How To Build A Squarespace Website For Your Business The Easy Way

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How To Choose The Best Ecommerce Website Builder For Beginners

This post originally appeared at How To Choose The Best Ecommerce Website Builder For Beginners via ShivarWeb

How To Choose The Best Ecommerce Website Builder For Beginners

The Internet has changed dramatically in the past 10 years for anyone who wants to sell a product online. In many ways, it’s easier than ever for beginners to sell online. However, the sheer world of options makes choosing an ecommerce website builder difficult in different ways.

Even though selling online should be approachable, it can be daunting. Here’s how to choose the best ecommerce website builder for beginners so that you can get started for less money and fewer barriers, but also build with confidence.

Summary – Best Ecommerce Website Builder for Beginners

Based on my experience working with many website builders, there are a few that are a good fit for most beginners.

  • Simple Ecommerce
  • Value Pricing
  • Focus on Simplicity
  • Small Site Appeal


View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal


View Plans
  • Affordable Option
  • Future-proofing
  • Focus on Versatility
  • Budget Appeal


View Plans

Focused on a long-term project?

Shopify is the most robust ecommerce platform on the Internet. It has a learning curve, but has the most comprehensive setup for a full-featured online store (see review). View plans.

Who Needs a Website Builder?

If you have the technical know-how, the website building process might not seem so daunting. For those of us who aren’t web developers, fortunately, there’s a workable solution: a website builder. With the right website building program, you don’t have to understand complex web development principles or know coding languages.  

Most e-commerce site builders are as simple as drag-and-drop. A good website builder should be easy to use, even for a complete newbie who only knows how to check email and post pictures on Facebook. 

The very best site builders don’t require you to start from scratch. By providing you with a set of features and templates that you can customize to meet your needs, these website builders reduce the amount of work you have to do to get your website running. 

These templates and features typically already incorporate best practices for web design, giving you a head start in building a professional-grade website for your e-commerce business.

The tradeoff you should be thinking of is whether using a website builder will be better than hiring a professional web designer or developer. For most small businesses and beginners, the decision is a no-brainer. A web developer will not do much that a site builder cannot do. 

Sure, a pro developer will do the job, but you might end up spending a lot for a small return on investment. Meanwhile, a website builder gets the job done just as well for only a fraction of the price.

They are also not incompatible. Many developers have expertise to build on top of an existing platform. That’s one consideration to think about – whether you want to be able to grow your features as your revenue and experiences increases.

Getting started with many website builders is very fast and easy, and you can get your website up and running in almost no time. 

Primary Considerations: How to Choose the Best E-Commerce Website Builder

You will need to ask yourself some questions to decide which website builder for beginners is best for your needs. 

What’s Your Budget?

A budget should be the very first thing on your list of considerations. Knowing what you can afford helps you narrow down your list of options. 

The trick is to think about all the costs that you’ll incur while building your website. There are things you need to think about outside of making the website itself, such as registering the site’s domain name and arranging for hosting. Most website builders bundle domain name, hosting & software into a single bundle. But it’s still useful to compare apples to oranges.

You’ll also need to invest money in content for your website, including images and sales copy. If you’re planning to do content marketing, you’ll have to invest in developing high-quality content. All of these costs add up, and you should consider them before you pick a website builder.

Most website builders have a free tier or at least a free trial. The paid levels typically range from $5 to about $50 a month for a plan that offers the most useful features for an e-commerce site.

If you have a tight budget, you can save a lot of money by looking for subscription plans that include most of the things you’ll need for your website, such as domain registration, business email address, hosting, and SEO tools. Again, most website builders bundle all these things. But not all do. It’s important to define what you need before exploring what they offer.

Do You Need Hosting As Part Of The Plan?

Speaking of hosting, it is yet another essential consideration you should make when picking a website builder. Some of these services include hosting as part of the package, while others only include a website builder and leave you to handle the hosting arrangement yourself.

Hosting is more vital than you might think, as the right host can make your business and the wrong one can break it. 

