How To Start A Subscription Box: 7 Steps To Launch A Thriving Business

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C-Corp VS S-Corp: What They Are, How They Differ, & How To Decide Which Is Right For Your Business

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POS 101: Customer Engagement

customer engagement

Like a merchant, you&#8217ve had a tough job. I certainly don&#8217t envy because you not just manage the employees, upkeep your inventory, in some way understand profits data, settle the bills, and make certain your establishment doesn&#8217t burn down, but additionally convince prospective customers to complete their shopping at the store before competing companies can perform it first. It&#8217s a constant fight, also it&#8217s definitely not one you ought to be trying to defend myself against alone. Obviously, you&#8217ve got staff there to assist you with a few things, but it’s also wise to understand that your POS system can help. With the proper software, you won&#8217t just have the ability to process sales, you&#8217ll have the ability to engage your clients inside a significant and financially advantageous way.

Below would be the primary ways your reason for purchase solution can be just like advantageous towards the customer engagement process because the face-to-face interactions you&#8217ll have together.


Getting a POS with customer engagement features means that you&#8217ve taken a measure nearer to an exciting-in-one POS solution. An growing quantity of solutions are including CRM abilities and there are many great integrations for general CRM management, or&#8211more particularly&#8211email marketing and loyalty rewards programs. That&#8217s really what we should&#8217re targeting here, right? The opportunity to perform all your business functions from one system. Because of latest technological advances, customers now anticipate an efficient and seamless purchasing process, usually by means of personalized rewards programs, targeted upselling, and mix-selling. The very best way of streamlining the purchasing process is as simple as keeping detailed records of past purchases. Getting these details nearby enables sales associates to create suggestions on upgrades and extra products according to customer&#8217s buying history. This sort of targeted up- and mix-selling is most frequently seen when customers are making purchases online. You take in it constantly on sites like Amazon . com with &#8220Customers also bought&#8230&#8221 and &#8220Similar products&#8230&#8221 written alongside a particular listing of items that would be the probably to attract the person buyer.

The purpose of all of this is that if you&#8217re attempting to patch together the information from multiple different systems (i.e in case your POS and customer management program aren&#8217t integrated), you&#8217re not going to achieve the real-time data essential to provide the stream-lined, personalized experience customers have started to expect. Retail reason for purchase systems like Quetzal perform a particularly good job of leveraging data, with modules that evaluate a person&#8217s purchase background and create word clouds to visually represent which products the client buys regularly (and which products are infrequently purchased). Which means that for those who have an affiliate around the sales floor by having an iPad, all they require is really a customer&#8217s name plus they&#8217ll know precisely what will sell without all of the speculation. With personalized email promotions, even when they display the particular promotions that will attract a particular customer group, you’ll still finish up getting to coax people into the store as you don&#8217t possess the real-time data while they’re physically sitting on profits floor. Centralization of the data, therefore, is a vital part of the customer engagement process, which makes it even more crucial that your CRM module is either integrated together with your POS or built into the software.

The Cloud

To profit fully in the ease of an exciting-in-one POS, you&#8217ll most likely need to get confident with the thought of housing your computer data around the cloud.

The type of ease of access and mobility that enables you to definitely most effectively target your clients includes cloud-based instead of in your area-installed POS solutions. Thinking about constantly, space, and cash you need to sacrifice purchasing and looking after bulky hardware, a legacy system simply isn&#8217t worthwhile. You can on the advantages of a cloud system here, however the primary point, especially when it comes to customer engagement, is the fact that if you wish to remain competitive and purchase a forward-thinking POS with easy ease of access to sales and customer information, you&#8217re likely to want to consider a cloud-based system.

Tracking Purchases

It might appear just like a pretty fundamental feature, although not all POS solutions are in the stage where they are able to track a person&#8217s buying habits. You&#8217re likely to want to consider an answer which goes beyond just demonstrating which products sell probably the most. You can uncover that certain you will find the information essential to point your clients within the right direction, the inventory that doesn&#8217t be as good at this time turn into a wellspring of revenue. It just takes some targeted selling and a few proper promotions.

