How To Choose The Best Ecommerce Website Builder for Small Business

This post originally appeared at How To Choose The Best Ecommerce Website Builder for Small Business via ShivarWeb

How To Choose The Best E-Commerce Website Builder for Small Business

Choosing the best e-commerce website builder for a small business can be challenging, especially when you consider the variety of options available. By doing a little reading and research before committing to a website builder, you can make the best possible choice for your small business.

Summary – Best Website Builder if you want…

Based on my experience working with many website builders, there are a few that are a good fit for most people. They all have free trials available.

  • Simple Ecommerce
  • Quick Setup
  • Focus on Simplicity
  • Small Site Appeal

Weebly

Weebly
View Plans
  • Robust Ecommerce
  • Full Platform
  • Focus on Features
  • Ecommerce Appeal

Shopify

View Plans
  • Lots of Options
  • Drag & Drop Design
  • Focus on Usability
  • Broad Appeal

Wix

Wix
View Plans

Focused on something specific?

WooCommerce is a plugin / plan for WordPress that has some learning curve, but also infinite versatility for content-heavy for business websites. (see review). View plans.

We’ll discuss all of the factors you need to consider when choosing an e-commerce website, including what features to look for from a website builder. And after you’ve perused our tips and tricks, you’ll be able to confidently select the best e-commerce website builder for you and your business.

Primary Considerations

To help you come away with the best possible chance at finding the e-commerce site builder that works for you, we’ve provided an in-depth look at everything you may need to think about before laying claim to a domain.

Inventory

Not all website builders allow users to host an unlimited amount of products. Some have inventory maximums that can potentially limit a business’s commerce.

Understanding how many (and what kinds) products you can advertise on your website can help you choose an ecommerce builder that works best for your business.

If you work with a small amount of inventory, or products that are constantly changing, you may not necessarily benefit from using a website builder that offers infinite inventory options. However, if you intend to list hundreds of items (or more), springing for the unrestricted inventory space can be a massively beneficial move.

Because website builders often offer multiple pricing plans, you may be able to select the precise features that work best for you and your business without spending extra on unwanted functions or apps. 

Always be sure to check for inventory limits on your favorite building plans, and while you’re there, also check commission fees.

Commission

Some ecommerce website builders may charge commission fees on products sold online, typically at a percentage of the total cost of the item. Though this is a small price to pay, it does accumulate over time, especially for businesses that find sudden or rapid success. 

Business owners hoping to diminish profit losses of any size or amount may want to choose a website builder that charges zero or minimal commission on sold goods and items. Of course, it’s worth mentioning that the cost of commission is negligible when compared to other types of common costs, including shipping and handling.

Still, it is crucial to be aware of potential commission losses when deciding on a website builder. It’s also essential to become familiar with different pricing plans.

Price

The cost to own and run an e-commerce site varies based on the exact services provided. Many website builders offer a wide range of potential plans, each with a monthly or annual price. The free or low-cost plans tend to be the most basic and feature the fewest options, templates, or capabilities. 

However, that doesn’t mean that a basic e-commerce site isn’t a valid option. The perfect e-commerce website builder for you is one that meets your needs, doesn’t go over budget, and allows for future expansion. When it comes to pricing, it’s often better to start with the less costly, simpler plans.

You can always choose to upgrade to a more comprehensive plan in the future, and you won’t be paying extra for features you don’t want or need. Besides, starting with a low-price plan allows you a little time to try a website builder. 

You could have a feature-packed, unlimited inventory, affordable builder but not understand how to use it. Having a little time to practice with a site builder can help you discover how right it might be for you and your business. This can prevent ease-of-use issues that might develop later on down the line.

Ease of Use

An ecommerce website builder that is confusing or difficult to master can feel endlessly frustrating. If you’re not comfortable with a builder’s design or user interface, you may end up needing to hire a web designer to help you finish your site. This is an additional cost that can help you arrive at a better final product, but it’s not completely necessary.

The best e-commerce website builders for small businesses are easy enough for anyone to learn and use. They don’t require excessive HTML knowledge or design experience. If your preferred website builder is giving you a headache every time you attempt to work with it, it’s probably time to consider a different service.

Trial Usage

Some website builders allow users to experience a free trial period, while others are a little less accommodating. If you’re new to e-commerce website building, it may be helpful to try several ecommerce builders and see which one works best for you

Trial periods typically last anywhere between seven days and a full month. Most allow users to explore basic features or plans, with the option to upgrade to a more comprehensive range or plan in the future. Choosing to engage in trials can ensure that you invest in the best e-commerce website builder for your small business.

Secondary Considerations

In addition to the factors laid out above, there are also a few features to keep in mind while browsing through e-commerce website builders. Inventory options and commission percentages are vital, but it’s also wise to keep an eye out for specific, potentially helpful features. 

For example, website owners can benefit from having access to tons of templates or design options. Individuals interested in an e-commerce site can also benefit from using a website builder that allows clients and customers to utilize multiple popular payment options.

Let’s explore some of the most crucial features to look for in an e-commerce website builder. Doing so will help you decide which features to focus on, and which you can live without.

Templates

When website builders offer dozens or hundreds of design templates and options, users can customize their site and make it unique to their brand. Rather than wishing that your cookie-cutter site had a little more flair, you could quickly and easily make it yours with the help of pre-set templates and design features.

If you enjoy the creative aspect of website design and creation, you’ll definitely want to choose an e-commerce website builder that allows you to express that creativity. Some builders may also allow users to upload music (and sell it on the site), videos, and photography. 

With the right blend of media and inventory, you can attract the right clients and customers to your business. Of course, it also helps to have multiple payment options available for patrons to use. 

Payment Options

When a customer is ready to purchase a product online, they must choose among a wide range of payment options. While credit and debit cards are fantastically common and familiar, there are several other payment options that are quickly becoming just as popular. 

For example, while debit cards and major credit cards are generally accepted everywhere, alternative forms of payment like PayPal can provide greater accessibility to a wider audience. Many e-commerce sites opt for payment plans, too, so consider whether those options would be beneficial to your consumers.

Staying ahead of the curve means embracing “the new,” and website builders must stay competitive with their payment options if they’d like to attract the most customers and clients. Restricting payment options to standard debit/credit can be harmful to a small business. 

Opening up your payment options can help you reach a greater variety of customers and clients, resulting in more sales and a boost in your audience’s reach. If you’re not familiar with some of the newer payment options, you may want to reach out for a little support and guidance.

Support

When you’re building a website, you might occasionally run into a few trouble areas or issues. It’s normal to have questions or require a little technical support from time to time. 

However, not all website builders offer 24/7 assistance and chat support. Some customer and client support systems are massively lacking, resulting in slow results for both users and customers.

Choosing the best e-commerce website builder for a small business often means choosing one that offers consistent and reliable technical support. Always check to see if your preferred builder offers anytime-anyplace support, or if they require more rigid reporting to help solve issues.

Though technical support might not seem like a huge deal before you invest in a website builder, getting stuck with poor support can be a huge detriment to the site-building process. It can also lead to feelings of frustration that inhibit you from finding success online.

General Tips

Starting a website doesn’t have to be a time-consuming challenge, especially when you have the right information at your disposal. By taking the time to educate and prepare yourself before committing to a specific service or builder, you can increase your chances of success. 

The following tips and tricks may help you expedite the website building process, find the best possible e-commerce builder, and save a little money.

Compare Your Options

Before you decide on a website builder for your small business, it’s wise to take a moment and compare all potential options, their prices, and their features. Though this particular process might take a little time and forethought, it can be significantly beneficial. 

Getting to see all of your choices compared against one another may help you choose the option that is best for your budget and preferences. You can even use Excel spreadsheets to help you gather and organize your information.

Choose Zero Commission

Whenever possible, always choose the lowest commission. While this might seem like an obvious tip, it’s entirely possible to forget about commission percentages when you’re busy comparing pricing plans and additional features. 

Always double-check your preferred plan’s commission fees before making a final decision or payment. You may be thankful that you saved yourself from paying 5% of every sale toward the website builder or hostsite. Additionally, it may be wise to try as many free trials as possible before committing to a specific website builder or plan.

Try a Free Trial

If you can take advantage of a free trial, you should. Not only will you be investing zero capital to try out a potentially advantageous website builder, but you’ll also get to change your mind with absolutely no risk. Starting with a free trial can help you avoid buyer’s remorse as a result of a poor builder choice.

To make matters even sweeter, most website builders that offer free trials also allow users to upgrade those trials to full-fledged paid accounts at any time. So, if you find something that you like and you’re interested in getting a little more from it, you can turn that free trial into a long-lasting smile.

The Next Steps

Now that you’re aware of which factors to consider and what features to look for, you can select an e-commerce website builder that’s ideal for your small business. Taking the time to consider potential inventory limits, commission payments, and the long term costs associated with an e-commerce website builder can allow you to choose an outstanding-quality service.

  • Simple Ecommerce
  • Quick Setup
  • Focus on Simplicity
  • Small Site Appeal

Weebly

Weebly
View Plans
  • Robust Ecommerce
  • Full Platform
  • Focus on Features
  • Ecommerce Appeal

Shopify

View Plans
  • Lots of Options
  • Drag & Drop Design
  • Focus on Usability
  • Broad Appeal

Wix

Wix
View Plans

Focused on something specific?

WooCommerce is a plugin / plan for WordPress that has some learning curve, but also infinite versatility for content-heavy for business websites. (see review). View plans.

