BigCommerce and WooCommerce + WordPress are two best-known online shop platforms. But when you’re thinking about BigCommerce vs. WooCommerce + WordPress, how can you choose which one is the greatest fit for both you and your project?
I’ve had the ability to talk to clients using both BigCommerce and WooCommerce in addition to running my very own stores with BigCommerce and WooCommerce. Both are excellent platforms having a full suite of choices to operate a effective online shop.
However, both are completely different, and various companies will definitely fare better with either.
I’ve written extensively on, together with a BigCommerce review, a WooCommerce setup guide, along with a roundup of WooCommerce styles. However in this comparison, I’ll consider the core definitions of WooCommerce and BigCommerce, a few of the variations within the regions of largest consideration for eCommerce proprietors, and cooking techniques together.
Furthermore, this comparison can be really much like my Shopify versus. WooCommerce + WordPress review. As located eCommerce platforms, Shopify and BigCommerce are direct competitors with one another plus they both not directly contend with WooCommerce. We’ll talk a little more about this within the Definitions section – but it’s something to bear in mind.
In many situations, it’s easier to choose the type of platform you would like before selecting the precise software. But since BigCommerce & WooCommerce are leading solutions – it’s just like useful to check out them mind to mind (additionally to ways which you can use them together).
Seem sensible? Awesome.
If you wish to dive to some condensed recommendation, I’ll outline which is probably a much better fit for various kinds of eCommerce store proprietors in Next Steps.
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Let’s dive into this comparison of BigCommerce vs. WooCommerce & WordPress.
Disclosure – I receive customer referral charges from companies pointed out on this web site. All data & opinions derive from my professional experience like a having to pay customer or consultant to some having to pay customer.
BigCommerce & WordPress Definitions
BigCommerce is a located ecommerce platform.
Which means that BigCommerce takes all of the aspects of an eCommerce store including hosting (where your store’s website files live), payments, cart, content, design, support, marketing features, etc and bundles them right into a single software program that you simply sign up for like a service.
This is when the word SaaS (software like a service) eCommerce originates from.
With BigCommerce, you have to pay one cost and also you get everything you need to run an eCommerce store including hardware, software, and support.
WordPress is really a cms you install free of charge on the hosting server that you simply lease from a webhost.
Aside – observe that I’m talking about self-located WordPress – not WordPress.com. It’s confusing, I understand. But stick to me 🙂
WordPress is known for its versatility, and that i find that is why many people utilize it. Thing about this versatility originates from using plugins, that are programs that you could install on the top of WordPress that add functionality aimed at your website.
Probably the most popular and many effective plugins for WordPress is known as WooCommerce.
WooCommerce is a complete suite of every function that you should operate a effective ecommerce store that “plugs in” to WordPress.
Actually, WooCommerce itself enables plugins that stretch its functionality for such things as group memberships, worldwide payment systems, and extremely anything that you could envision.
I authored a WordPress ecommerce setup guide here that utilizes the WooCommerce wordpress plugin.
Quite simply, WordPress and WooCommerce would be the critical bits of the whole eCommerce setup you need to build and manage. So rather of having to pay one cost for any bundle – you’re in control of selecting and assembling all of the ingredients for the store – that you simply own and control.
The very best example that I’ve develop to explain the main difference is by using property.
BigCommerce is kind of just like a store inside a shopping development or perhaps a condominium.
You have, operate, and personalize within your building. That you can do anything you want. However the property comes pre-packaged with plumbing, electricity, security, and property management.
The shopping development won’t help make your store effective, plus they aren’t likely to control the way you run your company. But, they will take proper care of all of the non-business related facets of your company to be able to concentrate on selling more stuff for your customers.
Creating a store with WordPress is much like building your personal store/house by yourself land. You’re able to build the precise experience that you would like. That you can do anything you like using the property. Should you not would like it to be only a store, you may make it’s greater than a store. You may create any experience if you would like.
But everything concerning the property ultimately stops along with you. If there’s a plumbing problem, it’s your trouble. If there’s a rest-in, it’s your trouble. There’s lots of help that you could hire to assist take proper care of these problems. However, you buy and operate the whole property, so that all the problems that appear are ultimately your condition.