Here are some reasons why choosing the right host is paramount:

  • Customers will leave your site if it is slow. Fortunately or unfortunately, our rapidly contracting attention spans and addiction to instant gratification means a significant percentage of your visitors will likely leave your website if it doesn’t load in a few seconds. It’s not just about your customers, though. Google also uses the loading speed of your site as a factor in ranking it, meaning your ranking on search results will be adversely affected. A good host takes care of this by having the capacity to handle traffic spikes that might affect performance.
  • Your site needs proper security. Security is essential for every business, but it is especially for e-commerce. With the prospect of making payments on your website and putting their data at risk, customers will want to know that your website is secure. Many browsers will identify your site as ‘not secure’ if it doesn’t have HTTPS encryption and an SSL certificate. A good web host will include security and encryption as part of its package. You will likely lose customers if you don’t have this level of protection. 
  • A good host minimizes downtime for your site. You will lose sales if your site goes offline for even a few seconds. If your site has a reputation for frequently being down, you could lose both current and prospective customers. While scheduled maintenance is routine for every web host, the best hosts will minimize unplanned downtime, ensuring your site is up more than 99.99% of the time. Furthermore, the host will warn you about maintenance, so you can let your customers know beforehand. 

In summary, make sure to find a host that keeps up with your expected traffic, ensures security for your site, complies with PCI (Payment Card Industry) standards, and can handle your files. They should also offer backups of your website, and do all this for a reasonable price. 

Some hosting services also offer website builders, and some builders also provide hosting. You will need to decide if the convenience of an all-in-one package is worth any extra costs. 

Secondary Considerations: What Are Your Priorities and Needs?

Before you pick a website builder, you should have a good idea of what you want your website to look like and what you need it to do. You will then have a more definite sense of your priorities, and your search for the best e-commerce website builder for beginners will be more straightforward. 

Here are some significant considerations you should make when trying to figure out your needs and priorities:

  • Your level of experience when it comes to design. Most website builders have beginners in mind, and they don’t require you to have any experience with design or coding. However, some will be easier to work with than others, and some may require you to code if you want to customize your site’s look. If you’re starting from absolute scratch, look for a website builder with ready templates and drag-and-drop features.
  • The amount of flexibility you want. If you need to have options to customize your design, then you should pick a website builder with a large variety of templates. You will also want flexible editing features that allow you to customize the design according to your needs.
  • Will the website include a store? If your website will sell things directly online, which is highly likely if you’re building an e-commerce website, then the website builder should allow you to add checkout functionality and a shopping cart. The design should also encourage users to make purchases with features like browsing history, product recommendations, and SEO functions. 
  • The type of media you will include. You need to ensure that your website builder can handle different media types, including videos, images, animations, and other elements such as maps.    

Another thing that should factor into your choice is whether the website builder makes mobile-friendly websites. Websites without mobile-responsive templates should be a deal-breaker in today’s mobile-centric marketplace. 

General Tips: Other Things to Consider When Finding the Best E-Commerce Site Builder for Beginners

Here are some other things to consider when choosing a site builder. 

How Many Themes Are Offered By The Website Builder?

As you build your site with a website builder, you will most likely start with the website builder’s ready-made themes. You will select one of them and then customize it to get your site up quickly.

The last thing you want is a website builder that limits your customization options to a few themes and does not allow you to customize the look or add images or graphics. 

To avoid this issue, you can go for a website builder that not only allows you to customize themes, but also offers a large number and variety of themes. 

Is The Website Builder User Friendly?

Website builders will be much easier than building the site yourself from scratch. 

However, some of them will be easier to use than others. Website builders that offer drag-and-drop options, for example, make the web building process much more accessible than those that require element placement by other means. 

You also want an editing page with an intuitive and self-explanatory layout so that you’re not spending more time learning to use the builder than actually building a website. 

Some builders offer free trials so that you can use them to see how intuitive they are. If there is no trial, you’ll just have to do your research about a website builder’s reputation for user-friendliness from online reviews. 

However, this step is necessary because it will protect you from getting a builder with a steep learning curve that isn’t beginner-friendly. 

Does The Website Builder Have Marketing & SEO Features?

Having a good-looking website doesn’t mean much unless people can find it online. For that, you need to implement some SEO (Search Engine Optimization) best practices. 

These include giving your website a meta-description, including the right metadata for search engines to discover your site and index it. You’ll also need to adjust image sizes and include tags and optimize load times. 

A good website builder should make the task of optimizing your e-commerce site as simple as possible.

