What Is BigCommerce?

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14+ Unconventional Ways To Find New Keywords To Outsmart Your Competition

This post originally appeared at 14+ Unconventional Ways To Find New Keywords To Outsmart Your Competition via ShivarWeb

find new keywords

Traditional keyword research has a tragedy of the commons problem. The more people that use a common keyword research sources, the less valuable those sources become.

When everyone is using Keyword Planner, Ahrefs, SEMRush, and Google Autosuggest – the keywords from those sources will become either too difficult or will lose their intent. Big players, or Google itself, will show up and rank for those keywords.

As a small to mid-size publisher – you have to either become more creative, become more “long-tail,” or seek out more sources to find new keywords.

I’ve written before about “pre-qualifying content.” That process used different sources to confirm your own keyword ideas.

Finding new keywords from new sources is the reverse. It’s finding keywords that you have literally never heard of.

You would never know the root, modifier, or topic. It’s doesn’t show up in Google Suggest, and you’d never know how to search for it in traditional keyword tools.

Here’s where I’ve been looking lately.

Bing / DuckDuckGo Search

Bing and DuckDuckGo are usually seen as Google alternatives. But they have audiences in their own right.

And those audiences are different enough from Google that you can usually find new, interesting, and different keywords there that you won’t find on Google.

Head over to Bing / DuckDuckGo and try out their autosuggest with broad modifiers (how to, what is, etc).

Search within a broad topic that you are looking at and explore their related searches.

Lookalike Online Publishers

You might be familiar with the idea of a lookalike from Facebook Ads. They take a person that you want to target and tries to find other people who share that person’s characteristics. It’s a powerful idea.

And it’s an idea that you can use to find keyword ideas.

Many SEOs know to look at the big industry publisher for keyword ideas, but never think to find “lookalikes” of their big industry publisher…in an adjacent industry.

And adjacent industries can be a goldmine for both keyword roots and modifiers.

For example, imagine that you own a small fishing website. You probably know the trick for mining Field & Stream for content ideas.

But what about looking at the Field & Stream equivalent in the backpacking, boating, or wildlife magazine segments?

If you had a Venn diagram, you’d see that they all have an audience overlap, even if they don’t have a keyword overlap. And that represents an opportunity.

Remember, the best keyword research understands the question behind the keyword. Explore those publishers to find content strategies and audience questions that you could use.

Look at their top performing content and think about what you could swap in that would fit your website.

If Backpacker magazine did a profile on the top trails in the Southeast US, why wouldn’t a profile on the top rivers in the Southeast US work for your fishing website?

I would argue that it would. And best of all, any new keywords, headlines or modifiers that you find function as pre-qualified content, since you know it has already worked for someone else.

Wikipedia Analysis

I’ve written an entire post about using Wikipedia for SEO & Content Marketing. But Wikipedia is an especially good place to find keyword ideas because it is structured.

The process is to pick a category and systematically explore all the entries along with how they are related.

Read entries with an eye for keywords and concepts that need further exploration.

YouTube Search

YouTube is a popular place for How To’s, tutorials, and visual content. You can (and should) use YouTube autosuggest to mine for keywords. They’ll have a different dataset from Google search.

But I recommend that you go a step further. Look at (or scrape!) top ranking videos. Read their transcripts, tags, comments, and descriptions with an eye for new keywords and concepts.

If the video narrator uses a term that needs context or further explanation, note it. Look for how the narrator and video presents information.

Even the best YouTube videos leave gaps that need to be filled. And those gaps usually produce Google Searches.

It’s a great way to find high-volume, long-tail keywords.

I wrote an extended guide to use YouTube for SEO & content here.

Pinterest Search

I would argue that Pinterest is one of the top search engines on the Internet, even though it is thought of as a social network.

Millions of people use it to start their search and bookmark their favorite answers.

While it does work better for some segments than others, I think it’s worth checking out for nearly every industry.

Like YouTube, you should look at both their autosuggest and their suggested topics. But go a step further and look at top performing pins & boards.

