WooCommerce Review: Pros & Cons of Using WooCommerce for an Online Store

WooCommerce Pros Cons Alternatives for Online Store

WooCommerce is the most popular ecommerce plugin for WordPress, which is the Internet’s most popular content management software.

Explore WooCommerce’s Feature Set

Explore my WooCommerce Setup Guide

WooCommerce was originally developed by a small theme / web design firm in 2011. It grew rapidly among the WordPress community due to its feature set, but also due to its business model.

Same as now, you could download & use the full WooCommerce plugin for free from the start. WooThemes made money by selling compatible designs, support, and from specific extensions (e.g. to connect to a credit card processor).

1 WooCommerce Install

In 2015, Automattic bought WooCommerce from WooThemes. Automattic is the software company run by Matt Mullenweg, the original author of WordPress software.

Ever since, the development of WooCommerce has been tightly coordinated with the development of both self-hosted WordPress and Automattic’s hosted WordPress.com software.

So that’s enough introduction. The point is that WooCommerce is legit, WooCommerce is growing, and WooCommerce can be a great fit for many storeowners…but not all.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my experience as a paying customer or consultant to a paying customer.

What is WooCommerce?

To run an ecommerce website, you only need a few additional features. You need a product listing, a shopping cart, a payment processor, and order functionality that will merge & manage all the order information within a database. That’s it.

Because of that, ecommerce platforms are very similar to general website software…with just a bit of added functionality.

And like general website software, your choice of software depends on your personal desire for control / customization vs. convenience.

It’s a bit like real estate. A house provides maximum control. But you have to deal with maintenance, contractors, and random issues. A hotel offers zero control or customization, but they take care of *everything*.

Ecommerce Real Estate Tradeoffs

WooCommerce lives on the more control / customization end of the spectrum. If Etsy & Amazon are hotels, then WooCommerce is a house.

WooCommerce is a software plugin that adds ecommerce functionality to WordPress, which is general website software (aka “CMS”).

And WordPress is part of a 3 part bundle that “makes a website” –

  • domain (your address on the Internet)
  • hosting (where your website files live)
  • software (what generates the files & pages that make up your website)

In other words, WooCommerce can help WordPress build a stand-alone store instead of a single-family home.

Now, this leads to the first overarching choice with WooCommerce.

Your choice is that WooCommerce is *part* of that 3 part bundle. It directly competes with other WordPress ecommerce plugins.

But…it also competes with other big bundled ecommerce solutions. And many big competitors deliberately bundle domain, hosting, software & ecommerce into a single, simple monthly price.

That’s great – and there are plenty of upsides & downsides to that bundling. But it’s important to be aware of since exploring the pros & cons of WooCommerce is a bit like comparing apples & oranges with other ecommerce solutions.

But – we’ll do it anyway. I love WooCommerce for what it is, but it’s not for everyone. Here’s a few pros & cons of WooCommerce both in comparison to direct & indirect competitors.

Pros of WooCommerce

Most ecommerce platforms have a series of strong advantages, and WooCommerce is no different. Here are a few reasons to use WooCommerce, not only instead of other WordPress plugins, but also instead of other ecommerce solutions.

Long-term Cost & Value

WooCommerce is free to download & free to use. If you have WordPress installed on your hosting account, you can navigate to Plugins –> Add New and add it to your website right now.

Explore my WordPress Ecommerce Setup Guide here.

WooCommerce is also fully functional with no add-ons or extensions.

That means that your annual website costs could be as low as ~$120/yr, depending on what hosting plan you have.

For contrast, the average low-tier ecommerce bundle with a hosted service like Shopify (review), BigCommerce (review) or Wix (review) will run around $360/yr for a single website.

But it gets even better for WooCommerce.

Since your main annual cost will be for a hosting plan, you can maximize the value of your hosting account with multiple websites.

If you had 4 small WooCommerce powered websites on your hosting account, then your annual per website costs would be $30/yr.

To run 4 small ecommerce websites with Shopify or Wix, your annual per website costs would be at least $1,440/yr.

For example, one of my earliest clients had a personal website, a home decor blog, a cat collar store, and an embroidery store – all on her same hosting account.

All 4 sites used WordPress, and the 2 store used WooCommerce. It helped her defray the costs and keep her 2 stores profitable – since they were side-hobbies anyway.

But it gets even better for WooCommerce.

WooCommerce comes fully-featured and fully supported with no transaction fees of any kind. There’s no “premium tier” to move to. Your long-term per-feature costs will always be lower with WooCommerce.

Also, almost all of WooCommerce extensions are flat-fee and under $100. You have access to a huge and rapidly expanding library of advanced, complex ecommerce features for flat-fee optional cost.

WooCommerce Extensions

And, lastly, since WooCommerce works within WordPress, you get a double cost benefit for any free or premium plugins that you already want to use with your website.

For example, the most popular Redirection plugin for WordPress is free. And it’s free for WooCommerce too, since WooCommerce is integrated with your website.

If you are already paying for speed, security, and anti-spam for your existing WordPress website (with something like JetPack), then you can simply extend that subscription to cover your store as well.

And, you can piece together any 3rd party software based on cost, need, compatibility, etc.

If we stick with the housing analogy with WooCommerce, you can sub-lease rooms to help with the rent, your home office can benefit from your general security bill, and you can add-on *exactly* as your budget allows.

Now…all these massive cost benefits for WooCommerce comes with a few massive caveats, which I’ll cover in the cons. But on face value, WooCommerce is an incredible short-term and long-term value for any storeowner.

Integration with WordPress

WordPress software powers more than 1/3rd of the entire Internet. And it’s popular for a reason – it works well, it’s incredibly versatile as software, and it has a huge community (both for-profit and non-profit) supporting it.

And WooCommerce benefits from all three reasons as well, since it’s been a part of the broader WordPress community for years now.

This seamless integration with WordPress is important because WooCommerce can pull features in from an entire universe of plugins, themes, tutorials, and values that simply does not exist anywhere else.