The best website builders will give you an easy way to update your site’s metadata and provide search engines with a site map. There is a lot more to effective SEO than this, and a website builder cannot do everything for you. However, a good one will give you a massive head start by handling these basic SEO tasks automatically. 

Does The Website Builder Provide Valuable Support To Users?

Even if you find a user-friendly website builder, you will still need to take some time to learn how to use it. The learning curve can be higher if you go for a website builder with lots of features. 

Ensure that the company you choose has lots of educational resources to make the learning curve easier to negotiate. These features include a knowledge base, informative tutorials, and a large and supportive community of active users who can help when you’re feeling stuck.

Does The Website Builder Have Good Customer Service And A Good Reputation?

Responsive and helpful customer service reps can make using the website builder so much easier than if you’re just left to figure everything out on your own. 

24/7 customer service will give you peace of mind from knowing that you can get instant help whenever you need it. This service is especially vital if you have a builder that also includes hosting services. 

Again, there are no shortcuts here. The best way to discover the reputation of a website builder is from online reviews from other business owners. By seeing what others think of the service, you can get a sense of whether it’s the right choice.

Next Steps

If you are selling online, you will need an e-commerce website. The benefits of having a site instead of only selling on third-party sites far outweigh the costs. 

Based on my experience working with many website builders, there are a few that are a good fit for most beginners.

  • Simple Ecommerce
  • Value Pricing
  • Focus on Simplicity
  • Small Site Appeal


View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal


View Plans
  • Affordable Option
  • Future-proofing
  • Focus on Versatility
  • Budget Appeal


View Plans

Focused on a long-term project?

Shopify is the most robust ecommerce platform on the Internet. It has a learning curve, but has the most comprehensive setup for a full-featured online store (see review). View plans.

However, choosing the right website builder to build your site can make it much more straightforward and save you both time and money. By following the tips above, you should be able to figure out how to choose the best e-commerce website builder for beginners.


How To Set Up An Etsy Shop & Start Selling

The post How To Set Up An Etsy Shop & Start Selling appeared first on Merchant Maverick.


eCommerce SEO: The Complete Beginner’s Guide For Online Sellers

The post eCommerce SEO: The Complete Beginner’s Guide For Online Sellers appeared first on Merchant Maverick.


Best Website Builder For Selling Products

This post originally appeared at Best Website Builder For Selling Products via ShivarWeb

Best Website Builder For Selling Products

E-commerce is booming. And not just Amazon. With better fulfillment, COVID-19 changes, and more familiarity, buying online has become normal for everyone. As more people buy products online, the sites that businesses use to sell their items are becoming more critical for competition. 

Website builders can help small businesses make attractive and functional sites to sell their products. They not only make building a website accessible & convenient, they also bundle technically complex functionality like shopping carts, payments, and order management into a single subscription.

However, it can be overwhelming to wade through all the options. The truth is, there isn’t an absolute best website builder for selling products. 

All builders have tradeoffs, and you should pick the one with the right mix of features for your particular budget, resources, and expertise.

In this article, I’ll dive deep into what considerations you should be thinking about during your website builder search. The important thing is that you know how to choose the best option for your needs. Once you’ve got that down, knowing what to choose comes easily.

Summary – Best Website Builder for Selling Products

Based on my experience working with many website builders, there are a few that are a good fit for most people. They all have free plans available to try. They are each best if you want…

  • Simple Ecommerce
  • Square Payments
  • Focus on Simplicity
  • Small Site Appeal


View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal


View Plans
  • Lots of Options
  • Future-proofing
  • Focus on Ecommerce
  • Online Store Appeal


View Plans

Focused on content + products? is a website builder focused on publishing & content that has also has capability to sell products. View Plans.

What Are The Benefits Of Selling Products on Your Own Site?

We will start by taking a look at the benefits of having an e-commerce site for your products. 

More Money Gets Spent Online Every Year

In the first quarter of 2019 alone, consumers in the US spent over $99 billion on e-commerce. If you want your business to remain profitable as online shopping increases, having an online store is vital. More than that, you need an online store that can deliver a quality shopping experience. 

A Website Costs Less Than An Actual Store

Suppose you decide to run a brick-and-mortar store. In that case, there are plenty of costs to consider, including rent, staff salaries, licenses and permits, utility bills, maintenance bills, supplies, and design. 