Note any unique keyword angles, audience questions, etc. Usually, they have a completely different angle from Google that will provide a window into an audience’s true intent – which, again, will help you answer the “question behind the keyword.”

I wrote an entire guide to use Pinterest for SEO & Content here.

Instagram Search

Unlike Pinterest, Instagram is a pure-play social network. But it still throws off a lot of keyword data, especially for consumer industry segments.

Use the autosuggest on Instagram for modifiers, but also check out the Explore to find trending hashtags.

Take those hashtags and use them to understand trending topics, angles on existing keywords, and to find new, trending ideas.

Twitter Search

Using Twitter search for keyword research is a bit like using Instagram, except that it’s heavily biased towards right now.

Twitter doesn’t have the same breadth that any other tool has. But Twitter’s speed and recency and analytics can help you keep your content up to date and cutting edge.

Quora Search

I’ve written a full guide to use Quora for SEO & content. But the short version is that Quora has a bunch of experts answering specific questions with plain, human language.

You should mine both the topics and the keywords that contributors use in their answers.

Quora Drip Tray

As a bonus, if you sign up for Quora Ads, you can see the exact search interest that a question has.

Reddit Analysis

You can use Reddit with a similar process as Quora. I’ve written a guide to use Reddit for SEO & Content here.

But the short version is to find one or several subreddits that your target audience is interested in. Sort by Top or Hot and start mining both titles and responses.

Everything is written in plain language, so you’ll find plenty of keywords that your audience uses, but that might not show up in a keyword research tool.

Content Ideas from Reddit
Some noise, but also some great ideas

There are also plenty of automated Reddit research tools like Keyworddit.

Amazon Reviews

Next to Wikipedia, Amazon probably has the largest repository of user-generated content on the Internet.

Their reviews are a goldmine for finding keywords that your audience uses while searching for products. In other words, they have the intent to purchase, which is critical for many publishers.

Amazon Read Reviews

I’ve written a full guide to using Amazon for SEO & content here. I recommend starting with the Bestsellers in your category, and then manually looking through the user reviews and their questions.

There are a few tools that can automate parts of this research, but it does not work as well as manually read reviews & questions.

Google Scholar Autosuggest

Google Scholar is one of Google’s most powerful, but least understood products. It searches the universe of scholarly journals, magazines, patents, and more.

9 Google Scholar

In other words, it searches content that is actually rigorous and right. It’s a huge opportunity to find academic jargon, theories, data, and more.

Podcast Directories

There is a universe of podcasts that cover every niche, market segment, and industry. But episodes are not indexed or analyzed in any systematic way.

Head over to any of the big podcast directories including Apple, Google, Spotify, and Stitcher. Look for podcasts in your industry. Look through top episodes, reviews, and descriptions. Listen to episodes that catch your eye.

Harvest & use any new keywords that you find.

Physical Books & Magazines

I cannot stress how underestimated physical books and magazines are for keyword research. They are structured, comprehensive, edited, fact-checked, and exist in every industry for every market segment.

The problem is that they are inaccessible for quick research. You have to, you know, read them? But that’s your competitive advantage over big publishers working at scale.

Buy some physical books and magazines specifically for keywords and topics that are not coming up in your traditional keyword research.

There are a couple of ways to speed this process up. One way is to use ebooks. Convert them to HTML or text. Search them quickly, or use an algorithm to parse it.

Another way is to use Google Books. I wrote a guide to using it for SEO & content research here.

Customer Surveys

Google Surveys and Survey Monkey both make customer surveys much more accessible than ever in the past. They are still fairly costly, but can be a good value when planning an expensive content or ad campaign.

One idea here to ask open-ended questions and word association type questions to help trigger unique, qualitative keywords from real people.

Next Steps To Find New Keywords

There are a million variations of the cliche that “if you do what everyone else is doing, you’ll get what everyone else has.” Keyword research is no different. It takes work to find new keywords.

If all you do is go to SEMRush or Ahrefs, drop in a big keyword and sort by keyword difficulty…then you’ll never get ahead. Same with Google Autosuggest or Keyword Planner.