For example, Yoast SEO has long been a hugely popular plugin with lots of international translations, advanced SEO feature support, and good usability.

There is no hosted platform with anything like it (or like any of Yoast’s excellent competitors). But since WooCommerce is integrated with WordPress…Yoast is integrated with WooCommerce as well.

The same goes with popular themes. Themes will support the same PHP structure as WooCommerce. In fact, developers will often go ahead and add bonus features to WordPress themes to make it extra appealing to WooCommerce users.

Plus, WordPress has long upheld the values of the Open Web with full RSS support, nice permalinks, W3 valid code, cross-browser compatibility, and full control over your code, content & data.

Themes for WooCommerce

f you want to leave WooCommerce, it’s easy and well-supported. Your data is only accessible to you – and anyone you grant permission to (not the other way around).

Lastly, if you have an existing WordPress powered website and want to add ecommerce, WooCommerce makes it as seamless as any other plugin so that you don’t have to style & support a store on a completely different platform.

Support from Automattic

Automattic is a company founded by Matt Mullenweg, who is also the author of WordPress software.

WordPress software is free, open-source and community supported. But Automattic is the for-profit company that makes & sells tools for WordPress software.

They run WordPress.com, a bundled hosted service for WordPress software in addition to JetPack, a speed / security / utility kit for WordPress websites, and WooCommerce.

Now, there’s a whole universe of for-profit companies offering WordPress plugins, themes, support, etc. They all do great work, and I recommend many of them.

But for longevity, consistency, and building more 3rd party integrations, I think it’s in WooCommerce’s advantage to be owned by Automattic.

There are plenty of WordPress software companies, and plenty of good ecommerce plugins. In fact, some have features and setups that I like a bit better than WooCommerce (mainly for digital goods only).

But the bottom-line when comparing WooCommerce not only to other plugins, but also to Shopify, Squarespace, Wix, etc – is that you need a large company that will be around and have an financial interest in keeping the software cutting-edge.

Additionally, since Automattic is still private and venture-funded – they are still in “growth” mode, which only means more investment in features & customer service.

WooCommerce’s ownership is a huge advantage for choosing WooCommerce over other ecommerce plugins, and put it at parity with other ecommerce solutions offered by large, stable companies.

Versatility & Compatibility

A few fun facts about WooCommerce –

  • You can use it to sell memberships
  • You can use it to sell recurring licenses
  • You can use it to sell digital goods
  • You can use it to sell apppointments
  • You can use it to sell affiliate, drop-ship, or even Amazon products
  • You can “hack” it and combine to sell really anything you can imagine

The actual plugin is incredibly versatile and compatible with a huge range of uses. Like WordPress, your imagination is likely more limited than the tool is.

WooCommerce Extensions

The plugin automatically creates & manages a range of page types including products, product categories, orders, confirmations, etc

It’s compatible not only with most single-use WordPress plugins but also with large site-type plugins like the BuddyPress social network plugin and bbPress forum plugin.

In other words, you can create a niche social network with forum and online store all with the same WordPress install.

3rd Party Integrations

WooCommerce has a large & growing Apps & Extensions store. It’s a library of premium extensions that allow you to harness powerful 3rd party software for things like payments, shipping, cross-product listings, inventory management, marketing, bookkeeping, and more.

If you are an offline merchant who loves a 3rd party processor (like Square), then you can use an extension to add it to WooCommerce.

If you love your 3rd party shipping or inventory software, it will probably integrate with WooCommerce.

Ease of Use & Onboarding

This pro has a caveat – I’m assuming that you have worked with WordPress before. If not, this will actually appear in the cons section.

But, if you have, WooCommerce’s onboarding is amazing. They’ve upgraded the process to the point where my WordPress Ecommerce Setup guide isn’t nearly as useful as it used to be.

Woocommerce Wizard

When you add the WooCommerce plugin, you are instantly moved into a setup sequence that will help you list your first product, set up your page types, and get all your basic settings ready to roll.

You really can be set up to sell in minutes. And unlike some plugins that create a dedicated section for use, WooCommerce automatically folds pages, media and options within the existing WordPress install so that everything appears where you think it should be (e.g., media settings, categories, etc).

Control & Customizations

Since WooCommerce is a PHP-based plugins that integrates with your WordPress install, you have direct access to the code via browser and FTP.

You can add, remove, edit scripts and bits of code to your heart’s content. If you want to edit your checkout flow or your error codes or your analytics script or your CSS – then you just do it.

WooCommerce Permalinks

You are not limited by a platform’s plan or code access or script limitations. If you want to hire a designer or developer or marketer, you can hire from a huge pool rather than a narrow field.

There are even custom extension developers who will create whatever extension for WooCommerce that you want.

Do you run a store than needs to accept Dogecoin? Or a very specific shipping option? You’ll need to use WooCommerce – because no major ecommerce platform will be building that anytime soon.

Cons of WooCommerce

Every ecommerce platform has natural disadvantages since there is an inherent tradeoff between control & convenience. You’ll likely find a lot of WooCommerce complaints and issues around the Internet.

Here’s a few of the key disadvantages you’ll find with WooCommerce – and using WordPress as an online store in general.

Ease of Use & Onboarding

WooCommerce & WordPress both try to make ease of use & onboarding (i.e., moving a new user to an active user) simple, straightforward and intuitive.

There are plenty of guides around the Internet, along with prompts, Q&As, support, and more.

But the bottom line is that there is still a basic tradeoff between control and convenience.

For a beginner, WooCommerce has a learning curve that is even steeper than WordPress’ learning curve. When you install WooCommerce, you not only have to learn the basic jargon of an ecommerce store (listings, checkout flow, payment tokens), but you also have to learn the basic jargon of WordPress (permalinks, posts, pages, plugins, etc) and the basic jargon of any self-hosted website (difference between HTML & CSS, page load speed, etc).

WooCommerce Menu Settings

For a beginner with zero experience with WordPress or running a website, WooCommerce will require a steep learning curve. Now, it might be worth it if you have the time & patience to learn everything.