Choosing website builders that offer plenty of attractive templates, payment options, and customer support features can help your new site reach audiences and keep them coming back for more. 

But overall, comparing your options and trying several potential builders is one of the most effective ways to find the best service for your business.

“”

How To Choose The Best Ecommerce Website Builder For Beginners

This post originally appeared at How To Choose The Best Ecommerce Website Builder For Beginners via ShivarWeb

How To Choose The Best Ecommerce Website Builder For Beginners

The Internet has changed dramatically in the past 10 years for anyone who wants to sell a product online. In many ways, it’s easier than ever for beginners to sell online. However, the sheer world of options makes choosing an ecommerce website builder difficult in different ways.

Even though selling online should be approachable, it can be daunting. Here’s how to choose the best ecommerce website builder for beginners so that you can get started for less money and fewer barriers, but also build with confidence.

Summary – Best Ecommerce Website Builder for Beginners

Based on my experience working with many website builders, there are a few that are a good fit for most beginners.

  • Simple Ecommerce
  • Value Pricing
  • Focus on Simplicity
  • Small Site Appeal

Weebly

Weebly
View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal

Wix

Wix
View Plans
  • Affordable Option
  • Future-proofing
  • Focus on Versatility
  • Budget Appeal

NameCheap

NameCheap
View Plans

Focused on a long-term project?

Shopify is the most robust ecommerce platform on the Internet. It has a learning curve, but has the most comprehensive setup for a full-featured online store (see review). View plans.

Who Needs a Website Builder?

If you have the technical know-how, the website building process might not seem so daunting. For those of us who aren’t web developers, fortunately, there’s a workable solution: a website builder. With the right website building program, you don’t have to understand complex web development principles or know coding languages.  

Most e-commerce site builders are as simple as drag-and-drop. A good website builder should be easy to use, even for a complete newbie who only knows how to check email and post pictures on Facebook. 

The very best site builders don’t require you to start from scratch. By providing you with a set of features and templates that you can customize to meet your needs, these website builders reduce the amount of work you have to do to get your website running. 

These templates and features typically already incorporate best practices for web design, giving you a head start in building a professional-grade website for your e-commerce business.

The tradeoff you should be thinking of is whether using a website builder will be better than hiring a professional web designer or developer. For most small businesses and beginners, the decision is a no-brainer. A web developer will not do much that a site builder cannot do. 

Sure, a pro developer will do the job, but you might end up spending a lot for a small return on investment. Meanwhile, a website builder gets the job done just as well for only a fraction of the price.

They are also not incompatible. Many developers have expertise to build on top of an existing platform. That’s one consideration to think about – whether you want to be able to grow your features as your revenue and experiences increases.

Getting started with many website builders is very fast and easy, and you can get your website up and running in almost no time. 

Primary Considerations: How to Choose the Best E-Commerce Website Builder

You will need to ask yourself some questions to decide which website builder for beginners is best for your needs. 

What’s Your Budget?

A budget should be the very first thing on your list of considerations. Knowing what you can afford helps you narrow down your list of options. 

The trick is to think about all the costs that you’ll incur while building your website. There are things you need to think about outside of making the website itself, such as registering the site’s domain name and arranging for hosting. Most website builders bundle domain name, hosting & software into a single bundle. But it’s still useful to compare apples to oranges.

You’ll also need to invest money in content for your website, including images and sales copy. If you’re planning to do content marketing, you’ll have to invest in developing high-quality content. All of these costs add up, and you should consider them before you pick a website builder.

Most website builders have a free tier or at least a free trial. The paid levels typically range from $5 to about $50 a month for a plan that offers the most useful features for an e-commerce site.

If you have a tight budget, you can save a lot of money by looking for subscription plans that include most of the things you’ll need for your website, such as domain registration, business email address, hosting, and SEO tools. Again, most website builders bundle all these things. But not all do. It’s important to define what you need before exploring what they offer.

Do You Need Hosting As Part Of The Plan?

Speaking of hosting, it is yet another essential consideration you should make when picking a website builder. Some of these services include hosting as part of the package, while others only include a website builder and leave you to handle the hosting arrangement yourself.

Hosting is more vital than you might think, as the right host can make your business and the wrong one can break it. 

Here are some reasons why choosing the right host is paramount:

  • Customers will leave your site if it is slow. Fortunately or unfortunately, our rapidly contracting attention spans and addiction to instant gratification means a significant percentage of your visitors will likely leave your website if it doesn’t load in a few seconds. It’s not just about your customers, though. Google also uses the loading speed of your site as a factor in ranking it, meaning your ranking on search results will be adversely affected. A good host takes care of this by having the capacity to handle traffic spikes that might affect performance.
  • Your site needs proper security. Security is essential for every business, but it is especially for e-commerce. With the prospect of making payments on your website and putting their data at risk, customers will want to know that your website is secure. Many browsers will identify your site as ‘not secure’ if it doesn’t have HTTPS encryption and an SSL certificate. A good web host will include security and encryption as part of its package. You will likely lose customers if you don’t have this level of protection. 
  • A good host minimizes downtime for your site. You will lose sales if your site goes offline for even a few seconds. If your site has a reputation for frequently being down, you could lose both current and prospective customers. While scheduled maintenance is routine for every web host, the best hosts will minimize unplanned downtime, ensuring your site is up more than 99.99% of the time. Furthermore, the host will warn you about maintenance, so you can let your customers know beforehand. 

In summary, make sure to find a host that keeps up with your expected traffic, ensures security for your site, complies with PCI (Payment Card Industry) standards, and can handle your files. They should also offer backups of your website, and do all this for a reasonable price. 

Some hosting services also offer website builders, and some builders also provide hosting. You will need to decide if the convenience of an all-in-one package is worth any extra costs. 

Secondary Considerations: What Are Your Priorities and Needs?

Before you pick a website builder, you should have a good idea of what you want your website to look like and what you need it to do. You will then have a more definite sense of your priorities, and your search for the best e-commerce website builder for beginners will be more straightforward. 

Here are some significant considerations you should make when trying to figure out your needs and priorities:

  • Your level of experience when it comes to design. Most website builders have beginners in mind, and they don’t require you to have any experience with design or coding. However, some will be easier to work with than others, and some may require you to code if you want to customize your site’s look. If you’re starting from absolute scratch, look for a website builder with ready templates and drag-and-drop features.
  • The amount of flexibility you want. If you need to have options to customize your design, then you should pick a website builder with a large variety of templates. You will also want flexible editing features that allow you to customize the design according to your needs.
  • Will the website include a store? If your website will sell things directly online, which is highly likely if you’re building an e-commerce website, then the website builder should allow you to add checkout functionality and a shopping cart. The design should also encourage users to make purchases with features like browsing history, product recommendations, and SEO functions. 
  • The type of media you will include. You need to ensure that your website builder can handle different media types, including videos, images, animations, and other elements such as maps.    

Another thing that should factor into your choice is whether the website builder makes mobile-friendly websites. Websites without mobile-responsive templates should be a deal-breaker in today’s mobile-centric marketplace. 

General Tips: Other Things to Consider When Finding the Best E-Commerce Site Builder for Beginners

Here are some other things to consider when choosing a site builder. 

How Many Themes Are Offered By The Website Builder?

As you build your site with a website builder, you will most likely start with the website builder’s ready-made themes. You will select one of them and then customize it to get your site up quickly.

The last thing you want is a website builder that limits your customization options to a few themes and does not allow you to customize the look or add images or graphics. 

To avoid this issue, you can go for a website builder that not only allows you to customize themes, but also offers a large number and variety of themes. 

Is The Website Builder User Friendly?

Website builders will be much easier than building the site yourself from scratch. 

However, some of them will be easier to use than others. Website builders that offer drag-and-drop options, for example, make the web building process much more accessible than those that require element placement by other means. 

You also want an editing page with an intuitive and self-explanatory layout so that you’re not spending more time learning to use the builder than actually building a website. 

Some builders offer free trials so that you can use them to see how intuitive they are. If there is no trial, you’ll just have to do your research about a website builder’s reputation for user-friendliness from online reviews. 

However, this step is necessary because it will protect you from getting a builder with a steep learning curve that isn’t beginner-friendly. 

Does The Website Builder Have Marketing & SEO Features?

Having a good-looking website doesn’t mean much unless people can find it online. For that, you need to implement some SEO (Search Engine Optimization) best practices. 

These include giving your website a meta-description, including the right metadata for search engines to discover your site and index it. You’ll also need to adjust image sizes and include tags and optimize load times. 

A good website builder should make the task of optimizing your e-commerce site as simple as possible.

The best website builders will give you an easy way to update your site’s metadata and provide search engines with a site map. There is a lot more to effective SEO than this, and a website builder cannot do everything for you. However, a good one will give you a massive head start by handling these basic SEO tasks automatically. 

Does The Website Builder Provide Valuable Support To Users?

Even if you find a user-friendly website builder, you will still need to take some time to learn how to use it. The learning curve can be higher if you go for a website builder with lots of features. 

Ensure that the company you choose has lots of educational resources to make the learning curve easier to negotiate. These features include a knowledge base, informative tutorials, and a large and supportive community of active users who can help when you’re feeling stuck.

Does The Website Builder Have Good Customer Service And A Good Reputation?

Responsive and helpful customer service reps can make using the website builder so much easier than if you’re just left to figure everything out on your own. 

24/7 customer service will give you peace of mind from knowing that you can get instant help whenever you need it. This service is especially vital if you have a builder that also includes hosting services. 

