How To Offer Gift Wrapping To Your Customers & Boost Your Online Store This Holiday Season

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Marketing Agency JustDigital Continues To Help Businesses Target & Maintain Clients, Even Through COVID

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22+ Web Design Agency Recurring Revenue Ideas

This post originally appeared at 22+ Web Design Agency Recurring Revenue Ideas via ShivarWeb

Web Design Agency Recurring Revenue Ideas

Every web design agency’s core problem is that large, profitable projects end while costs continue month after month.

Steady, monthly, and ideally passive, recurring revenue solves this core problem. Recurring revenue means that –

  • You can be patient and wait for the right clients
  • You don’t have to chase bad leads
  • You can hire & keep quality, long-term staff
  • You can multiply your business valuation when it comes to sell
  • You can smooth your cash flow & expenses rather than rely on credit
  • You have time to improve project processes & profitability

In other words, recurring revenue rocks.

Recurring revenue is why so many web design agencies try to add marketing services. It seems natural to complement project-based website design with retainer-based website marketing.

But website marketing creates a whole range of costs and risks. The number one risk is that marketing is out of your skill set…and so you actually lose clients from poor performance.

Instead, I think there’s a better way.

The key is to present your web design clients with an ongoing package of web design-related services.

The package should be invoiced monthly and should automatically recur until the package is canceled.

The package should be high-value for clients. They should be purchasing peace of mind, convenience, and high ROI.

And lastly, the package should be high profit margin with low labor, lots of automation, and obvious performance metrics for you. It’s a win-win-win for everyone.

But what kind of web design-related services can be packaged together? Here are some ideas.

Web Hosting

Web hosting is the most natural fit for any web design agency. Your client’s website needs to live somewhere. And if you have a client who doesn’t already have hosting or specific hosting needs, you can provide website hosting as part of a monthly recurring package.

There are tons of options to provide the service.

  • You can purchase and mark up a regular website hosting plan.
  • You can purchase a Reseller Hosting account and host your client’s site there.
  • You can also create a hybrid option if your client has specific needs like Cloud hosting or email infrastructure.

Either way, you can have total control over pricing since you know your client better than the hosting company.

Upsides: You can generate high profit margins with low labor. Hosting companies will provide most backend support along with front-end support tools. You can also set up the account to provide additional services with lower risk (like security & backups).

Downsides: If something breaks, you own the problem. Your reputation is also totally dependent on another company. It will also require careful setup with impeccable quality control. Your client may have specific requirements to maintain website ownership.

Software / Tools: You’ll need good Reseller Hosting from a support-oriented hosting company (I use InMotion Hosting). If you are marking up a plan for each client, use a company with account management tools. For example, InMotion Hosting uses WebPro, and WP Engine has proprietary tools built just for agencies.

Example of a Management Tool

Uptime Monitoring

Websites can go down for a whole host of reasons. And when they go down, speed is critical. Uptime monitoring gives a client peace of mind. They’ll know that if their website goes down, somebody knows about it and can work to diagnose and fix the issue.

Upsides: Uptime monitoring can be completely automated. If you are using a reputable hosting company, they’ll handle most troubleshooting and response.

Downsides: You will be on the hook for getting the setup right. And if there’s a major cause, you’ll have to spend time, energy, and expertise making things right. Also, you can’t charge a lot of money for monitoring as a stand-alone service.

Software / Tools: I use JetPack for all my WordPress website uptime notifications. For non-WordPress websites, there’s Pingdom and StatusCake.

Security Monitoring

Cybersecurity is on every website owners’ mind – no matter how small they are. Even run of the mill spam can dramatically affect an infected website. Security monitoring provides clients with peace of mind and prevention of much bigger, more expensive issues.

Upsides: You can automate most monitoring and charge quite a bit, even as a stand-alone service.

Downsides: You will take on the risk of missing issues and fixing anything that comes up. If there’s a major issue, you’ll have to spend time, money, and expertise to make things right. You’ll also need a lawyer to make sure your firm does not have any legal exposure to potential lawsuits.

Software / Tools: I use JetPack for WordPress website security monitoring and Sucuri for my non-WordPress security monitoring.