But searching out new sources to find keywords that your audience is using, but that you don’t see will help you get ahead.

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Kinsta Hosting Review: Pros, Cons & Alternatives

This post originally appeared at Kinsta Hosting Review: Pros, Cons & Alternatives via ShivarWeb

Kinsta Hosting Review

Kinsta Hosting is a rapidly growing, independent hosting company founded in 2013. Kinsta is focused exclusively on managed WordPress hosting with reliable customer support and Google Cloud-driven performance.

See Kinsta’s Current Plans & Pricing

What is Kinsta Hosting?

Kinsta is a non-traditional hosting company only offers one service – managed hosting for WordPress on cloud servers. They don’t offer email, reseller, or any other type of hosting. They do integrate some 3rd-party tools like DNS (from Amazon) and SSL (from LetsEncrypt) and CDN (configured on their Google Cloud network). Here’s their pricing chart.

Kinsta was founded in 2013 to meet the increased demand for managed WordPress hosting services (which I’ll touch on in the next section). They are a remote-first company with an emphasis on global service with support provided in 7 languages.

Their service is provided via Google’s Cloud Platform, and they have an exclusive focus on WordPress.

I’ve had a long-standing client who uses WP Engine (Kinsta’s direct competitor), and have had experience using the various managed WordPress hosting products across the hosting industry.

Background on Kinsta Hosting

To understand Kinsta’s product, you need to understand four concepts.

First, WordPress is the most popular content management system software on the Internet. People use it to run websites. It can run on any hosting setup with PHP, MySQL, and Linux. In other words, it can run on almost any web host.

Second, Web Hosting is space on a computer server that can run web applications and serve data to browsers (aka, it’s where a website lives). Web hosting can come in various setups, depending on the configuration. Shared hosting is the most common where a single server that can run PHP, MySQL, and Linux is “shared” among various hosting accounts. I explain more here.

Third, WordPress Hosting is space on a web hosting account that is specifically configured in some way to help WordPress software run better. I explain more here. The definition of “run better” can vary wildly depending on the hosting company since technically WordPress can run on almost any web hosting account. I wrote about the differences between Web and WordPress hosting here.

Fourth, Cloud Hosting is a large network of data centers configured so that customers can lease computing power & storage for web applications on demand, anywhere in the network instead of using space on a single web server. The largest cloud networks are run by Amazon, Google, Microsoft, Digital Ocean, IBM, and Oracle. I explain more here.

With those four background concepts in place, I can explain Kinsta’s unique position in the hosting world.

Kinsta runs managed WordPress hosting on the Google Cloud Platform. They actively lease computing power & storage on Google’s Cloud, configure it to run WordPress quickly & efficiently, and manage & support each installation.

In other words, they offer a niche but also potentially powerful platform. Because of how they mix & match all these services, they don’t compete head to head with many providers. But they compete indirectly with *a lot*.

How Kinsta Hosting Works

In some ways, Kinsta works just like any other hosting company. You sign up and pay every month. In exchange, your WordPress website runs quickly and efficiently.

But behind the scenes, their setup is a bit more complicated.

First, you’ll technically lease your hosting from Google, so unless Google goes down…your site isn’t going to go down. There’s no “crashing” like there could be on a typical web server.

Second, Kinsta has its cloud access explicitly configured for WordPress with things like server-side caching, security rules, staging environments, and more so that your site is faster than it could be on a vanilla Linux web server.

Third, Kinsta blends several 3rd party services for DNS (connects your domain to the host), SSL (secures your connection), and CDN (content distribution network) to make everything your website needs to work together.

Since they only have one product with no upsells, the signup is straightforward.

1 Kinsta Signup

The entire setup operates from a single account dashboard where you control your WordPress installs.

2 Kinsta Account Dashboard

I’ve been considering Kinsta for a client’s site, and decided to give them a try with a small site that I’m looking to consolidate.

Here’s my Kinsta Hosting review structured with pros, cons, ideal use cases, and alternatives based on my experience as a customer.

Pros of Using Kinsta Hosting

There are a lot of Kinsta Hosting reviews online – usually with user-generated reviews based on anecdotes and personal experience. That’s fine, but I take a different approach.