Again, there are no shortcuts here. The best way to discover the reputation of a website builder is from online reviews from other business owners. By seeing what others think of the service, you can get a sense of whether it’s the right choice.

Next Steps

If you are selling online, you will need an e-commerce website. The benefits of having a site instead of only selling on third-party sites far outweigh the costs. 

Based on my experience working with many website builders, there are a few that are a good fit for most beginners.

  • Simple Ecommerce
  • Value Pricing
  • Focus on Simplicity
  • Small Site Appeal

Weebly

Weebly
View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal

Wix

Wix
View Plans
  • Affordable Option
  • Future-proofing
  • Focus on Versatility
  • Budget Appeal

NameCheap

NameCheap
View Plans

Focused on a long-term project?

Shopify is the most robust ecommerce platform on the Internet. It has a learning curve, but has the most comprehensive setup for a full-featured online store (see review). View plans.

However, choosing the right website builder to build your site can make it much more straightforward and save you both time and money. By following the tips above, you should be able to figure out how to choose the best e-commerce website builder for beginners.

“”

Best Website Builder For Selling Products

This post originally appeared at Best Website Builder For Selling Products via ShivarWeb

Best Website Builder For Selling Products

E-commerce is booming. And not just Amazon. With better fulfillment, COVID-19 changes, and more familiarity, buying online has become normal for everyone. As more people buy products online, the sites that businesses use to sell their items are becoming more critical for competition. 

Website builders can help small businesses make attractive and functional sites to sell their products. They not only make building a website accessible & convenient, they also bundle technically complex functionality like shopping carts, payments, and order management into a single subscription.

However, it can be overwhelming to wade through all the options. The truth is, there isn’t an absolute best website builder for selling products. 

All builders have tradeoffs, and you should pick the one with the right mix of features for your particular budget, resources, and expertise.

In this article, I’ll dive deep into what considerations you should be thinking about during your website builder search. The important thing is that you know how to choose the best option for your needs. Once you’ve got that down, knowing what to choose comes easily.

Summary – Best Website Builder for Selling Products

Based on my experience working with many website builders, there are a few that are a good fit for most people. They all have free plans available to try. They are each best if you want…

  • Simple Ecommerce
  • Square Payments
  • Focus on Simplicity
  • Small Site Appeal

Weebly

Weebly
View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal

Wix

Wix
View Plans
  • Lots of Options
  • Future-proofing
  • Focus on Ecommerce
  • Online Store Appeal

Shopify

View Plans

Focused on content + products?

WordPress.com is a website builder focused on publishing & content that has also has capability to sell products. View Plans.

What Are The Benefits Of Selling Products on Your Own Site?

We will start by taking a look at the benefits of having an e-commerce site for your products. 

More Money Gets Spent Online Every Year

In the first quarter of 2019 alone, consumers in the US spent over $99 billion on e-commerce. If you want your business to remain profitable as online shopping increases, having an online store is vital. More than that, you need an online store that can deliver a quality shopping experience. 

A Website Costs Less Than An Actual Store

Suppose you decide to run a brick-and-mortar store. In that case, there are plenty of costs to consider, including rent, staff salaries, licenses and permits, utility bills, maintenance bills, supplies, and design. 

Meanwhile, running a website provides savings on these costs. Sure, running an e-commerce website comes with its own set of fees, including hosting, marketing, plugins, and feature costs. However, in the long run, these expenses are lower than those of running a physical storefront. Lower costs, in turn, means that the return on investment could be much higher.

A Website Enables You To Provide Convenience To Your Customers

Put yourself in your customers’ shoes. When they’re feeling a little lazy, tired, or sick, they’ll appreciate the convenience of doing their shopping without having to walk or drive to a store. 

By allowing people to find what they want faster and more easily online, you encourage them to spend more. The selling proposition is higher, and the friction is lower.

You Benefit From Online Search Traffic

Did you know that about 33 percent of people start the search for products they want on Google?

By having an e-commerce website, you put your products in front of all those eyeballs, making it easier for them to discover your merchandise. 

Assuming you have some solid SEO, which is easy with the right website builder, all the products you list on your site get indexed by Google and other search engines. This indexing drastically increases your chances of making sales, simply because you have more reach.

Primary Considerations When Choosing Selling Your Products on a Website Builder

There is a broad spectrum of online e-commerce platforms out there, and you need to choose one that fits your particular needs. Choosing a website builder is a lot like buying a car. No matter which car you buy, they will all get you from one point to another. 

However, you might want other features depending on your specific needs, such as your budget, the type of products you sell, how many shoppers you expect to have, the maintenance costs, and the number of changes you have to make during operations. 

With an e-commerce website builder, you’re getting the same core functionality across the board. You get the ability to build a platform on which you can list your products, have a shopping cart that people can add products to, and a payment processor. 

However, there may also be other considerations you might have that would ultimately influence your decision. Below are some of the most important of these:

How User-friendly Is The Website Builder? 

Some website builders are more interested in offering as many features as possible, rather than making their platform user friendly for consumers. 

A feature-packed builder isn’t necessarily wrong; it is just a trade-off that you should understand. You might not mind looking through the platform’s knowledge base or asking questions on how to solve particular problems in the forum. 

On the other hand, you might instead prefer something easy to use that lacks advanced features. It depends on how much time you want to spend building and managing your website.

This consideration is also important for selling products. Are you looking to build a full ecommerce operation with hundreds of SKUs or are you looking to selling a dozen pieces of merchandise?

For example, Shopify is far and away the most versatile ecommerce website builder. But it has a lot of ecommerce features that some website owners don’t need (like inventory management) in addition to missing some website publishing features that some website owners might need (like blog comments).

Other website builders like Wix might provide a super-simple setup with easy product integration while limiting growth into a large ecommerce operation with strong organic traffic.

How Is The Customer Service? 

A related issue is customer support. In case you’re stuck, it’s a great convenience to ask someone for help. Whether you have the technical knowledge, you should see what customer service options the website builder offers. 

Shopify-Support

Having the opportunity to ask for help via phone, email, or chat application can be valuable during the website design process, and if you have any questions during regular business operations.

Additionally, think about how you prefer to solve issues. Some platforms like Shopify and WordPress have huge numbers of freelancers available to help with any task in addition to internal support.

What Is Your Budget? 

Just like your budget helps you narrow down your list of options at a car dealership, so does it thin down your choices for website builders. 

The more money you spend, the more feature-rich your platform. Fortunately, however, most of the essential features for a simple e-commerce website are quite affordable for most business owners.

You want to get the most that you can for your budget without wasting money on extras features that you will never use. 

Does The Platform Allow For Custom Designs?

A significant consideration you will need to make when choosing an e-commerce website building platform is whether it allows custom design. 

Wix Designs
Wix Designs

Most platforms have a range of “themes” from which you can choose. However, some of them make it especially hard to build a custom design or change existing themes. 

A simple drag-and-drop interface with lots of themes is easy to use, but you run the risk of having an e-commerce website that looks like other e-commerce websites (or struggling to make it *just right*). This is the track that Wix & Weebly take.

On the other hand, a platform that allows for custom designs might be a little harder to use, but it gives you endless options for how your website will look. This is the track that Shopify takes. They have a drag & drop builder, but really push you to buy or build your own custom design.

Shopify Theme Selection

A compromise could be a builder that allows you to alter existing themes to make them look different from competitors.

Secondary Considerations: What Else Do You Need to Think About When Choosing a Website Builder

When choosing the best website builder for selling items online, you need to consider more than the basics. Here is what else you should be thinking. 

Can You Add Extensions or Apps?

If you want to add plugins and extensions to your website, you should probably go for a platform that allows you to make such additions. 

Shopify-Apps

Note, however, that the more leeway a platform gives you to customize your site with plugins and extensions, the more complicated things will be.

Weebly Apps

It may also mean spending extra as many third-party extensions are for sale.

Will You Be Doing Content Marketing?

Is an online store all you want, or would you like to incorporate a blog or social media feed for some content marketing? Some website builders only offer pure e-commerce stores, while others provide lots of features to build marketing strategies right into your store.

WordPress.com Editor

Such content marketing tools can save time in the future because they make marketing more straightforward and cheaper. 

Does The Platform Allow For Offline Sales?

Standard e-commerce platforms allow you to manage your inventory and orders. However, some are better at managing your offline sales than others. Depending on how heavy your offline sales traffic is, you might want a platform that syncs well with this aspect of your operation.

SEO & Marketing Tools

SEO is an integral part of making your website and products easily discoverable online. Look for an e-commerce platform that employs SEO best practices and gives you as much control as you need over your website’s SEO features.

Hosting

Some e-commerce platforms will include hosting in some form while others only provide you with a website builder, leaving you to arrange the hosting. An all-in-one e-commerce platform will make your life easier, as the hosting will be taken care of as part of the package.

However, this option might be more expensive than shopping for your host on your own, and you might have less control over things like domain ownership and SEO. Some platforms like WordPress.com allow you to move to a self-hosted website easily since it runs with the same WooCommerce plugin that powers a self-hosted ecommerce store.

It is crucial to pick a platform that meets your needs in this area.

General Tips on Choosing Specific Site Builders 

What kind of options are available? There are plenty of website builders on the market, but some stand out. 

While there are plenty of options on the market, there are some examples of what you can expect from different ranges of website builders. 

Getting A Highly Customizable Builder

Some website builders offer innumerable options and plugins.