But compared to drag & drop basic online store builders like Weebly or Wix or even comprehensive ecommerce platforms like Shopify, WooCommerce’s onboarding & setup is a huge downside.

Technical Maintenance

Sticking with the house / apartment analogy, you know how you can just call the landlord when something goes wrong?

Yeah, you can’t do that with WooCommerce. There is some semblance of support via your hosting company and Automattic (if you are a premium JetPack subscriber) and the WooCommerce community. But there’s no single place to just call and get something fixed.

In fact, like a landlord, there’s no one who will come by and just check on the HVAC filter, the roofing, and basic structure.

Running WooCommerce is really like owning a house. There are plenty of people who will help you maintain it. In fact, many are quite reasonable and even quicker than a landlord.

But…when it comes down to it, *you* and *you* alone are in charge of keeping your website maintained, available, and operating.

Plugins will notify you of security updates, but you will need to install them and manage any new conflicts. Your hosting company will give you support, but you need to know what questions to even ask. You’ll need to know how to troubleshoot.

This downside comes directly from the benefit of maximum control. With maximum control & freedom comes maximum responsibility.

Again, you can get customer support for WooCommerce. In fact, some hosting companies offer “WooCommerce Hosting” with management included.

But compared to online store builders like Wix & Weebly or ecommerce platforms like Shopify & BigCommerce, WooCommerce is lacking in simple technical maintenance.*

Shopify Backend

*The one caveat here is the WordPress.com option – they are a hosted version of WordPress run by Automattic. Since they bundle hosting, software, support & more – you can get many of the benefits of WooCommerce without this downside. They’ll take care of all the maintenance…at an extra price.

Speed & Security

With the continued growth of mobile and the profitability of hacking, website speed & security are more important than ever.

Like the situation with technical maintenance, WooCommerce leaves you basically in charge of speed & security – even though there are plenty of native & 3rd party options to help you.

WordPress & WooCommerce are inherently secure when installed with a good hosting company, maintained, and used with basic security best practices.

Additionally, WordPress & WooCommerce are inherently fast when installed with a good hosting company, maintained and used with basic speed best practices.

But your weakest link is the toughest part with both speed & security.

For hosted platforms like Weebly, Wix, Shopify or BigCommerce (and the WordPress.com option) – this is an area where they truly shine. Your website lives on their infrastructure with their team of professionals watching constantly for issues and keeping software cutting edge.

In fact, several have bounty programs where they pay hackers to deliberately seek vulnerabilities in their systems. They will also have direct partnerships with payment processors for real-time fraud alerts.

Overall, speed & security should not be an issue for WooCommerce storeowners – including beginners. But, like with owning a house, you are still the one responsible for any issues.

It remains a key downside of WooCommerce, especially if you store starts growing rapidly from hundreds of visitors to hundreds of thousands of users – which brings us to the next downside.

Growth & Scaling

Since WooCommerce is a plugin for WordPress, it has to work within WordPress’ basic functionality.

And WordPress’ basic functionality is not built specifically for ecommerce, it’s built for versatility.

This issue means that the way WooCommerce works starts to break down when you get above a certain threshold of “queries” – ie, requests of the database.

And unlike browsing content, or really any other type of functionality, ecommerce can generate *a lot* of queries, very quickly, and in a short space of time.

Imagine WooCommerce is a single dude standing between a group of customers and a library. Imagine they all need to request books and return books before paying you, getting change, and then leaving. Now, if they go one at a time, it’s fine. In fact, you can probably push the guy to handling several returns and new books at once.

But imagine they all show up at once, say, on Thanksgiving, and start shouting out lots of book orders. And they start giving books to put back…and they all want to pay all at once.

Well, the dude is going to get really confused, tired, and crash. Not because he’s not good but because it’s a not-ideal system.

That’s WooCommerce’s core problem – handing *lots* of add to cart and checkout events all at once.

Ecommerce platforms that are built from scratch for ecommerce like Shopify and BigCommerce do not have this issue. They use a completely different set of technologies to avoid WooCommerce’s inherent issues.

Now, before a bunch of WordPress folks’ start sending me emails, WooCommerce can absolutely scale to hundreds of thousands of orders. WooCommerce says that the issues is a myth and has examples to prove it.

All true. But it take a lot of work & expertise to make that type of scaling happen. Here’s an interview with a top WordPress expert on making WooCommerce scale…and even he discusses it like a huge project, not something built-into the product.

If you have a small, growing store, this is a non-issue. You can solve problems as they come.

But if you are starting what will be a large ecommerce site very quickly, it’s a critical disadvantage to be aware of – especially when looking at other Enterprise ecommerce options.

Potential Long-term Costs

WooCommerce’s price (free!) and potential long-term value are amazing for beginners and anyone on a budget.

However, you may have noted the potential need for 3rd party help, WooCommerce can become quite expensive.

One of my earliest clients back paid me $1200 to fix several emergency issues that she simply could not figure out before her sales deadline.

She had chosen WooCommerce specifically to control costs (rather than integrate with an existing content site). But it will take several years of no issues to recoup those costs compared to a Shopify plan.

Shopify Pricing

Since WooCommerce is not bundled with hosting and other software, it’s also easy to let regular costs get out of control. Once you start paying for automated backups, security scanning, managed hosting, CDN, premium plugin extensions, and more – your monthly costs may be much higher than anticipated (again, just like homeownership vs. renting).

Now, all these costs are *potential* costs. And if you have the time and patience, many storeowners would rather than potential costs that they choose rather than an high guaranteed cost. But it’s a potential downside to be aware of.

Future of Ecommerce

Ecommerce is changing rapidly. And the speed of change is happening faster everyday.

Apps like Poshmark, Depop, Pinterest, and Instagram are moving more ecommerce to happen seamlessly within apps via “headless” ecommerce backends.

In other words, some ecommerce platforms are simply inventory & order tracking systems where the actual shopping, cart, and payments happens within a 3rd party app.

In some ways, WooCommerce’s open structure should be an advantage. And yet, cutting edge ecommerce relies increasingly on APIs and direct integrations, which are not WooCommerce’s specialty.