I&#8217ve already covered the truth that knowing an individual&#8217s purchase history creates more possibilities for mix-selling and upselling, however, you&#8217ve also reached make sure to reward individuals extra purchases with loyalty programs. I understand when I&#8217m searching for any good meal and I’ve got a whole choice of restaurants decide from, I&#8217m going to choose the one which thanks me for arriving with a few points on my small rewards card. (And when I&#8217ve got individuals points on my small card, you realize I&#8217m going to return in order to rely on them on my small next meal.) It&#8217s fairly fundamental psychology, but surprisingly couple of establishments are benefiting from the idea&#8211especially small companies, who may benefit probably the most. Possibly it&#8217s because retailers think that a loyalty rewards program is really a luxury for individuals with costly, high-finish POS solutions. Well, that&#8217s simply not the situation. Many of the greatest-ranking POS systems we&#8217ve reviewed&#8211including individuals targeted at promising small to mid-sized companies&#8211include CRM abilities and some type of reward program. Really, the toughest part of the process is deciding which of those many great systems works good for you.


Another element to think about whenever you&#8217re searching into customer engagement is if you need to offer some type of online store or online ordering system. eCommerce is becoming more and more necessary due to the quantity of ease of access and personalization that consumers have become accustom. Furthermore people require that you offer the opportunity to browse your whole inventory and process purchases without departing their houses, they also require that you cause them to these products they didn&#8217t know they wanted. I designed a reference above to how Amazon . com accomplishes this task, but another site which has even more effectively capitalized about this trend is YouTube. People can spend hrs lost within the greatest, darkest areas of YouTube, in the dark about the way they arrived, due to the listing of related videos enticingly displayed directly near the primary display. With each and every click on the consumer states, &#8220I didn&#8217t know I needed to look at this, however I actually do.&#8221 With every click, YouTube reels in additional cash. The entire point would be to engage your customer in a manner that&#8217s going to ensure that they’re in your site as lengthy as you possibly can, going through these products they are likely to purchase. But to do this, you need to produce a tempting online store, so it seems sensible to consider a POS that accommodates some type of eCommerce integration.

Digital Receipts

Digital receipts have grown to be an more and more popular option, and they’re yet another means of engaging your clients inside a potentially rewarding way. When that evidence of purchase turns up inside a customer&#8217s inbox, you&#8217ve got another chance to coax them into returning with some type of coupon or promotion, or perhaps direct them aimed at your website to make use of what exactly they simply earned to buy another thing.

Despite a printed receipt, there&#8217s lots of space to incorporate a plug for something new or perhaps a Springbreak promotion. The only real caveat is you be sure that your POS really enables you to definitely personalize your receipts in this manner. Most systems enables you to personalize your receipts in certain capacity, however, you&#8217ll wish to make certain to inquire about not only &#8220Can I personalize my receipts?&#8221 whenever you&#8217re searching to buy a brand new reason for purchase. Because as the answer might be &#8220Yes,&#8221 that doesn&#8217t let you know regardless of whether you can really determine what to incorporate, or you&#8217re only permitted to place your emblem at the very top.


Selecting the kind of hardware you’ll need inside your store may appear pretty unrelated to customer engagement, but there’s a couple ways in which getting the best hardware might help your customer retention. Probably the most subtle ways the peripherals you select can impact the way in which your clients feel is by general appearance. Should you&#8217re a sleek, new-agey tech store in New You are able to, however, you&#8217re sporting a bulky system that can take up half your counter and it has a tangle of wires protruding in the back, you&#8217re less inclined to have as numerous customers even achieve the register. Exchange that monstrous PC for any tablet by having an stand made to hide the wires connecting for your charge card readers and funds drawer, and also you&#8217ll be amazed the amount of a positive change you will notice. You could also would like to try purchasing a stand that swivels so that you can turn your screen around when the client must sign for any purchase.

