6 Methods to Turn Your Feet Traffic Into Website Traffic

web traffic

Let&#8217s say you&#8217ve been operating a busy brick-and-mortar store. With that, I am talking about you&#8217re managing a physical store, even though there&#8217s pointless why it couldn&#8217t be considered a store that really sells mortar and bricks. I ought to most likely save that type of thought in my &#8220101 Too-Cute-By-Half Businesses&#8221 publish, though.

Anyway, to your company. You&#8217re succeeding, and you’ve got every need to think that this can carry on to return (and when you&#8217re still within the planning stages, here&#8217s a great help guide to locating a good location by having an eye toward maximizing feet traffic). However, there&#8217s something which provides you with concern: you&#8217re not engaging together with your customers (or others) online. People just aren&#8217t visiting your site. But because of the more pressing day-to-day trials and tribulations of operating a business, it&#8217s simply not something&#8217ve given lots of attention.

However, inside your heart of hearts, you will know it&#8217s an element that merits addressing. Making productive utilization of your web assets is only going to help you in achieving greater amounts of success which help you keep your relevance in an extremely online-centric world. It’s unquestionably worth the money.

Below are great tips that will help you bridge the offline/online gap and switch your feet traffic into website traffic.

1. Make Certain Your Site Is Mobile-Friendly

television phone iphone share honey boo boo

In case your business includes a website, you&#8217ll naturally wish to induce your clients to go to it while within your store. More regarding how to do this later. The thing is, when your efforts to direct people aimed at your website be effective, they might well try to talk to your site on their own smartphones, immediately, because they walk out of the door. If their first impression of your site is it looks terrible or perhaps is difficult to navigate, how likely do you consider it’s they&#8217ll ever repeat the process?

For this reason it is necessary that your site, in case you have one, be mobile-responsive. A mobile responsive web site is an internet site that instantly scales to suit the display size from the site customer. If a customer you have visits your responsive site on their own iPhone soon after departing your store, it will likely be enhanced to provide them a great browsing experience. Thankfully, most of the industry-leading website builders nowadays are fully mobile responsive.

Mobile responsiveness is doubly essential in an internet site if yours is the type of business owners have a tendency to search for while on an outing, just like a restaurant. If people can&#8217t easily read your menu on their own phones while seeking the region, that portends bad things for you personally.

2. Market Your Website In-Store (And Provide Coupons)

That one is a no-brainer: Clients are unlikely to go to you online if they’re not aware of the Online presence. Promote your website in-store! Print the URL in your receipts, set up signs, help make your cashiers bring it up to customers &#8211 do what you need to do to spread awareness.

Distributing your URL around isn&#8217t really sufficient, though. You have to incentivize people to talk to your site. Let’s say you sell products online, provide a bigger selection (or discounts) to internet buyers. Should you don&#8217t sell online, offer your clients online codes using your website. Make sure they are scannable in the register, and also you&#8217ll be blown away at the number of individuals will all of a sudden discover the inspiration to talk to your website during line!

web traffic

Getting labored the registers at Jo-Ann Fabrics for quite some time, I’m able to verify the strength of online codes they are driving the least tech-savvy consumers to talk to your website, usually during line. Just make certain your cashiers can rapidly pull the coupons out of your customers&#8217 phones if required, otherwise that line can definitely support. Ends up, not everybody is experienced in operating a smartphone yet.

3. Present An Application

This really is clearly more involved than simply creating a website, however for bigger companies, creating an application is a terrific way to build relationships your clients. By having an application, customers come with an easy one-stop spot to access everything associated with your company &#8211 weekly sales flyers, coupons, an outlet locator for those who have multiple locations, etc.

Just make certain the icon for the store&#8217s application is distinctive and could be easily spotted. Every so often, customers asks your cashiers to obtain the application on their own phones on their behalf. Your weary, overworked employees will appreciate an effortlessly identifiable application icon if they’re searching though page after page of apps on some impatient customer&#8217s greasy smartphone, looking for the correct one.

Yes, this can be a factor that occurs.

4. Offer Incentives For Purchasers To Follow Along With Yourself On Social Networking

&#8220Like Us On Facebook!&#8221

You are able to display this message conspicuously inside your store, however, you&#8217ll have to offer incentives if you wish to stay in the great graces of the social networking supporters. Offer coupons and discounts in your social networking accounts for your supporters, but additionally publish significant content that provides people grounds to really read your postings. Publish cool product descriptions, or ideas in regards to what customers can perform together with your products. Ensure that it stays varied enough so your customers won&#8217t get tired of your monotonous posts and unfollow you.

weinventyou facebook social media animation animated gif

Make an effort to personally build relationships customers who discuss you or who tweet you. Don&#8217t hesitate to deploy a little bit of humor and irreverence. Most customers will better thank you for brand whether it has some type of identifiable personality.

5. Incentivize Your Clients To Examine Your Company On Review Sites

Review sites like Yelp are major consumer influencers. If you’re for auction on any review sites, offer your clients some type of reward when they publish overview of your company. Offer stated rewards no matter set up customer leaves a 5-star review. If your customer transpires with mention inside a review that the store essentially bribes individuals to publish reviews that are positive, your credibility will require a large hit. You most likely don&#8217t wish to accomplish that.

Even when your reviews aren&#8217t entirely positive &#8211 and, given human instinct, they likely won&#8217t be &#8211 getting a name on review sites helps confer authenticity for your business.

6. Get Customers To Enroll In Your Subscriber List

Newsletters and e-mail lists are fantastic tools to keep your clients engaged and driving traffic aimed at your website.

Allow it to be pretty simple for purchasers to enroll in your subscriber list. Should you operate a retain store, slip a flyer into customers&#8217 bags that contains a QR code that transmits people to your e-newsletter sign-up page. Not to mention, make sure to offer special rewards to customers who register.

web traffic

Summary

As you can tell, there are a variety of routes you are able to take towards having your people to communicate with your company online. Why don’t you ton the zone and check out all of them? Keep in mind the important thing to boosting your website traffic: incentivize, incentivize, incentivize.

Man, that&#8217s a hard word to type three occasions fast.

The publish 6 Methods to Turn Your Feet Traffic Into Website Traffic made an appearance first on Merchant Maverick.

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22 Quality WordPress Premium Theme Providers

WP Theme Providers

Before we dive in to the best premium WordPress theme providers, here’s a fast indication of the items Styles have been in WordPress.

Styles in WordPress control the way your website looks and contributes some (although not all) toward the functionality of the website. For any more in depth description, read this Summary of Styles.

While technically you’ll be able to build you have theme, the easiest and quickest way to produce a stunning, beautiful, functional site is to buy a pre-built theme. The more route means building one with the help of a style Framework (take a look at some good providers here) or writing your personal code.

You will find huge amounts of free WordPress styles &#8211 and a large number of compensated, or “premium” styles on the web. A number of them are perfect&#8230but the majority are plainly speaking, horrible. (Is the fact that too harsh?)

The truth is, a style isn’t just a template. It may introduce security issues, bugs or simply create nuisances to your site (like insufficient updates or compatibility along with other services). Furthermore, the WordPress license requires that you employ a style whose PHP code is licensed underneath the GPL.

Quite simply, not every theme providers are identical &#8211 also it certainly pays to locate a quality theme to construct your website around. So, this is a listing of trustworthy, high-quality premium WordPress styles that become qualified as “best” for me.

Some have free styles nearly all have an array of compensated styles &#8211 but every one has coding, design &amp security standards that you simply won’t find from the Joe Schmoe theme provider. Continue reading!

Disclosure &#8211 this site receives customer referral charges from companies and merchandise pointed out on this web site. All data &amp opinions derive from ShivarWeb staff&#8217s independent research and professional judgement.

Most Popular Providers

WordPress.org

WordPress ThemesWordPress.org keeps a huge directory with secure, suggested styles. They all are free and scrutinized through the community for vulnerabilities. You are able to see the directory here &#8211 or search + download from the inside your site by visiting Appearance → Styles → Install Styles.

WooThemes

WooThemesWooThemes was among the first premium theme providers. All their styles are high- quality and pair perfectly using their eCommerce wordpress plugin. They likewise have several free styles that could have the desired effect for you personally. Take a look at WooThemes here.

StudioPress

Studiopress ThemesStudioPress is among the greatest quality theme providers about this list. They’ve several premium and free styles to select from &#8211 and all are updated regularly. Take a look at StudioPress here.

ThemeForest

Themeforest ThemesThemeForest may be the largest theme marketplace on the internet. It normally won’t develop styles themselves, but instead provide a spot for freelance designers to publish their styles to earn money. They enforce very good quality guidelines, so that you can expect a properly-priced, excellent theme. And i adore their directory is big? See ThemeForest styles here.

Besides ThemeForest offer excellent styles, but they’re additionally a powerhouse of wonderful designer/developers &#8211 like ThemeNectar. ThemeNectar is among their top sellers, plus they produce some amazing stuff. You wouldn&#8217t be disappointed using their styles. Take a look at ThemeNectar here.

TemplateMonster

TemplateMonster ThemesTemplateMonster comes with an excellent choice of styles &#8211 whether you’re searching for any multi-purpose design or something like that more specific. Their designers are very experienced, which means you know you’ll land an excellent product. Plus, their customer support is fairly amazing. See TemplateMonster here.

MOJO Styles

MojoThemesMOJO is really a theme marketplace with design guidelines like Themeforest. They’ve boat loads of effective choices that really work for almost any site imaginable. Take a look at MOJO Styles here.

WPMUdev

WPMUdev ThemesWPMUdev is really a specialist in premium plugins and styles that utilize BuddyPress (social media) and bbPress (forums). Also, they’ve several great multi-site styles. All are top quality and different. Take a look at WPMUdev here.

Elegant Styles

Elegant ThemesElegant Themes’ niche is what you’d guess &#8211 elegant designs. Their styles are beautiful and also have plenty of built-in functionality. They can be used as an excellent number of websites and projects. See Elegant Styles here.

Among the best options within the Elegant Theme selection is Divi. Lots of styles boast regarding their drag editors, that are great, but Divi can be a step-above. The WYSIWYG editor enables you to definitely really create some master designs which are unique and place on. It&#8217s well worth looking at should you lean more toward the look side. See Divi by Elegant Styles here.

Avada

Avada ThemesAvada is among the best selling styles ever &#8211 and even for good reason! It&#8217s beautiful and well-coded, plus its creators developed it as being a multipurpose theme. This means that the theme with the demos functions like a theme marketplace itself. You’d be surprised about all the options it’s. Take a look at Avada here.

Kriesi.at Styles

Kriesi.at ThemesKriesi.at has developed in the theme business for some time, and the caliber of the work they do is really a strong proof of their experience. Certainly one of their most widely used choices is Enfold, a multipurpose theme. All their styles are effective and superbly designed. See Kriesi.at Styles here.

Niche/Boutique Providers

Rocket Theme

Rocket ThemesRocket Theme has existed for any lengthy time &#8211 these were among the first premium designers available. They concentrate on exciting, detailed designed as opposed to the minimalist look. Take a look at Rocket Theme here.

upThemes

UpThemesupThemes is an extremely easy group to utilize. The majority of their designs are responsive (they instantly adjust based on device type). Plus, they’ve exceptional prices. See more about upThemes here.

Styles Kingdom

Themes KingdomStyles Kingdom is a reasonably recent newcomer towards the theme world &#8211 however that doesn’t mean they’re a lesser choice! They provide plenty of fun designs that may be ideal for any project or business. Take a look at Styles Kingdom here.

SoloStream

Solostream ThemesSoloStream has some beautiful styles which are neat and effective. They from time to time possess some bargains running, and you may also registered as a member with a few wonderful benefits. See SoloStream here.

ThemeZilla

Themezilla ThemesThemeZilla certainly provides the others great competition. Stunning theme designs in a reasonable cost, plus you are able to registered as a member and also have all their styles available. It’s a fantastic choice for those who have multiple projects running at the same time. Take a look at ThemeZilla here.

Theme Junkie

ThemeJunkie ThemesTheme Junkie has existed for quite some time. There is a diverse choice of styles and work very well for any writer or perhaps a site which has a lot of happy to display. See Theme Junkie here.

mysitemyway

mysitemyway Themesmysitemyway is principally a drag theme framework, so that you can really perform a lot by using it. They likewise have lots of pre-built styles with a number of design styles. See mysitemyway here.

Theme Trust

ThemeTrust ThemesTheme Trust offers styles on 2 cost tiers &#8211 Mega and Standard. So regardless of whether you want a lot of options and control or else you simply want a packaged styles, they will help you out. Take a look at Theme Trust here.

ThemeFuse

ThemeFuse ThemesThemeFuse includes a really diverse choice of styles and fashions. Their primary focus is on products and service websites, but that can be done much with any one of their designs. Take a look at ThemeFuse here.

Obox

Obox ThemesObox includes a huge userbase, which is generally a good indicator of reliability and user-ambiance. Their assortment of styles fully trust for blogs, projects and companies alike &#8211 and they are available in a variety of affordable cost points. See more about Obox here.

iThemes

iThemes ThemesiThemes seemed to be within the first wave of premium theme providers &#8211 plus they provide from plugins to theme frameworks and much more for WordPress. There is a great choice of pre-built styles that provide a lot of functionality. See iThemes here.

Graph Paper Press

Graph Paper Press ThemesIf you are searching for minimalist, creative and artistic designs, Graph Paper Press might be the best choice. They’re a trustworthy company with great styles and fashions. Take a look at Graph Paper Press here.

Press75

Press75 ThemesPress75 advertises their choices as “WordPress Styles with Purpose” &#8211 plus they all certainly do permit you to do this together with your space on the internet. They’re professional, clean &amp well-coded&#8230overall a fantastic choice! Take a look at Press75 here.

WPzoom

WPZoom ThemesWPzoom provides extensive great options with regards to styles, particularly if you’re searching for any business-related theme! Their prices is really unbeatable. See WPzoom here.

Chimera Styles

Chimera ThemesChimera Styles is yet another great choice if you are searching for business-related styles (though they have all sorts of options). Their designs also generally have plenty of built-in functionality. See Chimera Styles here.

Organic Styles

Organic ThemesOrganic Styles started fairly lately &#8211 however they bring unique and fresh designs towards the table. They’re superbly designed and simple to use (for both you and your visitors). Take a look at Organic Styles here.

Viva Styles

Viva ThemesViva Styles concentrates on designer-searching styles &#8211 and honestly, the interest to detail is amazing! You will not be disappointed should you opt for them. Take a look at Viva Styles here.

Next Steps

That’s it &#8211 using these theme providers, you ought to be on the right path to making an incredible WordPress site on your own.

If you are searching for any more specific listing of styles, make sure to take a look at the most popular WordPress styles here. And when you’re attempting to ensure maximum functionality in your site, here’s helpful tips for Should Have Plugins for WordPress.

Got more recommendations to find the best premium WordPress theme providers? Tell me within the comments! And best of luck!

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WordPress Premium WordPress plugin Providers + Free Premium WordPress Plugins

Premium Plugins

WordPress Plugins are a massive reason behind the prosperity of WordPress. Plugins allow anybody to include nearly any function to the WordPress powered website with a number of clicks &#8211 no coding understanding needed. You can include everything from social media to ecommerce to email capture to Search engine optimization choices to really whatever you can envision.

Like a bonus for website proprietors around the world &#8211 a large number of plugins can use and available locally supported WordPress.org repository.

That stated &#8211 plugins may also present problems. Since anybody can produce a wordpress plugin&#8230they can are afflicted by bad qc (as you would expect). As well as if your free wordpress plugin is well-supported, may possibly not depend on the conventional that the site needs.

Even though the WordPress community includes a practice of destroying the concept that &#8220you get that which you purchase&#8221 &#8211 wordpress plugin code quality is generally proportional towards the sources the author has to purchase the wordpress plugin.

Enter premium plugins &#8211 also known as, WordPress plugins that you simply purchase directly before use. &#8220Premium&#8221 doesn’t always equal &#8220good&#8221 however it does result in the relationship more direct. For those who have a vital website function, premium plugins are extremely worth a glance.

Here&#8217s a roundup of the very most stable &amp trustworthy providers of premium WordPress plugins according to my experience and following from the WordPress community.

Aside &#8211 before searching in the list, don’t forget that WordPress is GPL licensed software and then any software that relies upon WordPress are required to follow the license too. It will get complicated, but be sure that you check that the wordpress plugin is licensed properly to follow along with the GPL license.

Disclosure &#8211 this site receives customer referral charges from companies and merchandise pointed out on this web site. All data &amp opinions derive from ShivarWeb staff&#8217s independent research and professional judgement.

WordPress Premium WordPress plugin Providers

Automattic

AutomatticAutomattic has numerous plugins that many WordPress site proprietors would consider essential &#8211 for security, traffic, and junk e-mail. They’ve some free and a few premium plugins, but all are top quality. Actually, Automattic may be the primary &#8220sponsor&#8221 of WordPress.org, and it is parents company of WordPress.com. Check out Automattic here.