In most cases, in case your core competency is selecting inventory and selling product then you’ll love BigCommerce. Unlike a number of other located ecommerce platforms, they’ve solved most of the limitations, and also have a team to be around the leading edge of technical ecommerce features.
In comparison, in case your core competency is development, and building out a complete digital experience that the customers love (or if you wish to control all of your expenses), then you’ll such as the freedoms WordPress and WooCommerce better – particularly if that have sets you aside from all of your competitors.
What will the general web site located platform along with a self-located ecommerce platform seem like for individual factors? Let’s take a look at individuals each consequently.
BigCommerce & WordPress Variations
There are plenty of factors which go into selecting and building an ecommerce store, but here’s how BigCommerce and WordPress differ on probably the most critical factors.
Hosting, Speed & Security
Like I pointed out within the introduction, BigCommerce takes proper care of your products hosting in addition to speed, optimization, and security all in your monthly subscription.
There’s no need to comprehend regardless of whether you should figure out a CDN, or caching or perhaps SSL – given that they provide everything standard included in all plans.
However, with BigCommerce, you have to have compromises to ensure that BigCommerce to supply all of your technical needs.
You don’t have use of your server via FTP. If you wish to edit any web site files, you need to use BigCommerce’s HTML/CSS editor and/or settings. BigCommerce does a great job supplying use of every technical tool that you’ll probably need. However, without root access – you’ll never be able to perform everything.
Furthermore, there are lots of edge cases that you will need to research based on your particular store. For instance, for those who have a particular inventory management system or payment processor or perhaps software provider that you’re dedicated to – you will need to test BigCommerce out and speak with a sales repetition before purchasing.
In comparison, if you are using WordPress and WooCommerce, you have the effect of your hosting speed and security needs. It’s important to select a webhost – I’ve got a fun little quiz that will help you find the correct fit here.
Plus, you’ll need to learn to make certain your site is up to date, which is safe (or you might make use of a secure third-party processor for example PayPal).
Neither hosting or speed or security is especially hard, and the majority of the changes that you may have to create are straightforward. However if you simply don’t have any development experience, even the entire process of troubleshooting can be challenging.
However, you are able to implement changes that suit how well you see perfectly with the amount of control WordPress enables. If you wish to have Global SSL by having an extended validated certificate – it can be done. If you wish to personalize your checkout in your domain, then it can be done.
If you wish to run whatever scripts and tracking scripts you using a Content Delivery Network – it can be done. If you value trying out servers and caching, you can aquire a site that most likely runs quicker than your BigCommerce site could ever run.
That stated, in case your website will get hacked, attacked or slows lower an excessive amount of, the duty for locating an answer or perhaps an expert is going to be in your plate – with no one else’s.
With BigCommerce, you’ve got a foreseeable monthly subscription cost. Furthermore, you can purchase premium styles or employ a designer or any other expertise to operate your website. But none of them are needed.
Since BigCommerce is well-recognized to many professionals, you’ll frequently have the ability to minimize a number of your ongoing expertise cost. For instance, since BigCommerce takes proper care of the majority of your Technical Search engine optimization, and Technical PPC needs, any Search engine optimization consultant or PPC consultant can skip towards the real marketing work instead of taking proper care of basic technical problems (I’m searching to you, Magento canonicals…).
WordPress, however, may either be less expensive than BigCommerce or even more costly based on your expertise and also the time that you would like to take a position.
Since WordPress and WooCommerce have the freedom & community-supported, your main unavoidable cost is the ongoing hosting bill.
Hosting bills rely on your webhost as well as your plan level but could be less expensive than even $5 per month if you are managing a small site and prioritize cost at reputable companies.
WordPress is definitely an established platform, having a very deep global pool of talent.
You will get stunning designs free of charge, or upgrade to some premium theme that may run less than $20-30.
If you wish to spend 1000s of dollars on the design, there’s also a large number of WordPress-focused design shops in the usa and round the world.