Meanwhile, running a website provides savings on these costs. Sure, running an e-commerce website comes with its own set of fees, including hosting, marketing, plugins, and feature costs. However, in the long run, these expenses are lower than those of running a physical storefront. Lower costs, in turn, means that the return on investment could be much higher.

A Website Enables You To Provide Convenience To Your Customers

Put yourself in your customers’ shoes. When they’re feeling a little lazy, tired, or sick, they’ll appreciate the convenience of doing their shopping without having to walk or drive to a store. 

By allowing people to find what they want faster and more easily online, you encourage them to spend more. The selling proposition is higher, and the friction is lower.

You Benefit From Online Search Traffic

Did you know that about 33 percent of people start the search for products they want on Google?

By having an e-commerce website, you put your products in front of all those eyeballs, making it easier for them to discover your merchandise. 

Assuming you have some solid SEO, which is easy with the right website builder, all the products you list on your site get indexed by Google and other search engines. This indexing drastically increases your chances of making sales, simply because you have more reach.

Primary Considerations When Choosing Selling Your Products on a Website Builder

There is a broad spectrum of online e-commerce platforms out there, and you need to choose one that fits your particular needs. Choosing a website builder is a lot like buying a car. No matter which car you buy, they will all get you from one point to another. 

However, you might want other features depending on your specific needs, such as your budget, the type of products you sell, how many shoppers you expect to have, the maintenance costs, and the number of changes you have to make during operations. 

With an e-commerce website builder, you’re getting the same core functionality across the board. You get the ability to build a platform on which you can list your products, have a shopping cart that people can add products to, and a payment processor. 

However, there may also be other considerations you might have that would ultimately influence your decision. Below are some of the most important of these:

How User-friendly Is The Website Builder? 

Some website builders are more interested in offering as many features as possible, rather than making their platform user friendly for consumers. 

A feature-packed builder isn’t necessarily wrong; it is just a trade-off that you should understand. You might not mind looking through the platform’s knowledge base or asking questions on how to solve particular problems in the forum. 

On the other hand, you might instead prefer something easy to use that lacks advanced features. It depends on how much time you want to spend building and managing your website.

This consideration is also important for selling products. Are you looking to build a full ecommerce operation with hundreds of SKUs or are you looking to selling a dozen pieces of merchandise?

For example, Shopify is far and away the most versatile ecommerce website builder. But it has a lot of ecommerce features that some website owners don’t need (like inventory management) in addition to missing some website publishing features that some website owners might need (like blog comments).

Other website builders like Wix might provide a super-simple setup with easy product integration while limiting growth into a large ecommerce operation with strong organic traffic.

How Is The Customer Service? 

A related issue is customer support. In case you’re stuck, it’s a great convenience to ask someone for help. Whether you have the technical knowledge, you should see what customer service options the website builder offers. 


Having the opportunity to ask for help via phone, email, or chat application can be valuable during the website design process, and if you have any questions during regular business operations.

Additionally, think about how you prefer to solve issues. Some platforms like Shopify and WordPress have huge numbers of freelancers available to help with any task in addition to internal support.

What Is Your Budget? 

Just like your budget helps you narrow down your list of options at a car dealership, so does it thin down your choices for website builders. 

The more money you spend, the more feature-rich your platform. Fortunately, however, most of the essential features for a simple e-commerce website are quite affordable for most business owners.

You want to get the most that you can for your budget without wasting money on extras features that you will never use. 

Does The Platform Allow For Custom Designs?

A significant consideration you will need to make when choosing an e-commerce website building platform is whether it allows custom design. 

Wix Designs
Wix Designs

Most platforms have a range of “themes” from which you can choose. However, some of them make it especially hard to build a custom design or change existing themes. 

A simple drag-and-drop interface with lots of themes is easy to use, but you run the risk of having an e-commerce website that looks like other e-commerce websites (or struggling to make it *just right*). This is the track that Wix & Weebly take.

On the other hand, a platform that allows for custom designs might be a little harder to use, but it gives you endless options for how your website will look. This is the track that Shopify takes. They have a drag & drop builder, but really push you to buy or build your own custom design.

Shopify Theme Selection

A compromise could be a builder that allows you to alter existing themes to make them look different from competitors.

