that automatically renews for one-year periods after that. One very positive feature about Easy Pay Directâs contracts is that they do not have an early termination fee, even for high-risk businesses. While this isnât quite the same thing as true month-to-month billing, it does make it much easier to close your account without penalty if you have to.
One helpful feature offered by Easy Pay Direct is called load balancing, where a business can divide its incoming funds among multiple merchant accounts. This is particularly helpful for high-risk businesses that often exceed the monthly processing volume limits imposed by the processor underwriting their account. Just be aware that youâll usually have to pay separate monthly fees for each account, so it might not be cost-effective for some merchants. Also, be aware that you might not need this feature if you opt for an offshore account. Underwriting guidelines in some (but by no means all) foreign countries are more relaxed than they are in the United States, and you might not have a monthly processing limit imposed on your account at all.
Although Easy Pay Direct doesnât get as much attention as other, better-known processors, itâs a solid choice for merchants selling CBD products. We particularly recommend the company for eCommerce merchants due to the robust feature set of their EPD Gateway.
- No early termination fee
- Load balancing feature allows higher monthly processing limits
- High-quality proprietary payment gateway
- $99 account setup fee
- Three-year contract with automatic renewal clause
Check out our full review of Easy Pay Direct for more information.
SMB Global is a new high-risk provider that was spun off from one of our favorite providers, Payline Data, in 2016. Headquartered in South Jordan, Utah, the company specializes in providing merchant accounts to high-risk and offshore businesses. Using a variety of backend processors, theyâre able to approve a merchant account for almost any high-risk business, including those selling CBD oils. They have an excellent reputation for fair prices and top-notch customer service.
As a newly-established business, SMB Global is still a little rough around the edges, lacking a mobile processing system and credit card terminals for retail merchants. At the same time, they offer a full range of services for eCommerce merchants, including a choice between the NMI Gateway and Authorize.Net (see our review).
Because they work with so many banks and processors to get you approved for an account, the company doesnât offer any specific pricing information. Processing rates, account fees, and contract terms will all vary widely depending on which backend processor is handling your account. While we highly recommend that you request an interchange-plus pricing plan, be prepared to have to accept a tiered plan instead, particularly if you havenât been in business for very long. Likewise, you can also expect to have a standard three-year contract with an automatic renewal clause and an early termination fee if you close your account early. As a CBD oil merchant, you should be prepared to have a rolling reserve included in your account agreement.
SMB Global requires a minimum processing volume of $50,000 per month for an offshore merchant account, which can present a formidable barrier to a newly-established CBD business. The company will occasionally waive this requirement if your business has a very strong financial history. Offshore accounts support multi-currency processing, allowing you to avoid cross-border fees. They also feature dynamic currency conversion, letting your customers pay in either their local currency or the currency in which you bill them. SMB Global appears to accept CBD merchants only through offshore accounts at this time, although this could change quickly with the recent deregulation of hemp-based products.
- Accepts CBD businesses through offshore merchant accounts
- Reasonable pricing and contract terms
- Excellent customer service
- Requires minimum $50,000 monthly processing volume for offshore account
- No mobile processing system at this time
- No information available about credit card terminals or POS systems
For a more detailed look at SMB Global, be sure to check out our full review.
PaymentCloud is headquartered in Sherman Oaks, California, and has been in business since 2010. The company specializes in placing high-risk businesses (including CBD oil merchants), relying on a network of third-party processors and acquiring banks both in the United States and offshore to get you approved for an account. While they canât place every merchant for one reason or another, they have a higher success rate than many of their competitors in getting merchants approved for an account. Best of all, they do the extra work required to accept a high-risk account without charging you any application or account setup fees.
Like almost all high-risk specialists, the company doesnât disclose its processing rates or account fees, so youâll have to get a quote from their sales team and do a little negotiating to see how their offer stacks up against other providers. For retail merchants, theyâve de-emphasized expensive credit card terminal leases and now offer a âfreeâ EMV-compliant terminal with each account. Note that in this case, âfreeâ means youâre free to use it for as long as you maintain your account, not that you can keep it even if you later close your account or switch providers. Nonetheless, itâs a pretty good deal if youâre a small CBD business owner who only needs one terminal.
PaymentCloud also offers Authorize.Net as their payment gateway, although their system is compatible with other third-party gateways as well. Additionally, they provide a free virtual terminal with each account. While their line-up of products and services isnât as robust as some other providers, they offer all the essentials youâll need for a small or medium-sized CBD oil business.
The company doesnât have a BBB profile, and weâve found almost no complaints against them on the internet. Feedback from our readers has been overwhelmingly positive â something thatâs quite rare in the processing world.
Lastly, PaymentCloud is now recommended by one of our favorite low-risk providers, Dharma Merchant Services (see our review). Dharma recently decided to stop accepting high-risk merchants themselves, and now refers inquiries from businesses in the high-risk category to PaymentCloud. To us, a recommendation from a company as highly respected as Dharma carries a lot of weight, and we give PaymentCloud a strong endorsement as well.
- No application or account setup fees
- âFreeâ credit card terminal with each retail account
- Dedicated account manager for customer support
- May require offshore account for CBD merchants
- No online knowledgebase
Be sure to read our full review of PaymentCloud for more details.