Shopify is able to leverage its size, infrastructure, and tech team to create cutting edge integrations. Same with MailChimp, Square, and a whole universe of similar marketing tools.

And all that does not even start to discuss Amazon.

All that to say, WooCommerce does have a current disadvantage with ecommerce as it is currently evolving.

However, it could have a huge advantage as content becomes more important. And it will forever have an advantage as somewhere that you truly own & control. It’s this bet that Automattic has their money on.

It’s a potential downside to consider. There’s no right answer, it all depends on your goals, expertise, and view of the future. There’s a reason why so many website builders like Wix, Weebly, Squarespace, WordPress.com, and GoDaddy GoCentral are adding basic ecommerce functionality.

All of which leads us to a few direct comparisons.

WooCommerce Alternatives

There is a whole universe of ecommerce solutions on the Internet. Compared to 2003, this is a really good problem to have. But as an online storeowner, navigating choices is still an issue. Here’s a quick rundown of the main alternatives to WooCommerce, along with links to further posts.

WooCommerce vs. Other WordPress Ecommerce Plugins

There are lots of ecommerce plugins, but most are pretty terrible. WooCommerce’s main direct competitors are –

  • Easy Digital Downloads – a focus on simple digital goods.
  • WP Easy Cart – a focus on simplicity but limited add-ons.
  • WP Ecommerce – a non-Automattic comprehensive option. Meant for developers due to limited support options & simple extensions.
  • NinjaShop – a focus on simplicity but limited add-ons.

WooCommerce can also run on WordPress.com as part of a hosted bundle. This option removes a lot of WooCommerce’s negatives, but also increases WooCommerce’s costs & removes some of the self-hosted freedoms.

WooCommerce vs. Shopify

I wrote a full comparison of WooCommerce and Shopify here. The short version is that unless you have a specific reason to use WooCommerce and plan on running a growing ecommerce store, then you’ll probably do better with Shopify.

WooCommerce vs. BigCommerce

I wrote a full comparison of WooCommerce and BigCommerce here. The short version is that unless you have a specific reason to use WooCommerce and plan on running a growing ecommerce store, then you’ll probably do better with BigCommerce.

WooCommerce vs. Wix

Wix is much more user-friendly compared to WooCommerce. However, Wix also constrains your options more than even WordPress.com and hosted ecommerce platforms like Shopify. If you have a small store and want drag & drop convenience, then use Wix.

WooCommerce vs. Magento

Magento used to be a much tougher competitor to WooCommerce until Magento’s sale. Now, self-hosted Magento is going away. If you run an enterprise site, then scalability will likely make your choice for you. You’ll want Magento (or other Enterprise options). If you have a small ecommerce shop, then WooCommerce will be a better option.

WooCommerce vs. OpenCart

OpenCart is well-respected open-source ecommerce software. If you are building a ecommerce store from scratch and you want to host it yourself, then OpenCart is a solid option. However, it is declining in use (and with that, apps & extensions & developers). Unless you have a reason to use OpenCart, WooCommerce will give you access to a larger open-source community.

WooCommerce vs. Ecwid

Ecwid is less an ecommerce solution and more of an “anywhere shopping cart”. You can quickly add it to an existing website (ie, a plain WordPress website) and provide an ecommerce experience of a sort. However, it does not integrate with your backend. You also will have trouble competing for inbound marketing. It’s a good option to quickly add ecommerce functionality to your website without going through the WooCommerce setup process.

WooCommerce vs. Prestashop

PrestaShop is well-respected open-source ecommerce software. If you are building a ecommerce store from scratch and you want to host it yourself, then PrestaShop is a solid option. However, it is declining in use (and with that, apps & extensions & developers). Unless you have a reason to use PrestaShop, WooCommerce will give you access to a larger open-source community.

WooCommerce Review Conclusion

WooCommerce is the best ecommerce solution for 3 types of storeowners –

  • Storeowners with technical resources who want to heavily customize their store or use unique functionality.
  • Website owners who have a content-driven website and want to add-on a complementary, but seamless store.
  • Storeowners who are highly cost-conscious and feel comfortable investing time rather than money into running their own website.

If you fit those buckets, I’d highly recommend checking out the main WooCommerce website and using my guide to setting up your WooCommerce-driven ecommerce store.

If you don’t fit in those buckets, I’d highly recommend checking out a hosted solution. Explore my ecommerce platform quiz here. Or if you are building a small store (a dozen products), explore my online store builder quiz here.

Lastly, be sure to explore my guide to marketing your ecommerce store. So many stores fail, *not* because of platform…but because of a bad marketing plan. Spend as much time planning your marketing as you spend researching your store software.

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1&1 IONOS MyWebsite Review: Pros, Cons, and Alternatives

1&1 IONOS MyWebsite Review_ Pros, Cons, and Alternatives

1&1 MyWebsite is an all-inclusive website builder from German web hosting company IONOS. Their website builder is geared toward helping small businesses get up and running online with pre-made templates that include images and text based on your niche. Their platform requires zero code or design skills, meaning even those with no website experience can create a good-looking site in minutes.

See 1&1 MyWebsite’s Current Plans & Pricing

Recently, I gave 1&1 MyWebsite a try for a full 1&1 MyWebsite review (I have previously reviewed their hosting services). But before I get into the pros and cons of this website builder review, let’s dive into an overview about tools to build a website.

There are so many considerations to take into account when choosing a website builder — and really, there are a thousand ways to get what you want in the end in terms of functionality, convenience, pricing, etc. The thing to remember is: whether you’re building a simple personal website or running a business, the way you build your site has a lot of consequences.

In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short-term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.

What Is the 1&1 MyWebsite Website Builder?

On the wide spectrum of website building solutions, 1&1 MyWebsite lives on the end that is all-inclusive and provides everything you need to get started and grow your website. It contrasts with solutions where you buy, install, and manage all the “pieces” of your website separately.

Using 1&1 MyWebsite is sort of like leasing and customizing an apartment in a really classy development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner. That point is key because there’s usually a direct tradeoff between convenience and control.