The challenge with customizable builders is that you might face a steep learning curve. Especially for beginners, navigating a website builder/content management system can be challenging. You’ll also need to explore (and possibly pay for) third-party plugins for your store.

Powerful site builders with endless options can enable you to create the ideal storefront, however. The catch could be that you have to hire someone to handle the store setup if you don’t have the time or the tech skills to do it yourself. 

Getting A Site Builder And Hosting In One Package

There are plenty of site builder plus hosting options to choose from when it comes to e-commerce.

Building a website via drag-and-drop design is simple. You get high uptime, unlimited bandwidth on many tiers, a fast content delivery network, and the ability to buy and own your domain name.

Weebly Built-in Tutorial

The flip side of bigger site builder plus hosting packages is that they are not free. There are paid plans that you need to invest in, which means you should budget to spend some money on the platform every month. You need to understand that package options are not a one-time expense and plan accordingly.

Should You Choose A Recognizable Name?

There are many recognizable names in the e-commerce industry, like BigCommerce, Shopify, GoDaddy, Squarespace, and more.

With many big-name site builders, you can expect everything to be handled for you, including shopping carts, email forwarding, and even a free domain, depending on the platform.

The great thing about bigger platforms is that they save you from the headache of trying to figure things like security and hosting all by yourself.

The flip side is that many of these site builders will cost you a monthly subscription that varies according to the features you choose to include in your store. This investment may be too significant if you are only selling a few products or focusing on marketing instead of sales. 

One other thing to note about more recognizable site builders is that it is very easy to research their services because so many people use them. Ease of research is one of the reasons to go with a recognizable name. 

Next Steps

As you can see, there are plenty of options when it comes to e-commerce website builders. You have lots of choices, but that also makes it easy to get overwhelmed. 

Based on my experience working with many website builders, there are a few that are a good fit for most people. They all have free plans available to try. They are each best if you want…

  • Simple Ecommerce
  • Simple Payments
  • Focus on Simplicity
  • Small Site Appeal

Weebly

Weebly
View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal

Wix

Wix
View Plans
  • Lots of Options
  • Future-proofing
  • Focus on Ecommerce
  • Online Store Appeal

Shopify

View Plans

Focused on content + products?

WordPress.com is a website builder focused on publishing & content that has also has capability to sell products. View Plans.

By taking stock of your specific needs and comparing them to what is available in the market, you can pick an e-commerce website builder that fits your needs. 

The good news is that the platforms listed above will meet the needs of most online store owners, so choosing from among them makes the work easier. Whichever option you go for, the important thing to remember is that having an online store is better than not having a store at all.

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Shoploop: Google’s New eCommerce Platform Targets Buyers Through Authenticity & Entertainment

The post Shoploop: Google’s New eCommerce Platform Targets Buyers Through Authenticity & Entertainment appeared first on Merchant Maverick.

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Instagram’s New Commerce Rules For Businesses Are Now Live

The post Instagram’s New Commerce Rules For Businesses Are Now Live appeared first on Merchant Maverick.

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How To Start And Fund An Amazon Business

Have you been thinking about starting an Amazon business? If you said “yes,” and you’re not thinking about a rainforest logging company, you’re probably interested in plugging into the world’s largest e-commerce platform.

As of 2018, Amazon accounted for nearly 50 percent of eCommerce transactions (eCommerce accounts for somewhere north of 10 percent of overall retail sales). If you’re not sure how to tap into that action, you’re not alone. Below, we’ll look at both the necessary and optional steps it takes to get an Amazon business up and running.

Learn How To Sell On Amazon

When people talk about “Amazon businesses,” they’re usually talking about the Fulfillment by Amazon (FBA) business model. Under an FBA arrangement, Amazon will warehouse and ship your business’s products from their own fulfillment centers. This allows you to take advantage of Amazon’s well-developed storage and shipping infrastructure and processes. It also grants you access to Amazon’s Prime customer-base, most of whom will be looking to buy products that qualify for 2-day shipping. Be aware, however, that FBA comes with both storage and fulfillment fees (which, notoriously, can change at any time), so you’ll need to do some math to figure out if you’re saving money with the service.

Already have a lot of space and want to handle the shipping costs yourself? Or are you trying a dropshipping model? You can still sell on Amazon without taking the FBA route. You can even still tap into the Prime market via Amazon’s Seller Fulfilled Prime (SFP) program. In order to qualify, your business has to:

  • Offer premium shipping options
  • Ship 99% of your orders on time
  • Have an order cancellation rate of less than 0.5%
  • Use Amazon Buy Shipping Services for at least 98.5% of orders
  • Deliver orders with Amazon-supported SFP carriers
  • Agree to Amazon’s Returns Policy
  • Allow Amazon to deal with all customer service inquiries
  • Pass a trial period to demonstrate compliance with the above, during which the Prime badge will not be displayed on your items

At the time of writing, there was a waitlist for the SFP program, so bear in mind that you may not be able to jump into it immediately.

Finally, you can simply ignore all this Prime business (and customers, potentially) and just sell products on Amazon.

Decide What You’re Going To Sell & Where You’ll Get It

This is arguably the hardest part of starting an Amazon business. There are countless products you could deal in, but far fewer you should deal in.

Your starting budget can help narrow things down a bit. You want to be able to stock enough inventory to build a brand, not just sell a couple of items and then disappear. Once you have some items in mind, you’ll need to do some research to get a sense of costs and selling prices and see if there’s a niche for that product that you could occupy.

There are numerous ways to go about this, from brute-forcing your way through Amazon’s categories and making a spreadsheet to using popular tools like JungleScout to help find and rate opportunities. Be sure to check out other sales platforms to see the price point at which they’re selling the product. If you’re in the FBA program, you can also use Amazon’s FBA calculator to help sift through data.

Figuring out where to source a product is another part of the puzzle. Do you have a hot connection that can get you products at cost? (Alibaba is a popular tool for finding suppliers, for example.) Are you going to buy popular brands when they’re on sale at retail and then sell them at a higher price point? Are making a product yourself that will compete with similar products on Amazon? Do you need to make dropshipping arrangements with a third party? Remember to think about how sustainable your sourcing method is when creating your strategy.

Finally, also consider the nature of the item you’re sending. Will it sell year-round? Can it be shipped safely without breaking? Is it efficient to ship? Are there state-specific restrictions to consider? The fewer variables you have to worry about, the better.

Determine How Much Money You’ll Need

Once you know how much money you’ll need to launch your business, you can figure out the rest of your costs.

Selling on Amazon, as you can imagine, isn’t free — but it doesn’t have to be expensive. If you’re commitment-shy and don’t have a ton of product to move, you can get by on as little as $0.99 per sale. If you’re moving more product, you’ll want to budget $39.99/mo for a Professional account (more on that later).

If you’re going the FBA route, you’ll need to account for Amazon’s fulfillment and monthly inventory fees. The former vary by the weight of the item and, at time of writing, start at $2.41. The latter vary by time of year and the size of the items, ranging from $0.48 to $2.40 per cubic foot.

You’ll probably want to also invest some money in presentation and branding to help your business stand out among competitors. How much this costs can vary depending on who you hire (unless you’re a competent graphic designer yourself), but budget between $200-$300 to get something you’ll be proud of.

Finally, if you’re doing your own fulfillment, make sure you can cover shipping costs.

Determine How You’ll Get Funding

It’s not necessarily that expensive to start an Amazon business, but what do you do if you don’t have the funds to cover your starting expenses? Here are some options:

Personal Savings

The first place you should probably look for spare cash is your own savings. You saved up for a reason, right? Investing in your new business is as good a reason as any.

The nice thing about using your savings is that you don’t have to worry about debt or accumulated interest.

The downside? If your business is a bust, you’ve lost your savings.

Tap Your Support Network

Another option, especially if you don’t have much in personal savings, is to ask friends and family for a loan. Unlike a private lender, your support system probably isn’t trying to make a profit off of you.

Keep in mind that this comes with its own risks. You may stress your relationships, especially if you aren’t able to pay back these so-called friendly loans quickly. One way to avoid this is to formalize any agreements you make with friends and family so that everyone fully understands what they’re getting into and what the expectations are. You may even want to draw up a formal contract that outlines any expected payments and return on investment.

Credit Cards

You’ve probably been warned about leaning too heavily on credit cards, and it’s generally not bad advice. The interest rates can be murder if you carry a balance on your card. However, for purchases that you can pay off quickly, credit cards are actually one of the best ways to buy, especially if you have a card with a reward program that matches your purchasing needs.

Just remember to pay off your credit cards every month, within the interest-free grace period. If your purchase is too large for you to be able to comfortably do that, you’ll probably want to consider another option.

Note: Avoid taking out cash advances on your cards unless absolutely necessary. They come at a very high cost.

Recommended Option: Amazon Business Prime American Express Card

Amazon Business Prime American Express Card


Compare

Annual Fee:


$0

 

Purchase APR:


16.24% – 24.24%, Variable

You’re going to be spending a lot of time on Amazon, and possibly buying through it, so the Amazon Business Prime American Express Card may give you the most bang for your buck.

If you have a Prime membership, you’ll earn a whopping 5 percent back on purchases made at Amazon.com, Amazon Business, AWS, and Whole Foods Market — or an extra 90 days interest-free grace period for purchases made at those places. Even if you’re not a Prime member, you’ll get 3 percent or 60 days, respectively. You’ll need to spend around $6,000 to recoup the cost of a Prime membership with points alone, but that’s without factoring in money saved through Prime’s programs (shipping, deals, etc).