Secondary Considerations: What Else Do You Need to Think About When Choosing a Website Builder

When choosing the best website builder for selling items online, you need to consider more than the basics. Here is what else you should be thinking. 

Can You Add Extensions or Apps?

If you want to add plugins and extensions to your website, you should probably go for a platform that allows you to make such additions. 


Note, however, that the more leeway a platform gives you to customize your site with plugins and extensions, the more complicated things will be.

Weebly Apps

It may also mean spending extra as many third-party extensions are for sale.

Will You Be Doing Content Marketing?

Is an online store all you want, or would you like to incorporate a blog or social media feed for some content marketing? Some website builders only offer pure e-commerce stores, while others provide lots of features to build marketing strategies right into your store. Editor

Such content marketing tools can save time in the future because they make marketing more straightforward and cheaper. 

Does The Platform Allow For Offline Sales?

Standard e-commerce platforms allow you to manage your inventory and orders. However, some are better at managing your offline sales than others. Depending on how heavy your offline sales traffic is, you might want a platform that syncs well with this aspect of your operation.

SEO & Marketing Tools

SEO is an integral part of making your website and products easily discoverable online. Look for an e-commerce platform that employs SEO best practices and gives you as much control as you need over your website’s SEO features.


Some e-commerce platforms will include hosting in some form while others only provide you with a website builder, leaving you to arrange the hosting. An all-in-one e-commerce platform will make your life easier, as the hosting will be taken care of as part of the package.

However, this option might be more expensive than shopping for your host on your own, and you might have less control over things like domain ownership and SEO. Some platforms like allow you to move to a self-hosted website easily since it runs with the same WooCommerce plugin that powers a self-hosted ecommerce store.

It is crucial to pick a platform that meets your needs in this area.

General Tips on Choosing Specific Site Builders 

What kind of options are available? There are plenty of website builders on the market, but some stand out. 

While there are plenty of options on the market, there are some examples of what you can expect from different ranges of website builders. 

Getting A Highly Customizable Builder

Some website builders offer innumerable options and plugins.

The challenge with customizable builders is that you might face a steep learning curve. Especially for beginners, navigating a website builder/content management system can be challenging. You’ll also need to explore (and possibly pay for) third-party plugins for your store.

Powerful site builders with endless options can enable you to create the ideal storefront, however. The catch could be that you have to hire someone to handle the store setup if you don’t have the time or the tech skills to do it yourself. 

Getting A Site Builder And Hosting In One Package

There are plenty of site builder plus hosting options to choose from when it comes to e-commerce.

Building a website via drag-and-drop design is simple. You get high uptime, unlimited bandwidth on many tiers, a fast content delivery network, and the ability to buy and own your domain name.

Weebly Built-in Tutorial

The flip side of bigger site builder plus hosting packages is that they are not free. There are paid plans that you need to invest in, which means you should budget to spend some money on the platform every month. You need to understand that package options are not a one-time expense and plan accordingly.

Should You Choose A Recognizable Name?

There are many recognizable names in the e-commerce industry, like BigCommerce, Shopify, GoDaddy, Squarespace, and more.

With many big-name site builders, you can expect everything to be handled for you, including shopping carts, email forwarding, and even a free domain, depending on the platform.

The great thing about bigger platforms is that they save you from the headache of trying to figure things like security and hosting all by yourself.

The flip side is that many of these site builders will cost you a monthly subscription that varies according to the features you choose to include in your store. This investment may be too significant if you are only selling a few products or focusing on marketing instead of sales. 

One other thing to note about more recognizable site builders is that it is very easy to research their services because so many people use them. Ease of research is one of the reasons to go with a recognizable name. 

Next Steps

As you can see, there are plenty of options when it comes to e-commerce website builders. You have lots of choices, but that also makes it easy to get overwhelmed. 

Based on my experience working with many website builders, there are a few that are a good fit for most people. They all have free plans available to try. They are each best if you want…

  • Simple Ecommerce
  • Simple Payments
  • Focus on Simplicity
  • Small Site Appeal


View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal


View Plans
  • Lots of Options
  • Future-proofing
  • Focus on Ecommerce
  • Online Store Appeal


View Plans

Focused on content + products? is a website builder focused on publishing & content that has also has capability to sell products. View Plans.

By taking stock of your specific needs and comparing them to what is available in the market, you can pick an e-commerce website builder that fits your needs. 