Everything may fit together just right with a website builder like 1&1 MyWebsite, but that may or may not be what you’re looking for.

As far as competition, 1&1 MyWebsite competes with all-inclusive website builders like GoDaddy, Wix, Squarespace, Jimdo, Yahoo!, and WordPress.com  (and Shopify for online stores).

Compared to their direct competition, they focus on ecommerce functionality (they have three separate ecommerce plans — but more on that in a bit!). 1&1 MyWebsite offers several website templates organized by niche (i.e. fitness, consulting, business services, etc).

One other quick aside – a disclosure – I receive referral fees from all the companies mentioned in this post. My opinions & research are based on my experiences as either a paying customer or consultant to a paying customer.

Pros of Using 1&1 MyWebsite Builder

Here’s what I found to be the pros of using the 1&1 MyWebsite builder — not just in comparison to direct competitors like GoDaddy and Wix, but as an overall website solution.

Template Design / Customization

1&1 MyWebsite offers a wide selection of template designs that are responsive (AKA they look good on a mobile device, tablet, and computer) and are premade with images, layouts, and text that are chosen specifically for your selected niche.

Not only to the templates look good — they’re also incredibly easy to customize. The whole set up is intuitive. You can add new sections, drag and drop different elements like photos, buttons, text, etc. on custom pages, and even dive into developer mode to edit the code of the template.

custom page 1 and 1 builder
Developer-Mode-IONOS-Website-Builder

As far as all-inclusive website builders go, 1&1 MyWebsite gives users a ton of flexibility in customization. Typically, there’s a tradeoff between convenience and control (and there still is here — which we’ll get to in a bit), but again, when compared to competitors, 1&1 MyWebsite’s Builder gives DIYers more control than most!

$1 Trial + No obligation

Another benefit 1&1 MyWebsite is their $1 trial for their baseline plan, and the fact that all plans allow users to cancel at any time.

1&1 MyWebsite allows you to use their Online plan for $1 for the first month, which is great for DIYers who want to give the platform a test drive before committing for the long-term (as long as you don’t need ecommerce features!).

They also offer a “no risk, anytime cancellation”, which means you can cancel your plan at any time and aren’t locked in for the long haul. This is a big pro for those who want the advanced functionality of the ecommerce plans, but perhaps have a short-term project or don’t want to be stuck in a long-term commitment before giving the platform a test drive for a few months.

Functionality + Integrations

Another pro of 1&1 MyWebsite’s Builder is their functionality and additional product integrations, such as ecommerce, domains, email, social media widgets, and more.

Even their basic Online Plan (which is just $5/month) offers extensive app functionality, such as Yelp Reviews, Live Chat functionality, PayPal integration, OpenTable integration, MailChimp, etc.

They also make it easy to upgrade to a higher plan for advanced functionality while maintaining your current content.

Again, there’s always going to be some sort of trade-off between convenience and control, but when it comes to all-inclusive website builders, 1&1 MyWebsite gives users A LOT of control in addition to convenience.

Pricing

Another pro of 1&1 MyWebsite is that their pricing is very competitive not only compared to other all-inclusive website builders but also with buying your own hosting.

Their Starter plan starts around $5/mo (with a $1 trial for the first month) and you can cancel at any time. You are limited to one domain and 5 email accounts, but even this is more than some all-inclusive competitors offer.

There also doesn’t seem to be any caps on storage space, which is amazing given the pricing – though I do wish they’d be clearer with the feature set. In fact, this feature transparency is a bit of a con for 1&1. It’s not that they don’t have the feature / storage – it’s that so many builders do overpromise, that they need to be much clearer on what you are getting.

Even their ecommerce pricing, while more expensive than doing the same thing on your own hosting, is much cheaper than comparable plans with direct competitors.

Compared to building your own website on your host and especially with other website builders, 1&1 MyWebsite’s pricing is very competitive. Price isn’t everything, but I really like how they structure it.

Cons

Of course, no review would be complete without looking at the downsides. Every piece of software will have complaints. Let’s look at the specific cons I found with using 1&1 MyWebsite as your website builder.

Setup Clarity

While 1&1 MyWebsite is fairly easy to use and convenient for DIYers who want to build a website fast (or even create something more custom), there was some confusion when I signed up — which is the biggest con with the platform.

For starters, I named my website and registered my free domain… so I thought. After I chose my theme and published my site, I came back to find my website was unnamed and had a subdomain.

Now, there’s always a chance of user error… but it was confusing nonetheless.

I also couldn’t seem to find information on storage caps. Most all-inclusive website builders cap storage and/or pages. But IONOS didn’t say anything about storage on their plans at all.

In fact, the only place I did see mention of storage was in an upsell on the checkout page.

1&1 MyWebsite Review Conclusion

1&1 MyWebsite makes getting your website up and running simple and fast, and they include advanced customization options and functionality integrations for those who want to take their site to the next level. This, combined with their pricing, makes them a great choice for those looking to bundle their hosting, domain, and website builder.

Check out 1&1 MyWebsite plans here.

However, like all website software, there’s no such thing as “perfect”. The lack of clarity and transparency tainted what would have been a smooth experience with 1&1 MyWebsite, and made me concerned about what else I was missing when using the platform.

Not sure 1&1 MyWebsite fits your needs? Check out my quiz to find what the best website builder is for you based on your preferences.

The post 1&1 IONOS MyWebsite Review: Pros, Cons, and Alternatives appeared first on ShivarWeb.

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What Is Cardholder Data And Why Does It Matter?

The post What Is Cardholder Data And Why Does It Matter? appeared first on Merchant Maverick.

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How To Sell On Instagram With Shoppable Posts

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What’s the Difference Between Credit And Debit Transactions?

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Namesilo Review: Pros, Cons, and Alternatives

Namesilo Review

Namesilo is an ICANN-accredited domain registrar who boasts cheap, easy, and secure domain registration and management. They have been around since 2009.

See Namesilo’s Current Plans & Pricing.