Personal Loans

Business loans can be hard to come by for new businesses, but you — the human being who owns the business — have presumably been around long enough to acquire a credit history. You can use that to your advantage by getting a personal loan for business purposes.

There are some disadvantages to taking this route, namely that you’re on the hook rather than your business, but if your credit is good, it’s not the worst option out there.

Recommended Option: Lending Club Personal Loans

lending club logo

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Lending Club is a good option for individuals who may not have the strongest credit, but have a good debt-to-income ratio. The borrowing range is fairly narrow at $1k to $40k, but when you’re just starting out, you don’t want to go too deeply into debt anyway. You’ll have three-to-five years to pay it off, which makes it fairly manageable.

Recommended Option: Lendio

Review

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If you’re just entering the alternative loan market for the first time, it can be pretty overwhelming. Lendio takes some of that burden off of you by allowing you to effectively apply to their whole network of lenders with one application.

Need more options? Check out our feature on startup loans.

Lines Of Credit

If you anticipate needing to make a lot of smaller purchases over a long period of time, or even just want some “insurance” to fall back, you may want to consider a line of credit.

A line of credit works a bit like a credit card in that you can tap it whenever you want, in whatever amount you want, so long as your purchase doesn’t exceed your credit limit. Most lines of credit are revolving, which means that, as you pay them off, that credit becomes available for you to use again.

In contrast to credit cards, lines of credit usually have lower interest rates, making them better for the times you have to carry a balance. However, many do have annual fees and some charge a fee whenever you tap them, and they can take up to 24 hours to process your request. You also generally (there are exceptions) won’t find the generous rewards programs you’ll find with credit cards.

Recommended Option: Fundbox

Review

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Fundbox provides lines of credit up to $100,000 to U.S. businesses. There’s no minimum credit score, you just have to have annual revenue of at least $50,000.

Fundbox charges based on the amount you draw, but fees start at 4.66%. Repayments are made weekly over 12 or 24 weeks.

Vendor Financing

Vendor financing is a very specialized form of business loan where a company will lend a buyer a sum of money, which the buyer then uses to buy inventory from the vendor.

Recommended Option: Amazon Lending

Review

Compare

Did you know Amazon offers loans to sellers on its platform? If you didn’t, you’re not alone. Amazon doesn’t really advertise the service much, and you can only access it by invitation. Knowing that it is an option, however, may be useful should it arise.

Amazon loans range between $1,000 and $750,000, and must be used to purchase inventory to sell on Amazon. Rather than being based on your credit score, Amazon loans are based on your performance on the site.

Purchase Order Financing

Another highly specialized type of financing that sellers can tap into is purchase order financing (sometimes just “purchase financing”). Basically, purchase financing is used to fill large orders that may exceed your current inventory or your ability to restock with cash on hand. A purchase financer will generally require confirmation of the order and proof that your company has experience handling orders of this size.

Recommended Option: Behalf

behalf logo

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Behalf can offer businesses between $300 – $50,000 in purchase financing for most types of inventory. Term lengths are pretty short (1 – 6 months), and you’ll be charged 1 – 3 percent interest every month. Payments are made weekly or monthly, with weekly payers receiving a 10 percent reduction in their borrowing fees.

ROBS

If you haven’t heard of Rollovers as Business Startups (ROBS), don’t feel bad. They’re extremely niche products for entrepreneurs with retirement accounts like 401(k)s.

For a fee, a ROBS provider allows you to use money from your retirement account to pay for startup costs without incurring the tax penalty you normally would by tapping those funds early.

As is the case with personal savings, you are risking your own money.

ROBS will be overkill for most new businesses, but if your startup costs look like they’re going to pile up, keep them in mind.

Recommended Option: Guidant Financial

Review

Pre-qualify

If you’re in the market for a ROBS, it’s worth checking out Guidant Financial. If your retirement account has at least $40k in it, you can roll over up to 100 percent of your funds.

Need more options? Check out our feature on startup loans.

Register Your Business

If you don’t want to be selling products under your birth name, you’ll probably want to register your business.

This part is technically optional, but if you’re planning to build your business into more than an occasional source of freelance income, you should probably register your business.

If you do nothing at all, your business will default to a sole proprietorship (or a partnership, if you’re starting it with someone else). This essentially means that you’ve started a business with your own name. If you want to change it to something else, you can file a DBA (Doing Business As), which will protect your new business name and allow you to–you guessed it–do business under that name.

Sole proprietorships have the advantage of being cheap and easy to start. Your taxes will also be easier to file (and lower) than they would generally be with other forms of incorporation. Keep in mind, however, that for liability purposes, sole proprietorships and the individuals behind them are essentially one and the same.

Other forms of incorporation will require a bit more work and come with their own advantages and disadvantages.

Here are the most popular ways to incorporate:

  • Limited Liability Corporations (LLCs): If you’ve seen LLC after a corporation’s name, you’re dealing with this type of company. LLCs offer limited liability protection for their owners without the full complexity of a corporation. Each state has its own rules for how to start and maintain an LLC, and you don’t necessarily have to register your LLC in the state where you’re doing business (although you’ll generally want to). LLC owners report their business earnings and losses on their personal taxes.
  • C-Corp: This is the “basic,” default form of incorporation. Shareholders are considered the owner(s) of the company and receive limited liability protection; however, the business decisions are made by corporate officers who may or may not be shareholders. The corporation is taxed separately and shareholders pay income tax on dividends. To form a C-corp, you’ll file articles of incorporation with your state.
  • S-Corp: S-corps are similar to C-corps in most ways, but come with a few additional restrictions: you have to have fewer than 100 shareholders and they have to all be U.S. citizens or residents. Unlike C-corps, profits and losses are reported on personal taxes, not unlike an LLC. In addition to filing articles of incorporation, you’ll also need to file IRS Form 2553.

Get Business Insurance

Depending on where you incorporate, business insurance may be optional or mandatory, but since you’re going to be dealing with a lot of tangible goods shipped through the postal service to remote customers, you’ll probably want to consider it.

General liability insurance can protect you in the case of lawsuits or accidents, including property damage and personal injury claims against your business. It can also make your business seem more professional to prospective clients.

There are other, more specialized types of insurance you may want to consider depending on what you’re selling and to whom. These include:

  • Property Insurance: Protects the property needed to run your business.
  • Business Interruption: Covers costs related to unforeseen events that make your business unable to function.
  • Professional Liability (Error and Omissions): Covers the costs of defending your company in lawsuits in cases where your business caused a financial loss.

Create An Amazon Seller Account

Access to the platform is pretty straightforward and involves creating an Amazon account if you don’t already have one. You’ll be asked for information about your business, tax information, product information, billing and deposit accounts, and compliance with the Amazon Services Business Solutions Agreement.

Amazon offers two plans:

  • Professional: $39.99/month, grants access to order reports and order-related fees, selling in multiple categories, and the ability to customize shipping rates
  • Individual: $0.99 per sale closing fee on each item you sell on Amazon.

If you plan on doing more than just the occasional sale, you’ll probably want to choose Professional.

List Your Inventory

Now that you’re ready to go, you just need your potential customers to be able to see your product.

From your Amazons Seller account, under the inventory tab, you can add a product. You can then either search Amazon’s catalog to see if that product is already listed or create a new listing. If your product category is restricted, it will need to be approved before you can get beyond this stage, so if possible, try to find a rationale to categorize it into an unrestricted one.

At this point, you can either make your product go live (if you have the inventory ready to be shipped) or simply list it if you need to send your inventory to Amazon (in the case of FBAs). You can then fill in the information about your product. If you need a UPC code, you can buy one online.

There are a number of different strategies for getting your products to stand out on Amazon. Search engine optimization (SEO) strategies will serve you well here, so be sure to identify useful keywords that will help customers find your products. Another critical element is taking good pictures of your products so they’ll look appealing on the site. If you aren’t confident that you can take quality pictures yourself, you may want to spring for some professional ones.

A lot of other things can also affect your ranking, from conversion rates to customer reviews, pricing, time spent by customers on your page, bounce rate, and more, but the guiding rule is this: Amazon likes sellers who make them money, and will promote the ones they feel most reliably turn queries into sales and create satisfied and returning customers.

Final Thoughts

Amazon has changed the way many people shop, but it has also has provided sellers with a potentially low-cost way to get tangible products to customers. Competition is intense on the platform, but shrewd salespersons can still take advantage of its unparalleled convenience.

The post How To Start And Fund An Amazon Business appeared first on Merchant Maverick.

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11+ GoDaddy Website Builder Examples for Inspiration

11+ GoDaddy Website Builder Examples for Inspiration

So you’re considering using GoDaddy as your website builder, and you’re looking for GoDaddy website builder examples for inspiration and confirmation that you’re making the right choice.

See GoDaddy’s Current Website Builder Pricing here…

GoDaddy is the big brand in the website services industry. From their Super Bowl ads to TV ads to online advertising, they are by far the most well-known choice for domains, hosting, website builders, and productivity products for small businesses.

And when it comes to their website builder (known as “GoCentral”), GoDaddy is known for its raw simplicity. The setup is extremely straightforward (fill-in-the-blank style), which makes it extremely appealing to DIY-ers with limited website building experience.

And while simple is great, there are some major tradeoffs, particularly in terms of functionality.

As we dive into examples of what GoDaddy websites look like in the wild, there is one thing to keep in mind when you’re evaluating a website platform: it’s not just about how the websites look. How they operate matters too. That’s the main consideration for all my website builder reviews & my guide to choosing the best website builder.