CodeCanyon

CodeCanyonCodeCanyon is really a marketplace platform for freelance programmers to market their plugins. They enforce usually high design and quality guidelines. Take a look at CodeCanyon here.

ElegantThemes

Elegant Themes PluginsElegantThemes is renowned for his or her&#8230well, their styles. However they possess some very practical, functional plugins as an email subscriber along with a social discussing wordpress plugin which you may consider. Take a look at ElegantThemes Plugins here.

iThemes

iThemes PluginsiThemes makes several plugins to assist your website run better, including tools for sliders, file/database backup and emailing. Take a look at iThemes here.

WooThemes

WooThemes PluginsWooThemes made the greatest quality eCommerce wordpress plugin (free) and add-ons for this (since offered to Automattic). They likewise have a good widget manager along with a great slider display wordpress plugin. Take a look at WooThemes Plugins here.

WPMUdev

WPMUdev PluginsWPMUdev may be the earliest premium wordpress plugin provider available for WordPress. There is a huge library of plugins to help you build practically everything. Check WPMUdev here.

Free Plugins from Premium Providers

If you wish to employ a premium wordpress plugin provider, but aren&#8217t sure in regards to a specific wordpress plugin &#8211 bear in mind that lots of have free plugins to be used. Here&#8217s a couple of examples.

Akismet

AkismetIf you are planning to permit comments in your website, you’ll need to have Akismet activated (it comes down pre-installed). It’ll stop junk e-mail comments right where they are &#8211 and can free you as much as write and run your site. View it within the WordPress directory, although it comes with reasonably limited upgrade from Automattic.

iThemes Security

iThemes SecurityKeeping the site running without having to be hacked is essential, right? iThemes Security (formerly WordPress Better Security) can help you do this free of charge or upgrade towards the premium version. Here’s ways to get began by using it.

Yoast Search engine optimization

Yoast SEOThis really is probably the most effective and versatile Search engine optimization wordpress plugin for WordPress. It’s very easy enough to begin like a beginner and offers all of the complexities that the professional Search engine optimization needs.

Next Steps

Not every plugins have to be premium reely &#8211 most site proprietors possess a mix. Make sure to read my publish around the should have plugins for WordPress. When you’re searching for the best wordpress plugin, don&#8217t limit you to ultimately &#8220free&#8221 &#8211 a good function may be worth having to pay for.

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Top Ten Business Integrations For Wix

You might have observed I&#8217ve written a couple of pieces around the various add-ons, widgets, featuring (my dear) based in the Wix Application Market. Apparently , I haven&#8217t yet exhausted the topic. So why do I keep tapping exactly the same vein, so to speak? The factor is, the Wix Application Market contains 250 total apps, covering pretty much every function available. With your fertile, expansive ground to pay for, I believed I ought to turn my Wix application series right into a trilogy. My only request is that i’m performed by Zach Galifianakis within the movie adaptations. Thanks.

And knowning that, let&#8217s take another dive in to the pool of Wix integrations, this time around concentrating on the apps that will help you in taking proper care of business. Working overtime. Exercise.

Wave

Require an accounting application for the Wix site, but don&#8217t wish to bust your financial allowance along the way (though that might be delightfully ironic)? This is when Wave comes into play. This Canadian maker of accounting software offers an Invoicing and Accounting application integration for Wix that you simply can engage in, the best of this is: it&#8217s free.

Wix&#8217s Wave integration will help you to select from a number of templates to organize your invoices, which may be personalized together with your emblem and delivered to your clients. You&#8217ll have the ability to scan your receipts and instantly import the data, obviating the necessity to collect receipts. You&#8217ll likewise be able to collect your company partners along with other collaborators together to help you out instantly.

wix

Other advantages of Wave include:

  • No accounting experience necessary
  • Connect your bank &amp charge card accounts
  • Limitless invoices
  • Accept all major charge card payments
  • Generate effective financial statements
  • Work safely everywhere

All this is often yours for that low cost of $ monthly. Pretty good, eh?

Ecwid

You will find, finally count, 36 different eCommerce apps obtainable in the Wix Application Market. Should you&#8217re searching to market your wares online, you&#8217ve got an abundance of choices with Wix. One particularly compelling eCommerce integration is the fact that supplied by Ecwid.

wix

Wix&#8217s Ecwid store is really a effective and versatile eCommerce platform with free and premium options. When put into your Wix site, the application will instantly embed itself to your site. You won&#8217t need to bother about selecting a template for this &#8211 Ecwid is made to blend seamlessly with all of your site.

Here&#8217s the entire listing of what Wix&#8217s Ecwid integration provides:

Free

  • List as much as 10 products
  • Mobile responsive store
  • Facebook application
  • Connect shipping &amp payments
  • Bonus features

Premium

  • Starts from $15.83/month
  • Ecwid mobile application &#8211 accept payments on the run having a card readers
  • Offer coupons
  • Marketplace integrations
  • Point-of-purchase integrations
  • Quarterly performance review
  • Fully managed store
  • Automatic tax calculations

Adsense

Probably the most popular methods to monetize your site is by using Adsense. Thankfully, with Wix, there&#8217s an application for your.

wix integrations

With Wix&#8217s free AdSense integration, you&#8217ll have the ability to earn revenue by simply letting Google place contextual ads &#8212 as much as three ads per page &#8212 in your site which are inconspicuous and highly relevant to your overall content. The only real catch is you&#8217ll need to submit your website for approval by Google before they love you in to the program. What this means is no selling porn, guns, or drugs in your site. Sorry &#8211 I don&#8217t result in the rules!

With AdSense, you&#8217ll have the ability to retain charge of what type of ads are put in your site (in order to keep everything on brand). You&#8217ll likewise be able to keep an eye on the way your ads do with detailed reports from Google.

Read this article for more details about the AdSense program.

Mad Mimi

wix integrations

Launching an e-mail advertising campaign? A good benefit of Wix&#8217s integration with Mad Mimi?

This totally free add-up with a goofy name provides you with a customizable email signup form to put in your Wix site. Building an email list is among the best ways to show your website visitors into supporters who’ll stick to you for that lengthy haul.

Mad Mimi is world-friendly: select from over 10 languages to make use of inside your webforms. Sounds a lot more like effectiveness than madness in my experience!

Site Booster

Have you ever built an excellent and functional Wix website, but haven’t yet view it attract the level of traffic it deserves? Check out Wix&#8217s Site Booster application, introduced for you by AppSharp. This useful utility can get your website rated greater searching results and business directories. It really works with Google, Yahoo, Bing, along with other search engines like google.

The Website Booster fundamental package, readily available for free, will get you listed instantly on Factual and BusinessDataIndex. The premium package, readily available for $4.95/month, will the following:

  • Boosts your company&#8217s ranking on the internet, Bing, Yahoo, Yelp, FourSquare, and much more
  • Shows your address, hrs and telephone number on map services like Google Maps, Bing Maps, Yelp, FourSquare, and much more
  • Will get you indexed by premium directories like AboutUS, WikiDWeb, and VieSearch
  • Utilize keywords
  • Listing tracking &#8211 in case your site will get removed or rejected from the internet search engine or directory, AppSharp will state you and also use you to definitely resolve the issue

PayPal Button

wix integrations

Should you&#8217re searching for that simplest and easiest eCommerce solution possible, I’d advise looking at Wix&#8217s PayPal button, introduced for you by POWr.

This easy and simple tool connects together with your PayPal account and instantly enables you to start accepting payments and donations. It&#8217s obtainable in both free and premium form. Let&#8217s take particular notice at what&#8217s available:

Free

  • 100 monthly transactions
  • No transaction charges
  • Shipping, Handling, and Tax
  • Accept payments in over 25 currencies

Premium

  • Starts from $2.67/month
  • Removes POWr emblem
  • Limitless monthly transactions
  • Limitless cost options
  • Discounts
  • Redirect after payment
  • Setup recurring payments
  • CSS &amp HTML personalization
  • Very important personel support

Now, let&#8217s change gears and look at a few of the social media elements available with the Wix Application Market which will keep the business highly relevant to the children nowadays.

Twitter Feed

With Wix&#8217s Twitter Feed, operated by POWr, you are able to display Twitter updates from the handle or hashtag of the selecting. The feed will instantly update to show new tweets. The colours, border, style and layout are fully customizable.

The disposable package brings the following:

  • Add any feed
  • Fully customizable
  • Complete language support
  • Mobile responsive design

At $2.67/month, the premium version provides you with much more:

  • Removes POWr emblem
  • Updates instantly every twenty minutes
  • Hide the wordpress plugin from visitors behind your password if you would like

Facebook Comments

Wix&#8217s Facebook Comments application is really a tool that lets people add their two cents to some comments box in your site via their Facebook account. Additionally to facilitating conversation &#8212 hopefully not from the hateful/ignorant/abusive variety &#8212 it will spread understanding of your company for the reason that buddies of those who discuss your website might find your website information on their Facebook timeline.

wix integrations

Your comments ought to box is fully customizable, which means you&#8217ll don’t have any problem tweaking it to complement all of your site and it is content. In addition, Facebook Comments is totally free.

Instagram Feed

Wix&#8217s Instagram Feed is a superb tool for establishing a photo gallery without by hand uploading your images to Wix. The Instagram Feed only will pull the photos out of your Instagram account and display these questions types of your selecting, with multiple layout styles to select from.

wix integrations

I adore it&#8217s free?

Listed here are the characteristics you&#8217ll get using the Instagram Feed:

  • Stunning layout styles &#8211 Grid, Slider, and Collage
  • Full-width option
  • Fully customizable design
  • Real-time updates

Yelp

Is the business for auction on Yelp? Do your clients hate you? Otherwise, attempt to add Wix&#8217s Yelp application to your website. Using the Yelp application, you&#8217ll easily and painlessly have the ability to display your star rating as well as your testimonials. When there&#8217s an evaluation you&#8217d prefer not to display conspicuously, you may choose to simply display the star rating. Don&#8217t worry. I won&#8217t tell.

This application is entirely free and completely customizable. You won&#8217t have issues modifying the layout and design to jibe together with your digital milieu.

Conclusion

Should you&#8217re creating a website for the business, don&#8217t let all of the extra functionality supplied by these Wix integrations be wasted. Make the most of the various tools provided within the Wix Application Market, and also you&#8217ll give your company every chance to grow and fasten with customers. Not just that, however, you&#8217ll have the ability to take proper care of a few of the back-finish stuff too.

These power tools are for grounds. Don&#8217t hesitate for their services!

The publish Top Ten Business Integrations For Wix made an appearance first on Merchant Maverick.

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Help guide to Social Internet Marketing

Social media marketing

Nearly everybody may need getting helpful tips for promoting their store on social networking, whether or not they are simply beginning out, have hit a plateau, or are searching to hone well-established skills. Within this help guide to Social Internet Marketing (SMM), we’ll introduce for you the main social networking streams and discuss the best way to best leverage these to increase your business.

Search engine optimization and Content

Though this can be a guide regarding how to conduct your social internet marketing, your foundation should really go a little much deeper. Your presence in social networking predicates a name on the internet in particular, just like an eCommerce website produced by our top-rated Shopping Carts or Web Builders. To get the best from your SMM, the net content you’re already maintaining must be well crafted, since anything else will build on there. So, we&#8217ll begin with your site.

In Your Website

For that purpose of this informative guide, and with regard to brevity, we’ll concentrate on 3 facets of your site: its design, and it is content.

Design

  • Establishing. Your internet presence should reflect your business and only your company. I highly recommend against choosing any free website hosting service which will keep its very own promotions for your website. Don’t draw attention away from your clients while they’re making purchasing decisions! Your site must also possess a custom URL &#8211 none of the &#8220mystore.webhost.internet/store&#8221 silliness. Keep the URL memorable, easily spellable, and comparatively short. A fundamental &#8220remove the ads&#8221 subscription to some hosting company will set you back around $10/month, along with a URL will set you back comparable. Yearly plans frequently offer discounts. So for approximately $150, you’ll have a fundamental, ad-free website for a whole year, including a good http://world wide web.widgets-by-bob.com address. See our reviews of website builders to learn more.
  • Selecting a layout. Nowadays, there’s an abundance of excellent, yet totally free, design templates. Most of them are scalable and eCommerce ready too. They are a good beginning place, especially if design isn’t your factor. Selecting a layout is nearly no permanent decision you are able to tweak, optimize, upgrade, or completely scrap it and restart anytime. You might find, however, that the free template doesn’t impress that can compare with a few of the compensated ones do. I typically advise a company to begin with a totally free template of the selecting, after which his or her budget enables, upgrade the killer website of the dreams. In case your product as well as your marketing are equally impressive, an investment of the pricier website design will probably purchase itself over time.

One factor to bear in mind. I’m able to&#8217t stress this enough, but don’t obtain a template that:

  • Includes a &#8220Mobile version&#8221
  • Is &#8220Mobile ready&#8221
  • Is &#8220Mobile friendly&#8221

&#8230or every other permutation. The only real factor you need to get is really a template that’s Mobile Responsive, or utilizes Responsive Design. An growing most of today&#8217s internet buyers are browsing and making purchases from cellular devices similar to their mobile phones. Simply true Responsive Design is going to be &#8220good enough&#8221 if you are considering being competitive on the market. As the causes of this are somewhat complex, I&#8217m sure you’ve already seen types of things i&#8217m speaking in regards to a site that looks great on your hard drive computer is basically unreadable whenever you attempt to notice out of your phone. Read this article for additional info on Responsive Design.

Content

Search engines like google have a tendency to favor websites that 1) have well-established pages which don&#8217t frequently change, 2) have fresh content added regularly, 3) are wealthy in popular search phrases, 4) connect to other websites and also have other websites linking for them, and 5) have consistent traffic. The subject of Search engine optimization (internet search engine optimization) is really a collegiate course alone, however these tips are the bread and butter:

  • Keywords. Your site should contain whatever search phrases a person would use to locate you. These terms ought to be written organically in well-crafted and interesting content egregious overuse of the keywords will probably harm, instead of help, your research ranking. Ensure that it stays junk e-mail-free.
  • When figuring out what your focus keywords ought to be, try thinking much like your customer. Should you be searching for which you are making, what can you type right into a Bing or Search? Consider the very best three things a person might look for when they were looking for your products, and plug individuals into world wide web.google.com/trends to determine the way they compare. You may narrow your lead to &#8220within the final 3 months&#8221 for any clearer, more updated picture. For instance, if one makes pottery, your keyword cloud might be &#8220pottery, ceramic, cups, bowls, vases, hand crafted, unique.&#8221

Google Trends screenshot

  • Have a blog, and it updated with fresh content. This may several wonderful things for you personally. First, as pointed out above, it’ll keep the website active together with your Search engine optimization rankings. Second, it will likely be an origin of traffic for the store, most of which can lead to conversions or referrals. Third, you’ll have prime material for the SMM (we&#8217re finally getting somewhere!) and 4th, it’ll help you stay around the leading edge of the industry (since while blog writing, you&#8217ll be a little bit of research yourself).

On Social Networking

  • Determine a posting schedule, and stay with it. A great beginning place is two times each day, 9am and 6pm. Posts may include new blog notifications, which (again) needs to be regular. In case your blog is well crafted and helpful, your clients will remain engaged, as well as an active participant is much much better than a lead growing cold. Posts may also include other relevant but non-competing articles from outdoors sources, notifications of sales, product highlights, various &#8220calls to action&#8221 (for example contests), as well as non-business-related messages which reflect your company persona (see below).
  • You need to curently have a brandname identity. I don&#8217t just mean a emblem and company colors I am talking about a brandname persona. Is the brand edgy and hipster? Could it be &#8216black tie?&#8217 Or possibly fast-paced and stock market-esque? Outdoorsy and rough? Whatever flair you&#8217re opting for, tailor your messages on social networking appropriately. Your voice ought to be consistent, regardless of what you&#8217re posting.

guide to social media marketing

Facebook Business Page

That one is actually non-negotiable nowadays. A constantly-growing most of shoppers are linked to Facebook nearly 100% of times, whether in your own home, within their cubicle at the office, or using their phones elsewhere. I’m i don’t have to let you know the chance this presents. Developing a Facebook Business Page ought to be the first thing inside your SMM, regardless of what other media streams you believe you&#8217ll take advantage of. Each social networking presence should backlink for your Facebook page in addition to your site.

Thankfully, creating one and becoming it customer-ready is comparatively easy.

First, produce a new Facebook Business Page by using here. It’s absolutely not acceptable to create your individual Facebook page fill a dual role as the business page.

Second, complete all pertinent information. Don&#8217t leave anything blank, unless of course A) it’s not highly relevant to you, or B) you don’t wish the data to be shown towards the public (some companies will need their street address available, while some, for example home-based companies, will probably desire to use a P.O. Box or no address whatsoever).