Los Angeles, California-based eMerchant Broker has been in business since 2011 and is one of the few reputable high-risk merchant account providers that was deliberately marketing to the CBD oil industry before the recent deregulation of hemp products. Although the company has a reputation for charging above-average processing rates and account fees, weâre very impressed with their efforts to educate CBD oil merchants on the ins and outs of high-risk processing. Many CBD merchants are also new to running a business, so the information that eMerchant Broker provides, particularly about chargebacks, is very educational. Even if you donât sign up with them, we highly recommend that you take a look at the eMerchant Broker website for detailed information about high-risk processing in general, as well as specific issues unique to the CBD oil industry.
eMerchant Broker offers a reasonable lineup of products and services that youâll need in addition to a high-risk merchant account. Their proprietary eMB Payment Gateway offers an impressive set of features, and they also support Authorize.NetÂ and other popular third-party gateways. The company mainly supports eCommerce and doesnât appear to offer any credit card terminals or mobile processing systems. They should, however, be able to integrate their processing system with third-party products if you need them.
Donât expect to save money with eMerchant Broker. They appear to mainly use tiered pricing plans, although interchange-plus pricing might be available to some merchants. The only rate they advertise â 2.99% — represents the lowest available qualified rate. In most cases, your actual rate will be much higher. You can also expect to be saddled with a standard three-year contract with an automatic renewal clause and an early termination fee. Fortunately, they donât charge application fees, setup fees, or annual fees. Be sure to review your contract thoroughly before signing up, so youâre clear on the assortment of fees you will have to pay.
eMerchant Broker has a good reputation with the BBB and a low complaint volume. Reports from our readers have been mixed, with some praise for their ethical, well-trained sales staff, and some criticism for their customer service department. All in all, eMerchant Broker rates as an above-average high-risk provider, and weâre comfortable recommending them for your CBD oil business.
- No application or account setup fees
- No annual fee
- Good sales practices
- Expensive tiered pricing processing rate plans
- Long-term contract with early termination fee
- Some complaints about customer service
For more information about eMerchant Broker, check out our full review.
Another company you should consider in your search for a CBD oil merchant account provider is PayWize. This very small provider is based in Costa Mesa, California and has only been in business since 2017. However, theyâre affiliated with Payment Depot (see our review), one of our top choices for low-risk businesses.
At the moment, PayWize offers just a simple, one-page website. However, it does include some significant disclosures that help to set it apart from other high-risk providers. The company markets primarily to medical marijuana dispensaries and CBD oil merchants, so they have more specialized knowledge of the unique issues affecting this industry than many of their competitors.
PayWize offers predictable flat-rate pricing, although they donât disclose specific rates. Flat-rate pricing is popular among merchants who want to always know in advance how much theyâll pay to process a transaction. At the same time, this pricing model can become very expensive for a large business that has a high monthly processing volume (typically over $5,000 per month). The company also claims not to impose any rolling reserves, which is a real plus for a business thatâs just starting up. PayWize offers several credit card terminals and a payment gateway, but discloses very little information about them. Their gateway integrates with a large number of popular online shopping carts, including Shopify, WooCommerce, and many others.
We havenât produced a full review of PayWize yet, but based on their association with Payment Depot, weâre willing to recommend that you check them out and compare what they have to offer against any quotes from other providers that you obtain.
- Predictable flat-rate pricing
- Appears to offer month-to-month billing
- Extensive compatibility with third-party online shopping carts
- New company with little online feedback from merchants
With the very recent deregulation of hemp products by the Federal government, 2019 is shaping up to be a breakout year for the CBD oil industry. Your chances of getting approved for a merchant account have never been better, and it should get even easier as acquiring banks and credit card processors adjust their underwriting guidelines to reflect the diminished risk associated with CBD oils â and cash in on a booming new industry. At the same time, we donât expect that CBD oils will be treated as a low-risk business any time soon. With products such as diet pills and nutritional supplements still firmly in the high-risk ânutraceuticalâ category, CBD merchants can expect to have to pay the extra cost of maintaining a high-risk merchant account for the foreseeable future. The only way we see this situation changing is if the Food and Drug Administration ever formally backs up the claims CBD merchants make as to the medicinal value of their products.
In addition to opening the floodgates so more high-risk merchant account providers can accept CBD merchants, the recent deregulation should make it easier to obtain a domestic merchant account rather than having to take on the additional risk and expense of an offshore account. Unless you specifically need to get around monthly processing limits imposed by your provider for a domestic account, we don’t recommend offshore accounts. The added expense and the risk that you might never receive your funds make them a poor choice for most merchants. However, if you do need an offshore account, check out our article The Best Offshore Merchant Account Providers for some recommendations.
Of the five providers weâve covered in this article, Easy Pay Direct and SMB Global have the best overall reputations for fair pricing and quality service. However, we recommend that you obtain quotes from several providers and compare them closely before deciding which one to sign up with. Also, remember that the CBD oil industry is changing very rapidly now, so there inevitably will be more providers offering merchant accounts to CBD merchants in the coming years than just the ones weâve profiled here. Finally, if youâre a CBD oil merchant and have had any experience working with the companies listed in this article â or other providers â be sure to tell us about your experience in the Comments section below. Thanks!
The post The Best CBD Oil Merchant Account Providers appeared first on Merchant Maverick.