Think of it like buying a car. You have a make / model in mind, and you’re probably looking to see them drive by on the road to see how they actually look. However, you also care about how they operate. Does it accelerate well? Does it have the hauling capabilities you need? How is the gas mileage?

Looking at a website platform should be done in the same way. We collected the following GoDaddy GoCentral (their website builder brand name) examples not just to show you how they look, but how GoDaddy websites can function so you can be sure you have a website that fits both the style you want and the functionality you need.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional judgement as a paying customer or consultant to a paying customer.

General Website Examples

Let’s start with a general round up of solid GoDaddy website builder examples. We’ve pulled these examples based on functionality, design, and usability. Again,GoDaddy works well for DIY-ers who want an easy-to-use website that they can throw up on their own without having to worry about the inner-workings. However, be aware that with this comes trade-offs (i.e. you give up control, functionality, customization, etc.)

Citizen Restaurant

If you’re looking for a straightforward website where you can post content (like menus), this GoDaddy website builder example is a great place to start for inspiration. The homepage is straightforward, with a simple call to action to sign up for the email list. The navigation is also clear, with the Dine and Drink tabs bringing visitors to pages where they can download a PDF version of the dining and drinks menus.

Augusta Blues Company

Augusta Blues Company

What stood out to us about this GoDaddy website was how it makes the most of its simplicity. By using a custom graphic on the homepage for the header image, Augusta Blues Company has added some custom flair to this straightforward template. We also found the navigation to be straightforward and easy to use, which is a key hallmark of a good website!

And for those who need to provide directions on their website, this GoDaddy website builder example showcases how you can integrate a map on the homepage. We particularly liked how August Blues Company paired the map with other contact information.

Augusta Blues Company Contact

Explore Similar GoDaddy Templates!

Wedding Website Example

Wedding websites are a great way to give guests information about the big day, show off your personality, and post updates / pictures / anything else you may want to share with those who are involved with your wedding. Given this website has a shorter lifespan than say, a business website, you’ll want something that’s easy to customize, edit, and manage. Here’s a great example of what you can do with a GoDaddy GoCentral wedding website:

Dave and Nuria

Dave & Nuria

If you’re looking for a simple, polished, easy-to-use wedding website, this example from Dave and Nuria is a great place to start for inspiration. It has all of the necessary information, from the itinerary for the weekend to how to plan your trip, and the RSVP is a simple contact form. It’s a great example of a plug and play website template that saves you time and money, which is especially useful for a site that doesn’t have a long lifespan!

Explore Similar GoDaddy Templates!

Photography Website Example

Photography websites are all about the portfolio of work. When looking for a GoDaddy website builder example to serve as inspiration for your photography, pay special attention to the layout options for your work. You want to be sure you’re showing off your photos in a creative way without sacrificing the user experience (AKA fast photo load speed, easy to navigate, high quality images, etc). Here are a few examples of GoDaddy photography websites we liked:

Anthony Friend 

Anthony Friend

What makes this GoDaddy website a great example for photographers is the layout of the portfolio page. The grid style makes it easy to get an overview of the photographer’s work without overloading the functionality or making it too difficult for visitors to get an idea of their style.

Richard Eads

Richard Eads Photography

Richard’s site provides another photography inspiration example, specifically in how the work is displayed. Notice how this GoDaddy website uses a carousel to feature photos, with a bar underneath that changes as the photos move. It’s a unique way to showcase Richard’s work in a way that’s interactive without being overwhelming.

Explore Similar GoDaddy Templates!

Ecommerce Website Example

Ecommerce websites are all about their products. A good ecommerce website should have high-quality product images, be easy to navigate, and keep the focus on what you have to offer your shoppers! You’ll also want to include strong product descriptions and an easy check out process. Here are a few of our favorite GoDaddy ecommerce website examples:

Popcorn Willy

Popcorn Willy

What stood out to us about this GoDaddy ecommerce website was the product page organization. The categories help visitors sort through what they’re looking for easily, and the ratings provide another layer of “trust factor” that’s key for ecommerce websites. If you’re looking for a simple way to list products, this website could be a great place to start for inspiration.

Better Living Market

Better Living Market

If you’re looking for a bit more “design flair”, check out Better Market Living. This ecommerce website uses a high-quality header image to spruce up the homepage, but still keeps navigation ultra-simple with the shop now button.

Something to note about GoDaddy website builder websites in general: while GoDaddy is known for its simplicity, that does mean limited design customization and functionality. For example, most websites have a similar, block layout. For e-commerce websites specific, the product pages don’t vary much beyond this layout.

Better Living Market Products

Again, you should choose your website builder not just on design, but on the functionality and levels of customization you need. If you’re looking for a more customized ecommerce shop, there could be better options for you.

Explore Similar GoDaddy Templates!

Artist Website Example

Need to showcase your art? An artist website is a great way to create a digital portfolio of your work. These websites should be easy to navigate, keep the focus on your artwork, and allow prospective clients / commissioners to contact you easily. Here’s an example of a great artist GoDaddy website:

Jules Art & Design

Jules Art and Design

Sometimes, less is more… and that’s exactly what makes Jule’s website so effective. The clean layout draws your eye right to her artwork, and the simple navigation at the top of the page makes it easy to find exactly what you need on her website. This is another example of a GoDaddy portfolio website that is a good fit for a DIY-er who just needs a place to showcase their work in an easily digestible format.

Explore Similar GoDaddy Templates!

Music Website Example

Similar to artist websites, music websites are all about the music. Which means if you’re creating a music website, you’ll need a player so visitors can listen to your work on your site. You’ll also want to give people the opportunity to connect with you by listing social media channels, tour dates, and places they can buy your albums! Here’s an example of a music website created with GoDaddy:

Telekinetic Yeti

Telekinetic Yeti

This GoDaddy music website keeps the focus solely on the music. In fact, the music page is a simple, embedded music player where visitors can listen to the band’s most recent album. While it could be more sophisticated, it doesn’t necessarily need to be. Again, it all comes down to your needs. If you wanted some advanced functionality on your music website (like full discography, Spotify integrations, Ticketmaster and Eventbrite integrations, etc.), GoDaddy may not be the best option for you.

Here’s how I’d recommend building a long-term music website with WordPress. Wix also provides a good drag & drop option.

Business Website Example

A strong business website showcases your services, gives customers the opportunity to contact you, and builds social proof. Visitors should be able to know exactly who you are and what you do when they land on their site, and should be able to easily navigate to what they’re looking for from your homepage. Here are a few examples of strong GoDaddy Website Builder business website examples:

Women Working in Technology

Women Working in Technology

Women Working in Technology has a fairly robust navigation, which goes to show just how much content you can have on your GoDaddy business website. However, the navigation keeps it organized with sub-menus, which means despite the large amount of content on the site, it’s easy to find your way around.

We also liked how Women Working in Technology used a video on their homepage to tell visitors what they’re all about.

WWIT-About

It provides a great way to make the site more interactive without having to build something completely custom!

Crescent Flight Ops

Crescent Flight Ops

Again, GoDaddy tends to skew towards block-style website templates, and while this business site by Crescent Flight Ops is a bit blocky, their color palette and use of different media types help with the flow. We included this website to show how if you wanted the simplicity, you could still make your theme look different by customizing the colors and actual content on the page.

Explore Similar GoDaddy Templates!

Personal Website Examples

Personal websites are exactly what they sound like… personal! Whether it’s a resume / portfolio website you use to get booked or a blog you use to create content, this type of site is all about getting your personal brand online and owning your space on the Internet. Personal website should be easy to edit, manage, and customize. Here’s an example of a GoDaddy personal website to use for inspiration:

Marc Whisnant

Marc Whisnant

It’s easy to get caught up in showcasing your personality and creativity on your personal website. And while adding in some flair is fine, you don’t want to sacrifice clarity in the name of creativity. Marc’s website includes the right balance of both. We loved how his work stands out in contrast to the black background, but isn’t overwhelming in its grid format.

We also liked how Marc included a downloadable version of his resume on the homepage. This is a great way to share your qualifications with those who may be looking to hire you.

marc resume

Explore Similar GoDaddy Templates! Or explore how I like to build personal websites.

Next Steps

At the end of the day, choosing your website platform goes far beyond design. Why? Because all web pages are made of HTML & CSS with a few scripts thrown in. This means that any website template can exist on any good web platform.

What YOU want to focus on is the design elements and functionality that are available on the platform you’re choosing.

If you feel like GoDaddy fits the design and functionality needs you have for your website, you can explore more GoDaddy templates here.

Not sure if GoDaddy is a right fit? Explore other website builder options here or see how GoDaddy stacks up against popular brands like Wix & Weebly.

The post 11+ GoDaddy Website Builder Examples for Inspiration appeared first on ShivarWeb.

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MasterCard SecureCode: What It Is And How To Use It

You may have seen mentions of “SecureCode” around, on TV and elsewhere. After all, when Hugh Jackman (aka Wolverine) stands on a scenic rooftop and asks if we know that SecureCode is a more secure way to pay, it’s hard to ignore.

Mastercard SecureCode

But what the heck is SecureCode?

Simple! MasterCard’s SecureCode is a private code known only to the account holder that provides an additional layer of security for online purchases. The program is free for consumers as well as merchants. 