Next, upload a minimum of the next products:

  • Emblem
  • Cover photo
  • &#8220About Us&#8221 copy

Finally, determine should you help make your products available to buy from your Facebook page. This really is strongly suggested, although not always necessary. It’s also much simpler than it may seem many eCommerce shopping cart software vendors (which you’ll experience your site) have features to allow eCommerce in your Facebook page too. They’ll generally connect to your shopping cart software and inventory systems. When you are receiving orders, your internet purchases as well as your Facebook purchases will display in the same place, ready for fulfillment.

Listed here are setup instructions on several popular Shopping Carts:

  • Shopify&#8217s Facebook store
  • Bigcommerce&#8217s Facebook store
  • Magento, Facebook store application

guide to social media marketing

Pay-Per-Click 

&#8230and other compensated advertising methods.

This isn’t the least expensive kind of promotion, however it may be one of the very best. While Search engine optimization is about getting found from your customers, Pay-Per-Click (PPC) is about getting placed before your clients. In case your Search engine optimization is top-notch, you can find discovered by customers who’re particularly searching for you personally. However with PPC, you&#8217re placing your product or service directly before thousands — or millions — of eyeballs.

To setup PPC in your Facebook page, start here. You will have to know the number of people you anticipate to reply to your ad, which obviously you won&#8217t know til you have already tracked your ad&#8217s effectiveness. But don&#8217t worry, this budget could be adjusted later. For the time being, decide on a figure it is simple to afford. Don&#8217t count your clicks before they hatch meaning, don&#8217t assume the ads covers themselves because they become sales. You could begin by helping cover their much more traffic than sales, so that your daily budget should represent what you could afford with no sales.

You&#8217ll input some data in your customer census, and feel the standard Relation to Use contracts. Once you have linked the ad to your website (or possibly your Facebook page) your ad you will need to go live. PPC also tracks some key customer data, providing you with understanding of who your ad has attracted, and whether individuals clicks become conversions.

Though PPC is easily the most common, there are many variations of this kind of compensated advertising, each using their own budget, viewing rate, and effectiveness. Become familiar with internet marketing terms for example:

  • PPC &#8211 Pay-per-click
  • CPM &#8211 Cost per Impression
  • CTR &#8211 Click-through rate

Each kind of business (and possibly more to the point, each kind of customer demographic) may have its very own optimal balance of advertising methods and metrics to trace its usefulness.

guide to social media marketing

Facebook Groups

The main focus of the technique is not about sales, and it’s not about growing recognition. Individuals are hopeful byproducts of the real focus: creating an positively engaged community inside your industry, along with you in the heart of that wheel.

The very first, and many relevant, real question is this: What can make you thinking about a brand new business group? Whether it wouldn&#8217t cause you to an energetic group member, it most likely won&#8217t work with anybody inside your network, either.

If you wish to stick out in the crowd of Social Networking Marketers, clearly you&#8217ll have to know the things they&#8217re doing so that you can cure it. Probably the most prevalent strategy I see utilized by SMMs may be the Hook, Pitch, Catch strategy. I&#8217m sure you&#8217ve seen it too: they begin having a hook, like “How I switched $50 into $5 million!” When individuals click, they browse the pitch, that elaborates responsible: “I struck it wealthy in 3 simple steps! It&#8217s so simple, anybody can perform it. I&#8217ll let you know how.” Then your catch. There&#8217s always a catch. “Just buy my book,” or sign up for their subscriber list, or download something.

This process really creates many people, depressingly. The term for individuals people is suckers. Treat the people of your network with increased respect. Once more: The Hook, Pitch, Catch technique is not for you personally.

You will find loads of methods-To guides available on Social Internet Marketing. *Some* of these offer helpful advice. Here&#8217s the summarized version, from my very own research and experience:

1. Don&#8217t sell. For several this kind, your whole goal would be to create an positively engaged community, and never to generate financial transactions. The 2nd that individuals seem like they&#8217ve been suckered right into a sales hype, they&#8217ll leave.

2. Listen. By listen, I am talking about inquire and pay attention to the solutions. Take an energetic role to understand the requirements and interests of the network. Do that early, completely, and relationally. Early, so you begin on course. Decrease using the questions when you&#8217ve had a solid understanding. Completely, to make certain you know your company network inside and outside. Relationally, because individuals respond well to receiving treatment like a person.

3. Provide quality content. A Couple OfOr3 of the content ought to be curated in the best-of-the-best on the internet, preferably from trustworthy sources. About 1/3 ought to be your personal non-plagiarized content. The information, if it’s top quality, will progressively make *you* a trustworthy source. Without your personal contributions, you&#8217re merely a moderator.

4. Encourage responses. Responses for your posts might be by means of comments in your posts, open-ended questions, and user-posted content.

1. Comments. Should you publish articles entitled “How to build up the right elevator pitch,” you can prompt your potential customers to include their very own advice or to talk about funny tales of pitches gone wrong.

2. Open-ended questions. Instead of posting another article, try asking them questions like “Has anybody available found a kick-butt tool for lead gen?” People prefer to share their success tales (unless of course it&#8217s using their competition!)

3. When individuals publish content that they found particularly helpful, reply positively. Make certain your potential customers realize that their voice is heard and wanted.

guide to social media marketing

LinkedIn

To become obvious, LinkedIn isn’t regarding your business, but about you inside your professional setting. Getting stated that, many inaugural companies, bootstrap startups, and something-man operations can continue to leverage LinkedIn perfectly as part of their SMM strategy. Sometimes the road between business and owner is extremely thin.

Furthermore, recruiters, PR professionals, and lead generators can use LinkedIn. Consider this informative guide is directed for the more nascent marketers, I won&#8217t go too deep with this particular media stream here.

LinkedIn may be used to increase your network of prospects and Business to business connections. As a result, it may be beneficial to help keep it active together with your blogs, PR occasions, accomplishments, and meta bulletins. Actually, if you publish a hyperlink for your latest blog on Facebook, have a couple of extra moments and publish it to LinkedIn too. Your activity on LinkedIn like a new SMMer ought to be regular (though less frequent as Facebook) and brief. Stay active and updated, react to any legitimate messages or connection demands you might have, after which move ahead.

guide to social media marketing

Pinterest 

Based on that which you sell, Pinterest either can be your Midas touch or perhaps be completely useless.

Pinterest might have began like a neat method to collect DIY projects and crafty ideas, however, its makers wanted an easy method to monetize it. Hence, nowadays there are &#8220Buyable Pins,&#8221 that you might simply buy the things they find, instead of pin it for their &#8220try causeing this to be myself&#8221 board.

I wouldn’t recommend this like a good marketing stream to most companies. However for individuals couple of business proprietors who produce particularly Pinteresty products, it may potentially become your primary purchasing place.

Here&#8217s a great litmus test: should you got your company or product idea while surfing Pinterest, then the probability is good that the best subscriber base also congregates there.

The idea of Buyable Pins simply turns your Pinterest boards right into a window shopper&#8217s dream. Rather of pinning your great product later on reference, that pin just prompts them for his or her charge card and shipping address. You collect orders similar to you’d out of your Facebook store or web-based shopping cart software provider.

A lot of Buyable Pins are available in this excellent article.

Twitter

I’ll be truthful. I’ve misgivings about Twitter. There are plenty of explanations why I counsel people not to concern yourself with it, but from time to time, certain kinds of companies can leverage it to impressive effect (though less frequently than Pinterest, that is a rare enough occurrence.) So I’ll begin with a summary of its Benefits and drawbacks, and you may decide upon yourself if it’s your quick fix or perhaps your dead weight.

Pros

  • It’s the simplest and least expensive marketing technique to keep. It’s free, as well as your messages are always short (160 figures or fewer).
  • The Twitter community is comparatively active.
  • Twitter feeds are much less invasive than Facebook feeds, making many people very likely to register. The “cluttered news feed” blindness is a lesser problem on Twitter.

Cons

  • Making Twitter useful necessitates very frequent activity. All your short, pithy tweets, in addition to individuals of the supporters, have been in the face All. Day. Lengthy.
  • Your supporters will frequently seek individual customer care of your stuff directly from Twitter. Unless of course you’ve got a Tech support that is super-savvy enough to incorporate keeping a vigilant eye in your Twitter feed, this can become very demanding, and harmful should you get behind.
  • Major Twitter developers and shareholders are jumping ship. There’s bloodstream within the water, and also the sharks are circling- lots of big companies available are thinking about appropriating it on their own, that will almost always change its ubiquity.

For me, there are just two groups of people that take advantage of Twitter: celebrities, and youngsters.

Banner Advertising

That one is real, real simple: absolutely never put money into banner advertising. Marketing firms which conduct focus groups on their own advertising methods generally are convinced that an internet surfer&#8217s eyes virtually never see banner advertising. It&#8217s not too they aren&#8217t effective. It&#8217s worse than that. They aren&#8217t even seen. Even generally available Cursor Trackers provide heat maps for in which a customer moved their cursor on the web site, how lengthy it remained there, where they clicked while surfing, all indicating what interested the customer probably the most. Banner advertising are merely of no interest to today&#8217s website traffic. Banner advertising really are a dying (or dead) relic in the 1990s when eCommerce marketing was primitive. We&#8217ve practiced ignoring banner advertising for nearly 3 decades. Allow that to sink in.

Conclusion

This informative guide relates to SMM almost solely, and can help you will get newer and more effective traction. Yet, it shouldn&#8217t function as the totality of the online marketing strategy. There are many more stuff that a brand-start up business must do beyond social internet marketing, for example employing a good CRM, connecting with web affiliates, and joining listing sites. Look out on the blog, once we cover an array of business development topics!

The publish Help guide to Social Internet Marketing made an appearance first on Merchant Maverick.

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Weebly versus. WordPress (Self-located .org & WordPress.com)

Weebly vs. WordPress

Weebly and WordPress are two best-known brands within the website building industry. Both are excellent choices generally. However if you simply are evaluating Weebly vs. WordPress &#8211 the best idea fit for the project?

Before we glance at different tradeoffs between Weebly and WordPress, we must define precisely what Weebly and WordPress are.

Weebly is an exciting-in-one &#8220hosted website platform.&#8221 A located website platform is how all of the components required for an internet site come in one bundle having a single monthly cost.

Weebly provides the program to handle your site content they offer the designs and functionality. They offer add-ons &amp extensions for unique functionality. And more importantly, additionally they supply the hosting (also known as the server where your site files live) &amp security all in a single cost.

See Weebly&#8217s Plans &amp Prices here.

WordPress is technically free website software that you simply manage your site content, designs and functionality. However it&#8217s utilized in two various ways.

First, there&#8217s self-located WordPress (also known as &#8220WordPress.org). It&#8217s free, open-source, community-supported software that anybody can install on any server that fits minimum needs. You have to pay for hosting, install WordPress and run your site the way you like. I authored a setup guide here.

Second, there&#8217s WordPress.com. It&#8217s a located platform service offered through the primary corporate supporter of WordPress. With WordPress.com, you will get any web site managing a limited, located form of WordPress free of charge. After this you purchase upgrades.

Yes &#8211 it&#8217s confusing. I authored a little more concerning the distinction between WordPress.com and WordPress.org here if you wish to dig much deeper.

But here&#8217s an example that actually works &#8211

Imagine you’re searching for any home.

Weebly and WordPress.com are generally like purchasing a condominium. You have everything within your condo. That you can do anything you want inside. The apartment association takes proper care of water, electricity, security and structural issues. They can have furnished unit options. However, you might also need to follow condo association rules. You’re restricted to their structure and you spend extra HOA charges.

Self-located WordPress is much like purchasing a house. That you can do anything you like. There&#8217s no rules or limitations. But you need to take proper care of everything (or bring in help to consider proper care of it). It&#8217s also as cheap or as costly as you would like so that it is.

And For your information &#8211 this fundamental explanation is much like Squarespace versus. WordPress, Wix versus. WordPress &#8211 or perhaps located ecommerce platforms like Shopify or BigCommerce.

Disclosure &#8211 I receive customer referral charges from companies pointed out on this web site. All data and opinion derive from my experience like a having to pay customer or consultant to some having to pay customer.

Located versus. Self-located Platforms

To appear at Weebly versus. WordPress directly &#8211 we&#8217re going to check out things i believe are the main factors for many new website proprietors. We&#8217ll take a look at Weebly, Self-located WordPress and WordPress.com in every section.

Remember that the main tradeoff is going to be control/convenience. Weebly &amp WordPress.com are generally located platforms thinking about supplying the very best, easiest experience. But to obtain the convenient experience, there&#8217s a tradeoff with control &amp features (since they need to control the atmosphere to supply the very best experience).

If either Weebly or WordPress.com doesn&#8217t possess a feature you would like, you are able to&#8217t simply add it. If you wish to migrate to a different platform &#8211 you are able to&#8217t just pickup and then leave and begin elsewhere together with your identical website.

Whenever you self-host by yourself server &#8211 that you can do both individuals things. However, it&#8217s also not as convenient overall like a located platform.

That&#8217s the main tradeoff to keep in mind. But like I&#8217ve pointed out in other website builder reviews, this site setup guide and my ecommerce platform reviews &#8211 it&#8217s and not the only tradeoff (that is what we should&#8217re gonna discuss).

Prices

Weebly has 3 compensated plan tiers along with a free tier for fundamental use. For non-ecommerce websites, the Starter Plan applies to $8/mo in which you get nearly all features. The $12 Pro plan adds phone support additionally to HD video embeds, site search and password protection. Both permit some limited ecommerce functionality.

Note &#8211 just like Squarespace, I&#8217ve left ecommerce factors out since that&#8217s a separate subject. I’ve an important help guide to ecommerce platforms here.

Bear in mind by using Weebly- which includes hosting, customer care, designs, etc.

Weebly Pricing

&nbsp

WordPress.com includes a free plan restricted to a subdomain (e.g., [yourwebsite].wordpress.com). The WordPress.com Personal Plan runs $2.99/mo when billed yearly. You’ll have a custom domain, but it’s restricted to designs and space for storage. The Premium Plan run $8.25/mo when billed yearly. It adds extra space and a few more feature upgrades (though no Google Analytics support).

The Strategic Business Plan runs $24.92/mo when billed yearly. It adds Google Analytics, more design options and limitless storage.

WordPress Plans

Bear in mind that these two companies only allow a single site on diets.

Self-located WordPress is 100% free software application that you could install on any server. If you’re real geek, you are able to technically run it free of charge off a house server. But realistically, your primary cost is going to be having to pay for shared Linux hosting. You will get good hosting for under $3/mo when billed yearly &#8211 that renews at just $8/mo when billed yearly.

There are many great hosts with one-click WordPress setups. HostGator (who I personally use for many sites) has very economical plans (review).

InMotion Hosting is a little pricier overall but has excellent support along with a website builder-esque drag and drop tool for WordPress known as BoldGrid if that&#8217s your factor.

Hosting Special

In either case, self-located WordPress may have less expensive prices both relatively and absolutely regardless of what host you utilize.

With self-located WordPress, you&#8217re not just obtaining a cheaper cost every month, you’re also getting the opportunity to have limitless features, limitless design options and *limitless websites.*

For those who have two, 3 or more website ideas, place these on a single self-located account without having to pay more. With Weebly (and direct competitors like Squarespace and Wix) &amp WordPress.com &#8211 each new website is a brand new monthly cost.

The large prices asterisk with self-located WordPress is there are a many things you aren&#8217t having to pay for &#8211 but they are still accountable for.

For prices with Weebly vs. WordPress &#8211 Weebly includes a better deal compared to WordPress.com. However, self-located WordPress represents a far greater deal according to prices alone.

But let&#8217s move to another asterisk/factors.

Onboarding &amp Consumer Experience

&#8220Onboarding&#8221 describes the entire process of moving a completely new customer from signup to active user.

In other words it&#8217s helping new customer determine your software. Nobody loves to purchase something &#8211 and immediately hate it since they can&#8217t decipher it.

Like I pointed out within my Weebly review, Weebly not has only solid onboarding, they likewise have an intuitive interface having a simple drag setup.

Weebly Builder

Weebly has a variety of pre-loaded designs for various website types (ie, music, business lead-gen, portfolio, etc). To enhance and personalize the website, still it takes a little bit of experimentation. But they’ve customer care available to reply to any queries.

WordPress.com also offers a great onboarding process. Their backend requires new users to get on some vocabulary (ie, &#8220widgets&#8221 or &#8220themes&#8221). WordPress.com also offers huge focus on publishing content, particularly in blog form. In case your goal would be to publish posts once you register &#8211 WordPress.com wins hands lower.

However, WordPress.com requires a little more experimentation to obtain a &#8220normal&#8221 website configured. Around the switch side, WordPress.com does a great job explaining and guiding users inside the builder. Things are minimalist with little pop-ups as well as an apparent road to publishing.

WordPress.com Editor

Onboarding with self-located WordPress varies among website hosts. This really is technically since it&#8217s your software that you’re installing. It&#8217s like Apple customer support being accountable for a brand new software program you purchased.

Actually, I produced an easy WordPress setup guide here together with WordPress tutorials since some website hosts have a tendency to provide your bank account information and then leave you to definitely it.