Does Namesilo hold up to their mission of being a cheap and easy-to-use domain registrar? We recently tried them out. Here’s our full Namesilo review with pros, cons, and alternatives.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

Pros of Namesilo

Here are some of the advantages that I found using Namesilo over their direct competitors in the domain registration industry.

Variety of TLDs

Now that ICANN allows more top level domains (TLDs) outside of generic .com/.net/.org, website owners have to make sure their domain registrar has all of the variations they need (especially if you’re buying in bulk). Namesilo offers a ton of TLD options that go beyond generic domains.

NameSilo TLDs

Transparent Pricing

There’s nothing more frustrating than going to a domain registrar and having to hunt for pricing information. Namesilo is 100% transparent with their pricing. Their domain page as an extensive list of pricing for all of their available top level domains (TLDs), and has it broken down by discount levels (you save when buying in bulk).

NameSilo Pricing

Namesilo also stands behind its promise of no hidden fees, service upsells (features like WHOIS Privacy are included), and no renewal upcharges.

In a space where pricing policies can be, well, less straightforward than website owners may want, Namesilo’s clarity and transparency is refreshing.

Namesilo also competes well with other registrars in terms of value. Their domains are on the slightly more expensive end across most TLDs, but their renewals are on par with most providers like NameCheap or Hover.

Upsells

Upsells aren’t inherently annoying or bad. But so many domain registrars make the mistake of bombarding customers with direct sales tactics that they do become annoying.

Namesilo is not one of these domain registrars. They do have some complementary products available, such as hosting, but they’re kept in the background. You can add them from your account homepage, but at no point are you bombarded with pop-ups or forced to navigate through upsells while trying to buy a domain.

Cons of Namesilo

There are a lot of Namesilo reviews online. Most are either super-negative or super-sunny and wonderful. I try to balance and find the actual disadvantages of a company… and who those disadvantages would apply to.

Everyone has different needs & goals. Your goal as a customer is to be aware of those and find a company that matches your goals. Here’s some of Namesilo’s downsides.

Design & Branding

Trust is a huge factor when buying a domain (or any other website product). You want to know that whoever you’re doing business with (and giving your credit card to) is a legitimate company who is going to stand by their offer.

Trust comes in many forms — word of mouth, reviews, years of existence, etc. — but it also comes via design and branding. If a business doesn’t look particularly trustworthy based on their website design, it leaves you wondering.

While we didn’t have any issues with Namesilo in terms of purchasing a domain, their website design and branding does leave something to be desired. They haven’t quite kept up with the times, which makes the company almost look fake.

There’s also no About Page, which makes actually learning about the company difficult. We dug around a good bit, but couldn’t find information on how they were founded / where they’re based without doing additional research online. If someone is going to be holding the online keys to my business – I want to know that they are legit.

Additionally, not only does the design look outdated (which inherently gives the website an untrustworthy feeling), but it also makes the site difficult to use.

The information is cluttered, which makes it hard to find exactly what you’re looking for and navigate to a best next step.

Namesilo calls to action

Again, the design doesn’t need to be full of bells and whistles. It does need to be up-to-date and useable, however. And in these two areas, Namesilo leaves much to be desired.

Onboarding / Domain Management

With all software, there comes a part in the registration process where you wonder what’s next. How the provider guides you through that set up process is called “onboarding” — and it’s something Namesilo is lacking.

There’s no real outline of how to set up your domain or website. During the checkout process, you’re given configuration options… but if you don’t know what those are / how to set that up… it’s confusing.

NameSilo Checkout

This confusion is only further exacerbated when you actually log in to manage your domain. Check out the account homepage:

NameSilo Domain Manager

There’s so much clutter that it’s difficult to tell where to go to actually manage your domain. How do I actually set it up? Where do I go to find that information?

If you’re experience in buying and setting up domains, this probably doesn’t matter to you too much. You can poke around enough to figure it out. However, if you have no domain management experience and are looking for more guidance or even a platform that’s more intuitive, Namesilo doesn’t deliver.

Complementary Products

It’s important to remember that a domain is not a website. It’s not email or any other service. It’s merely your address online. It helps people locate where your property is by telling browsers/email/etc where to go to get whatever it wants (website files, emails, images, data, etc).

If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting.

While Namesilo offers some complementary products (like hosting), they do not take an all-in-one approach like other domain registrars who include hosting, website builders, ecommerce, etc.

And while I personally prefer to separate my hosting and domains to provide an extra layer of control & reliability in addition to cost savings, many website owners prefer to have them bundled for convenience.

If you’re looking to have everything in one place, Namesilo might not be for you.

Next Steps

If you…

  • Want discounted domains for bulk registration
  • Don’t need a ton guidance on how to set up / manage your domain or can manage it yourself with an intuitive platform
  • Want to save on domain registration renewals

…. NameSilo could be a good choice for you. Go sign up for NameSilo here.

However, if you’re…

  • Have no experience getting online
  • Need detailed steps on how to set up / manage your domain
  • Want to keep your hosting separate from your domain
  • Want a smoother domain regsitration proess

… there are better options out there for you (I use NameCheap). You can take my domain registrar quiz to help you narrow down which might be best for your needs.

The post Namesilo Review: Pros, Cons, and Alternatives appeared first on ShivarWeb.

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Digital Wallets VS Mobile Wallets

The post Digital Wallets VS Mobile Wallets appeared first on Merchant Maverick.

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Porkbun Review: Pros, Cons, and Alternatives

Porkbun Review

Porkbun is an ICANN-accredited domain registrar based out of Portland, Oregon. Their primary pitch is making the domain registration process easy, enjoyable, and affordable.

See Porkbun’s Current Plans & Pricing.

They are one of the myriad smaller domain registrars that have a dedicated but smaller following than the big brands like GoDaddy.

Does Porkbun hold up to their mission of being an “amazingly awesome” domain registrar? We recently tried them out. Here’s our full PorkBun review with pros, cons, and alternatives.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

Pros of Porkbun

Here are some of the advantages that I found using Porkbun over their direct competitors in the domain registration industry.