Like I mention in all my hosting reviews, there is no such thing as a “best” web host. It’s all about the right fit for your project based on your goals, budget, experience & expertise. Here are the pros (advantages) for considering Kinsta Hosting.

Cloud Hosting Benefits

Since Kinsta uses the Google Cloud Platform, you get many of the benefits of cloud hosting without many of the downsides.

Speed

A hosting account can be a lot of things to your business, but the core function of a hosting server is to serve your website files whenever someone requests them. But – the implied adverb there is to serve those files quickly.

In an age of global audiences and multi-device connections, speed matters more than ever. While there are a lot of variables in play with website speed, it’s primarily your hosting server’s job to send the requested files to the visitor’s browser as quickly and as efficiently as possible.

So here’s the thing – Kinsta uses the same servers that you use to access Google.com and YouTube.com. With Kinsta, as long as they are configured well, they are going to be fast.

Additionally, with server-side caching, your WordPress website will be ready to go. Now, there are still plenty of issues that can slow your site down, but they likely won’t be Kinsta’s fault.

Here’s my first test with my Kinsta website –

9 Kinsta Speed Test

Again, if your site is loading slowly – it’s not Kinsta’s fault. It’s something with your site.

Geography

With the Google Cloud Platform, Kinsta can also offer data centers around the world. They have more than 23 at the time of writing ranging from Iowa to Southeast Asia and everywhere in between.

Their CDN runs on a global CDN network (KeyCDN) as well, so website assets can be staged close to any website visitor in the world.

It’s rare and expensive to build & maintain data centers around the world, so using Google’s infrastructure provides an advantage that a traditional hosting company can’t match.

Uptime

Remember the last time Google went down? Yes, it happens. But it’s rare. And when it happens, it’s a newsworthy event. With Kinsta, that means that, outside of a bad configuration on their part, your site is not going to go down unless Google goes down.

Consistent performance and reliability are the main advantages of Kinsta since they can take Google Cloud and make it accessible and WordPress-friendly to regular customers.*

*Yes, you can go to Google and sign up for cloud hosting yourself. In fact, I have a non-WordPress site running there now. But to setup & run a database-driven CMS with integrated file storage takes some…patience and wherewithal. It’s not a simple one-click WordPress install. Also, Google does not provide support or configuration help. So, still a considerable advantage for Kinsta.

Configuration, Focus, & Usability

Kinsta built their Dashboard from scratch. Their signup is simple and straightforward. There are some hiccups that I’ll get to in the downsides, but overall, their configuration and usability is amazing.

Their focus on WordPress and simple plan structure also makes onboarding (i.e., going from a new signup to active customer) straightforward. The design is uncluttered, minimalist, and well-designed.

6 Kinsta Easy Install

Their setup had jargon and technical information present, but it isn’t overwhelming and daunting like other managed WordPress hosting companies.

User-friendly Add-on Tools

While Kinsta does not have all the tools that traditional hosts make available, they do bundle several tools that are critical to running a fast, effective website. And again, unlike other managed WordPress hosting providers, they bundle them seamlessly in their dashboard.

DNS

DNS is the roadmap of instructions that connects your registered domain to your hosting, where your website lives.

Kinsta includes Premium DNS with all their plan levels, which makes setting up your website much simpler. Plenty of managed hosting companies (and even some website builders) leave the DNS up to their customers to figure out – leaving plenty of customers fiddling with TXT records, CNAMEs and MX records in vain.

4 Kinsta Built-in DNS

Amazon provides Kinsta’s DNS. It’s reliable and integrated directly in their Dashboard.

CDN

A content distribution network (CDN) allows you to take the load off your main server by distributing media files and scripts around the world so that your website can load faster and with fewer resources on your server.

Again, not every hosting company includes this option, but Kinsta integrates it directly within their Dashboard.

SSL

An SSL allows your website to provide an encrypted connection between itself and your visitor’s browser. It’s an essential part of every website. Again, it’s something that Kinsta provides directly in their dashboard via LetsEncrypt. It’s not the best or name-brand SSL, but it does the job.