Some hosts like Website Hosting Hub or InMotion asks some signup questions and give back helpful starter sources. They&#8217ll offer a WordPress builder application to assist. However for setup and onboarding, you&#8217re still virtually by yourself.

You are able to email support for particular questions, but there&#8217s no apparent &#8220do this, then that&#8221 process once you install WordPress.

If terms like &#8220FTP&#8221 or &#8220Security Patch&#8221 or Googling for solutions are not formidable to you, you might appreciate self-located WordPress&#8217 minimalist onboarding. It&#8217s not complicated when you are beyond the learning curve &#8211 and you’re in complete control.

However, for onboarding &amp consumer experience &#8211 WordPress.com includes a slight edge over Weebly for bloggers. For any more typical website, Weebly includes a slight edge. Self-located WordPress is okay should you&#8217d favour control of led tours.

Design Options

A typical myth in website building is the fact that a &#8220WordPress website&#8221 or &#8220Squarespace website&#8221 or &#8220Weebly website&#8221 or &#8220Shopify site&#8221 is really a specific website design or look. A lot of customers choose or eliminate a platform simply because they &#8220don&#8217t such as the look.&#8221

Here&#8217s the factor &#8211 must be software uses &#8220themes&#8221 or &#8220templates&#8221 like a base does not necessarily mean that you could&#8217t have whatever design you would like.

The feel of a website is produced with HTML/CSS. Any software that enables you to definitely edit CSS is software that may generate nearly any design imaginable.

Weebly, WordPress.com and Self-located WordPress all allow CSS editing.

Therefore the primary three questions become &#8211

  1. How accessible are their &#8220plug &amp play&#8221 designs?
  2. What’s the number of their premium &#8220plug &amp play&#8221 designs?
  3. What lengths can an expert developer/designer opt for the look?

On question #1 &#8211 the 3 have great, accessible plug-n-play designs. Weebly has a number of pre-loaded designs according to website type. Many are a little dated, but other medication is pretty leading edge.

Weebly Themes

Weebly Styles

For self-located WordPress, there are millions of free designs that you just select within the Appearance menu. For WordPress.com &#8211 there’s a big selection, however, you aren&#8217t permitted to seize just any custom theme and do the installation.

WordPress Themes

On question #2 &#8211 the 3 possess a pretty huge assortment of designs with self-located WordPress supplying probably the most options. For a long time now, professional designers/developers have produced premium &#8220off the shelf&#8221 styles for WordPress. Some provide for Weebly templates too.

However, the WordPress world is just much, larger. That bigger market draws more designers/developers.

At this time, you will find a large number of premium WordPress theme makers &#8211 even entire marketplaces like ThemeForest and MOJO Styles. There are several for Weebly &#8211 including on marketplaces like ThemeForest and MOJO Styles &#8211 however it&#8217s nowhere close to big.

For instance, at this time on MOJO Styles, you will find 19 Weebly templates. There are thousands of WordPress styles.

For question #3 &#8211 the 3 permit designers (not developers) to complete their factor with self-located WordPress providing the finest freedom (for much better as well as for worse). Weebly comes with an in-application HTML/CSS editor whereas self-located WordPress can perform anything an expert developer could want.

WordPress.com has more limits than either Weebly or self-located WordPress since they don&#8217t allow scripts, FTP access or custom styles.

For design options, the 3 have good options with various &#8220flavors.&#8221

WordPress.com has a great deal of click and go styles. Weebly has a large freedom and good designs having a smaller sized premium template selection.

Self-located WordPress offers limitless choice &amp control, that is great, but could lead to further problems of their own with qc, security and/or code conflicts.

Technical &amp Personalization Features

The technical set of features illustrates the control/convenience tradeoff spectrum much better than anything using the three options.

WordPress.com has got the greatest quantity of control (no scripts with no FTP access) but additionally has got the easiest setup. It’s built-in features that merely work. And also the features that many users need/want exist.

Weebly offers additional control than WordPress.com but nonetheless isn’t open-ended. You may make many changes, add scripts and tweak many technical settings.

Weebly also provides lots of &#8220apps&#8221 to increase the functionality of the website.

Weebly Apps

However, you cannot make changes to core functionality or implement anything you would like. That stated, the Weebly system helps to ensure that the characteristics they will have work &#8211 plus they work nicely no crashing or conflicts.

Self-located WordPress enables limitless technical &amp personalization features. It&#8217s also fairly convenient for novices to include new functionality. Self-located WordPress enables &#8220plugins&#8221 that are little small-apps that you could supplment your WordPress install using the mouse click.

Whether or not this&#8217s for much better Search engine optimization functionality, establishing an ecommerce site, adding appointments, bulk uploading information, adding a social networking or really whatever you can consider &#8211 it can be done with self-located WordPress.

Around the downside, it&#8217s also possible to produce a code conflict in WordPress and crash your site. It&#8217s not common should you stay with well-support plugins, but it’s something which can occur.

It&#8217s much like having a house &#8211 you are able to develop a deck or add shutters if you wish to. Things will most likely be fine, however if you simply accidentally damage your home &#8211 it&#8217s for you to repair.

About this consideration &#8211 there&#8217s no real overall champion. It&#8217s about what&#8217s good for you.

Marketing &amp Search engine optimization Features

Marketing &amp Search engine optimization factors are much like the technical factors.

The 3 platforms are &#8220good&#8221 for marketing &amp Search engine optimization for the reason that they cook well-coded, crawlable, HTML &amp CSS.

All of them support social media tags for example Facebook&#8217s Open Graph.

That stated, there are many internet marketing tools that aren’t available because of the formerly pointed out technical limitations.

WordPress.com only enables Google Analytics using their Strategic business plan. Furthermore, they don’t allow tracking or conversion pixels (ie from Google or Facebook). Additionally they do not let specific technical Search engine optimization additions for example Schema, category page edits or any other technical fixes.

Weebly allows more scripts and tagging. They likewise have more technical Search engine optimization options, but with Weebly, you are able to&#8217t do all of the Search engine optimization or technical marketing work. Around the upside, for a lot of beginner / small websites, applying tags &amp technical fixes aren’t (and cannot) be high priority.

The very best factor you should do is publish quality content that will get associated with and shared by many individuals (and won’t crash under sudden massive recognition) then WordPress.com and Weebly allow you to achieve that.

If you wish to do all of the marketing things &#8211 a self-located WordPress website allows even beginners to apply highly advanced tactics varying from applying tags, tracking data to advanced Search engine optimization changes to running email opt-ins, schema, a/b tests and anything you may wish to accomplish.

So again, with marketing features the &#8220winner&#8221 really depends upon your priority. In case your priority is easy, user-friendly publishing then WordPress.com and Weebly do that well.

If you would likeOrrequire an entire technical marketing toolset &#8211 then you definitely&#8217ll require a self-located WordPress website.

Customer Care &amp Service

Regardless of what you are or that which you&#8217re building &#8211 you&#8217ll likely need customer care.

WordPress.com approaches customer care differently. They are doing something to make customer care &#8220scale&#8221 (also known as they aren&#8217t answering exactly the same question again and again).

WordPress.com structures their backend to try and eliminate questions &amp problems. But if you have a problem, you need to publish it inside a public forum.

The contact page instantly searches old posts while you type to obtain your question clarified from your old publish. Whenever you submit, WordPress.com&#8217s &#8220Happiness Engineers&#8221 rapidly and concisely answer your question &#8211 either openly or via private email.

It&#8217s all virtual, interesting, and efficient &#8211 although not for everybody.

Weebly offers classical customer care via support tickets. They offer phone (for business &amp pro plans), email, chat and forum support.

If you have a self-located WordPress website, you want to your webhost for intricacies and Google/forums for other conditions. I&#8217ve reviewed a lot of website hosts and repair levels/approaches vary extremely.

Some the likes of InMotion (review), Website Hosting Hub (review), SiteGround (review), and DreamHost (review) are independent firms that positively purchase customer support &#8211 and will be more WordPress-specific issues than the others.

Others like HostGator (review), Bluehost (review) yet others have good hosting support but encourage upgrading to &#8220WordPress hosting&#8221 to possess WordPress-specific help.

That stated, even though you have excellent hosting support, oneself-located WordPress web site is inherently unique.

Since WordPress.com and Weebly operate located platforms &#8211 their customer support has less variables to utilize. They already know you are able to only personalize your website a lot, thus potential issues are restricted.

For those who have a very customized self-located WordPress website with a lot of plugins and theme edits, you’ll have to undergo a trouble-shooting process regardless of how good your webhost&#8217s support is.

If you’re comfortable problem-solving and troubleshooting, a self-located WordPress site with a decent webhost would be the best fit. Otherwise, Weebly/WordPress.com have a better setup.

Speed, Backups, Security &amp Maintenance

Associated with customer care would be the problems with speed, security and maintenance.

If you work with WordPress.com or Weebly &#8211 these aren’t your problems. They take proper care of the 3 included in the bundled deal.

If you’re self-hosting, you&#8217ll have to regularly improve your WordPress install and plugins. Furthermore, you&#8217ll have to use a fundamental security wordpress plugin and know very well what makes your website fast/slow.

None of those topics need a developer or deep technical understanding, but they’re topics you need to be familiar with.

Returning to the home example &#8211 it&#8217s like altering the environment filter monthly and setting an alarm system. They aren&#8217t complicated, but they’re under your control. My publish on essential plugins for WordPress is a great resource.

Weebly vs. WordPress Conclusion

Weebly and WordPress are very well-known brands permanently reasons. They’ve both made obtaining a website a lot simpler than it was once. Both are healthy choices.

  • If you’d prefer convenience and wish a far more general purpose website with traditional support and drag/drop design &#8211 i then&#8217d opt for Weebly &#8211 join a totally free trial here.
  • If you’d prefer control of convenience &#8211 then decide on a self-located WordPress site. Use this site setup guide here.
  • If you’d prefer more convenience, convey more budget and wish an emphasis on publishing &amp simplicity of use &#8211 i then&#8217d opt for WordPress.com.

Other Sources

  • How You Can Setup A WordPress Website on your own
  • Essential Help Guide To Selecting An Ecommerce Website Platform
  • WordPress.org versus. WordPress.com
  • Weebly Review w/ Pros &amp Cons

The publish Weebly versus. WordPress (Self-located .org &#038 WordPress.com) made an appearance first on ShivarWeb.

“”

Squarespace versus. WordPress (Self-located .org & WordPress.com)

Squarespace vs. WordPress

Squarespace and WordPress are two most recognizable brands within the website building industry. Both are excellent choices generally. However if you simply are evaluating Squarespace versus. WordPress &#8211 the best idea fit for the project?

Before we glance at different factors between Squarespace and WordPress, we must define precisely what Squarespace and WordPress are.

Squarespace is a brand-in-one &#8220hosted website platform.&#8221 A located website platform is how all of the components required for an internet site come in one bundle having a single monthly cost.

Squarespace offers the software to handle your site content they offer the designs and functionality. And more importantly, additionally they supply the hosting (also known as the server where your site files live) all-in-one cost.

WordPress is technically free website software that you simply manage your site content, designs and functionality. However it&#8217s utilized in two various ways.

First, there&#8217s self-located WordPress (also known as &#8220WordPress.org). It&#8217s free, open-source, community-supported software that anybody can install on any server that fits minimum needs. You have to pay for hosting, install WordPress and run your site the way you like. I authored a setup guide here.

Second, there&#8217s WordPress.com. It&#8217s a located platform service offered through the primary corporate supporter of WordPress. With WordPress.com, you will get any web site managing a limited, located form of WordPress free of charge. After this you purchase upgrades.

Yes &#8211 it&#8217s confusing. I authored a little more concerning the distinction between WordPress.com and WordPress.org here if you wish to dig much deeper.

But here&#8217s an example that actually works &#8211

Imagine you’re searching for any home.

Squarespace and WordPress.com are generally like purchasing a condominium. You have everything within your condo. That you can do anything you want inside. The apartment association takes proper care of water, electricity, security and structural issues. They can have furnished unit options. However, you might also need to follow condo association rules. You’re restricted to their structure and you spend extra HOA charges.

Self-located WordPress is much like purchasing a house. That you can do anything you like. There&#8217s no rules or limitations. But you need to take proper care of everything (or bring in help to consider proper care of it). It&#8217s also as cheap or as costly as you would like so that it is.

Disclosure &#8211 I receive customer referral charges from companies pointed out on this web site. All data and opinion derive from my experience like a having to pay customer or consultant to some having to pay customer.

Located versus. Self-located Platforms

To evaluate Squarespace versus. WordPress &#8211 we&#8217re going to check out things i believe are the main factors for most of us. We&#8217ll take a look at Squarespace, Self-located WordPress and WordPress.com in every section.

Bear in mind though the primary tradeoff is going to be control/convenience. Squarespace &amp WordPress.com are generally located platforms thinking about supplying the very best, easiest experience. But to obtain the convenient experience, there&#8217s a tradeoff with control &amp features.

If either doesn&#8217t possess a feature you would like, you are able to&#8217t simply add it. If you wish to migrate to a different platform &#8211 you are able to&#8217t just pickup and then leave and begin elsewhere together with your identical website.

Whenever you self-host by yourself server &#8211 that you can do both individuals things. However, it&#8217s also less convenient like a located platform.

That&#8217s the main tradeoff to bear in mind. But like I&#8217ve pointed out in other website builder reviews, this site setup guide and my ecommerce platform reviews &#8211 it&#8217s and not the only tradeoff (that is what we should&#8217re gonna discuss).

Prices

Squarespace has two website plans. The Private Plan runs $12/mo when billed yearly. It&#8217s restricted to 20 pages. The Strategic Business Plan runs $18/mo when billed yearly.

Bear in mind by using Squarespace &#8211 which includes hosting, customer care, designs, etc.

Squarespace Pricing

WordPress.com includes a free arrange for a [yourwebsite].wordpress.com subdomain. The Private Plan runs $2.99/mo when billed yearly. You’ll have a custom domain, but it’s restricted to designs and space for storage. The Premium Plan run $8.25/mo when billed yearly. It adds extra space and a few more feature upgrades (though no Google Analytics support).

The Strategic Business Plan runs $24.92/mo when billed yearly. It adds Google Analytics, more design options and limitless storage.

WordPress Plans

Bear in mind that these two companies only allow a single site on diets.

Self-located WordPress is 100% free software application that you could install on any server. If you’re real geek, you are able to technically run it free of charge off a house server. But realistically, your primary cost is going to be having to pay for shared Linux hosting. You will get good hosting for under $3/mo when billed yearly &#8211 that renews at just $8/mo when billed yearly.

There are many great hosts with one-click WordPress setups. HostGator (who I personally use for many sites) has very economical plans (review).

InMotion Hosting is a little pricier overall but has excellent support along with a website builder-esque drag and drop tool for WordPress known as BoldGrid if that&#8217s your factor.

Hosting Special

In either case, self-located WordPress may have less expensive prices both relatively and absolutely regardless of what host you utilize.

With self-located WordPress, you&#8217re not just obtaining a cheaper cost every month, you’re also getting the opportunity to have limitless features, limitless design options and *limitless websites.*

For those who have two, 3 or more website ideas, place these on a single self-located account without having to pay more. With Squarespace &amp WordPress.com &#8211 each new website is a brand new monthly cost.

The large prices asterisk with self-located WordPress is there are a many things you aren&#8217t having to pay for &#8211 but they are still accountable for.

For prices with Squarespace versus. WordPress &#8211 Squarespace includes a better deal when compared with WordPress.com. However, self-located WordPress represents a far greater deal according to prices alone.

But let&#8217s move to another asterisk/factors.

Onboarding &amp Consumer Experience

&#8220Onboarding&#8221 describes the entire process of moving a completely new customer from signup to active user.

Essentially it&#8217s helping new clients figure stuff out. Nobody loves to purchase something and immediately have regret exclusively because other product idea using the things they bought.

Like I pointed out within my Squarespace review, Squarespace has greatly improved their onboarding. Their backend is rather intuitive, but nonetheless has some quirks.

Squarespace Content Types

Using their pre-loaded designs, a novice really may have a working website in a few minutes. To enhance and personalize the website, it requires a little time to determine all Squarespace&#8217s features. However they have customer care available to reply to any queries.

WordPress.com also offers a great onboarding process. Their backend requires new users to get on some vocabulary. If your goal would be to start publishing content rapidly on the nice website, WordPress.com beats Squarespace&#8217s onboarding experience.

The likely reason it’s so competent (which we&#8217ll go back to) is the fact that WordPress.com doesn’t genuinely have customer care for lower-tier plans &#8211 a minimum of away from the way Squarespace does. For that reason, WordPress.com almost *has* to create their setup intuitive to be effective.

WordPress.com Editor

Onboarding with self-located WordPress varies extremely among website hosts.

Actually, I produced an easy WordPress setup guide here together with WordPress tutorials since some website hosts have a tendency to provide your bank account information and then leave you to definitely it.