Really, customer-facing checkout screens are recognized to reduce to transaction mistakes and may therefore help eliminate annoying returns and exchanges. You can even give a kiosk so customers can check themselves out (as if you see in certain supermarkets). Or you own some type of appointment-based business, you can generate a kiosk that enables people to sign in for appointments (or possibly book future ones).

Should you&#8217re running an restaurant, digital menu boards may be something to think about. They create it simpler to change rapidly between breakfast, lunch, and dinner menus, especially since they may be automated which means you don&#8217t need to make the modification by hand. You&#8217ll wish to be careful when making them, though, since i&#8217ve seen some menus because of so many moving parts they finish up being more distracting than useful.


Like I pointed out before, CRM and e-mail marketing integrations are essential to think about since they will supply you with a whole slew of features along with a way of reaching your clientele that the POS system might not be outfitted to provide. An growing quantity of systems are providing rewards, e-mail marketing, customer profile management, as well as social networking integrations, however the primary purpose of a POS continues to be to process transactions. You&#8217ll want to understand what your POS solution can and may&#8217t do with regards to customer engagement, and understand which you may require an extra integration to make certain you engage as numerous current and prospective customers as you possibly can.

Final Ideas

That last factor I&#8217ll give you is one thing I came across from studying Forbe&#8217s article on driving customer engagement. Basically, one area of the article details how negative customer comments isn&#8217t always a poor factor. I understand that the couple bad reviews on Yelp can definitely hinder a great business, also it&#8217s tempting either to retaliate by having an equally scathing response or slink away bitterly and hope Yelp goes bankrupt, but this isn’t the easiest method to cope with negative feedback. Actually, one business made the decision to embrace the negative reviews they received and found their most loyal customers switched to be individuals who’d problems the company labored to solve.

The simple fact is the fact that customer support is among the most direct types of customer engagement and it is frequently one way your organization&#8217s brand is fleshed out. Are you currently somebody that is grateful that attention has been attracted to problems and works positively to solve them, or are you currently interested in retaining those who you never need to communicate with? Turn individuals negative Yelp comments right into a way of garnering a bigger and much more loyal clientele base.

Even though you&#8217re doing that, make certain you think about all of the facets of customer engagement whenever you&#8217re picking out a POS system. Your ideal solution will be able to not just track the data you should know regarding your customers, but in addition helps you really engage them within the purchasing process. Should you&#8217re unsure how to pull off look for a system that does the thing you need it to complete, tell us. We&#8217re willing to lend you our expertise.

The publish POS 101: Customer Engagement made an appearance first on Merchant Maverick.


Mozu Versus Magento Enterprise Cloud


Ever purchased furniture online only to get it arrive in your home in pieces? No, it isn&#8217t damaged you just need to put it together yourself. Fun!

Mozu and Magento Enterprise Cloud Edition are that kind of eCommerce platform: some set up needed.

Now, before you decide to turn away in dismay (who would like to do more work than necessary, right?), without a doubt WHY you may want an eCommerce platform that puts you to definitely work.

Four words: Unlimited customizability. Comprehensive features.

Mozu and Magento Enterprise Cloud Edition (Magento ECE) provide you with the versatility you have to help make your presence online match and additional your brand. Additionally they provide you with a multitude of (very necessary) features right-out-of-the-box. All this on the top from the scalability, reliability, bandwidth, and uptime that enterprise-level retailers require a effective online shop.

So, how can you decide between the pair of them? Keep studying for any comparison of those enterprise search engine optimization&#8217 features, website design, and customer support.

However, just a little background.

Mozu may be the child of Volusion. (You may&#8217ve heard about it?) This past year, Volusion worked in $17 Billion in sales. Mozu may be the enterprise form of this popular shopping cart software, and it was launched in September 2013. It’s attracted big named retailers since, including Bluefly, Jelly Belly, and Sigma.

