The Complete Guide To WooCommerce Pricing

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Liquid Web WordPress Hosting Review: Pros, Cons & Alternatives

This post originally appeared at Liquid Web WordPress Hosting Review: Pros, Cons & Alternatives via ShivarWeb

Liquid Web Review

Liquid Web is one of the largest hosting companies in the world. They were founded in 1997 and have data centers in Michigan, Arizona, and The Netherlands.

See Liquid Web’s Current Plans & Pricing

They have traditionally focused on dedicated, VPS, and cloud hosting. However, in their recent growth push, they have expanded to offer a wide variety of products, including Managed WordPress Hosting.

What is Liquid Web Hosting Managed WordPress Hosting?

Liquid Web is a large, privately-owned hosting company. They grew with a focus on enterprise and dedicated hosting. They have traditionally offered a wide range of specialized hosting products for agencies, mid-size, and growing businesses.

In 2019, they acquired Nexcess Hosting, which expanded their hosting products to include more affordable, consumer-grade plans, including Managed WordPress Hosting.

Additionally, they acquired iThemes, a WordPress theme & plugin maker, in 2018. They offer shared WordPress hosting under the iThemes brand.

Before looking at Liquid Web’s pros & cons, let’s look at a bit of background so that we can compare apples to oranges to limes.

To begin, I’ve written about how WordPress Hosting is different than Web Hosting here.

The short version is that WordPress is simply software that can run on any Linux-powered web hosting server (aka shared hosting). But many companies have customized web hosting servers to optimize for WordPress’ typical resource usage.

They call these “WordPress Hosting Plans” – even though one company’s WordPress Hosting plan can be wildly different than another company’s.

At one end of the industry are specialist WordPress Hosting companies like WP Engine and Kinsta. They *only* do hosting for WordPress with costs to affordability and versatility. On the other end are shared hosting companies that tweak their shared servers for WordPress, but still focus on affordability and versatility.

Liquid Web’s tries to split the difference with their Managed WordPress Hosting product. They want to be more affordable & versatile than specialist WordPress hosts, while also providing unique & more robust product than many shared hosting companies offer.

If most shared hosting companies are selling Toyotas, Honda & Fords; and specialist companies are selling Porsches or Teslas, then Liquid Web is trying to sell a Mercedes or BMW.

Make sense?

Ok, let’s outline how that plays out with pros, cons & use cases.

Pros of Using Liquid Web for WordPress

There are many Liquid Web Hosting reviews online – usually with user-generated reviews based on anecdotes and personal experience.

That’s fine, but I take a different approach. Like I mention in all my hosting reviews, there is no such thing as a “best” web host. It’s all about the right fit for your project based on your goals, budget, experience & expertise. Here are the pros (advantages) for considering Liquid Web Hosting.

Performance & Speed

The number one job of any web host is to safely & securely store your website, and quickly deliver those files to any visitor who requests them.

There is a lot that goes into website speed. Using Liquid Web will not instantly make your website fast, but they take care of everything in their control.

Liquid Web’s Managed WordPress Hosting plans are built & managed with WordPress in mind. They aren’t just re-hashed web hosting plans.

While they do have some limits (see cons section), within those limits, Liquid Web runs WordPress well. Here’s an example speed test that I ran with no optimization or caching installed.

LiquidWeb Speed Test

Note the Time to First Byte (TTFB). While it’s best measured as a trend, it is the most straightforward & most accessible metric that you can use to measure a hosting company. Liquid Web excels on that measurement.

Additionally, Liquid Web seems to excel with large, memory-hungry plugins like WooCommerce. They allocate the right resources and provided servers that are configured & prepared for high-use ecommerce stores.

Support & Onboarding

Liquid Web’s customer support & customer onboarding is reliable. For a large company, they have still maintained a “human” approach to marketing.

Their Net Promoter Score (a standard measurement of customer satisfaction) has been consistently high for years.

Additionally, they consistently invest across multiple support channels, including phone, chat, ticket, knowledgebase, and support forum. This investment level is my usual “proxy” for judging a company’s commitment to customer service.

Additionally, Liquid Web has an great onboarding sequence for moving a new signup to a consistent customer.