Some hosts like Website Hosting Hub or InMotion asks some signup questions and give back some starter sources. They&#8217ll offer a WordPress builder application to assist. However for setup and onboarding, you&#8217re still virtually by yourself.

You are able to email support for particular questions, but there&#8217s no apparent &#8220do this, then that&#8221 process once you install WordPress.

If terms like &#8220FTP&#8221 or &#8220Security Patch&#8221 or Googling for solutions are not formidable to you, you might appreciate self-located WordPress&#8217 minimalist onboarding. It&#8217s not complicated when you are beyond the learning curve.

However, for onboarding &amp consumer experience &#8211 WordPress.com includes a slight edge over Squarespace&#8217s already excellent onboarding. Self-located WordPress is okay should you&#8217d favour control of led tours.

Design Options

A typical myth in website building is the fact that a &#8220WordPress website&#8221 or &#8220Squarespace website&#8221 or &#8220Shopify site&#8221 is really a specific website design or look. A lot of customers choose or eliminate a platform simply because they &#8220don&#8217t such as the look.&#8221

Here&#8217s the factor &#8211 must be software uses &#8220themes&#8221 or &#8220templates&#8221 like a base does not necessarily mean that you could&#8217t have whatever design you would like.

The feel of a website is produced with HTML/CSS. Any software that enables you to definitely edit CSS is software that may generate nearly any design imaginable.

Squarespace, WordPress.com and Self-located WordPress all allow CSS editing.

Therefore the primary three questions become &#8211

  1. How accessible are their &#8220plug &amp play&#8221 designs?
  2. What’s the number of their premium &#8220plug &amp play&#8221 designs?
  3. What lengths can an expert developer/designer opt for the look?

On question #1 &#8211 the 3 have great, accessible plug-n-play designs. Squarespace offers a number of free designs that you just select.

Squarespace Designs

For WordPress.com and self-located WordPress, there are millions of free designs that you just select within the Appearance menu.

WordPress Themes

On question #2 &#8211 the 3 possess a pretty huge assortment of designs with self-located WordPress supplying probably the most options. For a long time now, professional designers/developers have produced premium &#8220off the shelf&#8221 styles for WordPress. Many provide for Squarespace too.

However, the WordPress world is just much, larger. That bigger market draws more designers/developers.

At this time, you will find a large number of premium WordPress theme makers &#8211 even entire marketplaces like ThemeForest and MOJO Styles. Squarespace includes a similar world &#8211 however it&#8217s less big.

For question #3 &#8211 the 3 permit designers (not developers) to complete their factor with self-located WordPress providing the finest freedom (for much better as well as for worse). Squarespace lately folded out support for common developer tools like Git whereas self-located WordPress can perform anything an expert developer could want.

WordPress.com has more limits than either Squarespace or self-located WordPress since they don&#8217t allow scripts, FTP access or custom styles.

For design options, the 3 have good options with various &#8220flavors.&#8221

WordPress.com has a great deal of click and go styles. Squarespace includes a wide freedom and good designs having a smaller sized premium theme selection.

Self-located WordPress offers limitless choice &amp control, that is great, but could lead to further problems of their own with qc, security and/or code conflicts.

Technical &amp Personalization Features

The technical set of features illustrates the control/convenience tradeoff spectrum much better than anything using these three options.

WordPress.com has got the greatest quantity of control (no scripts with no FTP access) but additionally has got the easiest setup. It’s built-in features that merely work. And also the features that many users need/want exist.

Squarespace provides more control than WordPress.com but nonetheless isn’t open-ended. You may make many changes, add scripts and tweak many technical settings.

If you’re a developer, you will get access via Git or SFTP to create related files. However, you cannot make changes to functionality or implement anything you would like. That stated, the Squarespace system helps to ensure that the characteristics they will have work &#8211 plus they work nicely no crashing or conflicts.

Self-located WordPress enables limitless technical &amp personalization features. It&#8217s also fairly convenient for novices to include new functionality. Self-located WordPress enables &#8220plugins&#8221 that are little small-apps that you could supplment your WordPress install using the mouse click.

Whether or not this&#8217s for much better Search engine optimization functionality, establishing an ecommerce site, adding appointments, bulk uploading information, adding a social networking or really whatever you can consider &#8211 it can be done with self-located WordPress.

Around the downside, it&#8217s also possible to produce a code conflict in WordPress and crash your site. It&#8217s not common should you stay with well-support plugins, but it’s something which can occur.

It&#8217s much like having a house &#8211 you are able to develop a deck or add shutters if you wish to. Things will most likely be fine, however if you simply accidentally damage your home &#8211 it&#8217s for you to repair.

About this consideration &#8211 there&#8217s no real overall champion. It&#8217s about what&#8217s good for you.

Marketing &amp Search engine optimization Features

Marketing &amp Search engine optimization factors are much like the technical factors.

The 3 platforms are &#8220good&#8221 for marketing &amp Search engine optimization for the reason that they cook well-coded, crawlable, HTML &amp CSS.

All of them support social media tags for example Facebook&#8217s Open Graph.

That stated, there are many internet marketing tools that aren’t available because of the formerly pointed out technical limitations.

WordPress.com only enables Google Analytics using their Strategic business plan. Furthermore, they don’t allow tracking or conversion pixels (ie from Google or Facebook). Additionally they do not let specific technical Search engine optimization additions for example Schema, category page edits or any other technical fixes.

Squarespace enables more scripts and tagging. They likewise have more technical Search engine optimization options, but with Squarespace, you are able to&#8217t do all of the Search engine optimization or technical marketing work. Around the upside, for a lot of beginner / small websites, applying tags &amp technical fixes aren’t (and cannot) be high priority.

Squarespace SEO Options

The very best factor you should do is publish quality content that will get associated with and shared by many individuals (and won’t crash under sudden massive recognition) then WordPress.com and Squarespace permit you to do this.

If you wish to do all of the marketing things &#8211 a self-located WordPress website allows even beginners to apply highly advanced tactics varying from applying tags, tracking data to advanced Search engine optimization changes to running email opt-ins, schema, a/b tests and anything you may wish to accomplish.

So again, with marketing features the &#8220winner&#8221 really depends upon your priority. In case your priority is easy, user-friendly publishing then WordPress.com and Squarespace do this well.

If you would likeOrrequire an entire technical marketing toolset &#8211 then you definitely&#8217ll require a self-located WordPress website.

Customer Care &amp Service

Regardless of what you are or that which you&#8217re building &#8211 you&#8217ll likely need customer care.

WordPress.com approaches customer care differently. They are doing something to make customer care &#8220scale&#8221 (also known as they aren&#8217t answering exactly the same question again and again).

WordPress.com structures their backend to try and eliminate questions &amp problems. But if you have a problem, you need to publish it inside a public forum.

The contact page instantly searches old posts while you type to obtain your question clarified from your old publish. Whenever you submit, WordPress.com&#8217s &#8220Happiness Engineers&#8221 rapidly and concisely answer your question &#8211 either openly or via private email.

It&#8217s all virtual, interesting, and efficient &#8211 although not for everybody.

Squarespace provides more traditional customer care via support tickets. They don’t do phone support but provide 24/7 support via email, chat and Twitter.

Squarespace Customer Support

If you have a self-located WordPress website, you want to your webhost for intricacies and Google/forums for other conditions. I&#8217ve reviewed a lot of website hosts and repair levels/approaches vary extremely.

Some the likes of InMotion (review), Website Hosting Hub (review), SiteGround (review), and DreamHost (review) are independent firms that positively purchase customer support &#8211 and will be more WordPress-specific issues than the others.

Others like HostGator (review), Bluehost (review) yet others have good hosting support but encourage upgrading to &#8220WordPress hosting&#8221 to possess WordPress-specific help.

That stated, even though you have excellent hosting support, oneself-located WordPress web site is inherently unique.

Since WordPress.com and Squarespace operate located platforms &#8211 their customer support has less variables to utilize. They already know you are able to only personalize your website a lot, thus potential issues are restricted.

For those who have a very customized self-located WordPress website with a lot of plugins and theme edits, you’ll have to undergo a trouble-shooting process regardless of how good your webhost&#8217s support is.

If you’re comfortable problem-solving and troubleshooting, a self-located WordPress site with a decent webhost would be the best fit. Otherwise, Squarespace/WordPress.com have a better setup.

Speed, Backups, Security &amp Maintenance

Greatly associated with customer care would be the problems with speed, security and maintenance.

If you work with WordPress.com or Squarespace &#8211 these aren’t your problems. They take proper care of the 3 included in the bundle.

If you’re self-hosting, you&#8217ll have to regularly improve your WordPress install and plugins. Furthermore, you&#8217ll have to use a fundamental security wordpress plugin and know very well what makes your website fast/slow.

None of those topics need a developer or deep technical understanding, but they’re topics you need to be familiar with.

Returning to the home example &#8211 it&#8217s like altering the environment filter monthly and setting an alarm system. They aren&#8217t complicated, but they’re under your control. My publish on essential plugins for WordPress is a great resource.

Squarespace versus. WordPress Conclusion

Squarespace and WordPress are very well-known brands permanently reasons. They’ve both made obtaining a website a lot simpler than it was once.

Both are healthy choices. If you’d prefer control of convenience &#8211 then decide on a self-located WordPress site. Use this site setup guide here.

If you’d prefer more convenience, convey more budget and wish an emphasis on publishing &amp simplicity of use &#8211 i then&#8217d opt for WordPress.com.

If you’d prefer convenience and wish a far more general purpose website with traditional support &#8211 i then&#8217d opt for Squarespace.

Other Sources

  • How You Can Setup A WordPress Website on your own
  • Essential Help Guide To Selecting An Ecommerce Website Platform
  • WordPress.org versus. WordPress.com
  • Squarespace Review w/ Pros &amp Cons

The publish Squarespace versus. WordPress (Self-located .org &#038 WordPress.com) made an appearance first on ShivarWeb.

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25 Must-Have Accounting Software Integrations for 2017

Integartions

Is your accounting or invoicing software missing something? Does your current feature set not quite meet the mark?

You may be tempted to throw in the towel, but before giving up on your software completely (and dealing with the hassle of transferring all your data over to a new solution), it’s time to consider the advantage of using your current program’s integrations and add-ons.

Integrations are an excellent way to supplement your existing software; all good accounting solutions come with a number of integrations (if yours doesn’t then maybe it really is time to switch). These integrations can encompass everything from payment gateways and CRM to receipt management and tax support.

We get it—in situations like this it’s difficult to even know where to begin. So to help you get started, we have put together a list of the top 25 integrations to boost your software’s functionality and help your small business succeed in the new year. We chose integrations that are common across multiple accounting and invoicing software platforms and have divided them into categories to make everything even easier for you.

But first, let’s get some basics out of the way.

How Do Integrations (and Add-ons) Work?

The integration process is really quite simple. If it’s even remotely worth its salt, your accounting or invoicing software is already fast friends with other apps or software; like any good business partner, your accounting software should work to introduce you its third-party buddies so you can all shake hands, play nice, and begin working together. Note: Healthy (and legal) human friendships do not usually involve an exchange of money, but you will usually have to pay an extra fee for 3rd-party integrations.

Most often, there is a place to access potential integrations within your accounting dashboard. Once you’ve set up an account with the 3rd-party selection of your choice, data will automatically sync between the applications.

Makes sense, right? Okay, time to move on to the actual list…

Payment Gateways:

Between Stripe, Square, PayPal, Forte, Authorize.net, WePay, and countless other payment gateways, it’s easy to get overwhelmed by all your choices. Which is the best for your company? It’s hard for me to say without knowing your exact situation, but it is easy for me to share our Merchant Maverick favorites.

1. Braintree

Compatible accounting solutions: FreshBooks, Hiveage, and Invoicera. There is also API for developers.

Braintree is a popular payment gateway and merchant account service and one of our top choices at Merchant Maverick (we’ve given it a full 5/5 stars). Braintree offers great customer service, as well as a good selection of merchant account features. Some of these features include recurring billing, international account support, buyable pins on Pinterest (still in beta), and strong mobile apps.

Pricing:

  • Credit Card – 2.9% + $0.30/per transaction

If you are interested in Braintree, check out our full Braintree review for more details.

2. PayPal

Compatible accounting solutions: Xero, QuickBooks Online, QuickBooks Pro, Invoice2go, Harvest, GoDaddy Online Bookkeeping, AND CO, Invoicely, LessAccounting, Saasu, KashFlow, ClearBooks, BillingOrchard, Sage One,  Zoho Invoice, Zoho Books, and Wave.

You knew it was coming. PayPal is a world-renowned payment gateway and merchant account used by over 192,000,000 people. The service is easy to use and is available with virtually every accounting and invoicing software. PayPal offers a mobile app as well as free invoice creation.

Pricing:

  • In Store – 2.7%/per US swipe
  • Online & Invoicing – 2.9% +$0.30/per transaction

Price discounts are available for nonprofits and charities.

There is a history of user complaints about PayPal withholding funds, so our recommendation is that you may not want to rely solely on PayPal for your processing needs. For the most part, though, the company is well-liked. To read our full review, go here. If you are interested, we’ve also written a comprehensive review of the mobile version of PayPal.

Payroll:

Your company is growing, but your accounting software can’t keep pace—not in terms of payroll. What’s a business owner to do? Never fear; check out the following integration before throwing your current software out with the bathwater.

3. Gusto                                                                                                            

Compatible accounting solutions: FreshBooks, Xero, QuickBooks Online, and QuickBooks Pro. There is API for developers.

Gusto is a full-fledged Payroll processor (we actually use it for our own payroll here at Merchant Maverick). This software works to manage part-time, full-time, hourly, and salary employees, as well as contractors (or any combination of the five). In terms of features, you can’t beat Gusto. The complete payroll package includes benefits, health insurance, 401ks, reimbursements, vacation days, and sick days. You can even organize employees and contractors by team and pay everyone via direct deposit.

Pricing:

  • Base Price – $39/mo + $6/per employee

Gusto offers a free 30-day trial. To learn more visit the Gusto site.

Project Management:

Project management can be one of the most useful features in an accounting solution (and one of my personal favorites). Sadly, very few software companies offer project management tools—not even Xero or QuickBooks Online. This is when project management integrations come in very handy.

4. Basecamp

Compatible accounting solutions: Blinksale, Harvest, LessAccounting, FreeAgent, and Invoicely. There is API for developers.

Basecamp is used by over 100,000 business owners, just like yourself. The software is completely cloud-based and very user-friendly; it comes with all the features you would expect—projects, tasks, job costing reports—but also includes a lot of unexpected but very welcomed surprises. Some of these extra features include team communication tools and group chat, scheduling, to-do lists, automatic check-ins, reminders, client reviews, and gift certificates. The software also offers mobile apps for both iPhone and Android.

Pricing:

  • $99/mo

Teachers and students can actually access this software for free, and non-profits get a 50% discount. You can also receive a discount for paying annually. Basecamp offers a free 30-day trial.

To learn more about Basecamp, read our full review and/or watch this How It Works video.

5. WorkflowMax

Compatible accounting solutions: Xero, MYOB, and MoneyWorks. There is API for developers.

If you are looking for something on the cheaper side, WorkflowMax, a project management and time management hybrid, might be a better choice for your business. For such a small scale software, it is surprisingly common amongst accounting software integrations. Workflow Max’s features include jobs, tasks, timelines, quotes, invoicing, job costing reports, automated notification, and the ability to track time. Pricing is broken up by number of users.

Pricing:

  • 1 user – $15/mo
  • 2-5 users – $49/mo
  • 6-10 users– $110/mo
  • 11-20 users –$170/mo
  • 21-50 users – $250/mo

Learn more about WorkflowMax on their website or read our full review and see why we gave the software 4/5 stars.

Time Management:

Another integral feature often overlooked by accounting and invoicing software is the ability to track time. But hey, that’s what integrations are for!

6. Temponia

 

Compatible accounting solutions: Xero, Zoho Invoice, Zoho Books, QuickBooks Online, and QuickBooks Pro.

“When tracking time becomes saving time.”

That’s the motto of Temponia, a cloud-based time management software. Temponia offers an incredibly beautiful UI as well as scalable pricing plans. The software’s features are well laid-out and organized with a calendar interface. When you sign up for Temponia, you’ll get time tracking, budgeting, reports, reminders, timers, projects, and invoicing (that is better than even some invoicing software).

Pricing:

  • Starter – $5.90/mo
  • Team – $28/mo
  • Business – $49/mo
  • Enterprise – $122.50/mo

You can see pricing details and sign up for a free live demo here.

7. T-sheets

Compatible accounting solutions: Xero, QuickBooks Online, and QuickBooks Pro. There is API for developers.

Another time management option is T-sheets—a time tracking software with an optional booking component. This software is cloud-based and provides additional mobile apps. T-sheets differs from Temponia in a few key areas. In addition to time tracking and projects, T-sheets supports job-costing, POT (paid time off) tracking, approvals, shift scheduling, employee alerts and reminders, and a see-who’s-working feature. It is a time management, project management, and booking software all in one. Pricing varies depending on number of users.