In comparison, Magento ECE (launched April 2016) continues to be shiny-new. It&#8217s the cloud (web-based) form of the formerly established Magento Enterprise Edition. Magento serves over 240,000 stores worldwide and handles $50 Billion in merchandise volume yearly, therefore it&#8217s a secure bet that Magento ECE is a reliable platform for the business. Magento serves more Internet Store Top 1000 companies than every other eCommerce platform, and clients include Zumiez, Rosetta Stone, and Nike.

Continue reading for the ongoing comparison.

Web-Located or Licensed:

Both Mozu and Magento ECE are fully-located web-based software. Mozu is SaaS (Software like a Service) and Magento ECE is PaaS (Platform like a Service). Which means Magento ECE has a slightly lower degree of service, though to tell the truth, I don&#8217t see a difference. Read much more about SaaS and PaaS in the following paragraphs.

Software and hardware Needs:

You just need a pc, a safe and secure web connection, along with a current browser.


As with every enterprise shopping carts, prices differs for each merchant. The only real factor you are able to rely on is it is going to be costly. Magento Enterprise Edition (the in your area-installed version) begins at $22,000-$32,000 annually. Because Magento ECE is fully located, you will probably pay much more.

Mozu doesn’t have any prices information available, and purchasers representatives were unwilling to produce a possible cost range. However, Used to do discover that prices is dependant on usage, that they define as the quantity of customers that spend significant time in your site.

I would recommend contacting sales representatives from each company to discover your cost range.

Contact Mozu

Contact Magento Enterprise Cloud Edition

Simplicity of use:

Champion: Tie

Regrettably, I wasn&#8217t in a position to test either Mozu or Magento ECE personally. Because Magento ECE is totally new, there wasn&#8217t a demo available that i can test, despite the fact that I requested a demo from Mozu, I have not received one.

So, here&#8217s things i did rather. I viewed this video from Mozu, which spends a while touring through Mozu&#8217s admin and DEV center. And, I took part in a Magento Enterprise web seminar that demonstrated from the platform.

This is exactly what I gleaned.


Mozu&#8217s backend is split in to the admin and also the DEV center. The admin is to, the merchant, add products and attributes, create discounts, and plan marketing campaigns. The DEV center is how your developers discover the documentation and open-source SDKs (Software Development Kits) they have to construct your website and also the REST API they have to form connections.

Even though it&#8217s obvious that you simply won&#8217t have the ability to perform the development stuff on your own, you will be able to manage the majority of the operations featured within the admin. You can include products easily and plan discounts up to and including year at any given time. You may also make minor alterations for your storefront with a couple built-in widgets.

Request a demo from Mozu to give it a try on your own.

Magento ECE

As I was searching through online comments about Magento, I acquired just a little worried. From everything they are saying, Magento is actually difficult to determine. I had been relieved to determine within my tour of Magento 2., that although it&#8217s certainly and not the world&#8217s simplest backend, it&#8217s not every that bad.

The dashboard is a touch more cluttered compared to, say, Shopify, however that&#8217s because of all the features available.


In the admin you can include attributes to refine filtered searches and hang specific discounts.

Product attributes

An expert catalog enables you to dig through everything coming from all your sites at the same time.

Catalog filtering

You may also change some of the storefront using widgets along with a WYSIWYG (a specific item is what you’ll get) editor.

Click the link to make contact with a Magento representative and ask for a demo or perhaps a platform tour.


Champion: Magento ECE

Both Mozu and Magento offer more features than your average shopping cart software. Included in this are built-in faceted search options in addition to one-page checkout options. (The only real factor both platforms are missing is really a built-in blog feature, however, you can feet an association yourself or try an application for your.)

Here are a few of the noticably features.


  • Speed: Sites using Mozu load quicker than individuals on most other platforms
  • Customer Management: Make use of your customer segmentation features to produce rewards programs and custom reduced prices for your most loyal customers.
  • Limitless Attributes: List features of your product or service to create searching simpler for the customers. It&#8217ll also make creating discounts simpler for you personally.
  • Synchronized Checkout: With Mozu, all your channels make use of the same cart. A person can also add an item on Facebook and purchase it in your primary site.