LiquidWeb Human Onboarding

When I started my account, I had no issues and no confusion about what to expect or what to do next.

Hosting Features & Extras

Liquid Web’s Managed WordPress Hosting has excellent features plus extras that they don’t really promote.

Their resource allocation is solid, with no visitor caps. They have multiple data centers across the US & Europe.

They compete well with both shared hosting companies and specialist companies on raw features and allocations. But they add in a few different features as well.

LiquidWeb Managed WordPress Dashboard

They have a clean, accessible backend with both staging & development environments.

LiquidWeb Development Environments

They also provide an interesting “Visual Comparison” tool that allows you to quickly preview any WordPress plugin / theme changes without rolling it out to the staging or live server.

LiquidWeb Extra Features Visual Comparison

They also have a unique cloud autoscaling feature so that your WordPress site will never crash under user pressure.

LiquidWeb Extra Features

This feature is especially useful for high memory usage plugins like WooCommerce, BuddyPress, and bbPress that can come under high concurrent user pressure (i.e., lots of people trying to refresh their cart / feed / thread at the same time).

Comprehensive Hosting Products

Liquid Web has been a leader in the enterprise & dedicated hosting industry for quite some time. This history means that they have a whole suite of specialist hosting products for rapidly growing or unique sites.

No matter how your business changes, you can almost certainly stay with Liquid Web to solve your hosting needs. This point is especially important for web design firms or freelancers looking to find a long-term hosting partner.

My podcast co-host recently switched his marketing agency to Liquid Web for this very reason. Liquid Web’s support removed the agency’s dev maintenance workload so that they could focus on client work, while still getting the same performance as self-managed cloud hosting.

WordPress-specific Product Bundles

In addition to their Nexcess Hosting acquisition, Liquid Web also acquired iThemes – a popular WordPress plugin & theme provider.

With the iThemes brand, Liquid Web can bundle several “must-have” WordPress plugins. iThemes has always made high-quality plugins. Using Liquid Web allows WordPress users to get those otherwise paid plugins for free.

It’s a nice upside that enables customers to compare “apples to apples” with other companies such as WP Engine, InMotion, WPMU Dev, and Bluehost, who have all bundled similar premium plugins with their WordPress hosting product.

Cons / Disadvantages of Using Liquid Web for WordPress

Like any web host, Liquid Web has disadvantages. There are plenty of Liquid Web complaints online. But remember, that like the pros, these are all in the context of your goals & priorities. With that said, here are the cons that I found while using Liquid Web Hosting.

Liquid Web Pricing

Liquid Web’s pricing hits that classic “middle choice” problem.

On one hand, their pricing is great. It’s a great value. On the other hand, it’s neither affordable enough nor valuable enough.

Let’s go back to thinking about my car analogy. Imagine you just need a solid, reliable car to commute around your city. Do you need a Mercedes, or would a Honda do just fine?

Imagine you have the budget & needs for a luxury car. Do you really want a Mercedes, or would you prefer a Porsche or even a Bentley instead?

For solid, customized WordPress Hosting, there are companies with solid service, solid specs, and higher limits that are much cheaper than Liquid Web (e.g., this site uses InMotion Hosting’s WordPress Hosting).

There are WordPress services that WP Engine and Kinsta offer that Liquid Web is unlikely to roll out – because WordPress is not their main focus.

Liquid Web also limits some of their plans, especially on bandwidth, in a way that reduces their overall value.

Custom Backend

Liquid Web provides its own custom backend to manage your server instead of the standard cPanel.

LiquidWeb Managed WordPress Hosting Backend

It does provide some upsides like other companies with a custom backend (SiteGround, DreamHost, and GoDaddy). It saves cPanel licensing fees, streamlines some tasks, and allows for a more uniform product.

However, a custom backend also creates additional problems for anyone who has developed a cPanel-based workflow, multisite management, or likes to search to solve server management issues.

In other words, Liquid Web’s backend issues are unique to Liquid Web and require Liquid Web’s support and expertise. There are no quick Googling fixes. And if you are managing multiple client sites, you’ll have to use Liquid Web’s tools rather than industry-standard cPanel tools.