Software Updates

Everyone (so…everyone) who has a smartphone knows about software updates. They are annoying, frustrating, time-consuming…but also critical. Unless you are building in pure HTML / CSS, websites are just big bundles of software. Software updates are critical, but can also cause problems. Clients will pay for someone to safely and consistently apply software updates.

Upsides: You can automate most software updates and charge a consistently high fee. Your client is unlikely to ever cancel the service. Your client will also benefit by saving money on future fixes.

Downsides: If a software update goes awry, you’ll be on the hook to fix the issue. You’ll also need to stay up to date on exactly what different software updates do to prevent conflicts.

Software / Tools: I use JetPack to manage my multiple WordPress website updates. I know that a lot of people also like ManageWP (now GoDaddy Pro). For non-WordPress websites, you’ll have to seek out a platform-specific solution.

Website Backups

A website backup is Website Ownership 101. Website backups have to be created and stored securely. Like software updates, clients know that backups need to happen, and know that they are time-consuming. They are buying peace of mind and convenience.

Upsides: You can automate the backup process and charge for both the service & storage. Your client is unlikely to cancel the service.

Downsides: You are responsible for creating a foolproof & consistent process. You’ll also have to adjust fees depending on how often a clients’ site gets backed up.

Software / Tools: I use JetPack’s VaultPress module to keep an automated backup for my WordPress website. Many hosting companies will also bundle a backup manager with your subscription. InMotion Hosting has its Backup Manager available on Reseller plans.

Software Warranty

Software breaks, especially software that has prerequisites or integrations. A software warranty is a guarantee that you’ll fix any software issue that comes up for free in exchange for a regular fee. Clients are purchasing peace of mind and convenience.

Upsides: Like appliance warranties, you can provide high value for high fees and little labor. Since you designed & built the website, you should have an intimate knowledge of software risks.

Downsides: You are getting paid to take on risk. If something happens, you are on the hook for fixing the problem. You’ll need to carefully understand your clients’ needs and software risks. You’ll need to budget for hiring any needed expertise if something happens.

Software / Tools: No tools needed. However, you’ll need to maintain a familiarity with all your client’s software needs. Keep tabs on every software update so that you can fix any potential issues.

Analytics Reporting

Every client wants to know how many visitors their website has. But few want to learn how to dig around in Google Analytics. Most would be happy with a PDF of some key takeaways. You can provide this ongoing service by setting up Google Analytics with metrics that matter to them and sending monthly PDF reports.

Google Analytics Report

Upsides: Analytics Reporting is a low labor and high value service. You can automate the reports and let Google do the heavy lifting. Additionally, it can allow you to dip your toe into retainer marketing services.

Downsides: You’ll need to learn a bit about Google Analytics and set up the account correctly.

Software / Tools: I use Google Analytics to set up regular monthly reports. There is a lot of scope for customization though. Spend time getting the right Dashboards, segments, and KPIs (key performance indicators) set up, then automate.

Marketing Reporting

Most clients also love to know how their Google rankings are doing, who is linking to them, and how their local listings are doing. There are many marketing intelligence tools that will provide white-label marketing reports in PDF format for you to pass along to your clients.

SEMrush-Reports

Upsides: You can subscribe to a marketing intelligence tool and have your clients basically pay for your subscription. Find one that has PDF reports (like SEMrush) and set it to automate your reporting. It’s low labor and high value.

Downsides: Few downsides, except that you may have to field questions about what the metrics mean and propose solutions.

Software / Tools: I use SEMrush to set up regular marketing reports. These reports can complement Google Analytics. They are also *very* high value for many clients. SEMrush has a clean setup with white label reports available, so you can provide proprietary data at very high markups with your brand everywhere.

SEO Audits

There are three areas of SEO –

  • Off-page – promoting your website to other websites.
  • On-page – creating content that is relevant to search queries.
  • Technical, aka “in-page” – make sure your site is crawlable & indexable.

Unless you are running a large site, most technical SEO and on-page can now be done with automated tools like Ahrefs and SEMrush.

Even if you don’t provide SEO services, providing automated audits can be worthwhile for clients.