For custom development, you will get free plugins and discover yourself or hire one of the numerous WordPress Consultants or WordPress-focused Developers from around the globe.
In a nutshell, with WordPress, you are able to pay less than you would like or around you would like – it’s entirely up to you. With BigCommerce, you’ve got a greater base monthly cost that you can’t reduce however, you can move up after that if you would like.
Personalization & User-ambiance
BigCommerce is made for eCommerce store proprietors. There is a huge concentrate on making the procedure and setup as easy as possible.
Their backend has lots of options should you dig much deeper, but it’s centered on being user-friendly, specifically for beginning website proprietors.
BigCommerce enables you to definitely install apps and extensions using their Application Store. Many are free and a few are compensated. But all of the apps are simple to install and certain to work.
WordPress and WooCommerce, however, are user-friendly but they may be overwhelming using their options. WordPress is made to be able to create any type of website that you would like – includineCommercemerce store. But even though you don’t want blogs or custom publish types, individuals options will be there whether they are being used or otherwise.
When you increase the training curve of WordPress by using some good tutorials using blogging platforms or tutorials on WooCommerce, it’s very straightforward. However, it will possess a steeper learning curve than BigCommerce.
Like Shopify, BigCommerce is made particularly being an eCommerce platform. So that all the information tools are focused around your store/products.
They’ve tools for editing groups, collections, pages, product pages, your homepage, any regular page that you would like to setup and much more. They possess a “sort of” blogging tool. It really works acceptable for news and product updates.
If you wish to concentrate on content beyond product promotion and purchasers, BigCommerce can’t visit because it isn’t designed for that (think interactive or customized presentations).
If you wish to develop a full-featured forum together with discussions and interactive content, or other content type that isn’t typically observed in the eCommerce world – you will not have the ability to construct it with BigCommerce.
In comparison, WordPress is really a full personal cms. You are able to build anything that you would like with WordPress. It’s built-in blogging and cms, but you may also extend it to complete anything for example social media, bookings, or really whatever you can envision. Actually, WooCommerce uses custom publish types to produce the merchandise content type.
Search engine optimization & Marketing Tools
BigCommerce’s Search engine optimization and marketing tools are robust, built-in, and easy to use.
Aside from edge cases, BigCommerce takes proper care of just about everything – including advanced technical tools for example Schema, Sitemaps as well as SSL.
BigCommerce does not have integrations with each and every possible tool, however they perform a good job of integrating most tools directly within their software instead of via application.
With WordPress + WooCommerce – you are able to use anything you like.
There’s a strong group of free and premium plugins for each situation. Plus – with root access, you will get anything custom developed if you would like.
For instance – you should use Yoast Search engine optimization wordpress plugin, the Redirection WordPress plugin, or the other plugins that I’ve pointed out within this publish to consider proper care of really any risk you could consider.
There’s also entire firms that develop very specialized extensions & plugins for WooCommerce. I authored in regards to a situation from in the past w/ this here. You are able to perform a/B testing, conditional product displays, etc – the only real limitation is the imagination.
But like hosting, speed, and security, you’re the one accountable for ultimately making everything interact.
When you get the WordPress white-colored screen of dying and crash your website due to incompatible plugin… oh, then you’re the main one accountable for setting it up back ready to go.
Design & Styles
For website design, BigCommerce and WordPress both offer limitless options. There’s no such factor like a “BigCommerce design” or perhaps a “WordPress design.”
Both of them output HTML/CSS and also have fully-featured website design editors.
With WordPress, you’ll may use PHP to edit templates additionally to editing the CSS (if you would like). With BigCommerce, you will be using their HTML/CSS editor to utilize their templates.
Both WordPress and BigCommerce offer marketplaces for pre-designed styles and templates.
Both of them possess a deep talent pool for designers who are able to implement whatever design you would like based on your financial allowance.
Plus they have an array of free styles that you could install having a press of the mouse.
WordPress comes with an edge in design since, again, you could have root use of your server, however for all given purposes, BigCommerce enables any website design you can want.