Limited Downgrades

Liquid Web’s WordPress plans start at $19/mo for a single site. They don’t have anything cheaper. Even iTheme’s old $4/mo beginner tier no longer exists.

$19/mo is well and fine for a growing site that needs solid resources and support. But what happens if you need to downgrade due to a loss in traffic? There’s no cheap tier to downgrade to.

The lower tier is a customer segment that Liquid Web does not work with. That’s great, but also something to consider if you are shopping around.

For example, I manage several smaller sites that I have high hopes for, but are also young & fragile. I’ve had to upgrade but also downgrade those sites to stay in budget. Liquid Web’s plans would not allow the downgrade option.

Technical Language

Liquid Web does a good job “humanizing” their support & onboarding channels. Their product & support language is friendly & welcoming. But it’s also decidedly focused on people who understand hosting jargon.

Some of their best hosting features are undersold because they are explained with hosting jargon. Part of this comes from their positioning & price point.

LiquidWeb Managed WordPress Dashboard

They are best for agencies or website owners who know what they are looking for in website hosting. However, it’s something to keep in mind if you are looking at moving from a hosting company that you’re familiar with – or are just starting.

Bundled WordPress Products

Liquid Web’s iThemes plugin / theme bundle is a solid pro, but it’s also a bit of a downside if you prefer other premium plugins.

iThemes comes as a suite of tools that work best together, especially their backup & security plugins. They are fine, but they aren’t what I prefer (I use JetPack and WPMU Dev).

If you choose to use a different suite of plugins / themes, you aren’t going to get as much value out of your plan as you normally would. It’s not a huge deal, but it’s something to keep in mind when comparison shopping.

Liquid Web Use Cases

Liquid Web is a solid host, but they work particularly well for certain customer segments. Here’s a few cases where they are the best / better choice over competitors.

Profitable, Growing Website

If you have a profitable, rapidly growing WordPress website with lots of resource usage and dependable support needs, then Liquid Web would be a good choice. Their plans have more immediate value than specialist hosts while also providing more resources than shared hosting companies. Be sure to consider the downgrade downside, and look at other WordPress hosting companies.

Web Design & Development Agency

If you have a web design / development agency, the Liquid Web would be a solid choice to consider. They have consistent hosting with helpful performance for you & your clients. You can maintain a profitable maintenance retainer by shifting support needs from your development team to Liquid Web. Be sure to consider the cPanel downside, and what hosting price you are trying to pass along to your clients.

WooCommerce Store Owner

If you are running an ecommerce store on WooCommerce, then Liquid Web would be an excellent choice. They brought in a lot of ecommerce expertise with the Nexcess acquisition (both for Magento and WooCommerce). Their plans & support team has familiarity with WooCommerce’s needs since they have such a large base of WooCommerce customers.

Is Liquid Web Managed WordPress Hosting Good?

Liquid Web is a solid hosting company with an excellent managed WordPress hosting plan. They aren’t the right choice for every customer.

But if you value support, performance, and a solid price point for manage WordPress hosting, they are a good choice.

See Liquid Web’s Current Plans & Pricing

For other Liquid Web alternatives, explore my Best WordPress Hosting post.

Liquid Web WordPress Hosting

Liquid Web is a longstanding, respected hosting company. Their new Managed WordPress Hosting product is well-executed and worthwhile, if it’s within budget & meets your website’s needs.

Price: 19

Price Currency: USD

Application Category: Managed WordPress Hosting

Editor's Rating:
4

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SEMRush Review: Pros, Cons & Use Cases

This post originally appeared at SEMRush Review: Pros, Cons & Use Cases via ShivarWeb

SEMRush Review

SEMRush is a suite of digital marketing software covering organic search (SEO), paid search (PPC), social media, and more. The company has been around for more than 11 years, and is a mainstay among many marketing agencies & consultants.

See SEMRush’s Current Plans & Pricing

I’ve been and off & on user of SEMRush for more than 7 years. While I’m a current subscriber of Ahrefs, one of their semi-direct competitors, I’ve recently reactivated my subscription due to volatility and massive changes among marketing data vendors.

What is SEMRush?