Migration

Kinsta provides website migration services to its platform. It can be confusing enough, moving an existing WordPress website from one shared hosting account to another. But moving it to a managed cloud platform can create all kinds of hiccups.

3 Kinsta Migration

It’s a free service that would typically cost hundreds of dollars with a WordPress consultant.

Developer & Agency Tools

Kinsta provides a range of developer and agency tools that all sound either too dull or technical until you need them & use them.

They have well-implemented basics like built-in staging and user management so that developers can build client sites and hand them over with no hiccups or maverick approval processes.

5 Kinsta User Management

Additionally, they have SSH access, WP-CLI, and allow different versions of PHP.

But the most interesting piece for me is the fact that they don’t lock customers into a single WordPress configuration AND they’ll support non-traditional setups like reverse-proxy configurations.

8 Kinsta Staging Environment

As an SEO consultant, having the flexibility of configurations is critical for working with large clients who want WordPress for their blog…but, not their main site. It makes a big content marketing sell much simpler since developer time can be outsourced to Kinsta.

Customer Support

Most customer support stories are either *really* bad or *really* good. It’s the one-star vs. five-star problem. Like I’ve said in most of my hosting reviews, I try to look and see if the company treats customer support as a cost center, a profit center, or an investment center.

Based on how they’ve integrated their knowledge base throughout their Dashboard (rather than stashing it somewhere), and the fact that they’ve grown their team mainly with support team around the world – it seems like they’ve deemed customer support as an investment center.

And that’s a good thing if you are a customer. You know they aren’t looking to make a buck off you, or push you off. Instead, they are trying to develop goodwill and increase word of mouth. Kinsta’s main “thing” is customer support, since it makes their whole product run.

Cons / Disadvantages of Using Kinsta Hosting

Like any web host, Kinsta has disadvantages. There are plenty of Kinsta complaints online. But remember, that like the pros, these are all in the context of your goals & priorities. With that said, here are the cons that I found while using Kinsta Hosting.

Pricing

Kinsta is expensive.

1-Kinsta-Pricing-Chart

No matter how you measure it – by WordPress installs, visits allowed, storage allocated, indirect competitor pricing, indirect competitor pricing – Kinsta is going to be competitive…but still the expensive option.

WP Engine is its most direct competitor. Kinsta does have more intermediate plans…but WP Engine has a pricing setup that can be a bit cheaper than Kinsta.

Competitors like InMotion Hosting and SiteGround offer comparable products for much cheaper (though they aren’t on Google’s Cloud). LiquidWeb does the same for managed WooCommerce websites.

And other indirect competitors like WPMU Dev do bundled cloud hosting with their plugin subscription that is competitive for agencies / developers.

There are two things pushing back on this disadvantage.

First, Kinsta is super-transparent about their pricing. There are no add-ons or excluded features like on WP Engine. There are no slight apples to oranges comparisons like you’d find with InMotion or SiteGround or LiquidWeb.

Two, expensive is a relative concept to value. Depending on the value that your website is generating, a few hundred dollars may or may not matter. If a few hours of downtime or a support misstep can cost you hundreds or thousands of dollars, then “expensive” is the wrong metric to look at.

On the flip side, hosting is a business cost. Any dollar that you save goes right to your bottom line. If you are on the fence about some of Kinsta’s features or have other website needs (see Feature bundles below), then Kinsta’s price is going to be a disadvantage.

Feature Caps

Kinsta has some pretty low caps, especially compared to non-cloud competitors. Since they are working with leased infrastructure, they have to pass along any and all of their hosting costs.

If you’ve run a rapidly growing website, you’ll know just how quickly visits, storage, and bandwidth needs can escalate. If you are on Kinsta, you’ll never have to worry about needs taking your website offline. But you may have to worry about those needs hitting your bottom-line.

I have one client who built a silly side-project on his website (hosted on WP Engine with similar caps to Kinsta). The silly side-project took off – in a big way.