Upsides: You can automate this service and bundle it with other reports for higher fees. You can also use it to show the quality of your web design work or recommend new content or new initiatives. It can also allow to test marketing retainers.

Downsides: You’ll need to understand the terminology and reporting to field any questions from your clients. You’ll also need to be able to fix or at least diagnose any major issues that come up.

Software / Tools: I use SEMrush to provide SEO Audit reports in addition to Google Search Console. These reports will pull usability and small technical tasks. These reports allow you to maintain a conversation about ongoing improvements. You can bill to fix any issues or refer the client to an SEO firm.

Expertise Retainer

Expertise retainers are when clients pay every month for the right to speak to you about their project. At a project-based agency, new projects demand all your attention, because that’s what pays the bills. But many completed projects will inevitably need some support.

Expertise or Support retainers allow your previous clients to stay at the front of the line when contacting you about a problem. Expertise retainers are common at the higher levels of professional services (e.g., corporate law). By definition, they require no deliverables. They only require that you remain available.

Upsides: You’ll have potentially 100% profit margin fees. Taking care of past clients will no longer come at the expense of current clients, since everyone will be a current client. You’ll be able to maintain longer relationships and make recommendations without your own financial considerations.

Downsides: You’ll need to be in business for a long time with lots of happy clients to pull off an expertise or support retainer. Many clients are not used to paying monthly fees for no deliverables. You’ll have to position this service well for clients to see the value. You’ll also have to carefully define scope so that an expertise retainer doesn’t scope creep into a website maintenance retainer.

Software / Tools: I use FreshBooks to set up recurring billing for any retainers if you don’t already have an invoicing software setup.

Graphic Design

If you provided custom design for a clients’ website, then they will likely need a similar design for all their social media channels and website updates.

A graphic design retainer allows the client to request a certain number of graphic designs per month that fit with their brand / website.

Upsides: You’ll solve an immediate & tangible need with a low churn rate and potentially high fees compared to the amount of labor. There are lots of tools that can speed up the process.

Downsides: This service is hard to automate, but it can be low labor and high value with the right software tools / designers. There’s a risk of scope creep and revisions increasing labor costs.

Software / Tools: I use a mix of Fiverr, Canva, and Stencil to quickly work up basic graphic design. There are also services like DesignPickle that provide unlimited graphic design.

Content Editing

Even if your client’s website has a content management system, I’ve found that most clients simply don’t want to edit their own website. It’s too unfamiliar. They’d rather email a “website person.” You can charge monthly fees to be their Webmaster.

I’ve had clients pay me more to edit their website over the course of 2 years than they paid for the entire design.

Upsides: You’ll solve an immediate and tangible need for potentially high fees, depending on the client.

Downsides: It has the risk of lots of tedious, high labor tasks in addition to scope creep.

Software / Tools: Most content has to be edited manually. But tools like WordPress’s new Gutenberg blocks and apps like Grammarly make it fast.

Content Refresh

This service pairs well with an SEO Audit service. Think of a content refresh like pressure washing a website. Website content gets stale over time. Businesses need seasonal content. You can go ahead and schedule out the updates on a monthly retainer.

Upsides: You’ll have an easy, straightforward sell with tasks that can be planned well ahead of time.

Downsides: You’ll have to define scope and budget for writers. There’s little to automate, though you can plan for labor costs ahead of time.

Software / Tools: Most content refresh will need manual updates based on existing knowledge. But I have hired freelancers on Fiverr to help with large edits along with WordPress plugins like Better Search & Replace.

Content Creation

Clients always need new content. Traditionally, agencies will sell content creation as a stand-alone project or sell it as part of a marketing campaign. But you can also sell it as a part of a monthly retainer.

Upsides: You’ll have a tangible service with a low churn rate. You can also budget for a long-term freelancer or employee. You can test out marketing retainers without a large commitment.

Downsides: It’ll require labor costs and will be hard to automate.

Software / Tools: I write a lot of content myself. But I’ve also used Fiverr, WordAgents, and ProBlogger. I’ve also worked with copywriting pros like Katelyn Dramis, Evan Porter, Nebo Agency, Knucklepuck Media, and Copywriting Course to scale up campaigns.