Straightforward Search + Bulk Search Process

Porkbun makes good on its promise of a satisfying experience, especially when it comes to their domain search functionality.

Their interface is clean, easy to navigate, and straightforward. Even with their extra bit of branding flair (like the Oink! in the search bar), their function and usability aren’t compromised — which is excellent.

Porkbun Interface

They also make it incredibly easy to search for domains in bulk, which is helpful if you’re looking for several domains at once. You can search for up to 1000 domains at once, and automatically add the available ones to your cart.

Porkbun Bulk Search

While Porkbun does offer complementary products (such as websites and hosting — more on that in a bit), their design has no upsells, cross-sells, or visual clutter. There’s no distraction form the main action, which is to search and register for a domain, and the checkout process is quick and easy to complete.

Porkbun Checkout Process

Pricing (Transparency and Value)

There’s nothing more frustrating than going to a domain registrar and having to hunt for pricing information. Porkbun is 100% transparent with their pricing. Their domain page as an extensive list of pricing for all of their available top level domains (TLDs), and even has it broken out into registration, renewal, and transfer pricing.

Porkbun Pricing

There are no hidden fees, unexpected add-ons, or any surprises. In a space where pricing policies can be, well, less straightforward than website owners may want, Porkbun’s clarity and transparency is refreshing.

Porkbun also competes well with other registrars in terms of value. Their domains are on the cheaper end across most TLDs, and their renewals also tend to be less expensive than most providers.

Variety of TLDs

Now that ICANN allows more TLDs outside of generic .com/.net/.org, website owners have to make sure their domain registrar has all of the variations they need (especially if you’re buying in bulk). Porkbun offers a ton of TLD options that go beyond generic domains, from country-specific domains for international use to category-specific, like technology, real estate, etc.

Porkbun TLDs

Upsells

Upsells aren’t inherently annoying or bad. But so many domain registrars make the mistake of bombarding customers with direct sales tactics that they do become annoying.

Porkbun is not one of these domain registrars. They position themselves as a small team who cares about making the domain purchasing experience enjoyable — and they deliver.

While they do offer complementary products such as websites and hosting, they keep them in the background. You can add them from the main navigation (which is accessible from the homepage and from your account), but at no point are you bombarded with pop-ups or forced to navigate through upsells while trying to buy a domain.

Easy Domain Management

Another pro of Porkbun is how easy it is to manage your domain once you register it. Check out how simple their domain management interface is.

Porkbun Domain Management

Again, there aren’t any bells or whistles… and that’s fine. They’re not needed. The interface is easy to navigate, even if you have no domain management experience. It breaks down everything you need in one place, and gives you the opportunity to add on complementary products from a convenience place.

Complementary Products

It’s important to remember that a domain is not a website. It’s not email or any other service. It’s merely your address online. It helps people locate where your property is by telling browsers/email/etc where to go to get whatever it wants (website files, emails, images, data, etc).

If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting.

Porkbun provides an all-in-one approach with complementary products. You can bundle your domain, website builder, hosting, and email and do it all from their platform.

And while I personally prefer to separate my hosting and domains to provide an extra layer of control & reliability in addition to cost savings, many website owners prefer to have them bundled for convenience.

Porkbun products

Another element we liked about Porkbun’s complementary products: their transparency in how they work. Check out this note they have on their shared hosting packages:

Shared Hosting Porkbun

This disclaimer applies to ALL shared hosting providers (even the best ones, because you’re “sharing” a hosting environment), but not many call it out so explicitly. It’s refreshing to see Porkbun be so clear, especially with something that isn’t even their main product.

Cons of Porkbun

There are a lot of Porkbun reviews online. Most are either super-negative or super-sunny and wonderful. I try to balance and find the actual disadvantages of a company…and who those disadvantages would apply to. Everyone has different needs & goals. Your goal as a customer is to be aware of those and find a company that matches your goals. Here’s some of Porkbun’s downsides.

Lack of Onboarding

Through and through, Porkbun is a solid domain registrar. There wasn’t much we could find that we would consider a solid “con”. If there’s one thing that stood out to us as something that could be better, it’s their onboarding.

With all software, there comes a point where you wonder, “What’s next?” Porkbun is lacking in providing that guidance and direction.

While the domain registration and management interface is simple, if you have no experience setting up your domain, Porkbun doesn’t exactly give you the next steps on how to do it.

They do have an extensive knowledge base that covers domain connection, but you have to seek out the information yourself.

If you have domain management experience, this probably doesn’t matter to you. But if you need a step-by-step process to follow, Porkbun leaves something to be desired.

Deep Discounting & Bundling

Now, on the flip side of Porkbun’s “consistently cheap” approach is that they don’t really do deep discounting at purchase like GoDaddy or other large registrars. For those who like to bulk purchase domains or grab “just in case” 99c domains…Porkbun won’t make a lot of sense.

Additionally, since domain registration is their main focus, they have a hard time competing with the convenience of hosting companies / website builders who will often bundle a free domain with a purchase of a subscription.

Since a domain name doesn’t do a whole lot on its own, Porkbun does have to make an extra case as to why you should keep your domain separate from your preferred website builder / hosting. I prefer to keep my domains separate because I own a lot and I like to have the just-in-case option to quickly migrate my site. But that approach doesn’t make a whole lot of sense for a single domain owner who prefers the convenience and simplicity of using a free domain from a good hosting company or website builder.

Next Steps

If you…

  • Want a very simple domain purchasing process
  • Don’t need a ton guidance on how to set up / manage your domain or can manage it yourself with an intuitive platform
  • Want to save on domain registration renewals
  • Are looking for complementary products you can customize to your own needs

…. Porkbun could be a good choice for you. Go sign up for Porkbun here.

However, if you’re…

  • Have no experience getting online
  • Need detailed steps on how to set up / manage your domain
  • Want to keep your hosting / website separate from your domain

… there are better options out there for you (I use NameCheap). You can take my domain registrar quiz to help you narrow down which might be best for your needs.