In some ways, the project brought in indirect revenue with backlinks, brand awareness, etc. But in concrete terms, it single-handedly tripled his monthly hosting costs because it blew past every visitor cap…and then the bots & spammers showed up. He’s on an enterprise plan with the same amount of “real” traffic that should put him on a basic plan.

Now, that’s a good problem to have. But it’s created decisions that honestly would not need to be made if he were using a Kinsta competitor with a managed VPS or managed WordPress hosting product like InMotion or SiteGround.

In fact, some of Kinsta’s features are capped at lower levels than you’d expect with their marketing. For example, think about WooCommerce and membership sites. They recommend PHP Workers that can handle excess queries. Here’s an explainer on how they work. But basically they help with the shopping cart / user roles while the server cache loads the rest of the page.

For their Starter and Pro plans, Kinsta only provides 2 PHP Workers…which is not recommended for ecommerce websites. In comparison, InMotion’s cheapest managed WordPress plan comes with a limit of 4 PHP Workers.

And again – many of these limitations come not from Kinsta (they are transparent about all this) but from their product structure…which is the next disadvantage.

Size & Company Structure

In a lot of ways, Kinsta is my kind of company. They are founder owned & operated. They are boot-strapped with zero investor funding. They are product-focused with a smart, thoughtful marketing strategy.

They are small enough to have direct contact with customers and processes. They are remote-first, global, and diverse. I’m glad to spend money with them.

But the hosting industry is structured the way it’s structured for a reason. And Kinsta is moving in the opposite direction of the rest of the industry.

Web hosting business is built based on the depreciation of fixed assets and high customer retention. It’s similar in many ways to the physical real estate industry. Almost every hosting company is away from pure-play hosting to becoming a hosting “platform” with lots of amenities.

Since Kinsta leases its infrastructure from Google, they use an entirely different business model. They have to have low overhead costs (ie, remote-first is a must), low acquisition costs (ie, their inbound marketing strategy), low labor costs and high pricing. Additionally, they are completely dependent on Google staying competitive & in the Cloud hosting business.

In other words, Kinsta is kind of like the WeWork of the hosting world (in a good way). Kinsta has avoided most of WeWork’s mistakes. But the core business model of sub-leasing servers while adding value via convenience, accessibility, and support is tricky.

WP Engine made it by using investor money to acquire market share and big amenities while building a hybrid data center. But others have failed or have been bought out – like FlyWheel and Nexcess.

Right now, Kinsta is committed to organic, long-term growth. But if you are looking for a 5+ year host, I’d pause and look around the industry before committing.

Feature Bundles & Add-Ons

Most direct and indirect competitors are moving to a “hosting platform” model with bundled plugins, themes, and other amenities. Almost all of Kinsta’s direct and indirect competitors bundle some sort of WordPress amenity with their managed WordPress hosting product.

  • WP Engine bundles StudioPress themes & products.
  • LiquidWeb bundles iThemes plugins & themes.
  • InMotion bundles JetPack and the BoldGrid website builder.
  • WPMU Dev bundles its premium plugins.
  • SiteGround bundles custom amenities like developer toolkits and email.
  • Pressable bundles JetPack and WP101 Training.

The flipside of this disadvantage is that Kinsta is truly focused on WordPress and hosting – they aren’t trying to compete with amenities and bonuses. They are just doing what they promise to do.

That’s great – and certainly a strength. But it’s also a downside for some customers.

Kinsta Hosting Alternatives & Use Cases

Just like cars, houses, appliances, etc – there is no such thing as a “best” host. There are just better & worse hosts for different customers with different needs. Here are some ideal use cases for Kinsta, along with some direct alternatives.

Growing Ecommerce or Membership Site

A growing ecommerce or membership website built with WordPress can create resource strains and technical demands. Kinsta’s architecture and support experience are really made for both types of sites (especially at higher pricing tiers).

Kinsta is a solid, straightforward, but still affordable option for ecommerce / membership websites that can pay a premium to have things “just work” with no troubleshooting. View Kinsta’s plans here.

Developer or Agency w/ Premium Clients

Kinsta is a great option for developers or agencies that build high-quality websites for premium clients with ongoing maintenance budgets.