Social Media & Email Scheduling

Social media / email marketing presence is essential for every business, even if the business doesn’t really need a social media strategy or social engagement. You can sell your clients on convenience and take on their tedious social media tasks.

Upsides: You can charge a high fee for low labor, tangible tasks. You can also use software to automate most of the process and outsource a lot of creation.

Downsides: You’ll have to be careful and considerate of your clients’ reputation and maintain communication around posting details and project scope. You don’t want to accidentally take over social media response and customer support.

Software / Tools: I use TailWind for Pinterest & Instagram and Buffer for Facebook / Twitter. I use MailChimp my email marketing. My clients mostly use either Aweber or ConstantContact.

Software Revenue Share

Many website & software platforms offer a revenue share for agencies who use their platform. You’ll get recurring fees from the platform as long as your client’s site lives on that platform.

Upsides: You’ll get truly passive, guaranteed revenue in addition to other platform perks. The platform will also handle a lot of the support & security. Your clients will also benefit from a solid platform and can reduce their “vendor risk” away from your agency.

Downsides: Your client will be less attached to your agency (though that can also be a sales point for you). You’ll also have to sell your client on the platform for their website.

Software / Tools: I use Affluent to keep track of all partnership / affiliate revenue, though some software requires manual checking. Shopify offers a 20% revenue share for ecommerce websites (more for Enterprise sites). Aweber also offers revenue share for email. WP Engine offers revenue share for WordPress hosting.

Software Licensing

If your client’s site is using software that you’ve developed, you charge licensing fees.

Upsides: You’ll have recurring revenue with 100% profit margin for as long as your client uses your website.

Downsides: Software licensing can introduce some obstacles to closing on web design contracts. Many clients expect a single upfront fee, so you’ll have to position the software licensing carefully.

Software / Tools: No need for tools, just an understanding of copyright and software licensing – especially if using WordPress.

Marketing Revenue Share

If you don’t provide marketing services, you can still refer clients to partner firms in exchange for a referral fee or revenue share.

Upsides: You can generate marketing retainer revenue without starting up a marketing division. Your clients can also benefit from working with a reputable marketing firm with a close relationship with their design firm.

Downsides: You’ll have to balance the referral process with your client. You’ll also have to find the right marketing firm, since you’ll both depend on each other to provide good work and good referrals.

Software / Tools: Tools will depend on your partner company. The best solution is via similar CRM software like HubSpot or SalesForce.

Website Upgrade Installment

You’ll sign a client to basically pre-pay for a future website redesign.

Upsides: You can secure a client for future projects while smoothing your cash flow.

Downsides: This arrangement will only be interesting for a certain type of client.

Software / Tools: No tools are needed, though you will need to scope the project well.

Website Optimization

You’ll make regular data-driven optimizations to your client’s website.

Upsides: You can provide a tangible, recurring service for a high-fee.

Downsides: You’ll have to tackle many misconceptions and really sell the service without harming the reputation of your web design work (i.e., “why isn’t my website optimized from the start?”). You’ll also have to scope the work well.

Software / Tools: I use Google PageSpeed Insights, Google Mobile Friendly Test, and SEMrush’s Site Health tool to find website elements that should be improved.

A/B Testing & Reporting

You can provide regular A/B Tests and updates for clients based on a regular, consistent schedule.

Upsides: You can provide a tangible, very high value service for a high fee. You can also automate portions of the process.

Downsides: You may need to coordinate and/or compete with your client’s marketing firm. Not every client is a good fit for A/B Testing, since you really need a significant amount of traffic for relevant results.

Software / Tools: I don’t do a lot of A/B testing, but tools like OptinMonster are great for testing email opt-ins while Google Optimize and Optimizely will help you test entire pages.

Surveys & User Testing

You can run user feedback surveys and regular user testing for clients.

Upsides: You’ll have a tangible, recurring service for a medium to high fee. You can also automate portions of the process.

Downsides: Unless you have the right client, it can be hard to prove the service’s ongoing value. You may have to compete / coordinate with your client’s marketing firm.

Software / Tools: I use Google Surveys and Forms, but there are plenty of other tools available, depending on exactly what you are testing or surveying for.