The Claim:

MasterCard SecureCode ostensibly comes with these benefits:

  • Reducing fraud
  • Guaranteeing e-commerce payments
  • Reduced chargeback risk to merchant
  • Improved cardholder confidence 

With online payment security an ever-present concerns for both online shoppers and merchants alike, these Mastercard SecureCode claims deserve a closer look. Keep in mind that both the merchant and the cardholder need to opt into the program for either party to benefit from it. 

Whether you are a cardholder who is thinking about setting up a SecureCode yourself, or you are a curious business owner who wants to know how you can improve security for online purchases, read on for an explanation of how SecureCard works and whether it’s right for you!

How SecureCode Works For Online Shoppers

no annual fee credit card

The basic concept of MasterCard SecureCode is very similar to using a PIN to process a debit payment at the checkout. Just like during a debit transaction, where the PIN is kept private, the SecureCode should always remain private to the account holder.

When your customer fills their cart with your wares and begins the checkout process, they will also enter their MasterCard SecureCode to verify their identity as the cardholder. But there is one major caveat. Instead of sharing their SecureCode directly with you, the merchant, an issuer-provided inline window appears with a personal greeting that is only known by the cardholder. If the customer recognizes their personal greeting, they enter their SecureCode. In just a few seconds, the issuer verifies that the true cardholder is making the transaction and the checkout process continues. 

How Can Cardholder Enroll?

MasterCard customers who have cards issued from participating financial institutions can enroll in SecureCard and register any of their debit or credit cards. To find out if you can enroll, can contact your institution or view the list of participating financial institutions updated by MasterCard. 

MasterCard SecureCode For Businesses

If you are a merchant wondering why you should bother offering SecureCode, it makes sense to take the time to understand more about it. From a merchant standpoint, MasterCard SecureCode can give your current and future customers greater confidence and security while shopping online with you. This extra layer of authentication and security also protects you from fraudulent use and some types of chargebacks (more on that below).

It is important to note that if you decide to go with SecureCode, it’s not mandatory for all of your customers to enter in a code to finish the sale with you. Authentication with a personal code is only required for customers who have already signed up for SecureCode. Whenever a customer connects a card with SecureCode and the merchant is also signed up, the SecureCode is required, however. But if you decide to offer SecureCode and your customer isn’t signed up, they’ll enter their credit card information just like they would with any other sale, and it is processed as usual. 

For SecureCode transactions, merchants can gain protection from unauthorized cardholder chargebacks, and customers who have activated SecureCode get more protection, too.

How To Offer MasterCard SecureCode

If you are a business owner who is ready to get this new layer of security live on your site, here is what you need to know: Your transaction processor may already support the MasterCard SecureCode program, so give them a call first and see if they can get you started.

The setup process is fairly simple if you’re used to maintaining your website yourself, and involves installing a plug-in to your site. After everything is up and running successfully, MasterCard also provides you with a logo you can put on your site to identify your program involvement.

It’s also worth mentioning that many processing companies, including Stripe, offer an extra layer of authentication through 3D Secure  (sometimes abbreviated as 3DS). 3D Secure is a security protocol that bundles MasterCard SecureCode with the Visa equivalent, Verified by Visa. It gets its name from the fact that a third party, the card network, is involved in verifying the credit card purchase. In some regions, 3D Secure authentication also includes American Express SafeKey. Your merchant account provider may offer 3DS authentication as part of its service, though you might also need to configure this option in your payment options if it isn’t enabled by default.

How SecureCode Reduces Fraud & Guarantee eCommerce Payments

image of man in a hoodie in front of a laptop, overlaid with lines of code

MasterCard claims that SecureCode helps reduce fraud and guarantees ecommerce payments. Let’s say a hacker manages to lift someone’s card number from a skimming device or a compromised website and they post it on the Dark Web. Another scammer buys it and then tries to make a purchase with the card details. A CVV check (another common ecommerce security feature) might stop some transactions, but CVV checks aren’t universally used in ecommerce. Plus, we often give away our CVVs when we place an order over the phone (Chinese takeout, anyone?) — if that business has a shady employee who lifts customers’ numbers, they now also have your CVV. And of course, if a fraudster does get a physical card, they have everything they need to start making purchases.

SecureCode prevents unauthorized use in these types of situations because unlike a credit card number, SecureCode isn’t entered on a business’ site or shared over the phone. The SecureCode acts like a PIN between the issuing credit card company and the customer. If the person using the card doesn’t provide the correct code, or doesn’t enter any code, the transaction can’t go through. 

Keep in mind that SecureCode doesn’t take the place of authorization approval; it is simply an additional authentication step. Every card-not-present transaction, no matter how small, will be authorized by the issuing bank.

How SecureCode Reduces Chargebacks

The Complete Guide to Preventing and Winning Chargebacks

We’ve already talked about how SecureCode protects against unauthorized card use. It also provides protection against friendly fraud via chargebacks. 

For a business owner, a chargeback is a loss of revenue (both in terms of the money refunded to the customer and the fees charged by the processor for the chargeback), and too many chargebacks can negatively affect your standing with your credit card processing company. In essence, a chargeback happens whenever a customer files a dispute with their bank, saying that a charge was not authorized by the customer. 

Despite the somewhat innocent-sounding name, friendly fraud can cause a lot of grief. Friendly fraud refers to a type of chargeback that happens when a customer falsely claims they didn’t make a purchase in order to get their money back. They may have changed their mind or filed a chargeback claim directly with their credit card company instead of returning the product to you. Whether the customer’s intent was purposely malicious or not, these types of chargeback claims can be a big problem for any online retailer. They actually account for the majority of chargebacks.

If you’re a merchant, the great thing about SecureCode’s extra authentication step is that it’s much harder for a customer to claim they never ordered from you if they authenticated their purchase with their private code. You can make a stronger case when it comes to proving your customer actually made the purchase, so much of the liability in these types of “friendly fraud” or chargeback cases shifts away from you and to the user and their bank — which means you don’t lose out on the money from that purchase. 

If you want to read up a little bit more on chargebacks and what you can do as an online merchant, visit our post, The Complete Guide to Preventing and Winning Chargebacks.

How SecureCode Improves Cardholder Confidence

blogging

In the past, MasterCard cardholders and merchants alike had some issues with the user experience because SecureCode used a pop-up window. Business owners were rightfully concerned because customers are naturally suspicious of pop-ups. The last thing any business owner wants when they try to improve security is also to increase cart abandonment. MasterCard took these concerns to heart and improved the experience by switching to an inline window rather than a pop-up for the SecureCode authentication. 

Now, the streamlined experience ensures that the entire checkout and verification process is embedded directly in the merchant site. When you offer SecureCode on your site, it gives your shoppers an added layer of security, too. Especially for smaller businesses, having this added layer of security helps to legitimize your site and improve overall confidence. 

More International Buying & Selling Opportunities

As if adding security in an insecure world wasn’t enough, the MasterCard SecureCode program may help you expand your business internationally! When you add SecureCode to your website checkout, you can start processing payments from customers overseas who use  Maestro cards (owned by MasterCard). This factor can potentially help you expand to Europe and other countries abroad where shoppers use debit cards much more frequently than credit. In countries like Germany, Maestro has replaced the Eurocheque system. All of this gives you extra reach when it comes to processing payments.  

Should I Use SecureCode On My Site?

Now more than ever, payment security is the subject of much focus and debate. While customers expect things to be streamlined and convenient, the truth is that they also expect their data to be secure. In a world where the cost of fraud continues to increase, adding solutions to protect everyone involved makes sense— especially when they involve no extra costs for you or your customers. While it may take a few extra moments for a customer to enter in their personal code, authenticating their identity can prevent fraud and save everyone a lot of heartaches (and headaches).

The truth is that merchants are the ones that shoulder the cost of chargebacks and fraud, so finding better solutions to protect yourself, your time, and your sanity is a very smart business move. However, not all eCommerce processors are the same. Some have robust solutions that keep up with the current threats, and some lag behind. I encourage you to take the time to find out what your merchant account is doing for you in regards to security, and if you don’t love it, find something that is better. We have a plethora of resources for you here at Merchant Maverick.

If you want to find a better payment processor that specializes in online businesses, we recommend checking out our post, How To Choose An eCommerce Merchant Account.

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How To Advertise on Groupon Effectively

How To Advertise on Groupon

The odds are that if you’ve been scouring the web for a deal, you’ve come across Groupon. In recent years, Groupon has become a touchstone for people who are looking for great deals on quality services, products, and more. And advertising your business on Groupon can put you in the millions of people who use the platform each day.

I believe that Groupon is one of the least utilized advertising platforms around. Using this e-commerce platform means that you won’t have to compete as much with competitors for advertising real estate. Utilizing the platform efficient can help attract repeat customers, increase brand recognition, and make more profit along the way.

So, save some paper and embrace the era of digital couponing we’re all living through right now. Here’s how you can advertise your business or brand on Groupon.

between 18- and 44-years-old. Men and women appear to use the platform in similar numbers, meaning that businesses can expect advertisement and deals that are inclusive to all genders to do best.

Using Groupon couldn’t be easier: both merchants and customers create profiles geared toward their interests or businesses and can choose to shop or advertise throughout the e-commerce platform. The ease of use and access to Groupon has only helped the commerce company not only grow in popularity but made it a viable place for other business to market their products, services, etc..