Customer care is probably the greatest distinction between WordPress+WooCommerce and BigCommerce.
With BigCommerce, you are able to speak with BigCommerce representatives who know BigCommerce forward and backward. They even sign in and check out your whole site setup.
With WordPress, you can get your hosting company’s support team. However, they might or might not have the ability to assist with specific issues in your specific WordPress installation – though they will help you trobleshoot and fix technical issues with your webhost and WordPress.
To the example – WordPress is much like your home. You are able to call a plumber, plus they might be able to fix your plumbing problem, however in the finish, you’re the main one responsible.
Whereas with BigCommerce, it’s just like a plumbing condition in your storefront. It’s the home management’s problem, and you may use them to have it fixed.
Growth & Future-proofing
There’s one further point about growth and future-proofing.
Since BigCommerce is really a proprietary platform, you have to consider whether you would like them like a lengthy-term choice as the store grows. BigCommerce has stores from single product stores completely as much as massive corporations using their enterprise product. They’re a sizable private company with financial stability but they’re still a business – no open-source community.
However if you simply plan to ever leave (or they’re going bankrupt), you are able to export your products data as well as your content data, but you’ll lose most anything else.
WordPress is free and community supported. And also, since you can get your database, you are able to export, reformat, and do anything you want with your data. It’s 100% yours and 100% open to you.
Returning to real estate example. It’s kind of like establishing a storefront inside a retail development. The stuff inside is up to you, however if you simply get connected to the signs or even the architecture or anything concerning the building – you cannot go along with you. That’s a bad or perhaps a bad factor, but it’s something to understand.
Using WordPress & BigCommerce Together
There’s one option that throws a wrench right into a WordPress versus. BigCommerce comparison.
That is always that you are able to technically use WordPress and BigCommerce together.
The idea is to make use of BigCommerce as the “store” and WordPress throughout your siteOrweblog.
Probably the most generally used situation is really a writer who uses WordPress for his or her writing and content but really wants to open a web-based store with BigCommerce instead of WooCommerce.
You can’t use BigCommerce and WordPress directly together on a single subdomain since BigCommerce is really a located platform – whereas WordPress endures your hosting server.
If you wish to rely on them together then you’ll need to put one install on a single subdomain and yet another on another subdomain. For instance, you’d have shop.yourdomain.com for the BigCommerce store and world wide web.yourdomain.com for the WordPress blog.
The primary factor to think about is how to give a unified experience involving the store as well as your blog with design, analytics, etc. You’ll require a unified design and analytics tracking over the two subdomains. Setting both of these some misconception try taking some planning, and wish that you simply maintain two different websites as it pertains lower into it.
You should use BigCommerce and WordPress together, but you’ll need to make another group of tradeoffs that may multiply your problems instead of solve them.
Probably the most likely scenario here is you are mainly a writer/site owner that utilizes WordPress, and you’ll need a separate store. Ecommerce is really a supplement, not really a core a part of your site (e.g. a blogger selling merch). Within this situation, getting BigCommerce on the shop.subdomain works. You’d desire a similar design, however it wouldn’t have to match exactly because the “store” is really a separate entity.
If you’re mainly an eCommerce owner though, I do not think using WordPress on the subdomain (e.g., blog.) warrants the additional site. BigCommerce’s blogging tools are usually acceptable for nearly any content strategy you’d plan – plus there is a benefit for getting that content in your store’s subdomain.
Next Steps & Related Sources
If you are beginning online shop both BigCommerce and WordPress + WooCommerce are fantastic choices.
If you think comfortable dealing with the backend of the website, wish to control and personalize everything or you are simply at ease with WordPress then you need to go take a look at WooCommerce. Make sure to use my WordPress eCommerce setup tutorial to find out more.
Should you not even wish to consider the technical side of running a web-based store, and you want to concentrate on selling, marketing, and inventory – then you need to go put on BigCommerce free here.
If you wish to examine all of your options, make sure to take a look at my comparison guide (w/ quiz) to ecommerce platforms.
And whichever one you select, make sure to read my inbound marketing strategy for ecommerce proprietors.