You will find, obviously, more features which i wasn&#8217t in a position to list here. Click around on Mozu&#8217s &#8220Platform&#8221 pages to obtain more complete concept of what Mozu offers.

Magento ECE

  • Search engine optimization Functions: Create search friendly URLs for the products and primary pages.
  • Flexible Coupon Features: Create custom discounts and export your online coupons for offline marketing. Customer loyalty features can also be found.
  • Multi-funnel Abilities: Manage multiple sites in one admin.
  • Believed Tax and Shipping: Tax and shipping details are given to your clients before checkout so there aren’t any surprise charges. This reduces abandoned carts.
  • Apache Caching: With caching management, your sites load faster.
  • Customer Segmentation and Analytics: Determine your clients&#8217 shopping habits to provide much more of what they need.
  • Business to business Wholesale: Improve your merchant-to-merchant selling abilities.
  • Drag-and-Drop Merchandiser: This features causes it to be just a little simpler that you should list your product or service just how you would like them. You admin also provides some drag-and-drop options so that you can streamline how you behave.

Quite honestly, Magento ECE includes more features than I&#8217ve seen with every other shopping cart software. I’m able to only consider one factor which you may need that Magento doesn&#8217t have (your blog). Check out this features list to determine much more of what&#8217s available. Pointless to state, I&#8217m giving this category to Magento ECE because of its incredible selection of features.

Website Design:

Champion: Tie

Though many SaaS provide a range of pre-made styles, neither Mozu nor Magento ECE take that route. Actually, neither comes using more than a mobile responsive blank theme. The concept is that you should develop a site that&#8217s all of your own. Both platforms are free to create that development process just a little simpler.

Mozu also has a Hypr theming engine, which is designed to simplify the net designing process. It offers tools for developers and reduces coding redundancies. Mozu further has a REST API to facilitate integrations. Regrettably, there doesn’t seem like WYSIWYG (a specific item is what you’ll get) editor, which may really causes it to be a great deal simpler for that tech-unaware to create small updates.

Although Magento ECE doesn&#8217t have anything such as the Hypr theming engine, it will incorporate a REST API in addition to a WYSIWYG editor to update content on squeeze pages.

That one&#8217s a tie.

Integrations and Add-Ons:

Champion: Tie

Mozu has 85 add-ons obtainable in the Mozu Marketplace. They include:

  • Avalara AvaTax: Automatic tax calculator
  • Constant Contact: Automated email service
  • eBridge Connections: Cloud-based integration service for ERP and Accounting software

Magento ECE uses the lately-released Magento 2. operating-system. Because Magento 2. is really new, there aren&#8217t lots of apps which are suitable for Magento ECE. I picture this can change within several weeks, until then, Magento ECE is slightly behind when it comes to integrations. You will find presently 51 apps obtainable in the Magento Marketplace.

Listed here are a couple of apps which do integrate with Magento ECE.

  • MageMonkey (MailChimp for Magento 2.): Automated e-mail marketing
  • Windsor Circle: Customer retention and predictive marketing
  • Yotpo: Customer review service
  • Avalara AvaTax: Automatic tax calculator

While both 85 and 51 are relatively low figures within the application world, they’re comparable. Because of this, I&#8217m calling it a tie.

Payment Processing:

Champion: Magento ECE

Because both Mozu and Magento ECE are open-source with REST APIs, it shouldn&#8217t be too hard to construct an association together with your favorite payment processor. But, it&#8217s always nice to possess some work already accomplished for you.

Mozu has prefabricated integrations with ten payment gateways. Because there are so couple of, I&#8217ll just list them here.

  • Amazon . com payments
  • Internet
  • CardConnect
  • Chase Paymentech
  • CyberSource
  • Element Payment Services (Now Vantiv)
  • PayPal Express Checkout
  • Paypay Payflow Pro
  • Visa Checkout
  • WorldPay

Magento ECE, however, integrates with more than 100 payment gateways, including a multitude of worldwide options.