Kinsta has the social proof, technical specs, pricing, and management tools that will assure brand name clients while still sticking with their budget expectations. View Kinsta’s plans here.

Premium Support & All-in-One Needs

Kinsta is ideal for DIY customers who run a high-margin website that needs premium support and/or all-in-one hosting needs. Kinsta’s monthly costs are high, but nothing considering the costs of hiring a WordPress developer to solve intermediate issues for a day (i.e., installing a new SSL certificate or repointing a subdomain). View Kinsta’s plans here.

Out of all the hosting companies that I’ve used myself or via a client, here’s how Kinsta compares directly with a few select ones.

Kinsta Hosting vs. WP Engine

WP Engine was the first company to offer a managed WordPress hosting product, and they’ve been the market leader ever since. They focus on the same customers as Kinsta. I’ve reviewed WP Engine here.

They have some advantages over Kinsta, including more features & amenities. But they are also more technically oriented with a more confusing backend. Kinsta is cleaner and simpler.

If you are a solo DIYer, developer, or small agency, you’ll likely gravitate towards Kinsta. If you are a corporate-type, you’ll likely gravitate towards WP Engine.

Kinsta Hosting vs. LiquidWeb

LiquidWeb moved into the managed WordPress space with their Nexcess acquisition. LiquidWeb is one of the largest independent hosting companies and has a specific focus on agencies and developers. They run their own data centers and have been around for a long time. They really excel with ecommerce websites.

Since they operate their own data centers, they have major price & feature advantages over Kinsta. But Kinsta’s setup runs on the Google Cloud and has better focus & usability since they *only* do WordPress.

If you are looking at cost but still want a lot of the developer features of Kinsta, you’ll likely go for LiquidWeb. If you like Kinsta’s focus & cloud setup, you’ll likely go for them instead.

Kinsta Hosting vs. SiteGround

SiteGround has been a rapidly growing host in the WordPress space. They have a big appeal among developers. They also have a global reach with data centers in the US, Europe, and Asia.

Since they operate their own data centers, they have a big cost advantage over Kinsta with managed WordPress hosting. They also bundle a lot of the same features as Kinsta including CDN, SSL, DNS, migration service, and user management. But again, Kinsta will likely still have some advantage with speed & performance since they run on Google’s Cloud.

If you are looking to save money but still have a developer-oriented company, SiteGround will likely be a better choice. If you prize speed & performance and have budget for Kinsta, you’ll likely go for Kinsta’s plans.

Kinsta Hosting vs. InMotion Hosting

InMotion Hosting is one of the most consistently growing hosting companies on the Internet. They are independent and have grown organically over the course of 20+ years. They offer a wide range of hosting products, including managed WordPress hosting, with a focus on small businesses.

Since they run their own data centers, they have a big advantage over Kinsta with pricing. They are able to offer much higher caps on features compared to Kinsta. For example, remember the PHP Workers mentioned earlier? Kinsta provides 2 PHP Workers compared to InMotion’s 4 Workers on their cheapest $8.99/mo plan. They also bundle a lot of business-friendly amenities with their plans (like JetPack for security).

If you are looking at the overall value of features & support for the price, InMotion Hosting would be a better fit. If you like Kinsta’s exclusive focus on cloud & WordPress, then they would be a better fit.

Kinsta Hosting Review Next Steps

Kinsta Hosting is an amazing option to have in the world of WordPress hosting. They have a fast, simple, solid product in a competitive field. If you have budget for a managed host and like the appeal of using the cloud, then Kinsta is likely an excellent fit for you.

See Kinsta’s Current Plans & Pricing

If you are looking for other options, check out the ones listed above, or explore my WordPress Hosting page.

Kinsta Hosting

Kinsta Hosting is a rapidly growing managed WordPress hosting service built on the Google Cloud.

Application Category: Managed WordPress Hosing

Editor's Rating:
4

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Monetize Your Podcast With These 10 Proven Methods

The post Monetize Your Podcast With These 10 Proven Methods appeared first on Merchant Maverick.

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