Next Steps

One-off projects will always bring in most of the revenue for a web design agency. But that doesn’t mean that recurring revenue isn’t important.

Investors diversify between exciting stocks and dependable bonds. Car dealerships push car sales, but rely on service centers. It’s the balance & diversification that’s important.

Start by making a master list of recurring services that you can offer. Put them in different packages. Make sure they are upfront and known for your leads. They can help position you as the agency that will take care of your clients before and after the website launch.

You’ll build a stable, consistent business that will benefit you and your clients.

If you found this post useful at all, be sure to link to it from your blog or share it across your social accounts. Peace!

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What Is Shopify Plus?

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The Business Owner’s Guide To Selling On Facebook

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eCommerce SEO: The Complete Beginner’s Guide For Online Sellers

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The Complete Guide To Fattmerchant Fees & Pricing For Small Businesses

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Best Website Builder For Selling Products

This post originally appeared at Best Website Builder For Selling Products via ShivarWeb

Best Website Builder For Selling Products

E-commerce is booming. And not just Amazon. With better fulfillment, COVID-19 changes, and more familiarity, buying online has become normal for everyone. As more people buy products online, the sites that businesses use to sell their items are becoming more critical for competition. 

Website builders can help small businesses make attractive and functional sites to sell their products. They not only make building a website accessible & convenient, they also bundle technically complex functionality like shopping carts, payments, and order management into a single subscription.

However, it can be overwhelming to wade through all the options. The truth is, there isn’t an absolute best website builder for selling products. 

All builders have tradeoffs, and you should pick the one with the right mix of features for your particular budget, resources, and expertise.

In this article, I’ll dive deep into what considerations you should be thinking about during your website builder search. The important thing is that you know how to choose the best option for your needs. Once you’ve got that down, knowing what to choose comes easily.

Summary – Best Website Builder for Selling Products

Based on my experience working with many website builders, there are a few that are a good fit for most people. They all have free plans available to try. They are each best if you want…

  • Simple Ecommerce
  • Square Payments
  • Focus on Simplicity
  • Small Site Appeal

Weebly

Weebly
View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal

Wix

Wix
View Plans
  • Lots of Options
  • Future-proofing
  • Focus on Ecommerce
  • Online Store Appeal

Shopify

View Plans

Focused on content + products?

WordPress.com is a website builder focused on publishing & content that has also has capability to sell products. View Plans.

What Are The Benefits Of Selling Products on Your Own Site?

We will start by taking a look at the benefits of having an e-commerce site for your products. 

More Money Gets Spent Online Every Year

In the first quarter of 2019 alone, consumers in the US spent over $99 billion on e-commerce. If you want your business to remain profitable as online shopping increases, having an online store is vital. More than that, you need an online store that can deliver a quality shopping experience. 

A Website Costs Less Than An Actual Store

Suppose you decide to run a brick-and-mortar store. In that case, there are plenty of costs to consider, including rent, staff salaries, licenses and permits, utility bills, maintenance bills, supplies, and design. 

Meanwhile, running a website provides savings on these costs. Sure, running an e-commerce website comes with its own set of fees, including hosting, marketing, plugins, and feature costs. However, in the long run, these expenses are lower than those of running a physical storefront. Lower costs, in turn, means that the return on investment could be much higher.

A Website Enables You To Provide Convenience To Your Customers

Put yourself in your customers’ shoes. When they’re feeling a little lazy, tired, or sick, they’ll appreciate the convenience of doing their shopping without having to walk or drive to a store. 

By allowing people to find what they want faster and more easily online, you encourage them to spend more. The selling proposition is higher, and the friction is lower.

You Benefit From Online Search Traffic

Did you know that about 33 percent of people start the search for products they want on Google?

By having an e-commerce website, you put your products in front of all those eyeballs, making it easier for them to discover your merchandise. 

Assuming you have some solid SEO, which is easy with the right website builder, all the products you list on your site get indexed by Google and other search engines. This indexing drastically increases your chances of making sales, simply because you have more reach.