SEMRush is a suite of tools for digital marketers, so it’s hard to say precisely what it is. It’s almost like a Swiss Army Knife – a general purpose data & analysis tool for digital marketing.

Background on SEMRush

Their tools revolve around their backlink index, their keyword index, and their domain database. Their tools mix, match & cross-reference all these datasets to help marketers make better decisions about building content, building links, running ads, and running social media campaigns.

For example, their Keyword Explorer takes keywords that people are searching for in Google and cross-references their backlink index & ads index to determine how difficult any given keyword will be to rank for.

Here’s their official overview of their products.

SEMRush has been around for a long time. They have seen their share of controversy and can generate some extreme opinions among the digital marketing community.

Their one thread of consistency (and the reason they are still around) is that they have a very good sense of their target market. They have always sought to be the best all-around, single toolset. This will be the general theme and tl;dr of the pros & cons below.

They are not the “best” for any single one of their tools, but their strength is that they are really strong across a bunch of different tools…and they bundle it all into one.

How SEMRush Works

SEMRush has three subscription tiers. The higher tiers are meant to almost exclusively appeal to agencies with more reporting options and sharing limits…which they helpfully explain right on their pricing page.

Once you sign up, SEMRush revolves around Projects. Your website would be a single project. All the tools revolve around auditing your current domain, finding domain competitors, understanding your current link profile, your current keyword targeting, and all your opportunities.

SEMRush works by pulling data and attempting to help you convert that data into actions that you can take to improve your marketing.

Their Dashboard is busy & cluttered – but does show all the tools that you have available. They show all the use cases & example tasks that you can do to prevent decision overload.

Like a Swiss Army Knife, their tools work best if you know exactly what you want to do. It helps to start small to solve a single marketing problem.

For example, I needed a way to audit and share local citation opportunities with a client. SEMRush not only has that dataset, but it also provides recommendations on what to do – and it will create an automated, white-label PDF report to send my client.

I’ll get into these examples in my pros / cons, but in general, SEMRush works by taking your problem request, pulling data, converting that data into potential actions, and letting you take those actions to improve your digital marketing.

Pros of Using SEMRush

The broad upside of SEMRush is that it’s a full toolset from dataset, to recommendation engine, to automation tool, to reporting tool.

They are consistently focused on being the *one* tool that any agency, freelancer, or in-house marketer can buy and dramatically speed up their marketing operations. Here’s how that general upside plays out.

Feature Breadth

SEMRush has an incredible breadth of features – much more than I can write out and summarize.

They really lean into the “but wait, there’s more!” vibe.

Usually, a customer (like myself) joins for a specific tool, but quickly finds out that they have much more to offer.

For in-house marketers, it’s useful to have SEO, PPC, Social, PR, and Content tools all in a single software suite.

You are likely running multi-channel campaigns, so to have PPC & SEO keyword metrics are useful…but also to have link building & prospecting tools.

For solo freelancers on a budget, it’s useful to have a variety of tools to solve whatever marketing issue that you’re dealing with at the moment.

It has all the tools from a social media scheduler to toxic backlink checker to site auditor so that you can solve & diagnose any marketing issue that a new client is having.

For growing agencies, it can be shared by your PPC and SEO team to cut costs. Additionally, the reporting tools are invaluable for saving time and money while increasing client value & transparency.

They even have a lead generation tool to help agencies recruit new clients.

Here’s what the SEMRush Dashboard looks like –

Here’s what their backlink tool looks like.

It’s interesting how they not only pull basic backlink metrics, but also categorize them for you. It provides a quick snapshot of whatever domain you’re looking at.

Their link building tool takes your existing backlink index and generates ideas for new link building campaigns.

Here’s what their CPC Map tool looks like to help you generate new CPC ideas.

Here’s their local SEO tool – which is truly a “but wait there’s more” tool for any agency or freelancer.

Local clients are very hard to work with & scale due to the limited (and usually expensive) tools on the market. The fact that this tool is bundled is huge. It competes with Moz Local, but I found it to be solid.

Here’s their Market Explorer tool to help gather a better picture of any given industry so that you know who to copy, who to avoid, and who to learn from.