The good news is that the platforms listed above will meet the needs of most online store owners, so choosing from among them makes the work easier. Whichever option you go for, the important thing to remember is that having an online store is better than not having a store at all.


How To Set Up Your Shopify Store & Start Selling On Shopify

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The Complete Guide To WooCommerce Pricing

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What Is WooCommerce & How Does It Work?

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What Is Wix & How Does It Work?

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14+ Unconventional Ways To Find New Keywords To Outsmart Your Competition

This post originally appeared at 14+ Unconventional Ways To Find New Keywords To Outsmart Your Competition via ShivarWeb

find new keywords

Traditional keyword research has a tragedy of the commons problem. The more people that use a common keyword research sources, the less valuable those sources become.

When everyone is using Keyword Planner, Ahrefs, SEMRush, and Google Autosuggest – the keywords from those sources will become either too difficult or will lose their intent. Big players, or Google itself, will show up and rank for those keywords.

As a small to mid-size publisher – you have to either become more creative, become more “long-tail,” or seek out more sources to find new keywords.

I’ve written before about “pre-qualifying content.” That process used different sources to confirm your own keyword ideas.

Finding new keywords from new sources is the reverse. It’s finding keywords that you have literally never heard of.

You would never know the root, modifier, or topic. It’s doesn’t show up in Google Suggest, and you’d never know how to search for it in traditional keyword tools.

Here’s where I’ve been looking lately.

Bing / DuckDuckGo Search

Bing and DuckDuckGo are usually seen as Google alternatives. But they have audiences in their own right.

And those audiences are different enough from Google that you can usually find new, interesting, and different keywords there that you won’t find on Google.

Head over to Bing / DuckDuckGo and try out their autosuggest with broad modifiers (how to, what is, etc).

Search within a broad topic that you are looking at and explore their related searches.

Lookalike Online Publishers

You might be familiar with the idea of a lookalike from Facebook Ads. They take a person that you want to target and tries to find other people who share that person’s characteristics. It’s a powerful idea.

And it’s an idea that you can use to find keyword ideas.

Many SEOs know to look at the big industry publisher for keyword ideas, but never think to find “lookalikes” of their big industry publisher…in an adjacent industry.

And adjacent industries can be a goldmine for both keyword roots and modifiers.

For example, imagine that you own a small fishing website. You probably know the trick for mining Field & Stream for content ideas.

But what about looking at the Field & Stream equivalent in the backpacking, boating, or wildlife magazine segments?

If you had a Venn diagram, you’d see that they all have an audience overlap, even if they don’t have a keyword overlap. And that represents an opportunity.

Remember, the best keyword research understands the question behind the keyword. Explore those publishers to find content strategies and audience questions that you could use.

Look at their top performing content and think about what you could swap in that would fit your website.

If Backpacker magazine did a profile on the top trails in the Southeast US, why wouldn’t a profile on the top rivers in the Southeast US work for your fishing website?

I would argue that it would. And best of all, any new keywords, headlines or modifiers that you find function as pre-qualified content, since you know it has already worked for someone else.

Wikipedia Analysis

I’ve written an entire post about using Wikipedia for SEO & Content Marketing. But Wikipedia is an especially good place to find keyword ideas because it is structured.

The process is to pick a category and systematically explore all the entries along with how they are related.

Read entries with an eye for keywords and concepts that need further exploration.

YouTube Search

YouTube is a popular place for How To’s, tutorials, and visual content. You can (and should) use YouTube autosuggest to mine for keywords. They’ll have a different dataset from Google search.

But I recommend that you go a step further. Look at (or scrape!) top ranking videos. Read their transcripts, tags, comments, and descriptions with an eye for new keywords and concepts.

If the video narrator uses a term that needs context or further explanation, note it. Look for how the narrator and video presents information.

Even the best YouTube videos leave gaps that need to be filled. And those gaps usually produce Google Searches.

It’s a great way to find high-volume, long-tail keywords.

I wrote an extended guide to use YouTube for SEO & content here.

Pinterest Search

I would argue that Pinterest is one of the top search engines on the Internet, even though it is thought of as a social network.

Millions of people use it to start their search and bookmark their favorite answers.

While it does work better for some segments than others, I think it’s worth checking out for nearly every industry.