By leveraging Groupon’s broad demographic appeal, you can establish a strong presence on the platform that directly affects your bottom lines.

www.groupon.com/login, a login page will pop up that will request the following criteria:

  • Your legal first and last name
  • Your business or personal email address
  • Your desired Password
  • Choose whether or not you want to receive email newsletters from Groupon
  • Choose whether or not you want the device you’re on to remember your inputs

After signing up, you’ll have the ability to do deep dives in local, national, or international markets. It’s worth noting that more than 70 percent of all Groupon sales remain bought by locals seeking deals on products and services in their neighborhoods.

Groupon Merchant Blog, which we’ll get into later, has many accounts of restaurants experiencing more traffic from using Groupon. From offering one-time deals on certain dishes to revolving discounted specials, Groupon can help grow your business traffic.

One of the more exciting perks of your restaurant being a Groupon Merchant is that you can offer Loyalty Rewards programs. Much like in other iterations, these loyalty programs can help attract long-time customers and bring attention to your eatery.

There needs to be a reason for your customers to want a loyalty program through Groupon. Consider offering deals and incentives to customers to sign up for loyalty rewards to receive. Recently, The National Restaurant News found that people who have a Loyalty Program to a specific restaurant will spend almost 40 percent more (on average) when they’re closer to receiving an award.

Even if you don’t choose to start a Loyalty Program for your restaurant, you can continue to offer deals. Research shows that people are many times more likely to spend more on a more expensive meal if they believe they’re getting it cheaper than usual.

Advertising on Groupon for your restaurant is a win-win: Your bottom lines and customer traffic grow, and your eaters leave having saved on a good meal.

How to Advertise on Groupon for Health and Beauty

Nail and hair salons, spas, massage companies, and more health and beauty businesses can all benefit by leveraging Groupon to expand their outreach. Research shows that even during times of recession, Americans tend to continue to spend the same on health and beauty products and services. But Groupon can do more than help you get more clients.

Groupon allows Groupon Merchants to streamline appointments by simplifying the booking process. Using “Groupon Appointments,” you can allow customers to request appointments after they purchase a ticket, voucher, or digital reservation card for your business. Your “Groupon Calendar” will immediately be updated to accommodate the customer, and that specific time will be unable to be booked that day. This streamlined process also eliminates the risk of double booking from happening.

Also, you can help boost traffic for our other online health and beauty services by cross-linking to your “Groupon Page.” You’ll have the option to link to your main business website through both your Groupon Page and advertisement, itself. By creating easy access to your main website, you can introduce new and old customers to services that are available, but not through Groupon.

How To Advertise on Groupon Effectively appeared first on ShivarWeb.

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The Best Free Email Marketing Software Programs

There is a myth making the rounds on the wide world of the internet that email marketing has outlived its usefulness, but that is simply untrue. The data is in, and email marketing campaigns can have a wide variety of positive effects on your business:

Having said that, some of the software providers in the email marketing world charge a crippling price for smaller businesses. Before you hang your heads in defeat, though, take heart. There are a number of free email marketing software apps that might suit your needs without ever costing you a cent. With a free email marketing tool, you’re not going to have access to unlimited emails and templates, and you’ll be restricted to a certain number of email addresses. Marketing automation tools may also be limited or non-existent with a free plan. But if you need to send out a simple email newsletter to your contacts and want basic access to click-through rates and other simple analytics, free email marketing services can be a godsend.

Compiled here for your reading pleasure is Merchant Maverick’s favorites in the free email marketing software world. A quick word about criteria: Each of these apps were evaluated based on their feature set, ease of use, and pros vs cons. With that out of the way, let’s get started!

Benchmark

Serving upwards of 73,000 users around the globe, Benchmark (read our review) has not moved on from its original mission of serving small businesses. With a reputation for great customer service and ease-of-use, this is one of the most widely recommended email marketing apps out there. And, as you might expect since it is on this list, there is a free version!

It should come as no surprise that the free version of Benchmark is less powerful than the versions you actually pay for. With a subscriber cap of 2,000 members and a limitation of 14,000 emails per month, the free version of Benchmark will be best suited to the email campaigns of very small businesses and nonprofits. It is the other features, or, rather, lack of them, that might make the final decision for you. Non-paying users of Benchmark will find that they have access to an email builder and little more. You’ll get the “insanely simple drag-and-drop editor,” a wide library of templates, and an automated signup form, as well as Google analytics, several campaign styles (drip and RSS), and a few other handy items. What you don’t get, however, are unlimited emails, basic features like A/B testing and more advanced tools like cart abandonment automation and other automated behavioral tracking features.

As I mentioned above, Benchmark is generally considered to be extremely easy to use. Most comments in user reviews agree that navigating the app, building emails, and implementing new campaigns are all done with a minimal learning curve. Based on these user reviews, as well as my own test of the product, I have to agree with Benchmark’s marketing claim: “No design experience required.”

Generally speaking, Benchmark has far more pros than cons. Beyond the ease of use I mentioned above, this company also maintain some of the best customer service in the industry, with 24/7 phone, live chat, and email support. As for cons, the major downside for free users will be the limitations placed on free accounts regarding Benchmark’s more advanced features. Some users have also complained that their experience with the app was plagued by bugs, though I should note that those affected seem few and far between.

SendinBlue

SendinBlue (read our review) is best known for the accessibility of its software. With a focus on simplicity in both features and pricing, this is an app that aims to get new users in particular up and running as quickly and efficiently as possible. Generally speaking, SendinBlue is a good choice for anyone looking to get great bang for their buck, especially if you are willing to work with a simplified interface. Indeed, as an ESP (email service provider), SendinBlue is clearly not intended for experienced marketers, but rather for single proprietors and small LLC owners. Appropriately, then, the free version of SendinBlue offers an interesting alternative to the other apps we will discuss here.

Unlike Benchmark, SendinBlue does not limit how many subscribers or contacts their free users can have. Likewise, there is no limit in place for monthly emails. Rather, there is a daily limit of 300 emails. From one perspective, this limitation may seem an opportunity to reach significantly more subscribers than would be possible with Benchmark’s plan. From another perspective, it means someone at your (presumably) small company will be spending at least some time every day working on emails; isn’t that why you wanted an email marketing app anyway? Fortunately, SendinBlue does make it easy to design attractive emails with a nice email editor and template library. Free users also get real-time reporting, phone and email support, and customizable sign-up forms. As with Benchmark, you lose access to many features by choosing to use SendinBlue for free, though since SendinBlue is a simpler app in the first place, the limitations seem less important.

The biggest pro for using SendinBlue is the all-around simplicity of this app, as well as the template library, which is varied and diverse. Like Benchmark, SendinBlue tends to impress customers with their support options as well. In terms of cons, there are only a few integrations available, and some users complain of an outdated interface as well. On the whole, SendinBlue is widely liked by those who use it, though it does not inspire the same superlative-laden user reviews of some of its competitors.

MailChimp

best ecommerce apps

MailChimp (read our review) is pretty much synonymous with email marketing. Maybe it is the quirky name, maybe it is the goofy grin on the face of their mascot, but this app just sticks in the mind, making it one of the first examples I think of when discussing email marketing. Fortunately, if your budget does not have space for an ESP among so many other important expenses, you are in luck. There is a free version of MailChimp, widely regarded as one of the best in the business.

To start things off, if you want to use MailChimp for free, you are looking at a subscriber cap of 2,000 users and an email limit of 12,000 per month. Eagle-eyed readers will note that Benchmark allows more emails per month, but where this email marketing platform sets itself apart is in the features free users gain access to. The standard email editor and template library are in place, as expected, but MailChimp also provides an automated email campaigns features that most of their competitors keep locked behind paywalls. These automations allow you to pre-write messages and determine triggers that will prompt the app to automatically send follow-up emails based on the behavior of individual subscribers. Whether it is a welcome message for new contacts, a notification of an abandoned shopping cart, or even a gentle reminder that your business still exists to customers that have been away awhile, if you are trying to build an ecommerce business, these tools can be invaluable to you.

The pros of using MailChimp should be readily apparent. With powerful features, a user-friendly interface, and a minimal learning curve — for the low monthly cost of $0, it may seem that there is no reason to not set up a MailChimp account this very second. However, unlike the other two apps discussed above, MailChimp does not have a spotless customer service record, with some users finding communication slow and unresponsive. Fortunately, there are more satisfied customers than disgruntled ones, but it remains a concern.

Final Thoughts

Basically, what we have here are three email marketing apps that would leave nearly any subscriber satisfied. Having said that, I think there is a definite winner here: MailChimp. Especially if you are working in e-commerce, the automation tools included in this free email marketing software may prove indispensable to growing your business.

Having said that, I can think of a few reasons for using the other software programs I described above. If your needs exceed the 12,000 emails offered by MailChimp, Benchmark might be the better choice for you. If you need an extra-simplified feature set, SendinBlue’s free plan may be more attractive. On top of that, both these alternatives have higher reputations for customer service, certainly more so than Mailchimp.

In the end, the best way to figure out which free email marketing software app is best for you is to give one or all of them a try. Considering they are free, there is really not much to lose. Your email newsletter is just begging to be sent, and this month is as good a time as any! Start generating contacts, write that opt-in email, create some sign-up forms, and get out there!

If you’re looking for a little more bang for your buck, you might consider doing a free trial of another email marketing platform like AWeber, Constant Contact, Mad Mimi, or Active Campaign, or simply using the paid version of any one of the programs above. With a premium service, you’re going to get more templates, unlimited emails and contacts, advanced marketing automations, social media integration, and better all-around email marketing tools. Read our full selection of email marketing software reviews for more information, or check out our ESP comparison chart.

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