Again, I could go on. SEMRush’s biggest strength is their breadth of tools. No single tool can compete with a direct competitor, but on whole, they are a solid fit for the people most likely to use / need their product.

Feature Depth & Accuracy

Now – SEMRush has a wide breadth of tools. But even on their own, their tools are solid and have industry-leading depth & accuracy to them.

With their SEO tools, their backlink and keyword indices are not necessarily the best, but they are industry-leading. Comparing backlink indices is notoriously difficult. I will leave the academic research to others.

But from a day to day keyword research and link building perspective, SEMRush is good enough to do almost any job.

They are at that point where the person using the tool matters more than the tool itself.

I use Ahrefs on a day to day basis. They consistently have a more useful, and more complete keyword and link database than SEMRush.

But I also know how to effectively use Ahrefs’ data. In fact, one reason that I pay for both Ahrefs’ and SEMRush is that I like to collate their data with my Search Console data. Having 3 indices is better than 1.

But either way – SEMRush is a solid #2 or #3 in keywords & link database world…and they have depth in their PPC, Social, and Content tools.

Their PPC tools have a universe of data that other SEO-focused tools like Moz and Ahrefs (or Majestic) simply do not have. It has data that only Google’s Keyword Planner has.

But again – it’s a top tier dataset & PPC tool that also comes with SEO and everything else.

Having a range of robust tools might not be the best fit for everyone, but it’s a good fit for many others. With a growing agency that cannot afford multiple subscriptions, SEMRush has everything all in an overall value bundle. And that’s a huge pro.

Consistency Over Time

SEMRush has been around since 2008. For a marketing SaaS company, that is positively ancient. And that’s a good thing. There are lots of marketing software companies with a good product, and a good culture…but don’t really make it.

They get distracted and overextended. They try to become more than they should. They take venture capital and try to go beyond what their core market wants.

SEMRush has always been focused on the same core market with the same core suite of products. I was using them as a freelancer in 2011. The agency where I worked at in 2013 used them for their PPC and SEO teams. A friend who runs an in-house marketing team uses them today.

Their software suite has gotten bigger and better through incremental improvement and customer feedback.

They have been a bit tone deaf in their product launch communications and their own marketing tactics, but it’s never been a distraction from their main product suite.

When I commit to a tool, I want it to be around for a while. The fact that SEMRush has been around is a solid advantage.

Reporting & Recommendations

Marketing data can be just undecipherable noise unless you’ve worked at an agency or spent some time learning from someone who does digital marketing for a living.

That’s a huge problem with a lot of tools. There are two responses to this. One is to provide all the education and training yourself. That’s what Ahrefs does. They have the best SEO & content blog on the Internet.

The other response is to build in recommendations and reporting. That’s the route that SEMRush takes. I’ll get to the downsides of this approach, but overall, it’s really helpful.

If you are an in-house marketer or freelancer who juggles lots of marketing responsibilities, it’s incredibly useful to have reminders, recommendations, and reporting built into your software.

It provides actions in addition to education so that you can make fast decisions and understand the value of the data.

Cons / Disadvantages of Using SEMRush

There are a *lot* of highly charged opinions about SEMRush online. They have certainly courted plenty of controversy in the SEO community with their own “gray-ish hat” marketing tactics.

But they do have some downside and negatives as a tool set. Most of these are simple tradeoffs that they’ve made to get the pros that they have. But it’s important to be aware of the downsides & tradeoffs to understand what you’re getting and whether they align with your own goals and needs.

Feature Excellence

Plenty of SEOs and PPCers have done analysis on who has the “best” backlink or keyword index. You can get really deep in the weeds here. If you want to go read about crawler analysis and behavior, go check out this post or this post.

But, in general, and in my experience, SEMRush’s tools are solidly great – but they are not the best in any single category.

Their backlink & keyword index is good enough to do all the SEO & link building you’ll need to do to be competitive. But I still don’t think it’s as high quality or as deep as Ahrefs’ links or keywords.

Their PPC tools are great, but they are nowhere as user-friendly as AdEspresso or WordStream. And with their PPC keyword research tool, well, they are competing directly with Google’s Keyword Planner.