Like YouTube, you should look at both their autosuggest and their suggested topics. But go a step further and look at top performing pins & boards.

Note any unique keyword angles, audience questions, etc. Usually, they have a completely different angle from Google that will provide a window into an audience’s true intent – which, again, will help you answer the “question behind the keyword.”

I wrote an entire guide to use Pinterest for SEO & Content here.

Instagram Search

Unlike Pinterest, Instagram is a pure-play social network. But it still throws off a lot of keyword data, especially for consumer industry segments.

Use the autosuggest on Instagram for modifiers, but also check out the Explore to find trending hashtags.

Take those hashtags and use them to understand trending topics, angles on existing keywords, and to find new, trending ideas.

Twitter Search

Using Twitter search for keyword research is a bit like using Instagram, except that it’s heavily biased towards right now.

Twitter doesn’t have the same breadth that any other tool has. But Twitter’s speed and recency and analytics can help you keep your content up to date and cutting edge.

Quora Search

I’ve written a full guide to use Quora for SEO & content. But the short version is that Quora has a bunch of experts answering specific questions with plain, human language.

You should mine both the topics and the keywords that contributors use in their answers.

Quora Drip Tray

As a bonus, if you sign up for Quora Ads, you can see the exact search interest that a question has.

Reddit Analysis

You can use Reddit with a similar process as Quora. I’ve written a guide to use Reddit for SEO & Content here.

But the short version is to find one or several subreddits that your target audience is interested in. Sort by Top or Hot and start mining both titles and responses.

Everything is written in plain language, so you’ll find plenty of keywords that your audience uses, but that might not show up in a keyword research tool.

Content Ideas from Reddit
Some noise, but also some great ideas

There are also plenty of automated Reddit research tools like Keyworddit.

Amazon Reviews

Next to Wikipedia, Amazon probably has the largest repository of user-generated content on the Internet.

Their reviews are a goldmine for finding keywords that your audience uses while searching for products. In other words, they have the intent to purchase, which is critical for many publishers.

Amazon Read Reviews

I’ve written a full guide to using Amazon for SEO & content here. I recommend starting with the Bestsellers in your category, and then manually looking through the user reviews and their questions.

There are a few tools that can automate parts of this research, but it does not work as well as manually read reviews & questions.

Google Scholar Autosuggest

Google Scholar is one of Google’s most powerful, but least understood products. It searches the universe of scholarly journals, magazines, patents, and more.

9 Google Scholar

In other words, it searches content that is actually rigorous and right. It’s a huge opportunity to find academic jargon, theories, data, and more.

Podcast Directories

There is a universe of podcasts that cover every niche, market segment, and industry. But episodes are not indexed or analyzed in any systematic way.

Head over to any of the big podcast directories including Apple, Google, Spotify, and Stitcher. Look for podcasts in your industry. Look through top episodes, reviews, and descriptions. Listen to episodes that catch your eye.

Harvest & use any new keywords that you find.

Physical Books & Magazines

I cannot stress how underestimated physical books and magazines are for keyword research. They are structured, comprehensive, edited, fact-checked, and exist in every industry for every market segment.

The problem is that they are inaccessible for quick research. You have to, you know, read them? But that’s your competitive advantage over big publishers working at scale.

Buy some physical books and magazines specifically for keywords and topics that are not coming up in your traditional keyword research.

There are a couple of ways to speed this process up. One way is to use ebooks. Convert them to HTML or text. Search them quickly, or use an algorithm to parse it.

Another way is to use Google Books. I wrote a guide to using it for SEO & content research here.

Customer Surveys

Google Surveys and Survey Monkey both make customer surveys much more accessible than ever in the past. They are still fairly costly, but can be a good value when planning an expensive content or ad campaign.

One idea here to ask open-ended questions and word association type questions to help trigger unique, qualitative keywords from real people.

Next Steps To Find New Keywords

There are a million variations of the cliche that “if you do what everyone else is doing, you’ll get what everyone else has.” Keyword research is no different. It takes work to find new keywords.

If all you do is go to SEMRush or Ahrefs, drop in a big keyword and sort by keyword difficulty…then you’ll never get ahead. Same with Google Autosuggest or Keyword Planner.

But searching out new sources to find keywords that your audience is using, but that you don’t see will help you get ahead.