Primary Considerations When Choosing Selling Your Products on a Website Builder

There is a broad spectrum of online e-commerce platforms out there, and you need to choose one that fits your particular needs. Choosing a website builder is a lot like buying a car. No matter which car you buy, they will all get you from one point to another. 

However, you might want other features depending on your specific needs, such as your budget, the type of products you sell, how many shoppers you expect to have, the maintenance costs, and the number of changes you have to make during operations. 

With an e-commerce website builder, you’re getting the same core functionality across the board. You get the ability to build a platform on which you can list your products, have a shopping cart that people can add products to, and a payment processor. 

However, there may also be other considerations you might have that would ultimately influence your decision. Below are some of the most important of these:

How User-friendly Is The Website Builder? 

Some website builders are more interested in offering as many features as possible, rather than making their platform user friendly for consumers. 

A feature-packed builder isn’t necessarily wrong; it is just a trade-off that you should understand. You might not mind looking through the platform’s knowledge base or asking questions on how to solve particular problems in the forum. 

On the other hand, you might instead prefer something easy to use that lacks advanced features. It depends on how much time you want to spend building and managing your website.

This consideration is also important for selling products. Are you looking to build a full ecommerce operation with hundreds of SKUs or are you looking to selling a dozen pieces of merchandise?

For example, Shopify is far and away the most versatile ecommerce website builder. But it has a lot of ecommerce features that some website owners don’t need (like inventory management) in addition to missing some website publishing features that some website owners might need (like blog comments).

Other website builders like Wix might provide a super-simple setup with easy product integration while limiting growth into a large ecommerce operation with strong organic traffic.

How Is The Customer Service? 

A related issue is customer support. In case you’re stuck, it’s a great convenience to ask someone for help. Whether you have the technical knowledge, you should see what customer service options the website builder offers. 

Shopify-Support

Having the opportunity to ask for help via phone, email, or chat application can be valuable during the website design process, and if you have any questions during regular business operations.

Additionally, think about how you prefer to solve issues. Some platforms like Shopify and WordPress have huge numbers of freelancers available to help with any task in addition to internal support.

What Is Your Budget? 

Just like your budget helps you narrow down your list of options at a car dealership, so does it thin down your choices for website builders. 

The more money you spend, the more feature-rich your platform. Fortunately, however, most of the essential features for a simple e-commerce website are quite affordable for most business owners.

You want to get the most that you can for your budget without wasting money on extras features that you will never use. 

Does The Platform Allow For Custom Designs?

A significant consideration you will need to make when choosing an e-commerce website building platform is whether it allows custom design. 

Wix Designs
Wix Designs

Most platforms have a range of “themes” from which you can choose. However, some of them make it especially hard to build a custom design or change existing themes. 

A simple drag-and-drop interface with lots of themes is easy to use, but you run the risk of having an e-commerce website that looks like other e-commerce websites (or struggling to make it *just right*). This is the track that Wix & Weebly take.

On the other hand, a platform that allows for custom designs might be a little harder to use, but it gives you endless options for how your website will look. This is the track that Shopify takes. They have a drag & drop builder, but really push you to buy or build your own custom design.

Shopify Theme Selection

A compromise could be a builder that allows you to alter existing themes to make them look different from competitors.

Secondary Considerations: What Else Do You Need to Think About When Choosing a Website Builder

When choosing the best website builder for selling items online, you need to consider more than the basics. Here is what else you should be thinking. 

Can You Add Extensions or Apps?

If you want to add plugins and extensions to your website, you should probably go for a platform that allows you to make such additions. 

Shopify-Apps

Note, however, that the more leeway a platform gives you to customize your site with plugins and extensions, the more complicated things will be.

Weebly Apps

It may also mean spending extra as many third-party extensions are for sale.

Will You Be Doing Content Marketing?

Is an online store all you want, or would you like to incorporate a blog or social media feed for some content marketing? Some website builders only offer pure e-commerce stores, while others provide lots of features to build marketing strategies right into your store.

WordPress.com Editor

Such content marketing tools can save time in the future because they make marketing more straightforward and cheaper. 

Does The Platform Allow For Offline Sales?