Their social media tools are great, but again, they are not as useful or usable as HootSuite, Buffer, or Buzzsumo.

Their link building & outreach tools are great, but again, they are not as usable or as useful as Buzzstream or other outreach tools.

And their local SEO tools are also solid, but not as good as Places Scout or Whitespark.

Now – this is all just the flipside of Feature Breadth.

SEMRush is the jack of all trades and master of none.*

*but don’t forget the rest of the rhyme which is “A jack of all trades is a master of none, but oftentimes better than a master of one.”

Jargon & Feature Overwhelm

SEMRush has a lot going on. They have so many different features that they have them bucketed into different toolkits…even though the tools in those toolkits usually overlap.

The tools themselves are busy and present a ton of information.

And all that information is usually presented with industry jargon instead of plain language.

It’s confusing and overwhelming for me – and I’ve been in the industry for more than 10 years.

I’m not sure they could solve the user experience issue, but it’s a pretty big disadvantage compared to their competitors.

Automated Recommendations & Alerts

As mentioned in the pros section, one of SEMRush’s solutions to data overwhelm is to provide automated recommendations and alerts about what you should actually do.

Mostly, it’s a good thing. But any recommendation engine, no matter how smart, will only provide recommendations based on its inputs and parameters rather than actual knowledge.

And when you are working with human language and human knowledge, it gets tricky. SEMRush’s recommendations are great as an onboarding tool…but they can provide a false sense of security and accuracy.

This false sense of security could lead misinformed customers to make poor marketing choices.

For example, take their SEO content template tool.

In some ways, it’s great. In other ways, it just perpetuates some of the same old spammy tropes that have brought SEO down for years.

It is good to know semantically related words to your topic and it’s good to know about your competitors’ backlinks. And it’s good to consider text length.

But nothing about SEO is “paint by the numbers.”

It’s a bad idea to take a word salad, make a page full of those words, and throw a bunch of links at it.

That’s not what any professional SEO would recommend…but it’s the kind of thing that SEMRush’s automated recommendations would lead you to believe if you didn’t have any background or education.

It would be ideal to integrate some training directly with their recommendations. Until then, it’s a bit of disadvantage.

Workflow & Organization

SEMRush is not set up for a fast, efficient workflow…unless you really commit to the platform.

This downside can vary person to person, but it’s worth understanding. Some tools, like Ahrefs, just give you the data. The real analysis & work is done in a spreadsheet.

That’s how I like it and how most marketing professionals work.

SEMRush’s tool organization is setup to do analysis & actions within SEMRush. That’s great and can be super-handy…but only if you commit to using their workflow.

If you are the type of person who likes to work within SEMRush, it can have lots of advantages. But if you are like me and like to get the data into a spreadsheet, it can be frustrating.

SEMRush Use Cases

SEMRush has excelled by not trying to chase different markets. Here are the types of people that they are built for.

Solo Marketing Freelancer

If you have a wide range of clients & frequent projects, SEMRush’s tool variety will allow you to just have a single subscription to handle all types of clients.

In-house Marketer

If you are an in-house marketer that wants to run or knowledgeably assist your agency with multichannel campaigns, a subscription to SEMRush will give you the tool variety to effectively do that. Their pricing & reports will also be easy to sell to your boss.

Growing Agencies

SEMRush’s white label reports and team sharing options can help you provide value to clients while also controlling your overhead. It will also help you standardize agency processes with a single tool so that you don’t have a jumble of tools as your teams grow.

Next Steps & Conclusion

SEMRush is a solid all-in-one marketing tool suite. They aren’t the best in any one area, but they excel at providing a bunch of tools for a single subscription.

If you do PPC, SEO, Social, and/or Local – they are the tool to buy. You can see how they diagnose your own site with this tool –

If you are solely into SEO / Content, you should also look at Ahrefs. With a head to head comparison, they are better. And if you have the budget and clients…you should just pay for both. More data gives you a competitive advantage.

SEMRush

SEMRush is a suite of digital marketing software covering organic search (SEO), paid search (PPC), social media, and more. The company has been around for more than 11 years, and is a mainstay among many marketing agencies & consultants.

Application Category: Marketing Software

Editor's Rating:
4

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