Pricing:

  • 1 user – free
  • 2-99 users – Base fee of $16/mo + $5/mo per user
  • 100+ users – Base fee of $100/mo + $5/mo per user

You can receive a discount by paying annually, and a free trial of the software is available for those interested. Check out the T-sheets website for further details.

Point of Sale (POS) Software:

Outgrowing your invoicing tools and looking for a way to take your business’s sales to the next level? Here are our top 5/5 star POS recommendations.

8. Vend

Compatible accounting solutions: Xero, QuickBooks Online, and KashFlow. There is API for developers.

Vend, an intuitive SaaS program with great customer service, takes the cake for retail POS, especially for iPad users. Even though Vend is cloud-based, during internet outages the software will continue to work; it simply syncs stored data when the internet returns, which is pretty sweet if you ask me. In addition to operating as a basic POS system, Vend offers reports, inventory, stock control, customer profiles, and gift cards. Here is a basic summation of Vend’s pricing, but be sure to look at each plan in more detail to see which features you’re getting.

Pricing:

  • Free
  • Starter – $69/mo
  • Advanced – $99/mo
  • Multi-Outlet – $249/mo

There is a discount available for paying annually rather than monthly. It’s worth noting that Vend offers no API, so you won’t be able to design custom integrations. Learn more about why we love Vend in our full review and take the software for a spin with this free trial.

9. SalesVu

Compatible accounting solutions: QuickBooks Online and QuickBooks Pro. There is API available for developers.

Unlike Vend, SalesVu offers retail, restaurant, and service-industry POS—so whatever your business may be, SalesVu most likely has options for you. Like Vend, the software is easy to use and has good customer service. The system is designed for iPads and iPhones; features vary significantly depending on which type of POS you choose and include inventory, contact management, table reservations, online appointment scheduling, gift cards; you get the drift. The pricing plan is a bit confusing so bear with me.

Pricing:

  • Basic Restaurant Bundle – $75/mo
  • Basic Retail Bundle – $75/mo
  • Basic Beauty and Wellness Bundle – $75/mo
  • SalesVu for Restaurants – $150/mo
  • SalesVu for Retail – $150/mo
  • SalesVu for Beauty and Wellness – $150/mo
  • SalesVu for Professional Services – $150/mo
  • SalesVu for Wineries – $150/mo
  • SalesVu for Health Clubs – $150/mo

There is also an individual pricing module option. For those interested in SalesVu, check out our full review or contact SalesVu to schedule a demo.

Email Marketing:

There’s no monkeying around when it comes to email marketing. Okay, well maybe there is. Save yourself some valuable time and automate your email process with…

10. MailChimp

Compatible accounting solutions: FreshBooks, KashFlow, Harvest, Xero, QuickBooks Online, Sage One, Sage 50 (for Canada and US), e-conomic, Saasu, and ClearBooks. There is API for developers.

MailChimp is a powerful email marketing software combined with basic CRM features. The company processes over 5,000,000 emails every single month and is scalable for any size business. It offers an unbelievable amount of features, including analytic reports, email campaigns, contact lists, API, and a custom email designer. You can also organize contacts by different criteria (like location) and deliver emails by timezone. MailChimp supports multiple users and strong user permissions.

Pricing:

  • Forever Free
  • Growing Business – starts at $10/mo
  • Pro Marketer – additional $199/mo

To learn more about these pricing plans and to see pay-as-you-go options, click here. Check out our full MailChimp review and see why we gave it 4.5/5 stars.

eCommerce:

With more and more small businesses owners selling online, the world needs an eCommerce platform that can keep up. We’ve found just that.

11. Shopify

Compatible accounting solutions: QuickBooks Online, Bench Accounting, Xero, Sufio, Billy, AccountEdge, KashFlow, e-conomic, FreshBooks, Debitoor, and Sage 50. There is API for developers.

If you hadn’t heard of Shopify before, you have now—and I promise you will never live to regret it. Shopify is one of the biggest names in the eCommerce world, and for good reason. The company hosts over 325,000 online stores; it is easy to use and mobile-friendly. We often recommend it here at Merchant Maverick, especially because of the great features and scalable pricing plans. With Shopify, you get 100+ online store themes, branding, marketing and SEO, a shopping cart with secure checkout, payment gateway, store management, basic CRM, social media integrations, inventory management, and analytic reports.

Pricing:

  • Shopify Lite – $9/mo
  • Basic Shopify – $29/mo
  • Shopify – $79/mo
  • Advanced Shopify – $299/mo
  • Shopify Plus – call for pricing

The bigger the plan, the bigger the savings on credit card rates and transaction fees. Check Shopify pricing for more details.

Take advantage of the free 14-day trial or read our full Shopify review for more details.

Expense Tracking:

You probably got accounting or invoicing software so you could rid yourself of your Excel sheet/receipt box bookkeeping habits. So why do those receipts keep piling up? Why is your shoebox still overflowing? The answer is simple: you haven’t tried these expense tracking tools yet.

12. Receipt Bank

Compatible accounting solutions: Sage One, Xero, Twinfield, QuickBooks Online, KashFlow, FreshBooks, and FreeAgent. There is API for developers.

Receipt Bank is one of the most common expense management integrations on the market. Over 60,000 users rely on Receipt Bank to make uploading expenses easier. How does it work? Well, you simply use Receipt Bank’s mobile apps to snap a picture of your receipt. The app then extracts the important information and saves it to the expenses section of your accounting software. Pretty neat, huh? You can also set automation rules to streamline the process even more.

Single User Pricing:

  • 50 Items – $14.99/mo
  • 100 Items – $29.98/mo
  • 150 Items – $44.97/mo

Multi-User Pricing:

  • 50 Items – $25/mo
  • 100 Items – $40/mo
  • 150 Items – $55/mo

There are two larger plans available upon request. Receipt Bank also realizes that anticipating items is tricky and offers a flexible item limit policy. Additionally, you can take advantage of a 14-day free trial of the software so you can become better acquainted with this time-saving tool.

13. Shoeboxed

Compatible accounting solutions: QuickBooks Pro, QuickBooks Online, Xero, GoDaddy Online Bookkeeping, and Wave. There is API for developers.

Shoeboxed is another big player in the receipt management world. It is just intuitive as ReceiptBank, albeit a little different. Instead of taking pictures of your receipts, you place them in a free “magic envelope,” send them off, and everything is taken care of for you. Shoeboxed takes the data from your receipts and archives them for you automatically. In addition to expense management, Shoeboxed also offers basic CRM features and reporting. For a full list of features, go here.

Pricing:

  • Lite – $9.95/mo
  • Classic – $29.95/mo
  • Business – $49.95/mo

Learn more about Shoeboxed here.

Customer Relationship Management (CRM):

Almost all accounting and invoicing software programs come with CRM features, but the quality of these tools varies significantly between companies. If you’re looking for CRM capabilities your current software doesn’t provide, it might be worth investing in a CRM-focused add-on.

14. Insightly

Compatible accounting solutions: Xero, QuickBooks Online, and QuickBooks Pro. There is API for developers.

I don’t know if I believe this company when they claim “our CRM gives you super powers,” but I do believe Insightly is a super powerful CRM. Not only does Insightly handle contact and lead management, it also boasts strong project management, a beautiful UI, and well-developed mobile apps. One of the coolest ways Insightly helps generate sales and new customers is by integrating directly with your email, social media site, and website to automatically create an address book of leads. Other features include a calendar, mass emailing features, email templates, support, reports, and the ability to track new sale opportunities.

Pricing:

  • Free
  • Basic – $15/mo per user
  • Plus – $35/mo per user
  • Professional – $59/mo per user
  • Enterprise – $129/mo per user

Insightly offers a free 14-day trial of any of the paid plans and a discount for annual subscriptions. Check out Insightly here or watch a quick overview video.

15. Capsule

Compatible accounting solutions: Xero, FreshBooks, FreeAgent, KashFlow, Billiving, and ClearBooks. There is API for developers.

“There’s something to be said of the small business which caters to small business.”

Capsule is another CRM option that could be a good choice for smaller operations. Like Insightly, Capsule is easy to use and offers mobile apps. The company maintains strong security and is competitively priced. The Capsule feature set includes contact management, lead management, vendor management, sales pipeline, task management, recurring tasks, and file storage.

Pricing:

  • Free
  • Premium – $12/mo per user

Important: Capsule is not designed for large businesses. If you are interested in the software, peruse our full Capsule review and take the free 30-day trial for a run.

Booking:

Keep forgetting your day planner? Unsatisfied with the calendar app on your phone? Tired of losing post-it note scribbled appointments on your desk? Welcome to the world of booking software.

16. Full Slate

Compatible accounting solutions: QuickBooks Online and QuickBooks Pro.

Full Slate is cloud-based booking software that makes it easy to both schedule your own appointments and enable your clients to set up appointments with you. The UI is designed nicely, and everything is color coded for maximum organization. Full Slate offers different calendars for appointments, classes, and personal events (some users might hate this separation, but others seem to love it). In addition to these booking features, Full Slate also has CRM, sales tracking, basic reports, and the ability to set recurring appointments.

Pricing:

  • Just You – $29.95/mo
  • Up to 5 Staff – $49.95/mo
  • Up to 10 Staff – $79.95/mo

Have more than 10 staff members? Call for pricing.

Full Slate doesn’t offer a free trial; instead, the software is free until you exceed 10 booked appointments or 100 events. Read our full review of Full Slate to see why we gave the software 4.5/5 stars.

17. Acuity Scheduling

Compatible accounting solutions: FreshBooks, Xero, QuickBooks Pro, QuickBooks Online, Invoice2go, Zoho Books, and Saasu. There is API for developers.

Over 500,000 people currently use Acuity Scheduling, and for good reason. It is an easy to use, customizable booking software with a strong feature set and single calendar. And to top it off, it’s affordable. Like Full Slate, Acuity Scheduling offers CRM and recurring appointments. But in contrast to Full Slate, Acuity Scheduling supports inventory, company promos, coupons, two-way Google calendar sync, and payment gateways, as well as the ability to track order history and manage time zones.

Pricing:

  • Free
  • Emerging Entrepreneur – $10/mo
  • Growing Business – $19/mo
  • Powerhouse Player – $34/mo

Acuity Scheduling offers a free 14-day trial of any of the paid plans. Read our full review to see why Acuity Scheduling also gets 4.5/5 stars.

Customer Service:

Nothing beats service from the boss himself, but if your company is growing faster than you expect, or if you are spending more time answering customer questions than running your business, it may be time for to pass the baton.

18. Zendesk

Compatible accounting solutions: Harvest, QuickBooks Online, and Xero. There is API for developers.

Zendesk is actually the customer service tool used by several major accounting and invoicing software companies. (If it’s good for them it’s good for you right?). Zendesk offers support in the forms of phone, chat, message, text, social media, email, knowledge bases, and help desks. Pricing plans vary in the types of support service offered, so be sure to check out the pricing page before making any decisions.

Pricing:

  • Essential – $5/mo per agent
  • Team – $19/mo per agent
  • Professional – $49/mo per agent
  • Enterprise – $99/mo per agent
  • Elite – $199/mo per agent

Zendesk offers a free 30-day trial and demos that you can schedule at any time. To learn more about how Zendesk works, watch this video and check out Zendesk’s services.

Tax Tools:

Let’s face it, nobody likes tax season. You probably even cringed reading those words. But these integrations can help.

19. Track1099

Compatible accounting solutions: Xero, QuickBooks Online, QuickBooks Pro, Xero, Zoho Books, Zoho Invoice, and Intacct. There is API for developers.

Track1099 is a robust tax support tool that allows small businesses to e-file necessary tax forms (the most notable being 1099s, W-2’s, W-4’s, and W-BENS). Come tax time, simply send the proper forms to your employees via email. They will fill them out in an incredibly user-friendly portal (I’ve done it myself and the process is easy as can be). Then you receive a copy of the form, and voila! You’ve completed your taxes as fast as Augustus Gloop can eat a pool of chocolate.

Pricing:

  • 25 Forms – $9/year
  • 150 Forms – $59/year
  • 5000 Forms – $199/year

Note: The type of form you can purchase on these plans is dependent on the plan you buy, so be sure your necessary forms are supported before purchasing. Learn more here.

20. Avalara

Compatible accounting solutions: Sage, Sage 100, Sage 500, QuickBooks Online, QuickBooks Pro, Zoho Invoice, Zoho Books, Xero, and Intacct. There is API available for developers.

Avalara is a sales tax solution for small businesses. A few accounting software companies have made Avalara a part of their system out-of-the-box, while many others offer it as an optional integration. Basically, this add-on automatically determines the sales tax for your clients based on geolocation, saving you time (and since time is money, well it’s saving you that too).

The worst part about Avalara is that they do not post prices on their site and request interested persons to call them instead. You’re probably thinking, “So I have to make a phone call? Big whoop!” Well, it wouldn’t be an issue except that the Avalara representatives are incredibly pushy and pricing can be a bit steep.

That being said, this add-on may still be worth it for the ease of automated sales tax. That’s up to you to decide. You can learn more by watching this video and the visiting the Avalara site.

Specialty Integrations:

Still haven’t found what you’re looking for? Here are a few more specialized integrations that might be the perfect fit for you.

21. For Nonprofits – Sumac

Compatible accounting solutions: QuickBooks Online and QuickBooks Pro.

While many software companies offer nonprofit discounts, there are few software options that are designed specifically for nonprofits. That’s what makes Sumac so great. Sumac is a locally installed program (though you can pay an extra $25/mo for use with the cloud). The software begins with basic CRM (the Bronze plan below) that is tailored to manage and store nonprofit information specifically. The feature set of the software depends on the specific plan you choose, but your choice in features can include time tracking, invoicing, email marketing, donation management, event management, grant management, booking, auctions, and more. Check the pricing plan for more details.

Pricing:

  • Bronze – Free
  • Silver – $20/mo
  • Gold – Custom price, calculate here
  • Platinum – Starts at $400/mo

Sumac offers a free trial of their software. Watch this video or proceed to their site to learn more about how this software works.

22. For Freelancers – Cushion

Compatible accounting solutions: Xero.

Cushion is a simple, easy to use freelancing solution that helps you keep track of your work. The features are limited but effective and the pricing is competitive. With a Cushion plan, you get the ability to track invoices, track jobs, view monthly income, set goals, track expenses, and to view and organize all of you projects in a calendar.

Pricing:

  • Moonlighter – $6/mo
  • Freelancer – $12/mo
  • Studio – coming soon

Check out Cushion if you are interested in this organization solution.

23. For Team Communication – Slack

Compatible accounting solutions: Zoho Invoice and Zoho Books. There is API for developers.

Communication is hard. But Slack has found a way to make it easy. Slack is a powerful communication platform (we use it here at Merchant Maverick, in fact). It allows you to have private or public team conversations, send direct messages, attach images and documents, as well as make calls.

Pricing:

  • Free
  • Standard – $8/mo per user
  • Plus – $15/mo per user

If you’re tired of jumping between emails and texts, Slack is a great, affordable solution. You can learn more here.

24. For Partial Payments – Partial.ly

Compatible accounting solutions: FreshBooks and QuickBooks Online.

As you probably guessed from the title, Partial.ly is a payment solution that allows customers to make partial payments on products or services. You can create custom payment plans for your clients who then get access to a personal client portal. The software uses Stripe as its payment gateway. Note: Before you freak out at the credit card rate below, understand that Partial.ly uses this fee to cover all Stripe fees, so you are only charged once.

Pricing:

  • Credit Card Rate – 5% + $0.30/per transaction

Learn more about how Partial.ly can work with your business here.

25. For Everything Else – Zapier

Compatible accounting solutions: Xero, QuickBooks Online, QuickBooks Pro, FreshBooks, Wave, FreeAgent, Zoho Invoice, Zoho Books, Saasu, LessAccounting, Hiveage, Proposify, QuoteRoller, and InvoiceNinja. There is API for developers.

I promise I’m not kidding. If your accounting or invoicing software has a Zapier integration, that means you have access to over 750+ apps and integrations. Zapier works as its own sort of API in that it gives you endless connections to apps you otherwise may not have been able to access.

Pricing:

  • Free
  • For Work – $20/mo
  • For Teams – $125/mo

Learn more about how Zapier works and how to maximize your business with Zapier here.

The End

While this may be the end of a post, there is no end to the number of accounting and invoicing integrations out there. I hope that in 2017 you are able to make the most of these powerful tools.

My own New Year’s Resolution is to continue helping business owners like you as much as I can—and preaching the gospel of these 25 hidden gems is the best way I know how. But I can always use more help getting the word out! Let me know which accounting integrations have helped you succeed and if I have missed any of your favorites!

The post 25 Must-Have Accounting Software Integrations for 2017 appeared first on Merchant Maverick.