The post Porkbun Review: Pros, Cons, and Alternatives appeared first on ShivarWeb.

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Domain.com Review: Pros, Cons, and Alternatives

Domain.com Review

Domain.com is an ICANN-accredited domain registrar founded in 2000 that also provides web hosting, email, website builders, SSL certificates, and other web solutions. They’re part of Endurance International Group, who owns some of the biggest names in web hosting like Bluehost, HostGator, and Constant Contact.

See Domain.com’s Current Plans & Pricing.

While their focus is on domains, Domain.com has started positioning themselves as more than just domains — but that the process starts with a great domain name.

I’ve gotten some questions about Domain.com as a domain registrar, so I decided to give them a try. Here’s our Domain.com review with pros and cons.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

Pros of Domain.com

Here are some of the advantages that I found using Domain.com over their direct competitors in the domain registration industry.

Usability (Straightforward Search, Purchasing, and Control Panel)

Domain.com’s biggest pro is definitely how straightforward the platform is.

First and foremost, they make searching for and registering a domain simple. The interface is clean, easy to navigate, and straightforward. There aren’t many bells and whistles, which for a domain registrar is just fine — we don’t need them. What we need is function and usability, and Domain.com’s interface gives us both. It’s basic and directs you to where you need to go.

Domain.com Process

And once you’re signed up, they bring you right into your Control Panel. It’s a simple and seamless process that has absolutely zero confusion. Domain.com Next Steps

And once you’re inside the Control Panel, everything is easy to find and navigate through as well.

Domains.com CP

All in all, the entire process from search to sign up to domain management is simple, straightforward, and clear.

Transparency

There’s nothing more frustrating than going to a domain registrar and having to hunt for pricing information. Domain.com is 100% transparent with their pricing. From the moment you land on the homepage, you can see what .com domains are selling for, and they have a whole page dedicated to the Top Level Domains (TLDs) they offer and their pricing.

Domain.com Pricing

They’re also very clear on their pricing terms, auto renewal policy, as well as any add-on pricing during the checkout process (like WHOIS domain privacy).

Domain.com Renewal Policy

In a space where pricing policies can be, well, less straightforward than website owners may want (I’m looking at you – Network Solutions and GoDaddy…), Domain.com’s clarity and transparency is refreshing, especially for a big corporate name brand.

Variety of TLDs

Speaking of TLDs… now that ICANN allows more TLDs outside of generic .com/.net/.org, website owners have to make sure their domain registrar has all of the variations they need (especially if you’re buying in bulk). Domain.com offers a ton of TLD options that go beyond generic domains.

TLDs Domain.com

That being said, Domain.com does not offer a wide variety of international TLDs. If you don’t have an international presence, this doesn’t matter for you. But if you do, there are other domain registrars that have more options for you.

Upsells

Upsells aren’t inherently annoying or bad. But so many domain registrars make the mistake of bombarding customers with direct sales tactics that they do become annoying.

Domain.com is not one of these domain registrars. While they do offer complementary products such as websites and hosting, they’re unobtrusive. You can add them during the checkout process or from the control panel, but you’re not bombarded with pop-ups and emails like some registrars.

Complementary Products

It’s important to remember that a domain is not a website. It’s not email or any other service. It’s merely your address online. It helps people locate where your property is by telling browsers/email/etc where to go to get whatever it wants (website files, emails, images, data, etc).

If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting.

Domain.com provides an all-in-one approach with complementary products. You can bundle your domain, website builder, hosting, and email and do it all from their platform.

And while I personally prefer to separate my hosting and domains to provide an extra layer of control & reliability in addition to cost savings, many website owners prefer to have them bundled for convenience.

Domain.com Products

Domain.com has a variety of complementary products, from hosting packages to email management to site builders, and they’re all incredibly easy to access from both the homepage and the Control Panel.

If you’re looking to package everything together for convenience, Domain.com makes it easy to do so.

Cons of Domain.com

There are a lot of Domain.com reviews online. Most are either super-negative or super-sunny and wonderful. I try to balance and find the actual disadvantages of a company…and who those disadvantages would apply to. Everyone has different needs & goals. Your goal as a customer is to be aware of those and find a company that matches your goals. Here’s some of Domain.com’s downsides.

Pricing

In terms of cons, pricing is perhaps the biggest with Domain.com. They’re not outrageously expensive — their first year discounted price for .com domains is $9.99. But you can get significantly cheaper first year rates with a discounter like GoDaddy who runs regular promo codes.

In terms of renewal pricing, Domain.com isn’t the worst ($13.99 for .com), but it’s also not the best. You can find cheaper renewal rates with a registrar like NameCheap.

But perhaps the biggest pricing disadvantage of Domain.com is their $8.99 for WHOIS Privacy. Several registrars include this for free with your domain registration, but Domain.com does not. This brings your cost to over $15 for your .com registration, which is definitely on the pricier side.

No Real Onboarding

With all software, there comes a part in the registration process where you wonder what’s next. How the provider guides you through that set up process is called “onboarding” — and it’s something Domain.com is lacking.

Aside from an email with some key information about setting up the account, there really wasn’t much information about how to actually use the new domain.

Onboarding Domain.com

If you’re experience in buying and setting up domains, this probably doesn’t matter to you. The platform is easy enough to navigate. However, if you have no domain management experience and are looking for more guidance, Domain.com doesn’t provide much of it.

Next Steps

If you…

  • Want a very simple domain purchasing process
  • Don’t need guidance on how to set up / manage your domain
  • Are looking for complementary products you can customize to your own needs

…. Domain.com could be a good choice for you. See their current plans & pricing here.

However, if you’re…

  • Less experienced getting online
  • Need detailed steps on how to set up / manage your domain
  • Want to keep your hosting / website separate from your domain
  • Want to save on your domain purchases

… there are better options out there for you (I use NameCheap). You can take my domain registrar quiz to help you narrow down which might be best for your needs.

The post Domain.com Review: Pros, Cons, and Alternatives appeared first on ShivarWeb.

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