Though I don&#8217t normally award a category according to figures alone, I’ve found Mozu&#8217s ten choices to become a little skimpy. Because of this, the course would go to Magento ECE.

Customer Support and Tech Support Team:

Champion: Mozu

Mozu includes 24/7/365 phone support, a DEV Center that gives documentation for the developers, along with a Help Center where one can search solutions to FAQs and submit an assistance ticket.You will find expertise readily available for hire too. Most significantly, each merchant is assigned a free account Manager who provides personalized support.

Additionally you receive 24/7 phone support with Magento ECE. There’s two support levels within Enterprise: Gold and Platinum. These levels rely on your cost range. Gold customers can get an answer for their level one concerns within four hrs (level the first is of supreme importance: e.g. website is lower, checkout isn’t working). Platinum customers obtain a response within two hrs. If your problem is not of level one priority, you will probably hear away from customer support within 24 hrs, provided the support request was placed between Monday and Friday. Documentation and Message Boards are for sale to all customers. Additionally you can join Security Support and/or perhaps an Account Management Team at extra expense.

I believe account managers are among the most significant aspects of customer support available. Because Mozu offers an account manager with no extra costs, I&#8217m giving that one to Mozu.

Negative Reviews and Complaints:

Champion: Magento ECE

Testimonials, both good and bad, are extremely rare for enterprise solutions, an issue that people&#8217re attempting to resolve at Merchant Maverick (please leave your comments!). So, to find real customer comments, I typically turn to researching parents companies of every enterprise solution. Here&#8217s what I discovered about Volusion and Magento.

Volusion customers are upset in regards to a recent database failure. On Memorial Day 2016, many Volusion clients experienced three hrs of downtime, leading to many lost sales. Volusion has since apologized and it has resolved the problems that brought towards the downtime. Volusion clients also complain about tricky cancellation charges (you should know to cancel All your services individually) and report frustrating interactions with customer support.

The majority of the complaints fond of Magento mention a high learning curve. Some clients complain about too little documentation (even though there are 1300 pages from it obtainable in Magento&#8217s help center), and too little customer care at non-enterprise levels. It appears that it requires some time to get used to the woking platform. When you are there, though, the comments are rather positive.

Positive Testimonials and reviews:

Champion: Tie

While testimonials are practically non-existent, there are plenty of reviews that are positive on shopping carts&#8217 websites.

Mozu&#8217s customers love the fast loading occasions the woking platform offers. Additionally they love having the ability to make updates just like rapidly. That they like the characteristics that customer segmentation provides, including personalized promotions and dynamic prices schemes. Reviews that are positive also mention a regular mobile knowledge about the mobile responsive website design.

Magento ECE&#8217s clients discuss personalization everything could be customized, such as the backend. You are able to drag-and-drop the functions that you employ most frequently to become easier accessible. Users love the truth that Magento ECE is open-source, and appreciate the conversion features (fast-loading pages, one-page checkout, abandoned cart notifications, believed tax and shipping information) result in many faster purchases.

Final Verdict:

Champion: Magento ECE

With victories in three groups, Magento ECE ultimately arrives on the top. Its complete attributes, customizability, and reliable customer support allow it to be a great option for your company-level business. Whenever you&#8217ve finally rose that learning curve, you&#8217ll help you find have all you need to run your web store.

Obviously, that isn&#8217t to state that Mozu couldn&#8217t meet your needs equally well. Should you aren&#8217t searching to possess EVERY feature possible, Mozu might work all right.

Should you still want a lot of both of these platforms, take a look at our full Magento Enterprise Cloud Review and our Mozu Review. It’s also wise to contact sales representatives from both platforms for any prices estimate.

Oh, look. I&#8217ve added some links below to really make it just a little simpler. Get started!

Get Began With Mozu

Get Began With Magento Enterprise Cloud Edition

The publish Mozu Versus Magento Enterprise Cloud made an appearance first on Merchant Maverick.