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Ahrefs Guide: How To Use Ahrefs for SEO, Content & Link Building

The biggest problem for website owners and marketers in 2016 and beyond isn’t the tools available. It’s figuring out how to use the tools they have.

Ahrefs is one of the (if not the) most powerful suites of social media & SEO tools that I’ve ever used. Most SEOs know it as a “backlink checker” that competes with Majestic and intelligence/analytics tools with smaller indices like Moz & SEMRush. But “backlink checker” grossly undersells Ahrefs as a marketing suite.

Ahrefs has so many features that you can get lost and resort to simply staring at your own links – maybe rank tracking a few keywords. Here’s the guide to how to use Ahrefs that I wish existed when I first signed up.

*Reader’s Note 1 – this guide was originally published in Oct. 2015. It’s been updated throughout for July 2016 to reflect Ahref’s new design.

*Reader’s Note 2 – all images are clickable if you want to see the full resolution.

Glossary
Dashboard
Site Explorer (Link Data)
Site Explorer (Search Data)
Content Explorer
Keywords Explorer
Ahrefs Tools

Ahrefs Glossary

Every piece of software has its own little universe of jargon. I’ll use these words throughout the guide. So here’s a glossary of terms.

URL Rating – Ahrefs’ measure of the quantity and quality of links pointing to a given URL. Link quantity and quality correlate with higher rankings in search engines.

Domain Rating – Ahrefs’ measure of the quantity and quality of links pointing to an entire domain. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines.

Ahrefs Rank – Ahrefs’ ranking of a domain’s rating relative to all the other domains on the Internet.

Backlinks – The number of hyperlinks pointing to a URL.

Referring Page – The number of pages with a hyperlink pointing to a URL. A page can have multiple links.

Referring Domains – The number of unique domains with a hyperlink pointing to a URL. A domain can have multiple referring pages and backlinks.

Referring Content – Ahrefs’ measure of the relative traffic that a unique piece of content sends to a given URL based on the popularity of the referring content.

Anchors – The anchor text used within a URL’s backlinks.

Sitewide / Not Sitewide – Ahrefs’ categorization of a link showing whether it shows in the same location on every page of a referring domain or not.

Fresh Index/Live Index – This is a new feature rolled out in an effort to maintain a historical index of links. Here’s the full blog post and here’s the Ahrefs definition:

  • Live Index – contains all links that were “live” on Ahrefs’ last re-crawl;
  • Fresh Index – contains all links that Ahrefs’ has seen “live” in the last 3 months (including those that were “dead” on the last re-crawl).

In the post, Ahrefs also says that they are “going to add a “Historic” index, that would include all backlinks that we seen live starting from 13th of August 2015.”

Top Pages – A given URLs’ top pages based on the criteria that you sort for.

Ahrefs Dashboard

The Ahrefs Dashboard is where you keep track of all your data. You can add a URL to keep a running snapshot of a domains health. It will quickly show you any technical crawl errors, new links, new referring domains, and a snapshot of Ahrefs’ domain rating and URL ranking.

Ahrefs Dashboard

On the dashboard you can also keep track of keyword rankings, any content alerts, and any links that you are trying to disavow.

Key Features

I think the main features of the Ahrefs’ dashboard are keyword rankings and content alerts. Although I don’t think rankings are as important as they used to be back in the days of old school SEO, they can be an interesting diagnostic indicator, and another data point to factor into your analysis. Since tracking is included with Ahrefs, it’s worth adding your critical keywords.

Alerts are useful for both planning outreach and for competitive analysis. Target several phrases that are directly relevant to your website so that you can get a feed whenever a new piece of content is published around that phrase or keywords.

Ahrefs Content Alerts

Fun Hacks

Email notifications are boring, but setting them up is a great way to hack your habits and discipline so that you can use Ahrefs’ data.

Unless you are extraordinarily disciplined, it’s easy to let monitoring and alerts slide. That’s why I love setting up Google Analytics intelligence alerts and Ahrefs’ email notifications. Set them up at a useful interval, and you’ll never miss an issue.

Ahrefs Alerts

Site Explorer (Link Data)

Site Explorer is Ahrefs’ bread and butter. It allows you to enter in a URL and check that URLs backlinks – and, as of 2016, everything from organic keywords to social data to PPC data as well. This section will focus on the Link Data.

Ahrefs gets this data by running a crawler around the Web just like Googlebot. Every backlink checker tries to replicate how & where Googlebot crawls links. No backlink checker is Googlebot. And no crawler can cover the entire Web. According to analysis by some of the best technical SEOs, Ahrefs is at the front of the pack.

Why? With Site Explorer, they not only have a large link index that closely replicates the Googlebot, they also extract & overlay additional data.

They pull out anchor text (the actual text within the link), backlink type, backlink follow status, social metrics, IP Address, and HTTP status. These additional pieces of information – paired with an enormous index of URLs – sets Ahrefs apart and turns it into a marketer’s suite.

Ahrefs Site Explorer

The Site Explorer, however, is also the most daunting of all the tools because there is so much information. So here’s what I think are the key features.

Key Features of Site Explorer’s Link Data

The first key feature is Inbound Links. Search engines use Inbound Links as a proxy for human endorsement. More links from trustworthy sites on relevant pages equals more organic traffic. The links feature allows you to pull all the links to a specific URL and then sift and sort to dig up the information you want.

The second key feature is Top Content. This feature allows to look at how specific pages on a URL perform. You can sift and sort by links, shares, or Ahrefs weighted importance score.

The third key feature is Top Referring Content. This feature shows you what content on the Internet that has a link to the URL you are exploring has the most links/shares or estimated traffic. You can get a ballpark estimate of what links send referral traffic to your URL.

The fourth and last key feature appears in both Inbound and Outbound Links – and that is Broken Links. This feature shows you which links are linking to or linking out to a URL that no longer exists.

What You Can Do With Site Explorer

Whatever you are used to doing with other backlink checkers, you can do with Ahrefs. There’s plenty you can do directly in the main screen, but keep in mind that you can also do an Export to Excel / Google Sheets if that’s your native work environment.

Determine What Marketing Tactics Are Working for Competitors

You can take your competitors – big and small – and see where they are getting their links from. You can go and try to get the same links. Or (and I recommend this approach), you can use the information to understand what has been working in the industry and use it to develop your own unique tactics.

Ahrefs Competitive Analysis

You can also look at Referring Domains, which will group the links by domain.

Ahrefs Site Explorer Link Types

Determine What Content Does Well

We all browse the Internet in a “filter bubble.” Sometimes it’s hard to believe that a site or blog post that you love isn’t more widely shared.

Or at a more higher level, many marketers think that the content that generates shares will also directly generate links. That perception is a myth.

You can use the top content report to understand exactly what works well. Understand what pages actually get links if you are building your organic presence. Understand what gets shares. Understand what types of content gets picked up.

Top Content Report

Do press releases matter? Do infographics actually work? What’s the one piece of content for competitors or industry publications that drives 80% of their links and shares.

Ahrefs Top Content by Shares

You can answer all those questions with the Top Content report.

Identify Low-Hanging Fruit / Easy Link Opportunities

Site Explorer has a Link Intersect report that allows you to input several URLs and learn which websites are linking to competitors (or industry sites), but not your site. You can get this same data by exporting links from several sites and running a few Excel tricks. But the link intersect tool does it quickly.

Does an industry publication have links to all your competitors, but forget to link to you? Is there a reporter that interviews your competitors but not you?

Link Intersect

Link Intersect Results

Find out with the link intersect tool and discover some quick wins that will bring you up to an even playing field.

Identify Influential Marketing Prospects

You can use a combination of the Top Referring Content report and the Inbound Links report to identify influential websites that are already linking to competitors and/or industry publications. But you can take it a step further and sort by Domain or URL Rating to figure out who matters the most. In a world of limited resources and time – priorities matter.

Referring Content

But be sure to note your goals…

Referring Content

Sometimes the influencers are not in the markets you expect. In the example above – REIs biggest influencers are in the travel hacking & survivalist. niches

Conduct A Broken Link Building Campaign

Broken link-building is one of the most effective and consistent link-building tactics in SEO. The idea is to find resources that no longer exist, rebuild them, then pitch to get the links pointing at the broken resource switched to point at yours. Or, on the flipside, correct any broken links that your site has.

Site Explorer Broken Links Report

I’ve written a full guide to Broken Link Building here. You can do broken link building manually, but Ahrefs’ broken link reports allow you to do broken link building efficiently and effectively.

Pro-tip – Jon Cooper of PointBlankSEO built a handy Chrome Extension called LinkMiner that pulls from Ahrefs data, allowing you to prospect quickly as you research.

Fun Hacks with Site Explorer

Quickly Find Worthwhile Broken Links

Take a giant site and look at Broken Outbound Links. You’ll quickly get a list of broken resources. Take all those URLs, and look at Inbound Links. The sites that link to your broken URLs are prospects for a broken link building campaign.

Outbound Broken Link Building

The inverse works also works well. Take a giant site – one that has plenty of resource pages. Pull Broken Inbound Links. Then pull the links pointed to those URLs. That will be your prospect list for a Broken Link Building campaign.

Explore Wikipedia & Top Publishers

Pull link metrics on Wikipedia URLs related to your industry – remember that you can search by subfolder. Create marketing ideas around the results.

Wikipedia Links

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Take a publishing focused site either in your industry or related to your industry and pull a top content report. This will allow you to skip to content that you know works. It will also give you link opportunities that are outside of what your competitors have.

Explore Publishing Site Links

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Take an industry publication or industry-related Wikipedia pages. Pull a Top Referring Content report. You’ll likely get list that includes mainstream media publications. Click through and do research on the journalist who linked out to the piece.

Publisher Content

Narrow Results

As I mentioned with Wikipedia, don’t forget that you can search for just a subdomain, a subfolder or a specific URL in Site Explorer.

URL Prefix

Site Explorer (Search Data)

Site Explorer’s Search Data (formerly Positions Explorer) shows what keywords a domain is ranking for, then provides estimates for what kind of traffic that domain and its pages are getting organically.

It also tracks paid positions. Think of it like rank tracking for every domain on the Internet.

Positions Explorer crawls Google search results pages (SERPs) and aggregates the data into something you can search. They also pull search volume from Keyword Planner. Then it triangulates the organic traffic going to a domain based on standard click-through rates per position.

A couple caveats – and this goes for every “traffic estimation tool” including SimilarWeb, Compete, SEMRush, etc – everything in this tool is ballpark estimation. I do not recommend you use it for reporting. There are many variables in play – each with a lot of margin of error. Don’t let the exactness of the numbers lull you into a sense of certainty. Ahrefs pulls keyword data fast & frequently, but be sure to check key rankings manually & against Keyword Planner.

With that said, I’ll go ahead and state that this is Ahrefs’ most underestimated tool. Either that, or the marketers who know about it aren’t talking about it. Regardless, here we go.

Key features

Keyword Site Explorer

The most obvious feature is Ahrefs’ estimation for how many significant keywords (i.e., they have search volume) a domain is ranking for and their estimation of traffic based on those keywords.

That overview feature is interesting, but again, not super-useful without some context.

The feature that provides 80% of this tool’s value is the Top Pages feature under both Organic and Paid sections.

The other notable features are the Top Competitors, which shows what domains most frequently share the same search results as the domain you’re looking for. And also the PPC ads, which shows you a sample of PPC ads in the SERPs.

What You Can Do With Positions Explorer

Understand Top Content for Other Websites

Although the exact numbers in Positions Explorer are not accurate, the relationships and differential among the pages & keywords is accurate.

In other words, even if a given URL doesn’t drive XX visits per month, if it is listed as the Top Organic Page – that position is accurate. The difference in traffic between the top URL and the second URL is accurate as well – both for a couple reasons.

First, because even if the traffic numbers aren’t exactly right, their relative volumes are correct. Head terms show more volume than long-tail terms. Second, because on the landing page level, nearly every site’s traffic will conform to the 80/20 pattern – 20% of pages will drive 80% of the traffic. And so on for every given set of URLs.

Why does this matter?

This data is invaluable because you can discover and build off competitor or other industry websites. You can learn from all their content and go straight for the best terms.

Keywords Competitiveness

In the example above, you’ll see that for whatever reason, this company gets almost all their non-brand organic traffic from a (not so special) Garage Kit category page. It would make an excellent target for anyone in that industry.

Or you get to find out that your favorite website’s biggest winner is a throwaway post that happens to rank for a really broad but noncompetitive term.

Content Traffic

Either way, you get to learn from your competitor’s best (and worst) content. Ahrefs did a video tutorial on this feature –

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Do Better Keyword Research

The toughest challenge of keyword research is thinking laterally. Making the jump from different variations of a single obvious keyword to complementary or semi-synonymous keywords that reflect the real intent of your audience.

For example, it’s the insight that helps you make the leap from “winter gloves”…”gloves for winter”…”gloves for cold weather” to “mittens.” Or if you’re in the plumbing industry, making the leap from “outdoor faucet” to “sillcock.”

Those leaps are tough. Google’s Keyword Planner is mediocre at the job. And often it means using tools like Google Correlate in ways they aren’t traditionally used.

But Ahrefs’ Position Explorer solves this issue by allowing you to take top pages and viewing what other keywords those pages are ranking for. It gives you a bigger seed list & introduces more diversity into your keyword research process.

Keyword Research

Steal Ads

You can use the Paid section of Positions Explorer to swipe ad ideas from competitors. If you can see the angle/benefit that competitors are using, you have a direction to either copy or play off or test both.

Steal Ads

Find Competitors for Keyword / Link Research

Most SEOs are familiar with telling clients that their SERP competitors are different from their real-world competitors.

But outside of scraping a few head or vanity terms, it’s fairly difficult to find SERP competitors systematically. You can use Ahrefs’ Positions Explorer to at least add a few new ones to the mix.

Fun Hacks

For marketers who love Excel and/or Google Sheets, you can export keywords under both Top Pages and Organic Keywords.

If you want to remove brand & noisy terms, go to Organic Keywords and filter by phrase length and by keyword included. Longer phrases will often give you more insight.

Long Tail Content

Content Explorer

Ahrefs’ Content Explorer shows the most shared content around any topic. It’s like Site Explorer’s Top Content report…but for the entire internet. For marketers who read a bit – it’s basically BuzzSumo but you get it in addition to Ahrefs’ link data.

But like Site Explorer, the key to Content Explorer is understanding the features’ functionality. That will take it from a trivia tool to a marketing tool.

Key Features

The key – and really only feature of Content Explorer – is the ability to search by topic. You enter a phrase and it tells you the most shared / linked to content about that topic across the Internet.

In the original versions of Content Explorer, you would quickly notice that there’s a wide gulf in the results you get. If you enter a broad topic, you get a lot of meaningless noise (re-posted clickbait stuff). If you enter a specific topic, then you’ll get very few results.

Content Explorer

Ahrefs has dramatically improved the tool so that you can easily find relevant content. However, you can find exactly what you want when you understandhow to narrow & curate the results. And that is where Boolean Operators and Advanced Search filters (ie, “search everywhere / in title / in content”) come in.

I can feel your excitement.

But really if you’ve ever used Google Search Operators like site: or even putting a phrase in quotes, you’ll know how you use these. Just navigate to Advanced Search in Content Explorer.

Boolean Operators in Ahrefs

The ones I’ve found most useful are exclude a word, filter a site and define date range (especially for seasonal ideas).

To use boolean operators effectively though, you have to approach Content Explorer with a goal in mind. It’s fun – and sometimes useful to just click around – but it’s most useful when you are looking for a specific piece of data to support a strategy.

For example, you want to create a blog post that drives Facebook likes. Or, you want to create an infographic that drives links. Or, you need to understand what type of Christmas content stands out in December. If you have a specific goal in mind, you can mix, match and combine boolean operators to focus your search.

Content Explorer

What You Can Do With Content Explorer

Inform PR Strategy

“Press release and pray” is not an effective PR strategy, especially if you want a quality pick up from a major publication.

The best angle for getting a press pickup is that the piece will bring in readers. You can use Content Explorer to figure out what pieces do well and what type of content a publication likes.

Seasonal Ideas

You can even drill down to figure out what a specific journalist likes to write about – and what content they were most successful with.

Custom PR Pitch

In 2013, I got a personal blog post to go viral with exactly 1 email pitch to a 1 journalist. I knew what the journalist wrote about. And I knew what drove pageviews for them. It was a perfect fit for both of us.

*Note – this feature is still in the early days for Ahrefs. You’ll get the most out of it by pairing it with Google search operators.

Understand a Topic

“The curse of knowledge” is a concept that says the more familiar you are with a topic, the less you understand how to think about a topic from the perspective of those less familiar.

And it’s a huge problem in content marketing. You can use Content Explorer to understand what angles, language and facts resonate with people on any given topic.

Look for Top Performers’ Commonalities

On a related note, you can use Content Explorer to figure what form your content should be in. Many times a text post won’t work but a video will. Or an infographic will work in one industry but not in another. For example, if you run Content Explorer and see that every top performer has a video included…you should probably include a video in your content.