Standard e-commerce platforms allow you to manage your inventory and orders. However, some are better at managing your offline sales than others. Depending on how heavy your offline sales traffic is, you might want a platform that syncs well with this aspect of your operation.

SEO & Marketing Tools

SEO is an integral part of making your website and products easily discoverable online. Look for an e-commerce platform that employs SEO best practices and gives you as much control as you need over your website’s SEO features.

Hosting

Some e-commerce platforms will include hosting in some form while others only provide you with a website builder, leaving you to arrange the hosting. An all-in-one e-commerce platform will make your life easier, as the hosting will be taken care of as part of the package.

However, this option might be more expensive than shopping for your host on your own, and you might have less control over things like domain ownership and SEO. Some platforms like WordPress.com allow you to move to a self-hosted website easily since it runs with the same WooCommerce plugin that powers a self-hosted ecommerce store.

It is crucial to pick a platform that meets your needs in this area.

General Tips on Choosing Specific Site Builders 

What kind of options are available? There are plenty of website builders on the market, but some stand out. 

While there are plenty of options on the market, there are some examples of what you can expect from different ranges of website builders. 

Getting A Highly Customizable Builder

Some website builders offer innumerable options and plugins.

The challenge with customizable builders is that you might face a steep learning curve. Especially for beginners, navigating a website builder/content management system can be challenging. You’ll also need to explore (and possibly pay for) third-party plugins for your store.

Powerful site builders with endless options can enable you to create the ideal storefront, however. The catch could be that you have to hire someone to handle the store setup if you don’t have the time or the tech skills to do it yourself. 

Getting A Site Builder And Hosting In One Package

There are plenty of site builder plus hosting options to choose from when it comes to e-commerce.

Building a website via drag-and-drop design is simple. You get high uptime, unlimited bandwidth on many tiers, a fast content delivery network, and the ability to buy and own your domain name.

Weebly Built-in Tutorial

The flip side of bigger site builder plus hosting packages is that they are not free. There are paid plans that you need to invest in, which means you should budget to spend some money on the platform every month. You need to understand that package options are not a one-time expense and plan accordingly.

Should You Choose A Recognizable Name?

There are many recognizable names in the e-commerce industry, like BigCommerce, Shopify, GoDaddy, Squarespace, and more.

With many big-name site builders, you can expect everything to be handled for you, including shopping carts, email forwarding, and even a free domain, depending on the platform.

The great thing about bigger platforms is that they save you from the headache of trying to figure things like security and hosting all by yourself.

The flip side is that many of these site builders will cost you a monthly subscription that varies according to the features you choose to include in your store. This investment may be too significant if you are only selling a few products or focusing on marketing instead of sales. 

One other thing to note about more recognizable site builders is that it is very easy to research their services because so many people use them. Ease of research is one of the reasons to go with a recognizable name. 

Next Steps

As you can see, there are plenty of options when it comes to e-commerce website builders. You have lots of choices, but that also makes it easy to get overwhelmed. 

Based on my experience working with many website builders, there are a few that are a good fit for most people. They all have free plans available to try. They are each best if you want…

  • Simple Ecommerce
  • Simple Payments
  • Focus on Simplicity
  • Small Site Appeal

Weebly

Weebly
View Plans
  • Built-in Features
  • Drag + Drop Design
  • Focus on Usability
  • Broad Appeal

Wix

Wix
View Plans
  • Lots of Options
  • Future-proofing
  • Focus on Ecommerce
  • Online Store Appeal

Shopify

View Plans

Focused on content + products?

WordPress.com is a website builder focused on publishing & content that has also has capability to sell products. View Plans.

By taking stock of your specific needs and comparing them to what is available in the market, you can pick an e-commerce website builder that fits your needs. 

The good news is that the platforms listed above will meet the needs of most online store owners, so choosing from among them makes the work easier. Whichever option you go for, the important thing to remember is that having an online store is better than not having a store at all.

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Small Businesses See Success With eCommerce Pivot

The post Small Businesses See Success With eCommerce Pivot appeared first on Merchant Maverick.

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How To Set Up Your Shopify Store & Start Selling On Shopify

The post How To Set Up Your Shopify Store & Start Selling On Shopify appeared first on Merchant Maverick.

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