Content Explorer Commonalities

Set Benchmarks

Every company would love for a positive story to “go viral” but that term is basically meaningless because it can mean anything to anybody depending on context and a dozen other factors.

In a study of content by Moz and BuzzSumo, they found that 75% of content got zero shares and zero links. Zero.

And then, on any given day, BuzzFeed will be able to manufacture 1 million plus shares across every platform.

Purina Cat Food might be able to create a piece of content that generates a hundreds of thousands of shares because they are a huge brand operating in the cat market.

Cat Market

GE is an even bigger brand than Purina but they won’t get a million shares because they make stuff like aircraft engines.

Either way, Content Explorer can at least give you a ballpark benchmark for a successful campaign. If your goal is shares and the best campaign in your industry generated a 1000 shares – “success” might be defined as 100, not 10,000.

Pergola Shares

Understand Platform Types & Goals

As Moz & BuzzSumo found in their study, links do not always correlate with shares. And shares on one platform do not always correlate with other platforms, e.g., Facebook Shares vs. Twitter Tweets.

Use Content Explorer to figure out what content fits your marketing goals. For example, if it’s a campaign to drive organic traffic, sort by links – not by overall shares.

Fun Hacks

Click-through to Author

On the Content Explorer results, you can click through to look at a specific writer. This is useful for tracking down guest post opportunities or finding freelance journalist who write at a range of publications.

Export Twitter Sharers

Also on the Content Explorer results, you can view & export people who have tweeted each piece of content in the last 7 days (the 7 days is to ensure you’re only getting people who remember Tweeting it – you can still get a larger export from Topsy). This opens up a whole new world of Twitter marketing opportunities.

Twitter Sharers

But the most immediate uses are to:

  • Create a custom audience for Twitter advertising. If you know they tweeted one piece of content on a topic, they are probably interested in another. I did this for a small giveaway experiment.
  • Create Twitter lists for manual outreach later. If you identify a few highly influential accounts, you can set them aside for further research and outreach.
  • Take the data and send it to one of the dozens of Twitter tools for analysis of personas, related interests, best time to tweet, related followers, etc.

*Note – I’ve found this feature to be amazing but still buggy.

View URL Data

Lastly in the Content Explorer results, there’s a little drop down that will show you detailed link data and the keywords that the content most likely ranks for. That data is invaluable for planning a well-rounded piece of content.

Content Data

Content Keywords

Keywords Explorer

Keywords Explorer is Ahrefs’ tool to pull and manipulate keywords generated in Google Search Autocomplete (aka type a keyword, hit space but not enter). For SEOs who know their tools, it’s like Ubersuggest or KeywordTool.io.

In November 2016, they launched a huge new revision called Keywords Explorer 2.0.

It’s the most useful keyword tool that I’ve seen yet. I’ll cover a few key ideas here, but I highly recommend reading their comprehensive introductory post to get a sense of all the definitions & features.

Key features

There’s one key feature to this tool: pulling a ton of keyword variations straight from the source. Google Autocomplete is one of the most useful keyword research tools because the variations not only give you longer-tail, more specific terms to target, but they also provide a window into user intent.

Ahrefs’ goes a step further and matches the keyword variations with search volume data from Google AdWords’ Keyword Planner. In that respect, it makes the tool similar to the paid version of KeywordTool.io…except for that it’s built into your Ahrefs subscription.

Here’s the catch though with Keywords Explorer – like Ubersuggest and KeywordTool.io, it relies on Google’s Autocomplete API. Google announced that they were going to discontinue public access on August 10th, 2015.

With the launch of Keywords Explorer 2.0 – Ahrefs pulls in ClickStream data. ClickStream data gets a little technical – if you are interested, you can learn more about it here. For our purposes, it’s sufficient to say that Ahrefs’ keyword data is accurate enough to make marketing decisions with.

In other words, don’t assume that the exact volumes are correct, but you can assume that they are accurate enough to decide what you should target & prioritize when choosing target keywords.

Thus far, all the tools seem to work accurately. What Ahrefs does with the tool after they no longer have access remains to be seen.

What You Can Do With Keyword Explorer

Either way, in the meantime, you can quickly do a lot of interesting keyword research all within Ahrefs. Take a broad keyword, and run it through Keyword Explorer to get a lot of useful variations on your broad keyword.

Do In-depth Keyword Research

Contemporary keyword research goes beyond finding search volume and modifiers (e.g. “blue winter gloves” has 1000 searches per month, and we should also mention “navy blue winter glove”, “light blue winter glove” on the page).

Those details are important. But more important now are understanding things like –

  • what broad topic is the keyword is a part of
  • what type of page the typical searcher wants to see
  • what lateral & complementary terms are relevant (e.g., “blue mittens”)
  • what type of site the searcher wants to see
  • what terms people also ask before and after that specific query
  • etc, etc, etc

This doesn’t mean that keyword research is difficult or mind-blowing. But it is usually tedious to do it correctly at scale.

Ahrefs Keywords Explorer speeds up the process by integrating full SERPs, phrase match ideas, Parent Topic, Search Suggestions, and pages also rank for directly in the Dashboard.

Keywords Explorer Overview

Judge Keyword Difficulty

One of the toughest (and tedious) parts of keyword research is figuring out whether your website could rank for a certain theme of keywords.

There’s no sense investing in new content or high volume topic targeting if there’s no way that you can win. And even if you can compete – it’s critical to know what you’re going to need to compete (e.g., links to that page, answer box considerations, etc).

Judging keyword difficulty is a skill that is not necessarily complicated. It’s mostly just tedious. For non-SEOS, it requires pulling link data and really looking at each SERP. Veteran SEOs can quickly open up a SERP, scroll through and make a quick judgement call. But even that takes time when you are considering thousands of keyword opportunities.

The Keyword Difficulty score is extremely useful to make the “first cut” in your keyword research process. Ahrefs uses a 0 to 100 scale based on their link data to score what it would take to rank for a certain keyword. Ahrefs explains this metric here.

Within the Dashboard, use this feature heavily to sift & sort not only low-hanging fruit but also to create realistic content promotion strategy to get your content visible.

Keyword Difficulty

Estimate Return on Investment

Predicting a return on investment for SEO is notoriously difficult (and arguably impossible). But you have to have something to help prioritize opportunities – even if you can’t say exactly what those opportunities will bring.

Keywords Explorer’s number on Clicks, Return Rate and Clicks per Search are ballpark accurate enough to make these sorts of judgment calls.

With Return Rate and Clicks per Search – you can get a good snapshot of what kind of visibility and traffic levels you’ll get if you rank well for a specific keyword.

Fun Hacks

Find Guerrilla Keyword Angles

The biggest wins in keyword research are when you can make a “lateral” move to a relevant target keyword that is not competitive. I’ve written about how to use all sorts of tools from Google Correlate to Google Books to Wikipedia and more to find these golden nuggets of SEO.

I still use those sources – but Ahrefs makes these finds even easier & faster to find than ever before. You simply have to click to the right places and keep your eyes open.

Guerrilla Hacks

Find SERP Competitors

In SEO, you’ll often find that your industry competitors are not the same as your SERP competitors. And that’s an issue as you continue your search for broader & more in-depth keywords.

Enter Keyword Explorer’s Traffic Share feature. Search for a broad topic that you’re trying to compete in. You’ll get a full list of domains. Now you can take those domains and reverse engineer them for the best keyword opportunities.

Mining Keywords

Toss Broad Nets w/ Include & Exclude Features

This last “hack” is simple, but ridiculously powerful. Instead of searching for a keyword – search for a modifier.

Then use Ahrefs’ menu of include & exclude features to find very high volume keywords (then rank for them).

Broad Keyword

Ahrefs Tools

Ahrefs Labs is Ahrefs’ collection of apps that take Ahrefs’ data and put it into something useful. It includes Ahrefs’ API, the Link Intersect tool, the Domain Comparison tool and others.

Key Features

If you are trying to manipulate data at scale quickly, Ahrefs Labs is where to go. Most of the tools are either specific use, or are mentioned in Site Explorer.

The SEO Toolbar is useful to have installed on your browser, so that you can get a sense of marketing data as your browse the Internet. It’s a great way to get immersed in SEO/Social data and develop an intuitive sense of what matters on a webpage.

The SEO Toolbar also has a SERP overlay function that will pull data and overlay it on your Google Search Results Page.

The Ahrefs Top tool is interesting, but I’ve yet to find a good use for it.

Under Apps, I highly recommend Jon Cooper’s Link Miner app. If you are doing broken link building, it’s a must have. It syncs up with Ahrefs and pulls data straight to your broken link scan.

Next Steps

Ahrefs is fairly pricey, but it has a giant feature set. Like most marketing tools, its usefulness is only limited by your creativity and understanding of the feature set.

Approach Ahrefs with specific marketing goals in mind, and you’ll get a lot of value out of it. Be sure to use it as more than a backlink checker.

If you are curious about other marketing tools, here’s how I categorize the universe of Ahrefs’ competitors. They generally all specialize in 1 channel, but overlap with a secondary channel.

Ahrefs = Primarily SEO with Social components and some PPC data.

Moz = Primarily Analytics/Education with SEO and Social components.

SEMRush = Primarily PPC with SEO components.

BuzzSumo = Primarily Social with SEO components.

Majestic = Exclusively SEO with focus on penalty analysis. Great complement w/ Ahrefs.

SpyFu = Primarily PPC with SEO components.

Raven Tools = Primarily Analytics with SEO and Social components.

If you have any interesting Ahrefs hacks – tweet at me @nshivar

Fun quizzes for SEOs – 

What Superhero Represents Your Off-Page SEO Style?

What TV Character Represents Your Technical SEO Style?

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15 Select WordPress Styles for Local Small Companies

Styles are among the “killer” options that come with using WordPress to power your site. Unlike drag website builders, starting with a precise, beautiful template with built-in features. Although some styles include feature over-kill (or perhaps a blank slate), there’s an entire world of styles customized for every kind of business imaginable.

Actually, you will find thousands of “off-the-shelf” WordPress styles for small, local companies which have stunning design and amazing functionality like beautiful galleries to show your products and services, map features, search functions and much more.

And, better still, WordPress styles are (said to be) open-source & GPL licensed which means you get access to a large community of sources and help…which means you’ll not be left dry and high with a design firm. Some need a learning curve, and a few are super-simple, but have the ability to the flexibility for any local small company that wishes an active online presence.

Listed here are 15 WordPress styles for small local companies (+2 frameworks) curated from marketplaces and theme sellers online.

Disclosure – this site receives customer referral charges from companies and merchandise pointed out on this web site. All data & opinions derive from ShivarWeb staff’s independent research and professional judgement.

Ascendio

Ascendio ThemeIf you are searching to have an elegant, clean design, Ascendio is an excellent option for any small local company. The look is responsive so it’ll look wonderful on any device, plus you are able to personalize all the elements of design. It provides a drag builder which makes creating your website very simple. Take a look at Ascendio here.

Beep

Beep ThemeBeep is yet another responsive design that actually works very well for just about any local company. The look emits an enjoyable yet professional feel and it has a lot of choices for customizing – from typography to layout to paint plan and much more. It is also compatible to produce an eCommerce site if that’s a component you’ll need. See more about Beep here.

Business

Business ThemeThere isn’t any alternative way to explain Business but fresh and modern. It’s ideal for a nearby business since it can fully capture your specific niche – be it drink and food, a nearby flower boutique, a little service business. It really works for literally anything. The look elements are customizable and it arrives with a fairly awesome contact page and maps integration. See more about Business here.

Canvas

Canvas ThemeCanvas is definitely an incredibly effective choice to construct your website on – and it is clean design is extremely customizable using the click of the couple of buttons. It’s most likely the main choice about this list for any local small company that requires a web-based store option, but it may be ideal for a lot of other companies – especially if you wish to showcase beautiful images or perhaps a portfolio. Take a look at Canvas here.

Circle Switch

Circle Flip ThemeSearching for any theme that’s ready as they are? Circle Switch is really a fabulous choice. It features a versatile, classy design with a lot of demos crafted toward specific business types. It’s fully customizable when it comes to design and appear. It features a awesome slider option and it is eCommerce-ready if you would like that being an option. See Circle Switch here.

CoPro

CoPro ThemeCoPro comes with an elegant look with design options which are very easy to personalize using the drag page builder. Additionally, it comes using more than 10 “skins” to alter the overall appearance of your website. It is also simple to add-on any little elements that you might want with shortcodes and widgets. And it is responsive, so that your website will appear great on any device. Take a look at CoPro here.

Credence

Credence ThemeCredence is among the most effective styles about this list – and it is design is unquestionably a stand-out. Actually, this theme includes several beautiful demos which make customizing your website increasingly simple. It features a stunning slider option, with an easy drag designer. And if you want eCommerce, Credence is enhanced for this! See more about Credence here.

Flatco

Flatco ThemeFlatco includes a clean, unique design plus a lot of wonderful features. Since it’s a multipurpose theme, it’ll have all of the essentials for any great local company website – and also the versatility to include other things you may want having a wordpress plugin or more. It’s very easy to personalize the look elements, plus you may create amazing squeeze pages with custom posts and also the advanced page builder. Certainly worth considering Flatco here!

Mason

Mason ThemeMason’s grid design is really a unique, fun layout that stands out of the others. The look elements like layout, font, color, etc are simple to personalize for your business and brand. And you may produce the perfect webpages unique for your business with custom posts. Should you prefer a theme that’s suitable for eCommerce, Mason may be the best selection for you! See more about Mason here.

Monstroid 2

Monstroid 2 ThemeMonstroid 2 is an additional fantastic multipurpose theme – and it is base design is really beautiful! It arrives with several amazing demos as they are that are simple to personalize for your preferences. It’s not only enhanced for eCommerce, but her functionality for forums as well as social media. Therefore it helps make the perfect option for a little local company that wishes to construct community! Take a look at Monstroid 2 here.

Multipurpose

Multipurpose ThemeMultipurpose is, well, exactly that – Multipurpose! It features a simple – yet effective design that may be changed into anything that you would like it to. It arrives with several skins that may be customized into an limitless quantity of options. You may create the right website landing page with custom posts, and also the menu and header choices are pretty. It is also ready for eCommerce. See more about Multipurpose here.

Pivot

Pivot ThemePivot includes a sleek design with a lot of demos to select from and personalize. It’s a effective theme option which will pave the way for success. It’s a fantastic choice if you are searching for social networking integration, and contains a remarkable gallery to show images and videos. All the elements of design are simple to personalize – plus you site will appear great on any device. See more about Pivot here.

Plain

Plain ThemePlain is really a refreshing design – and also the theme choices are not even close to being plain! You’ll find customizing this themes’ design details very simple using the drag editor – and you’ll come with an impressive site which will look wonderful on any device. It features a nice “feature” area that may provide a rundown of the business services or priorities, together with other wonderful features. Take a look at Plain here.

Specia

Specia ThemeSpecia is definitely an amazing theme due to its simplicity and flexibility. The look is professional and clean, and it also offers all sorts of functionality. A number of its key features are social networking integration, eCommerce compatibility, and customised squeeze pages. You may also personalize all of the elements of design for your brand. You’ll love web site pages which make site creation simpler. Surprisingly, Specia is really a download free – make sure to check Specia here.

Titania

Titania ThemeTitania is one from the better options if you are searching to have an amazing design away from the box. It’s some amazing demos to select from – and all sorts of elements are simple to personalize. It features a effective admin panel together with compatibility with eCommerce, forums, and social media in your website. Recption menus choices are pretty awesome too. As well as your final look will appear great on any device because the design is responsive! See more about Titania here.

Genesis Theme Framework

StudioPress ThemesA style framework is really a foundation for styles with consistent, wealthy functionality that enables simple design changes across a variety of styles. Genesis is among the earliest (and many leading edge) theme frameworks in the realm of WordPress. Their framework comes with an immense quantity of well-documented features and “hooks” where one can implement infinite functionality for the website.

StudioPress also offers lots of “plug and play” child styles for Genesis with several child styles that you could install as they are. Take a look at Genesis by StudioPress here.

Elegant Theme Framework

Elegant ThemesLike Genesis by StudioPress, Elegant Styles is really a large, established styles creator using their own theme framework. They likewise have an in-depth theme “club” in which you get limitless use of styles to download, try to swap out when needed. They are a good option for any small local company owner that wishes plenty of choices. Take a look at Elegant Styles here.

Conclusion

Joining the WordPress team is among the best options available for creating an online business that clients and visitors will love – plus it offers a superior great choices for internet marketing through such things as Search engine optimization. The best of this? It’s all completely controlled on your part! Make certain to make use of styles rich in coding standards, and don’t forget that the good theme is flexible and utilizes other plugins.

If you are thinking about creating an incredible site with WordPress on your own, here are a few detailed guides on how to find a theme, how to setup your site and the way to get began with WordPress.

Best of luck! Tell me for those who have any suggestions within the comments!

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